Industrial Product Design

Brugge

BACHELOR OF INDUSTRIAL PRODUCT DESIGN

INDUSTRIAL PRODUCT DESIGN

PRODUCT AND USAGEPRODUCT AND ENGINEERINGPRODUCT AND SHAPE

KORTRIJK

UNIQUE IN FLANDERS

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THE DESIGN PROCESS

Each product in our environment – such as appliances, furniture, machines and vehicles - once started as an idea of a product designer. To get to new products, one goes through an entire process. The pictures below illustrate the development of BOO; an attractive and decora-tive garden light for Dreamland ( a Belgian shop

selling toys, multimedia, seasonal articles, etc.). Each design starts with a creative stage, a good idea. Going through different steps, this concept changes from a sketch into a prototype to even-tually become a product ready for production. You might soon find BOO in the shops.

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THE F IVE PILLARS OF INDUSTRIAL PRODUCT DESIGN

You don’t just design a product. You take into account technical possibilities, social trends and needs, design and functionality. This requires both creativity and technical insight from the designer.

Design and creativity, engineering, man and usage, flexible production and multimedia and presentation: these five pillars are the ingredients of your study program. They determine the specific profile that makes of you an industrial product designer.Depending on your elective learning track, you compose your own mix of basic ingredients. Every industrial product designer creates products. He or she always starts with a concept, which finally is being materialized. The product occupies the center stage at all times. However, depending on your elective learning track, you lay your own accents. Further on in this brochure, it becomes clear which different emphasizes there are between the elective learning tracks.

EngineeringAn industrial product designer often translates an idea of a client into a precise drawing. You suggest the best possible choice of ma-terial and you introduce the most appropriate production method. You possess the technical knowhow, knowledge of materials and the expertise to supervise a product, from idea to reality. Therefore, we teach you:• technical drawing and CAD • workshop and prototyping • sustainable product development • knowledge of materials • technology

Design and creativity An industrial product designer innovates; he/she creates the products of the future.You determine the appeal of a design and think about the functional, qualitative, refined and original finishing touches of a product. To that end, you learn everything about:• functional design• design methodology• trends and styles• creativity techniques• aesthetics

Octave Vandeweghe for Grundig Hannes Vandermoere

Flexible productionAn industrial product designer is the link between design and production.Through your excellent knowledge of produc-tion techniques, processes and organization, you are responsible for the realization of the new product. To that end, you receive a solid basic education in:• production preparation• automation• CAM and CNC• modern production techniques• business management

Man and usage An industrial product designer always focuses on the user for his/her designs. Although you approach the development of your product from different angles, the user must always remain the most important actor. Therefore, an IPO (Dutch abbreviation for Industrial Product Design) Bachelor must have an insight into:• man and society • product interaction• fuzzy front end• people-centered design • product psychology

Multimedia and presentation An industrial product designer convincingly communicates his/her ideas. Through sketches and playing with colors and details, you create new products. The computer is your visualiza-tion tool. Because, as an industrial product de-signer, you will also develop the packaging and the manual accompanying the product, this study program also focuses on: • drawing and rendering• presentation and portfolio• 3D visualization• virtual digital design• technical documentation

Matthias Vandewalle’

Oliver Dewolf for gRey

Thomas Valcke for BMW

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THREAD SPREAD OVER THE PROJECTS

YEAR 1 YEAR 2

Workshop I

Tom Debacker

Jelle Claeys

Daan Ballieu

Jelle Vandooren

Dries Deproft

Innovation Festival 2010

3D CAD III

The study program industrial product design pays much attention to the practical applicabi-lity of the designs. Besides theory, you will at-tend many lab classes and you will also work on many projects. We teach you a whole range of design skills, which you apply in concrete assignments, often in cooperation with companies.

In the first and second semester, we especially pay attention to design, technique and creati-vity.During the third and fourth semester, the focus lays on design methodology, prototyping and 3D CAD.In the fifth and sixth semester, we make designs ready for production, we go even more deeper into the specific design sciences and we take aspects pertaining to business economics into account.

This thread gives you a visual idea of the pro-jects spread over the three years of this study program.

YEAR 3

Olmo Brood for Savic

Matthias Vandewalle for pininfarina

Miguel Valcke for Barco

Team grey

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INDUSTRIAL PRODUCT DESIGN: STUDY PROGRAM*

YEAR 1

ORIENTATION

Design and Prototyping 1

Technical Drawing

Shape study 1

Technology 1

Presentation 1


3D CAD 1

Shape study 2

Man

Presentation 2

YEAR 2

PRODUCT & ENGINEERING PRODUCT & USAGE PRODUCT & SHAPE


3D CAD 2

Creativity

Technology 2 Visualization Visualization

Technical dimensioning Product and function 1 Design 1


Modern Production

Technology 3 People Centred Design People Centred Design

3D CAD 3 3D CAD 3 3D Virtual Design

Elective Elective Elective

YEAR 3

PRODUCT & ENGINEERING PRODUCT & USAGE PRODUCT & SHAPE

Internships

Company management

Design and Prototyping 5 Design and Prototyping 5 Design and Prototyping 5

3D CAD 4 Product and Function 2 Design 2

Final project

Industrialization

Design and Prototyping 6 Design and Prototyping 6 Design and Prototyping 6

Elective Elective Elective

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ONE STUDY PROGRAM WITH PERSONAL ACCENTS

COMMON BASIS AND ELECTIVE LEARNING TACKSThe study program Industrial Product Design offers three elective learning tracks. After an orientation year, starting from the second year, you choose for ‘Product and Shape, ‘Product and Usage’ or ‘Product and Engineering’. These elective learning tracks determine your personal emphasis within the study program. All learning tracks, however, have a large common basis. Whatever learning track you choose, you always become an industrial product designer with excellent conceptual, technical and design skills; an industrial pro-duct designer who develops a product from an original idea up until its materialization.

The elective learning tracks are fine-tuned to the expectations of the industry and to your inte-rests. Besides the common basic modules (138 ECTS credits), the study program offers specific modules (42 ECTS credits) per elective learning track to specialize yourself and to gain more in-

depth knowledge. There is no ideal preparatory program in se-condary education to go on to Industrial Pro-duct Design, which leads to an extremely he-terogeneous intake of students. Therefore, the first year is considered to be an orientation year – although the speed is immediately present at the start. In the first year, you lay the foundation of designing, technical drawing, design, tech-nology and presentation.

STUDY PROGRAM AND ELECTIVE MODULES The program is composed of several modules, which are based on the five pillars of the study program. Each module is as important and ac-counts for 6 ECTS credits. The entire study pro-gram comprises 180 ECTS credits. All aspects of integral product design are pas-sed in review in the study program. Each mo-dule has its specific content and objectives, but is always in function of designing. By means of theory and workshops, you work out your pro-jects and broaden your knowledge of different themes. From the first semester on, you are constantly engaged in ‘Design and Prototyping’. You work out large design projects, be it indi-vidual or in team. Your goal is materialization; realizing completely finished designs.

Within each elective learning track, you choose some elective modules, which fit your track. The following list comprises the modules from which you can choose: International projects, Advanced 3D CAD, Advanced materials, Mold design, Packaging, Lighting, Portfolio, Interior and furniture or preparatory mathematics for those who want to continue studying.

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RING 42 ECTS

PRODUCT & USAGE 42 ECTS

PRODUCTIPO BASIS 138 ECTS

PRODUCT & SHA

PE 42 ECTS

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ELECTIVE LEARNING TRACK PRODUCT AND SHAPE

Having an eye for detail, you run through the integral design process of a product. You work out your ideas, up until and including the mate-rialization. As an industrial designer, you con-centrate more on the design aspects and the conceptual context of products. The track ‘Product and Shape’ mainly focuses on consumer goods and pure product design. This track comprises less technology modules

and as such it allows a more ‘people-centered design’ and to focus more on design, visualiza-tion and styling. You learn to truly look at people and products, you know everything about trends and you de-velop your own vision on design.

Mass III, JanWillem Vanmaele

Tri, Isabelle Schouttetens, Quinze&Milan Ark, Jiri Vermeulen, Arcelik

Ben in bad, Ben Steensels, Lens Ass° Fold, elevenfeet, Joli

Focusing attention to the user, you go through the integral design process of a product. You always put the user at center stage, and in this way, you know everything about the “why” of your materialized concepts that are ready for production. This track focuses more on the ‘fuzzy front end’, the user and the function of new products and it also goes deeper into the design methodology. This track mainly focuses on industrial and con-sumer goods, but also on process, innovation and creativity. “Product and Usage” comprises less technology modules and as such, it leaves

more room for ‘Product and Function’ and de-sign methodology. You analyze the need of the user and you emp-hasize your conceptual and strategic skills.

ELECTIVE LEARNING TRACK PRODUCT AND USAGE

Cardioguard, Matthias Willockx, Pili Pili Tea Amo,Thomas Debosschere, DesignUM

Jan Geloen, Velleman Vibera, Jasper Aelvoet, Imec

Home phone, Octave Vandeweghe, Grundig

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Everything can be made! You go through the integral design process and you concentrate on production and materialization. This track concentrates more on technical details, engi-neering, materials and production of products. “Product and Engineering” mainly focuses on technical designs, designing industrial goods and purely engineering consumer goods. It comprises less design modules and as such, it allows more room for technical and mechanical

designs and to concentrate more on the field of materials and production. You also further examine modern production technology and engineering. You emphasize your technical skills. You are the link between the design table and production.

Can, Thomas Deschrijver, Brita Bikelift, Jonas Commer, Thule

Stroke, Arne De Vos, LVD Sammy, Michiel Vermeersch, Cerdi

ELECTIVE LEARNING TRACK PRODUCT AND ENGINEERING

USA

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EACH YEAR, OUR STUDENTS TAKE PART IN NUMEROUS (INTER)NATIONAL COMPETITIONS, BOTH ON THEIR OWN INITIATIVE AND IN THE FRAME OF CLASS ASSIGNMENTS, IN WHICH WAY THEY BUILD THEIR PORTFOLIO. THESE PARTICIPATIONS ARE NOT UNSUCCESSFUL.

Ben Steensels (3rd year IPO) won the INNOVATION AWARD 2008 in the category ‘Product design’ with his final project ‘Ben in bath!’, a new bath concept from Architect’s firm Lens Associates for Lambrechts Sanitair. This bath went into production and was displayed at the renowned Salone di mobile and at Interieur 10.

Team iNORM scored with ‘pomme’ (apple in French), the cool feeding and breeding station for birds, in the competition best SMALL BUSINESS PROJECT 2009 category ‘best design’.

AWARDS

Design Management Europe awardBoth in 2008 with the project “Intensive Pro-gram” and in 2009 with “MyMachine” and in 2010 with the “Design for (every)one”, Howest received international recognition thanks to the Design Management Europe award. This award rewards organizations that successfully apply design as solution for strategic challen-ges. Never before did a (Flemish) University Col-lege obtain this international title. From now on, Howest too can call itself Design ambassador of Design Vlaanderen.

Most enterprising university college Again, Howest received recognition at the Uni-zo prijs ondernemingszin 2009 as most enter-prising university college. With the projects my-Machine (students 2nd year IPO) and the launch of the design agency elevenfeet.be, a project of five 3rd year IPO students, Howest swiped both the first and second prize in this competition.

Yannick Roobroeck (3rd year IPO) obtained the BALTHAZAR 2008 for best Belgian piece of furniture at the furniture fair of Brus-sels with his MW interior line for the company Juventa.

Matthias Desmedt (3rd year IPO) ob-tained the PORTFOLIO AWARD 2009 of Optimo for his final project Limonluk; a super modern lime squeezer for DesignUM Istanbul.

Xander Vanwynsberghe (3rd year IPO) won the INNOVATION AWARD 2009 in the category ‘Product design’ with his innovative and ecological hencoop COOOP for Savic. With this project, he also was among the winners of the OVAM Ecodesign competition (2009).Yannick Roobroeck (3rd year IPO) obtained the BALTHAZAR 2008 for best Belgian piece of furni-ture at the furniture fair of Brussels with his MW interior line for the company Juventa.

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STUDYING AT HOWEST

QUALITY FIRST Howest is a strongly growing university college with campuses in Kortrijk and Bruges. Our campuses are easily accessible by public transport. They are situated nearby the city and therefore, you are part of real life. The bachelor and master programs are of a high standard. Annual polls show that there is a high level of student contentment. Also with employers, Howest has a strong reputation, judging by the fact that Howest - for the seventh time already - has been awarded for being the most enter-prising university college. The study programs with interesting internships are entirely aimed at the practice and lead to excellent jobs.

STUDYING IN A PLEASANT ENVIRONMENTIn West Flanders, people don’t just work; it is also a pleasant region to live in and Howest too exudes that atmosphere. You study at bustling and attractive campuses and - as a student - you occupy center position. You are in close contact with your lecturers and you receive per-sonal guidance. At Howest, you feel at home.

FUTURE-ORIENTEDFuture is made with the most modern techni-ques and technology. In each study program, these are at your disposal. Furthermore, each campus has a professional multimedia center with a vast collection of books, reference works, journals, CD-ROMs, DVDs and other digital files. You can consult all this on site or check them out for free. Study programs too evolve in time. Mo-reover, this study program adopts an innova-ting attitude. Through a digital learning platform for instance, students and lecturers exchange - among others - courses. At Howest, you can no longer study without using a laptop. Therefore, we provided wireless access all over our cam-puses. For more information, visit www.howest.be/laptops.

GHENT IN WEST FLANDERS Howest is part of Ghent University Association, which guarantees a certain appeal, both at home and abroad. This also ensures that, after your study program, you can go on to other bachelor and master programs within the As-sociation. We are there for you to guide you in your learning track.

JOIN THE (STUDENTEN)CLUBAlso many student clubs are active on campus. The largest - and at the same time the umbrella club - is Centaura, that runs the campus café ’t Bunkerke. Furthermore, there also are smaller clubs per study program or for alumni: Moeder EM for students and Electromechanics, Ecliptica for the Electronics students, MCT Community for students Multimedia and Communication Tech-nology , DAE beer for the Digital Arts and Enter-tainment students and Leonardo for the rather culturally conscious and international students.

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ASSSESTS OF THE CAMPUS: KORTRIJK

A CAMPUS IN THE CITY AND AT THE SAME TIME SURROUNDED BY GREENThe green campus in the Graaf Karel de Goe-delaan is situated at a ten minutes’ walk from the station and the city center. Right across the Magdalenapark - ideal for a lunch in fresh air – you can find the main building where most students attend classes.

BITS, BYTES, BOOKS AND BUNSAs a Howest student, you have access to our modern computer infrastructure. Via the laptop project, wireless internet, the electronic study platform Leho and numerous other ICT facilities, you have everything you need for school and self-study assignments, group work, research, etc. Each Howest student also receives a per-sonal e-mail address. You order your courses online to later collect them at the course service Cursoa in the main building. At the BEEP, you can study in peace, meet up with your project group and work on your self-study assignments. You have access to online journals and e-books. You can also consult a number of digital sources at home via a VPN connection with the Howest network. You can consult the catalogue of all Howest multimedia centers at http://bib.howest.be. As a Howest student, you can consult books and journals at all Howest multimedia centers or you can check them out for free. For more information: [email protected] class day, campus restaurant ’t Obee serves breakfast, hot and cold meals of the day, soup and sandwiches (also for vegetarians).

KORTRIJK, WHERE STUDENTS ARE WELCOMEThe last few years, Kortrijk invested a lot to turn the city into a real student city. The number of students in higher education increases each

year; currently there are about 8,000. The stu-dent provisions of the two university colleges and the university campus have – together with the city – drawn up a policy in which the stu-dents are at the center. The kick-off of each academic year is given during the (free) Student Welcome Concert at the Schouwburgplein (square in Kortrijk). Besi-des a varied offer of shops (cheap supermar-kets, snack bars, fries shops, restaurants, book shops, second hand clothes, accessories for the student apartment, etc.) and cafés, also lo-cal museums, youth centers, concert and movie theaters (De Kreun, Budascoop…) monthly of-fer you an extensive cultural calendar. All sorts of cafés are found at various locations in town (among others in the Burgemeester Reynaert-straat – a.k.a. ’t Stratje, or the cosy Vlas¬markt (another square in Kortrijk) and in the vicinity of the movie theater Budascoop). Sports freaks completely come into their own in the numerous city’s sports centers, swimming pools and fitness centers.

THE TRAIN BRINGS YOU WHEREVER YOU WANT, THE BUS IS FOR FREE You can easily explore the city center on foot, and those who come by bike, also take advan-tage of the offer on the outskirts of town and in the surrounding municipalities. Students also enjoy free bus transportation in Kortrijk (in coo-peration with our university college). From Kor-trijk, many trains go to the most important cities in West Flanders, but also Ghent, Antwerp and Brussels are within easy reach. And did you know that Lille (France) is only at a mere 25 km of Kortrijk?

An excellent overview of everything Kortrijk has to offer you, can be found on www.kortrijk.be and www.kortrijkstudentenstad.be.

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COORDINATOR INTERNATIONAL RELATIONS Sofie De Grave [email protected]

Documents

Industrial Product Design