PREMIUMThe soaring mercury resulted in an unusually good week
for shorts and a strong performance from linen brand 120% Lino
among premium womenswear indies, but Armani Jeans and Marc Cain
continued to rule the roost. Average sell-through held up and three
quarters of indies were optimistic about the season ahead
Top 10 Best-selling brands of the week
1 Armani Jeans2 Marc Cain 3 120% Lino 4 paul Smith Black 5 J
Brand 6 Vivienne Westwood Red7 D&G8 Farhi by Nicole Farhi9
MaxMara Weekend10 odd Molly
Top 5Best-selling brands of the week
1 Dresses2 Casual tops 3 Jeans 4 Knitwear 5 Shorts
Top 5Best-selling jeans brands of the week
1 Armani Jeans2 J Brand 3 Citizens of Humanity4 Goldsign 5 True
Religion
Quickfire questions
Which brand offers the best value for money to your
customer?
1 Marella2 Velvet3 Ted Baker
Which brand has underperformed for spring 10 compared with last
year?
1 Hoss Intropia2 Armani Collezioni3 See by Chloé
Which brand will bring in the most money this season?
1 Armani Jeans2 Marc Cain3 Ted Baker
Which brands have grown the most for you within the past five
years?
1 Marc Cain2 Vivienne Westwood3 Velvet
When did/will you go into Sale?
Mid-June 46%EndofJune/StartofJuly 23%Mid-July 27%August 4%
I reduced my margin in January, but I won’t be able to do it
this time aroundAnnie Cottmann, owner of Isabella in Ascot,
Berkshire
out on its own: Armani Jeans
Sunny prospects: Ted Baker
is the average sell-through so far this season
63%
We lowered prices and have been doing well compared with last
yearLouise Aiken, owner of Sub Couture in Notting Hill, west
London
Three lines of text here please three lines few words here
please
00%Better
00% Same
00%Worse
Fashion in figures
65%Better
9% Same
26%Worse
Total week’s takings
Average spend
DATE:week ending June 19 2010
+10.65 % Year-on-year change
£8,625TOTAL:
What were the total sales in your store this week?
What was the average spend per customer in your store this
week?
Date:week ending June 19 2010
Average:
£ 2 64.39
How does your week’s business compare with this time last
year?
12 Drapers July 3 2010
Drapers spoke to 50 independents about their women’s premium
fashion business for the week ending June 19. Brands and styles
mentioned in the lists, including the Top 10 and Top 5, are ranked
when mentioned by five or more retailers
indicator
WOMENSWEARTo catch up with the latest womenswear trends,
visitwww.drapersonline.com/trends/womenswear
of indies are positive about the outlook for autumn 10
76%
