CSMBAPROF01 - BA (Hons) Product and Industrial Design …

CSMBAPROF01 BA (Hons) Product and Industrial Design Programme Spec for 2022/23 entry

Page 1 of 16

BA (Hons) Product and Industrial Design Awarding Body University of the Arts London

College Central Saint Martins

Programme Product, Ceramic and Industrial Design (L032)

Course AOS Code CSMBAPROF01

FHEQ Level Level 6 Degree

Course Credits 360

Mode Full Time

Duration of Course 3 years

Teaching Weeks 90 weeks

Valid From 2022/23

QAA Subject Benchmark Art and Design

Collaboration N/A

UAL Subject Classification 3D design and product design

JACS Code W240 - Industrial/product design

UCAS Code W240

PSRB N/A

Work placement offered Yes

Course Entry Requirements

The standard entry requirements for this course are as follows:

APPROVED


Page 2 of 16

120 UCAS tariff points which can be made up of one or a combination of the following accepted full level 3 qualifications:

• Three A Levels at grades ABC (preferred subjects include Art, Art and Design, or Design and Technology)

• Pass at Foundation Diploma in Art & Design (Level 3 or 4) and 1 A Level at Grade C or above

• Distinction, Merit, Merit at BTEC Extended Diploma (preferred subjects include Art, Art and Design, or Design and Technology)

• Merit at UAL Extended Diploma • Access to Higher Education Diploma equivalent to

120 UCAS tariff points (preferred subjects include Art, Art and Design, or Design and Technology)

• Or equivalent EU/International qualifications, such as International Baccalaureate Diploma

And five GCSE passes at grade 4 or above (grade A*-C) including English Language, Mathematics and a double award at science, or two separate sciences such as Physics or Chemistry, and one other subject (Art & Design or Design Technology are recommended).

Entry to this course will also be determined by assessment of your portfolio. A very high proportion of successful applicants complete a Foundation Diploma in Art and Design.

APEL - Accreditation of Prior (Experiential) Learning

Exceptionally applicants who do not meet these course entry requirements may still be considered. The course team will consider each application that demonstrates additional strengths and alternative evidence. This might, for example, be demonstrated by:

• Related academic or work experience • The quality of the personal statement • A strong academic or other professional reference

Or a combination of these factors.


Page 3 of 16

Each application will be considered on its own merit but we cannot guarantee an offer in each case.

English language requirements

IELTS score of 6.0 or above, with at least 5.5 in reading, writing, listening and speaking (please check our main English language requirements webpage).

Selection Criteria Applicants are selected according to demonstration of potential and current ability to:

Work imaginatively and creatively in product and three dimensional design

• engage with experimentation and invention • show imagination and ambition in proposals for

their work

Demonstrate a range of skills and technical abilities

• demonstrated a high level of visual and 3 dimensional skill

• provide evidence of intellectual enquiry within their work

• demonstrate relevant research and reflect critically on their learning

• demonstrate a passion for design and a fascination for the world around them

Demonstrate cultural awareness and/or contextual framework of their work

• demonstrate an awareness of historical and contemporary product design practices

• identify social and/or cultural influences on their work

Articulate and communicate intentions clearly

• discuss their work in group situations • present their work appropriately and effectively

Demonstrate commitment and motivation in relation to the subject and the course

• develop their own ideas and address project briefs • show willingness to collaborate

https://www.arts.ac.uk/study-at-ual/language-centre/english-language-requirements


Page 4 of 16

• reflect their knowledge of this course • demonstrate a mature outlook and high self-

motivation.

What we are looking for

We are not only looking for applicants with a passion for product design, but also for people open to new ideas, to informed risk taking and to challenge, willing to involve themselves in the various different disciplines and practices of product design.

Scheduled Learning and Teaching

During your course you will engage with learning and teaching that includes both online and face-to-face modes. The advertised scheduled activity for the course will be delivered through a combination of live, synchronous and asynchronous on-line learning. Scheduled learning and teaching activity may include lectures, seminars, studio and workshop briefings, tutorials, external visits and project briefings.


Page 5 of 16

Awards and Percentage of Scheduled Learning

Year 1

Percentage of Scheduled Learning 34

Awards Credits

Certificate of Higher Education (Exit Only) 120

Year 2


Awards Credits

Diploma of Higher Education (Exit Only) 240

Year 3


Awards Credits

Bachelor of Arts 360


Page 6 of 16

Course Aims and Outcomes

The Aims and Outcomes of this Course are as follows:

Aim/Outcome Description

Aim To provide a supportive learning environment in which you can become a self-aware and independent learner capable of utilising physical and digital making skills.

Aim

To produce skilful and creatively adventurous graduates who are responsive and adaptable, resourceful and entrepreneurial, through the practice of design as a collaborative and participatory discipline.

Aim

To equip students with the product design knowledge, intellectual and practical skills necessary to operate across multiple sectors of the design industry and enable their ability to transform as the profession transforms.

Aim To prepare students for a range of potential roles in the design industry through the development of creative, transferable attributes.

Aim To provide a place to take risks that address the changing environment and contexts in which product design practice exists, with a specific focus upon sustainable behaviours and processes.

Aim To develop personal attributes of curiosity, optimism and responsibility to positively impact society.

Outcome Critically analyse material to generate an agenda and direction for design activity in a self-identified or externally set project. (AC Enquiry)

Outcome Structure and defend a complex argument in written, visual, and/or physical formats. (AC Communication)

Outcome Manage complex projects and navigate conflicting demands. (AC Process)

Outcome Demonstrate professional levels of competence in the use of 2D and 3D hand-skills, computer aided design and model-making using analogue and digital techniques. (AC Realisation)

Outcome Demonstrate awareness of basic design business employability needs. (AC Knowledge)

Outcome Manage their own learning, and work sensitively and productively with clients and colleagues. (AC Process)


Page 7 of 16

Outcome Demonstrate responsibility for personal and professional objectives. (AC Process)


Page 8 of 16

Distinctive Features

1

World-class education: Central Saint Martins' Product and Industrial Design is recognised for world-class excellence by the award of the Queen’s Anniversary Prize for Further and Higher Education for its far-reaching contributions to the UK’s economy and social wellbeing.

2

Ground-breaking expertise: Our lecturers and alumni have been associated with ground-breaking design for decades, including the first laptop computer, the London Routemaster bus and the Apple iPhone. Alumni have established some of the world’s leading design agencies including IDEO and Tangerine and have gone on to develop new sectors of practice in service design and social innovation.

3 Industry success: We have produced more Royal Designers for Industry in the subject than any other undergraduate course in the world.

4

Notable networks: We work actively with external partners from industry, commerce and enterprise, as well as our extensive network of alumni. This provides industry exposure, live design challenges and a programme informed by direct engagement with international design practice.

5 Diversity: Internationalisation of design: The international nature of the cohort and the cultural diversity of the students creates a rich learning environment.

6

Shared ethos and studio culture: As part of a wider Product Ceramic and Industrial Design programme, the BA Product and Industrial Design course benefits from the proximity it has with MA Industrial Design and MA Design: Ceramics Furniture Jewellery. This is achieved through the ability for the students at different levels of experience, to share knowledge about their growth as designers within the studio context.


Page 9 of 16

Course Detail

BA Product and Industrial Design at Central Saint Martins believes that design is a process-driven activity that operates in a broadening range of professional contexts; from design consultancy and manufacturing, to business and enterprise and third sector and government. On this course, you will identity appropriate problems and design outcomes which address the needs of people, society and the environment today. The course will provide you with an open and supportive environment as you become a designer. We will equip you with the skills to make interventions in the world which are informed, creative, and meaningful. The design industry is forever evolving, absorbing information and developing culture, making positive impact upon our societies through the skills of imagination, visualization and realization. Today’s designer needs to be adaptable, agile, proactive, resilient, curious and ambitious.

BA Product and Industrial Design aims to lead the product design sector through the encouragement of optimistic vision, activism and action that develops these designerly competencies. We aim to educate our students to become the influencers and leaders for the next generation of creatives. We want to apply our collective intelligence to the challenges our societies face. Our students will lead these changes through critical thinking, conceptual realization and implementation of products and services.

Studying on this course will expose you to a breadth of practical, technical and theoretical sector skillsets. You will learn and apply industry recognized tools in both studio and client led scenarios whilst making a journey that will allow you to find your own path as a creative. You will investigate, discover, design, create, make, collaborate, surprise and share in an environment of peers and experts. You will develop Eco literacy, address ethical questions in design, explore systems thinking, and develop critical thinking. You will leave equipped for the varied and ever-changing industry in order to define and design sustainable futures.

Course Units

Over three years, BA Product and Industrial Design will teach you to apply product design processes to a progressively challenging range of contexts. The course will build your capacity as a confident, questioning and highly creative practitioner. You will emerge capable of dealing with complex issues in the development of product design responses.

Stage 1

Unit 1: Introduction to Study in Product and Industrial Design in Higher Education: Love Product Unit 2: Love Process


Page 10 of 16

Unit 3: Exploring Product Sectors Unit 4: Immersive Design

In Stage 1, you will build your subject knowledge and skills. We will introduce you to our working methods and help you integrate within our community of practice. Through a series of projects, you will focus on the acquisition and development of specific product design skills. These will include technical studies introducing the use of computers, 2D and 3D sketching, 2D IT technical drawing, layout and rendering applications, workshop skills and knowledge of design for manufacture. We will introduce sustainability studies, empowering you to develop responsible practices. We will also introduce contextual studies to develop your critical capacities and understanding of product design as a disciplinary field of inquiry.

Stage 2

Unit 5: Design Futures Unit 6: Designer Attributes Unit 7: External Collaborative Projects Unit 8: Creative Unions: Socially Engaged Practices for an Ethical World

Stage 2 will extend your skills and locate you in professional contexts – established through projects often provided by industry. This will give you a structured opportunity to consider and plan your future as a practitioner. You will take more responsibility for the initiation and management of your own work. You will, for instance, explore the broad ranging product design sector and the different roles and responsibilities that design performs within these sectors. You will also look at how ideas from outside of the discipline can be used to explore and inform creative design responses through collaborative practice.

Stage 3

Unit 9: Defining and Designing - Exploration Unit 10: Defining and Designing - Implementation

Stage 3 will allow you to further address your own practice through design exploration and implementation. Here, you will bring together the creative, intellectual, entrepreneurial and practical capacities you have developed in Stages 1 and 2. Stage 3 closes with a real-world scenario in which you will work on externally set projects.

Across all stages, the course has four closely interrelated areas of study: contextual studies, design studies, sustainability studies and technical studies. These are delivered through project work, lectures, seminars, workshops and assignments.

Design studies


Page 11 of 16

The ability to generate and translate ideas into resolved designs is crucial. Design studies will develop your creativity through idea generation and problem-solving methods. These include drawing and presentation techniques, sketch and finished model-making, project management and communication skills.

Technical studies

With reference to industrial contexts of batch and mass-production, technical studies will give you an understanding of materials and processes, manufacturing methods, 2D and 3D CAD skills. It develops your ability to research and specify the components, materials, processes and technologies appropriate for any product design project. It also offers space to explore developments in technological innovation and emerging technologies.

Contextual studies

Contextual studies examine some of the key historical, theoretical, and social contexts from which products acquire meaning. Crucially in our programme, it is taught in-studio alongside design studies. This will introduce ideas and thinking from radically different disciplines to inform and energise your design projects.

Sustainability studies

Our sustainability studies programme works to develop eco-literacy. It questions the impact of product design in contexts of production and consumption. Examining the roles and responsibilities of today’s designer, it explores systems thinking ¬– unpacking the challenges and developing strategies for responsible practice.

Diploma in Professional Studies

Between Stage 2 and Stage 3 of the course there is an option for you to work with industry for the duration of an academic year (across three terms/two blocks) and complete a Diploma in Professional Studies. Whilst the Diploma is an optional aspect of the course, it is designed as an integrated and assessed part of your journey through the course, if you do take up this option. The Diploma results in a standalone qualification (rated at 120 credits), which involves researching, undertaking and reflecting on a 100 day/20-week (minimum) placement related to your professional interests and aspirations. The Diploma provides a valuable opportunity to make professional contacts and to develop your personal employability skills.

Exchange opportunities


Page 12 of 16

The course is actively engaged in the University’s Study Abroad scheme, with the incoming international students bringing an important additional dynamic to the course.

Currently only a small number of places are available, which will be subject to Government guidelines on travel abroad during the COVID-19 pandemic.

Mode of study

BA Product and Industrial Design runs for 90 weeks in full-time mode. It is divided into three stages over three academic years. Each stage lasts 30 weeks which includes teaching time and independent study.

You will be expected to commit 40 hours per week to study, which includes teaching time and independent study.

Credit and award requirements

The course is credit-rated at 360 credits, with 120 credits at each stage (level).

On successfully completing the course, you will gain a Bachelor of Arts with Honours (BA Hons degree).

Under the Framework for Higher Education Qualifications the stages for a BA are: Stage 1 (Level 4), Stage 2 (Level 5) and Stage 3 (Level 6). In order to progress to the next stage, all units of the preceding stage must normally be passed: 120 credits must be achieved in each stage. The classification of the award will be derived from the marks of units in Stages 2 and 3 or only Stage 3, using a dual algorithm.

If you are unable to continue on the course, a Certificate of Higher Education (CertHE) will normally be offered following the successful completion of Level 4 (or 120 credits), or a Diploma in Higher Education (DipHE) following the successful completion of Level 5 (or 240 credits).

Learning and Teaching Methods

During your course you will engage with learning and teaching that includes both online and face-to-face modes. Typically, this will include:

• Peer-to-peer forum groups • Tutorials • Unit and project briefings • Set and self-initiated project briefs • Inductions, lectures and seminars • Workshops • Client and live projects


Page 13 of 16

• Self and peer assessment • Guest speakers and designer profile lecture series • Group discussions, reviews and critiques • Field trips, studio and site visits • Self-directed independent study

Assessment Methods

• Group and individual presentations • Project Portfolio • Skills and technical workshop exercises • Visual Journal • Papers • Projects

Reference Points

The following reference points were used in designing the course:

• FHEQ Level Descriptors (Levels 4, 5 and 6) • University Strategy for Student Learning • External industry advice and guidance • QAA Subject benchmark statement


Page 14 of 16

Course Diagram BA Product and Industrial Design – PLEASE NOTE DUE TO VACATION DATES, SPECIFIC DELIVERY WEEKS MAY CHANGE. S=summative assessment LEVEL 4 – Stage 1 BLOCK 1 BLOCK 2 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 Unit 1: Introduction to Study in Product and Industrial Design in Higher Education: Love Product (20 credits)

S Unit 2: Love Process (40 credits) S Unit 3: Exploring Product Sectors

(40 credits) S

Unit 4: Immersive Design (20 credits)

S

LEVEL 5 – Stage 2 BLOCK 1 BLOCK 2 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

Unit 5: Design Futures (40 credits) S

Unit 6: Designer Attributes (20 credits)

S Unit 7: External Collaborative Projects (40 credits)

S

Creative Unions: Socially Engaged Practices for an Ethical World (20 credits)

S

OPTIONAL DIPLOMA YEAR – LEVEL 5


Page 15 of 16

LEVEL 6 – Stage 3 BLOCK 1 BLOCK 2 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

Unit 9: Defining and Designing – Exploration (60 credits) S

Unit 10: Defining and Designing – Implementation (60 credits)

S


Page 16 of 16

The University will use all reasonable endeavours to provide the Course and the services described in this Output. There may be occasions whereby the University needs to add, remove or alter content in relation to your Course as may be appropriate for example the latest requirements of a commissioning or accrediting body, or in response to student feedback, or to comply with applicable law or due to circumstances beyond its control. The University aim to inform you of any changes as soon as is reasonably practicable

Documents

CSMBAPROF01 - BA (Hons) Product and Industrial Design …