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ITU Regional Standardiza2on Forum for Asia-‐Pacific (Jakarta, Indonesia, 27-‐28 October 2015)
INDONESIA digital landscape and opportunity to increase COMPETITIVENESS
Gunawan Hutagalung
Deputy Director for Technology Implementa2on – MCIT INDONESIA
Agenda
• Indonesia Digital Landscape • snapshotIndonesia Digital Opportunity • Indonesia Digital Roadmap (Dra9) • Strategy and policy in development Indonesia digital
Popula2ons
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253 millions populaAons 83 million internet users 430% growing internet populaAon in last 5 years
Indonesia Internet Users
2010 2011 2012 2013
42.2
55.2 61.1
74.6
8 13.8
24.2 31.17
Internet User in millions
Internet User NeAzen
The reveals that Indonesia now has 74.6 millions internet user, a 22 percent increase from last years 61.1 millions. That number will pass 100 million in 2015
Source: Markplus Insight 2014 NeAzen is defined as someone who spends at lease three hours online per day
Indonesia Digital Snapshot • 51% Urban • 49% Rural
255,461,124 Total PopulaAon
• 33% Internet PenetraAon
83,600,000 Internet User
• 27% Facebook PenetraAon
69,000,000 Facebook User
• 112% Mobile SubscripAon PenetraAon 281,963,665 AcAve Mobile SubscripAon
Source:Indonesia Central StaAsAc bureau; eMarketer; WeAreSocial
Indonesia Digital Snapshot Internet Indicator
5H 27M
Avg Time That Internet Users Spend Using The Internet Each Day Using Desktop/Notebook
14%
Mobile Internet PenetraAon of Total PopulaAon
2H 30M
Average Time Mobile Internet Per Day
Source:Global Web Index; US Cencus Bureau; WeAreSocial
Indonesia Digital Snapshot 80,1 M AcAve Mobile Broadband SubscripAon
32% Mobile Broadband SubscripAon of Total PopulaAon
52M AcAve Social Media Users Accesing fom Mobile Device
21% PenetraAon of Mobile Social from Total PopulaAon
Source : US Census Bureau; WeAreSocial
Indonesia Digital Snapshot
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
3G Connection of Total Mobile Subscription
Post Paid Users of Total Mobile Subscription
Prepaid Users of Total Mobile Subscription
99%
1%
22%
281,963,665 Ac2ve Mobile Subscrip2on
Source : GSMA Intelligence; WeAreSocial
Indonesia Digital Snapshot
Smartphone Users Who Have Purchased from Their
Smartphone Users Researching Product/Service
Smartphone User Searching for Local Information
Smartphone Penetration as % of Total Mobile
57%
95%
94%
34%
95.867.646 Smartphone Users Mobile
Source :Google “Our Mobile Planet”; WeAreSocial; eMarketer “Indonesia Online”
Indonesia Digital Snapshot
0.56
1.04
1.79
2.6
15.40% 13.30% 9.80% 7.10%
2011 2012 2013 2014
(in billions)
Percentage of change Sales
Source : eMarketer “Digital Buyer PenetraAon Across APAC”
B2C eCommerce Sales in Indonesia
Includes travel, digital download and event Ackets purchased via any digital channel (including online, mobile & tablet exclude gambling) *in billion US$
Indonesia Digital Snapshot
0% 20% 40% 60% 80%
COD
Credit Card
Klik BCA
Transfer
24%
30%
41%
70%
Payment
Source : DailySocial; eMarketer
transfer of funds electronically to a
specific bank account; transfer of money using the bank’s propriertary electronic payment
network Companies like JNE, First LogisAcs and RPX are among the first to offer cash on delivery (COD) soluAon for e-‐commerce
E-‐commerce trend
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Digitaliza2on of public services
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Payment Concept
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Financial access -‐ DFS
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Roadmap Digital (dra])
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Develop a general digital pla^orm to boost digitaliza2on
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Develop a general digital pla^orm to boost digitaliza2on
Notes:
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