8
Infocado weekly report Week 12 - 2020 (14 - 20 March 2020) Conduct dry maer tests at home What is Infocado? Using and interpreng Infocado reports Avocado supply chain educaon materials Comments: Packers: please start entering your 4week forecasts if your season is about to start in March & April. For quality assurance, please remind growers before picking to ensure dry matter of at least 23% for Hass & 21% for Shepard. Week 12 - 2020 summary: Central & North Queensland packers: please start entering your 4week forecasts now if your Shepard season starts this week or in April. Total dispatch was 332,602 trays, an increase of 40% on the previous week (238,114 trays) and 59% higher than the forecasted 209,320 trays. North Qld supplied the majority of fruit at 87%, followed by Central Qld at 10%. WA, Sunshine Coast & Tristate combined supplied 3%. The average online single avocado price for the reported week is $2.44 - see pp.6 ,7 & 8. Markeng Update: Shepard: the differences make them great Australian Avocados is keeping up with its promoon of the Shepards – in season now – as COVID-19 encourages shoppers to stock up on fresh fruit and vegetables. Theyre geng the message out that Shepards are great with arcles like this one from a popular blogger. The industrys markeng acvity is helping Aussie consumers connect with (and eat!) Australian avocados. This markeng acvity is managed by Hort Innovaon and funded by the avocado markeng levy. #smashanavo Upcoming public holidays: Mon, 13 April: Easter Monday - Please enter data by 11am Tues, 14 April - report will be distributed on Wed instead of Tues. Report Index: p.2: 4week forecast; import data| p.3: dispatches | p.4: dispatches by region; contributors| p.5: wholesale data | pp.6,7 & 8: retail prices REPORT NOTES: The Weekly Infocado report is compiled using data contributed by avocado packhouses, consolidators and wholesalers through the Infocado system. We esmate that 85% of industry is represented in this report. Please note that Quarterly Infocado reports incorporate an allowance (by region) for the data which is not contributed to the Infocado system. It is thus, not possible to extrapolate the figures from Weekly Infocado reports to those in Quarterly Infocado reports. Inially, this report is provided to Infocado contributors only, then publicly released six weeks later. Unl public release, the report is confidenal. This report has been funded by Hort Innovaon, using the avocado research and development levy and contribuons from the Australian Government. Hort Innovaon is the grower-owned, not-for-profit research and development corporaon for Australian horculture. © Avocados Australia Ltd 2020 www.avocado.org.au 1

Infocado weekly report Week 12 2020 14 20 March 2020 · Week 12 -2020 Contributors -Packhouses Week 12 -2020 Contributors -Wholesalers The seasonal progress graph below uses seasonal

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Page 1: Infocado weekly report Week 12 2020 14 20 March 2020 · Week 12 -2020 Contributors -Packhouses Week 12 -2020 Contributors -Wholesalers The seasonal progress graph below uses seasonal

Infocado weekly report

Week 12 - 2020 (14 - 20 March 2020)

Conduct dry matter tests at home

What is Infocado?

Using and interpreting Infocado

reports

Avocado supply chain education materials

Comments:

Packers: please start entering your 4week forecasts if your season is about to start in March & April. For quality assurance, please remind growers before picking to ensure dry matter of at least 23% for Hass & 21% for Shepard.

Week 12 - 2020 summary:

• Central & North Queensland packers: please start entering your 4week forecasts now if your Shepard season starts this week or in April.

• Total dispatch was 332,602 trays, an increase of 40% on the previous week (238,114 trays) and 59% higher than the forecasted 209,320 trays.

• North Qld supplied the majority of fruit at 87%, followed by Central Qld at 10%. WA, Sunshine Coast & Tristate combined supplied 3%.

• The average online single avocado price for the reported week is $2.44 - see pp.6 ,7 & 8.

Marketing Update: Shepard: the differences make them great

Australian Avocados is keeping up with its promotion of the Shepards – in season now – as COVID-19 encourages shoppers to stock up

on fresh fruit and vegetables. They’re getting the message out that Shepards are great with articles like this one from a popular blogger.

The industry’s marketing activity is helping Aussie consumers connect with (and eat!) Australian avocados. This marketing activity is

managed by Hort Innovation and funded by the avocado marketing levy. #smashanavo

Upcoming public holidays: Mon, 13 April: Easter Monday - Please enter data by 11am Tues, 14 April - report will be distributed on Wed

instead of Tues.

Report Index: p.2: 4week forecast; import data| p.3: dispatches | p.4: dispatches by region; contributors| p.5: wholesale data | pp.6,7 & 8: retail prices

REPORT NOTES:

The Weekly Infocado report is compiled using data contributed by avocado packhouses, consolidators and wholesalers through the Infocado system. We estimate that 85% of industry is represented in this report. Please note that Quarterly Infocado reports incorporate an allowance (by region) for the data which is not contributed to the Infocado system. It is thus, not possible to extrapolate the figures from Weekly Infocado reports to those in Quarterly Infocado reports.

Initially, this report is provided to Infocado contributors only, then publicly released six weeks later. Until public release, the report is confidential.

This report has been funded by Hort Innovation, using the avocado research and development levy and contributions from the Australian Government. Hort Innovation is the grower-owned, not-for-profit research and development corporation for Australian horticulture.

© Avocados Australia Ltd 2020 www.avocado.org.au 1

Page 2: Infocado weekly report Week 12 2020 14 20 March 2020 · Week 12 -2020 Contributors -Packhouses Week 12 -2020 Contributors -Wholesalers The seasonal progress graph below uses seasonal

Yellow shading indicates forecast data

New Zealand avocado exports: forecast v dispatch (5.5kg eqv trays) August 2019 - Feb 2020

[1] Source: Infocado red text = Data not yet complete for the month / season Yellow cell = Forecast can still be updated

Grey cell = Forecast is set and can no longer be updated

Green shading indicates dispatch data

© Avocados Australia Ltd 2020 www.avocado.org.au 2

[2] Source: GTIS - Global Trade Atlas

NZ export to Australia Aug 2019 Sep 2019 Oct 2019 Nov 2019 Dec 2019 Jan 2020 Feb 2020 Total

Pre-Season Forecast [1] at 27/06/2019 31,760 323,951 425,236 507,708 618,017 431,332 139,261 2,477,265

Updated Season Forecast [1] at 18/12/19 31,760 323,951 476,916 484,043 701,860 487,704 272,963 N/A - these forecasts are updated monthly

Dispatch volume Infocado [1] 34,162 275,902 540,380 411,666 524,115 578,189 367,215 2,731,629

Customs Data of NZ avocado exports [2] 64,469 384,473 535,227 503,839 622,123 556,403 2,666,534

Forecast Data (Week 12 - 16)

Variety

Trays -

Total Bulk P/Pk Oil Proc Other All - Total

5.5Kg Eqv 10Kg Kg Kg Kg Kg 5.5Kg Eqv

Week 12 - begin 14/03/2020

Hass 6,850 970 8,614

Lamb Hass 640 24 684

Shepard 176,105 12,700 500 3,900 150 200,023

Week Total 183,595 13,694 500 3,900 150 209,320

Week 13 - begin 21/03/2020

Hass 9,000 3,050 14,545

Lamb Hass 2,640 49 2,729

Shepard 233,999 12,570 12,500 10,000 18,900 2,000 264,745

Week Total 245,639 15,669 12,500 10,000 18,900 2,000 282,019

Week 14 - begin 28/03/2020

Hass 6,000 2,500 10,545

Lamb Hass 320 24 364

Shepard 223,764 10,220 12,500 10,000 19,300 2,000 250,310

Week Total 230,084 12,744 12,500 10,000 19,300 2,000 261,219

Week 15 - begin 04/04/2020

Hass 21,000 2,500 25,545

Shepard 173,191 5,920 12,500 10,000 16,100 2,000 191,337

Week Total 194,191 8,420 12,500 10,000 16,100 2,000 216,882

Week 16 - begin 11/04/2020

Hass 34,000 2,500 38,545

Shepard 96,200 2,720 12,500 10,000 14,400 2,000 108,218

Week Total 130,200 5,220 12,500 10,000 14,400 2,000 146,764

Dispatch Data (Week 12 - begin 14/03/2020)

Variety Trays Bulk P/PK Oil Proc 5.5Kg Eqv

5.5Kg Eqv 10Kg Kg Kg Kg Total Trays

Hass 15,685 4,108 23,154

Lamb Hass 392 8 407

Other 9,275 9,275

Shepard 265,976 15,153 17,526 13,500 3,283 299,766

Total 291,328 19,269 17,526 13,500 3,283 332,602

Page 3: Infocado weekly report Week 12 2020 14 20 March 2020 · Week 12 -2020 Contributors -Packhouses Week 12 -2020 Contributors -Wholesalers The seasonal progress graph below uses seasonal

Destination of dispatched avocados

Origin of dispatched avocados

Note: NZ dispatch volumes by Count Size are estimated based on the Count Size distribution of NZ exports to all markets; and NZ dispatch volumes are reported in the week the volumes are expected

to arrive in Australia, this is usually approximately one week after being shipped.

© Avocados Australia Ltd 2020 www.avocado.org.au 3

Industry Dispatches By Origin Region and Count Size : 14th March - 20th March 2020 (Wk 12)

Origin

Region

5.5kg 5.5kg 5.5kg 5.5kg 5.5kg 5.5kg 5.5kg 5.5kg 5.5kg Trays -

Total Bulk P/PK Oil Proc

5.5Kg Eqv

Trays All

<16 16 18 20 22 23 25 28 28+ 5.5Kg Eqv 10Kg Kg Kg Kg Total

Central Qld 1,115 3,488 5,616 4,754 6,480 4,055 1,143 26,651 4,125 2,363 34,581

North Qld 612 15,525 16,866 68,348 1,394 49,430 41,290 42,094 21,686 257,245 13,867 17,526 13,500 920 288,267

Sunshine

Coast 13 239 461 487 381 1,581 511 2,510

Tri State 25 44 85 87 61 45 45 392 8 407

WA/NT 194 263 578 997 1,332 1,067 699 329 5,459 758 6,837

806 16,928 20,989 75,285 1,394 56,064 49,385 47,274 23,203 291,328 19,269 17,526 13,500 3,283 332,602

Industry Dispatches By Destination State and Count Size : 14th March - 20th March 2020 (Wk 12)

Dest.

State

5.5kg 5.5kg 5.5kg 5.5kg 5.5kg 5.5kg 5.5kg 5.5kg 5.5kg Trays -

Total Bulk P/PK Oil Proc

5.5Kg Eqv

Trays All

<16 16 18 20 22 23 25 28 28+ 5.5Kg Eqv 10Kg Kg Kg Kg Total

EXP 27 39 309 443 818 818

NSW 162 3,929 4,211 19,547 12,230 11,536 7,009 5,574 64,198 7,357 1,672 77,878

QLD 6 4,123 6,760 28,089 234 25,021 18,636 19,290 8,786 110,945 7,644 15,854 13,500 3,283 130,778

SA / NT 52 147 500 583 886 1,815 9 3,992 112 4,196

TAS 1 21 31 107 160 160

VIC 554 8,576 9,524 25,867 1,160 17,068 17,036 18,123 8,124 106,032 3,590 112,559

WA 84 221 308 1,282 1,161 1,270 697 160 5,183 566 6,212

Total 806 16,928 20,989 75,285 1,394 56,064 49,385 47,274 23,203 291,328 19,269 17,526 13,500 3,283 332,602

Page 4: Infocado weekly report Week 12 2020 14 20 March 2020 · Week 12 -2020 Contributors -Packhouses Week 12 -2020 Contributors -Wholesalers The seasonal progress graph below uses seasonal

2020 Seasonal progress graph by region

© Avocados Australia Ltd 2020 www.avocado.org.au 4

The pre-season forecast volume (black diamond) is set

per region using the seasonal forecasts as follows:

NQ: December seasonal forecast

CQ, SC, SQ, TNR, CNSW: March seasonal forecast

Tri, WA, NZ: June seasonal forecast

Week 12 - 2020 Contributors - Packhouses Week 12 - 2020 Contributors - Wholesalers

The seasonal progress graph below uses seasonal forecast data from direct contributors, it does not consider extrapolated figures that compensate for non-contributing packhouses, thus these figures may be lower than those shown on the seasonal (quarterly) report. The total of each bar in the graph below is a result of total monthly dispatches to date plus the remaining seasonal forecast which can be updated monthly.

Costa Avocado/Consolidator (Consolidator) Battistin Orchards Pty Ltd (North Qld)

Green Skin Avocados (Consolidator) Costa Avocado/Avocado Estates (North Qld) MacKays Marketing (Consolidator) Gunnado Farming Pty Ltd (North Qld)

Natures Fruit Company (Consolidator) Kureen Farming (North Qld)

Rockridge Fresh (Consolidator) Primo Produce Pty Ltd (North Qld) Simpson Farms Pty Ltd (Consolidator) Rockridge Farming Pty Ltd (North Qld) Donovan Family Investment Trust (Central Qld) Rocky Creek Orchards Pty Ltd (North Qld) Sunny Bluff Produce Pty Ltd (Central Qld) Tinaroo Falls Avocado Trust (North Qld) Sunnyspot Packhouse Pty Ltd (Central Qld) Mariners Rest (WA/NT)

Aussie Orchards Growers & Packers (North Qld) R & S Bamess (WA/NT) Avocados with Altitude (North Qld) West Aussie Avos (WA/NT)

AvoNorth (North Qld) TRI: Less than 3 packhouse contributors

Costa Farms [Adelaide] LaManna Premier Group [Melbourne]

Costa Farms [Melbourne] LaManna Premier Group [Sydney]

De Luca Banana Marketing Pty Ltd [Brisbane] Murray Bros [Brisbane]

Etherington [Perth] Nutrano Produce Group [Brisbane]

Fresh Choice WA Pty Ltd [Perth] United Fresh [Adelaide]

J.H.Leavy & Co [Brisbane] WA Farm Direct [Perth]

LaManna Premier Group [Adelaide]

Page 5: Infocado weekly report Week 12 2020 14 20 March 2020 · Week 12 -2020 Contributors -Packhouses Week 12 -2020 Contributors -Wholesalers The seasonal progress graph below uses seasonal

Sales report including direct sales from packhouses, wholesale sales and stock on hand at wholesale level

© Avocados Australia Ltd 2020 www.avocado.org.au 5

Trays 5.5kg eqv (incl. Mod6 & P84) Bulk 10Kg Cartons Pre-Pack Kg Total (5.5Kg Eqv)

Hass Shepard Other Total Hass Shepard Other Total 5.5Kg

Eqv Hass Shepard Other Total

5.5Kg

Eqv Hass Shepard Other Total

NSW

Total supermarket sales

Total non supermarket sales

Total exports

Total sales 44,892 44,892 1,672 1,672 304 45,196 45,196

Total Stock on Hand

QLD

Total supermarket sales 14,363 77,079 91,442 1,119 1,119 2,035 15,854 15,854 2,883 14,363 81,996 96,359

Total non supermarket sales 640 1,263 1,903 640 1,263 1,903

Total exports 818 818 818 818

Total sales 15,003 79,160 94,163 1,119 1,119 2,035 15,854 15,854 2,883 15,003 84,077 99,080

Total Stock on Hand 13,531 1,597 15,128 13,531 1,597 15,128

SA & TAS

Total supermarket sales 5,439 5,439 5,439 5,439

Total non supermarket sales 1,176 1,559 4 2,739 20 885 12 917 1,667 1,212 3,168 26 4,406

Total exports

Total sales 1,176 6,998 4 8,178 20 885 12 917 1,667 1,212 8,607 26 9,845

Total Stock on Hand 6,233 4,973 3 11,209 505 200 28 733 1,333 7,151 5,337 54 12,542

VIC

Total supermarket sales

Total non supermarket sales

Total exports

Total sales 6,551 64,670 9,275 80,496 740 968 1,708 3,105 7,896 66,430 9,275 83,601

Total Stock on Hand

WA

Total supermarket sales 1,981 1,981 1,981 1,981

Total non supermarket sales 5,567 5,567 702 702 1,276 6,843 6,843

Total exports

Total sales 5,567 1,981 7,548 702 702 1,276 6,843 1,981 8,824

Total Stock on Hand 16,839 16,839 693 693 1,260 18,099 18,099

Total

Total supermarket sales 14,363 194,061 9,275 217,699 2,087 2,087 3,795 17,526 17,526 3,187 14,363 201,042 9,275 224,680

Total non supermarket sales 13,934 2,822 4 16,760 1,462 885 12 2,359 4,289 16,592 4,431 26 21,049

Total exports 818 818 818 818

Total sales 28,297 197,701 9,279 235,277 1,462 2,972 12 4,446 8,084 17,526 17,526 3,187 30,955 206,291 9,301 246,547

Total Stock on Hand 69,303 6,570 3 75,876 5,490 200 28 5,718 10,396 79,285 6,934 54 86,272

Full data set not displayed because less than three wholesalers from this state contributed data this week

Full data set not displayed because less than three wholesalers from this state contributed data this week

Page 6: Infocado weekly report Week 12 2020 14 20 March 2020 · Week 12 -2020 Contributors -Packhouses Week 12 -2020 Contributors -Wholesalers The seasonal progress graph below uses seasonal

© Avocados Australia Ltd 2020 www.avocado.org.au 6

Avocados Australia online retail pricing report Reporting period: week 12-2020 (Wed 18/03/20 – Tue 24/03/20)

Hass avocado single fruit online retail pricing over 12 months: Coles and Woolworths Key: Coles online Woolworths online B

ris

ba

ne

Syd

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Me

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Pe

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$0.00

$0.50

$1.00

$1.50

$2.00

$2.50

$3.00

$3.50

$4.00

$4.50

Ave

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Ret

ail P

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($)

Week Beginning DateB

$0.00

$0.50

$1.00

$1.50

$2.00

$2.50

$3.00

$3.50

$4.00

$4.50

Ave

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Ret

ail P

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($)

Week Beginning DateS

$0.00

$0.50

$1.00

$1.50

$2.00

$2.50

$3.00

$3.50

$4.00

$4.50

Ave

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Ret

ail P

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($)

Week Beginning DateM

$0.00

$0.50

$1.00

$1.50

$2.00

$2.50

$3.00

$3.50

$4.00

$4.50

Ave

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Ret

ail P

rice

($)

Week Beginning DateP

Page 7: Infocado weekly report Week 12 2020 14 20 March 2020 · Week 12 -2020 Contributors -Packhouses Week 12 -2020 Contributors -Wholesalers The seasonal progress graph below uses seasonal

© Avocados Australia Ltd 2020 www.avocado.org.au 7

Avocados Australia online retail pricing report Reporting period: week 12-2020 (Wed 18/03/20 – Tue 24/03/20)

Shepard avocado single fruit online retail pricing over 12 months: Coles and Woolworths Key: Coles online Woolworths online B

ris

ba

ne

Syd

ne

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Me

lbo

urn

e

Pe

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$0.00

$0.50

$1.00

$1.50

$2.00

$2.50

$3.00

$3.50

$4.00

$4.50

Ave

rage

Ret

ail P

rice

($)

Week Beginning DateB

$0.00

$0.50

$1.00

$1.50

$2.00

$2.50

$3.00

$3.50

$4.00

$4.50

Ave

rage

Ret

ail P

rice

($)

Week Beginning DateS

$0.00

$0.50

$1.00

$1.50

$2.00

$2.50

$3.00

$3.50

$4.00

$4.50

Ave

rage

Ret

ail P

rice

($)

Week Beginning DateM

$0.00

$0.50$1.00$1.50

$2.00$2.50

$3.00$3.50$4.00

$4.50

Ave

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($)

Week Beginning DateP

Page 8: Infocado weekly report Week 12 2020 14 20 March 2020 · Week 12 -2020 Contributors -Packhouses Week 12 -2020 Contributors -Wholesalers The seasonal progress graph below uses seasonal

Avocados Australia research the online shopping and catalogue prices for avocados on

Wednesdays when major supermarkets usually publish their weekly prices. Advertised weekly,

prices are valid for seven days, Wednesday to Tuesday.

© Avocados Australia Ltd 2020 www.avocado.org.au 8

Notes for graphs on previous page: Online retail pricing for Hass & Shepard single fruit 18/03/20 (Week 12) Coles single Hass price available in Perth only. WW single Shepard price not available in Melb. & Perth. WW single Hass price not available. 11/03/20 (Week 11) Coles single Shepard price not available in Brisb. & Perth. Coles single Hass price not available in Brisbane. WW single Shepard price not available in Melb. & Perth. WW single Hass price not available (except Perth). 04/03/20 (Week 10) Coles single Shepard price not available in Brisbane. WW single Hass price not available in Brisbane & Sydney. WW single Shepard price not available in Melb. & Perth. 26/02/2020 (Week 09) Coles single Shepard price not available in Perth. WW single Hass price not available in Brisbane. WW single Shepard price not available in Syd., Mel., Per. 01/01/20 - 25/02/20 (Week 01 - 08) Coles single Shepard price not available in all states. WW single Shepard price not available in all states. 08/01/20 (Week 02) Coles single Hass price not available in Melbourne. 25/12/19 - 01/01/20 (Week 52 - Week 01) Retail prices not collected due to office closure over Xmas break. 17/07/19 - 25/12/19 (Week 29 - Week 52) Coles single Shepard price not available in all states. WW single Shepard price not available in all states. 10/07/19 (Week 28) Coles single Shepard price not available in all states. WW single Shepard price not available in all states.

Avocado online retail pricing for Coles and Woolworths

Reporting period: week 12-2020 (Wed 18/03/20 - Tue 24/03/20)

Pack Type Variety Description/

Origin Brisbane Sydney Melbourne Perth

Coles

Single fruit Hass $2.50 *

Single fruit Shepard $2.50 * $2.50 * $2.50 *↓ $2.50 *

Multi-buy Hass

5 pack not indicated $8.90 $8.90 $8.90 $8.90

550g punnet not indicated

1kg bag not indicated I'm Perfect $9.90 $9.90 $9.90 $9.90

Organic Single fruit not indicated

Woolworths

Single fruit Hass Mixed Origin (Bris,

Syd & Melb)

Single fruit Shepard $2.10 ↓ $2.45 ↑

3 pack Hass

5 pack mini not indicated

1kg Punnet not indicated Odd Bunch $9.00 $9.00

Organic Single fruit not indicated $4.90 $4.90

550g Organic mini fruit not indicated

Bundle of 20 Hass unspecified

Single fruit average by city (all varieties, excluding organic) $2.30 ↓ $2.48 ↓ $2.50 ↓ $2.50 ↓

Single fruit average (all varieties, excluding organic) $2.44 ↓

Catalogue offers on avocados:

Coles - National: No catalogue offers

Woolworths - National: No catalogue offers

Aldi - National: No catalogue offers

Foodworks - National: No catalogue offers

IGA - Brisbane: Shepard $2.00 each