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Industry updates on key mobile trendsWEEK ENDING 7/20/2012

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Mobile Trends This week, IBM reported that even though Q2 total online sales were down, sales from mobile devices

reached 15.1%, up from 13.3% in Q1 2012. – Shoppers also bought more items (avg. items per order grew 2.6%) in Q2– Shoppers spent more for each transaction (avg. order values for each purchase grew by 2.3%) in Q2

IAB recently released “Mobile’s Role in the Consumer’s Media Day,” a research report revealing how receptiveness to advertising and media consumption varies by device, time of day, and location. Highlights from the report include:– Once mobile device users engage with an ad, they are extremely likely to take action (80% smartphone users, 89% tablet users)– For smartphone users, the three most impactful media moments of the day are:

– Early Morning – When they first wake up, nearly 20% access social media (compared to 28% of tablet users)– Midday –28% cite “free time” windows during this time period that allow them to access media– Primetime Evening – Both general media and social media consumption spike during primetime TV viewing hours

TOP MOBILE & TABLET ACTIVITY – WEEK ENDING 7/20/2012

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Mobile Trends (cont.)

Half of all adult cell phone owners incorporate their devices into their TV watching experiences, according to a new survey from Pew Internet. Top 3 activities of “connected viewers” include:– 38% used their phone to keep themselves occupied during commercials or breaks in something they were watching– 23% used their phone to exchange text messages with someone else who was watching the same program in a different location– 22% used their phone to check whether something they heard on television was true

Facebook mobile is now migrating to the new Timeline design. – The design includes a page’s cover photo, more information from the About section, and new icons to view a page’s photos and details

about its fan base. In the iPhone app, pages feature a larger Like button, spanning across the width of the screen. On the mobile web, some pages have a smaller Like button because the page also includes the Message button.

TOP MOBILE & TABLET ACTIVITY – WEEK ENDING 7/20/2012