Indians Sponsor Brochure 2011

8/8/2019 Indians Sponsor Brochure 2011

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Victory Field 4

Perect Partner 6

Growing Your Business 8

Partnership in Action 10

The Indians Fan 12

Media Exposure 14

Make Your Mark 16

Make a Statement 18

In-Game Promotions 20

Own a Game 22

Own a Day 24

Own a Piece o Victory Field 26

Beyond the Ballpark 28

Community Involvement 30

Online and Print Opportunities 32Home Run Hospitality 34

Tickets 36

2011 Season 38

Table of Contents

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600,000average

annual attendance

8,200+average attendance per game

#1 regular seasonattendance o any

Central Indiana sports team/event


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Victory Field, the acility Baseball Americaand

Sports Illustrateddesignated as the Best

Minor League Ballpark in America, lives up to

its billing Baseball Up Close

The pristine yard, nestled in the heart o

downtown Indianapolis, reects both the glory o

baseballs golden past and the innovative design

o its uture

Since it opened, ans have raved about Victory

Fields unmatched views o the action on the feld

set against the expanding downtown skyline

Victory Field

4 5

14,500capacity

8 million+ans since opening in 1996

16thseason at Victory Field

Top 10in MiLB attendance

8 o the last 10 years


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Striving to be a perect partner or your

business, the Indians oer customized

promotions, exclusive opportunities

and exibility to ensure your business

leaves nothing no missedopportunities or unrealized value

on the feld when the game is over

The Indianapolis Indians are committed

to maximizing your value and

achieving your company objectives

with every impression created

Partnership levels start at:

Event Sponsorship: $4,000

Season-Long Partnership: $10,000

Exclusive Partnership: $25,000

Perfect Partner

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Commitment to YourObjectives

BaseballUp Close

Branding thatCounts


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Part o our mission to deliver

maximum value to your business

means directing consumers out

o our gates and through your

doors With special coupons,

ticket backs and other oers

we can directly connect our

partnership to revenue or

your business

The Indians are committed to

partnerships that go beyond

the ballpark, building mutually

benefcial relationships that last

longer than a game, a

homestand or a season Our

goal is to convert an interactions

at Victory Field into businesstransactions on your home tur

Growing Your Business

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Drive TrafcGenerate Leads


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Toyota and the Indianapolis Indians

ormed a perect partnership

combining creative, exible and

traditional branding options to

promote and connect one o the

areas leading auto dealership

associations with Indianapolis only

proessional baseball team

Partnership inAction

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From the start, the Indians impressed us with their efcient, proessional approach to our partnership. They

were always willing to go the extra mile and come to the table with ways to optimize promotional elements.

Toyota was able to garner a seamless interaction with the Indians ans and truly become part o the abric o

the ballpark. The ease o execution and the activation o our partnership were much more intimate than many

Major League teams, and their willingness to go beyond the call o duty is unrivaled. Saatchi & Saatchi

11Central Indiana Toyota dealers

15,000+unique leads generated

in three seasons


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Indianapolis Indians ans represent a broad cross-section o

the community and results in an audience that lends itsel to

sponsorship value

Our annually commissioned, in-park survey indicates:

Nearlyhalf(48percent)offansindicateaprimaryreasonforattending a game is because they are baseball ans

Morethanhalf(52percent)offansareattendingagamewith

amily, 20 percent with riends and 14 percent with a group

associated with their proession

Nearlyall(97percent)fansbelievethatIndiansticketprices

are a good or excellent value

Our survey proves that ans are steadast and engaged with

theTribe.Nearly80percentoffansdidnotconsideranother

entertainment option beore choosing to attend an Indians game

The Indians Fan

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57%market value o

owned home $100 $300K

61%have household incomes

o $50 $150K annually

72%have a college degree, some post graduate

education and/or a post graduate degree

62%are 25 54 years old


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Our aggressiv e media strategy is designed to drive ticket

sales and game attendance ensuring our partners receive

maximum exposure

We execute and maintain an aggressive marketing andcommunications plan throughout the entire year to ensure we

stay top o mind in the market and with our ans

Media Exposure

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60+media partners

each season

50%increase in media spending

over the last our years

HighlyTargeted

Television, Radio, Online,Direct Mail, Outdoor

and more


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At Victory Field, your business can deliver its

message and enhance its brand to 600,000

ans annually From concourse and scoreboard

signage to cup-holder and turnstile placement,

on-site partnership opportunities abound

The Indians deliver your messages where ans

direct their attention

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Make Your Mark

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Opportunitiesare Everywhere

Customize YourApproach


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Victory Field houses two powerul locations where Indians partners can

bring their message to lie Fans continually reer to our scoreboard or

updates on everything rom stats to specials your message can make

a splash on the giant right feld high-defnition screen Or on the dynamic

120 long HD signage panel in let feld that enables our partners to gainexposure close to the action These two opportunities allow the exibility to

deliver multiple messages with maximum impact

Make A Statement

760 square eeto digital outfeld signage

Elevate Your MessageIn Right Field 19


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Creative CustomOpportunities

On FieldPromotions

Interactive VideoBoard Promotions

Engage Fans

The Indians corporate partnership team thrives on

building creative branding experiences or your business

Indians ans love the exciting, un in-game promotions

almost as much as the game itsel Along with custom

opportunities, the Indians give your business an

opportunity to represent un or ans through on-feld

and video board events such as t-shirt tosses, an

participation promotions and more

In-GamePromotions


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Make our game yours! With the Indianapolis

Indians you have an opportunity to showcase

your brand throughout the ballpark and even

onto the feld o play By owning a game, your

business will have an opportunity to create

a custom event impacting ans rom the frst

pitch to the fnal out

Own a Game

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The U.S. Army is not your usual client. Our return on investment is counted in the orm o people we touch that

are o enlistment age. Because o that, we have dierent demands and ideas than your usual client. The Indians

have worked with us each year to not only tailor a partnership to our needs, but have also continued to think o

new and better ways o hitting our target market. As a result o their eorts, our event this year delivered more

target leads and exposure than ever beore. U.S. ARMY

460+ leadsgenerated or the U.S. Army

in one game

$4,400raised in jersey auction


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With popular days such as Friday

NightFireworks,ZOOperZaturdays

and Souvenir Sundays, the

Indians deliver a un eature ans

can count on every week and

a method or your business to

connect with ans at the Tribes

most popular games

Own a Day

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FridayFireworks

ZOOperZaturdays

SouvenirSundays

CustomOpportunities


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In Victory Fields 16 years in downtown Indianapolis, it has become an

instant trademark o the city A partnership with the Indians will give your

business a prominent stamp on this beloved ballpark

Owning a piece o Victory Field gives your business an exclusive space at

Triple-A baseballs best ballpark Exemplifed with current locations such

as the Coors Light Corner and Ivy Tech Lawn your brand can be tied

to a destination in the stadium that is reerred to by name

Own a Piece ofVictory Field

Create aDestination

Be a Fixture atVictory Field 2726


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An afliation with the Indians aligns you with a proven

partner deeply rooted in the Central Indiana

communityforthepast125years.Yourbusinesswillalso have the opportunity to activate the partnership in

your own unique way allowing you the chance to use

the Indians name, imagery and logo on your home feld

Beyond theBallpark

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Leverage theIndians Brand

Activate OurPartnership

On SitePromotions

Player and MascotAppearances

C i


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The Indianapolis Indians have always been proud

community partners and oer sponsorshipopportunities to show your business commitment

to having a positive impact

Engagement with existing community projects will

link your brand to the most positive aspirations o

corporate involvement, or help us in creating a new

way to give back

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CommunityInvolvement

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$17,000+raised by the Indians and eight

corporate partners in 2010

25,000+ ticketsdonated via Tickets

or Troops program

25,000+ kidsattend Baseball in

Education annually

30+ schoolswatched Rowdie: Home Run

or Health play last year


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Our ofcial Web site, IndyIndianscom, is the

go-to place or Tribe ans to get up-to-the-

minute inormation about Indianapolis' only

proessional baseball team With live video,

game highlights, an photo albums and onlineticket ordering, IndyIndianscom is where

Indians ans go to learn about yesterdays game,

todays opponent, tomorrows ticket specials

and more

The Indians also produce and distribute a

number o print pieces including the At Bat

Souvenir Yearbook and handy pocket sched-

ules where partners can be displayed

Online and Print Opportunities

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3+ millionpage views during

the 2010 season

100,000+unique visitors per month

100,000+ ansin Indians database

300,000+pocket schedules

distributed

H R


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Victory Field oers a number o opportunities

to host groups o any size Treat clients, sta,riends or other social group to a pre- or

in-game buet in one o Victory Fields two

picnic areas Buets included traditional

ballpark are or premium dinner selections

Indians baseball can also be enjoyed rom

the exclusivity o suite level Victory Field

has seven hospitality areas available or daily

rental, including three open-air terraces that

will allow your guests to enjoy the outdoors

rom an elite location

Home RunHospitality

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1,000+let feld picnic

area capacity

500+capacity Coors Light Corner

3open-air terraces

4luxury suites available

or rent

Tickets


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Full season ticket holders enjoy the

samegreatseatstoall72games

atadiscountofnearly45percent

o the regular gate price With ull-

season tickets you and your guests

will enjoy premium seating, exclusive

events and the ability to purchasethe Indians MVP parking package

The Indians also oer a variety o

exible ticket packages to suit every

liestyle including Hal-Season, Mini

Planpackagesof5-,7-,14-and

21-games and Flex Plans that

include 20 undated tickets that can

be exchanged at the box ofce or

admittance to any home game

Tickets

Discounts or groups

25+7 Unique Ticket

Packages72

Home Games

Tickets start at

$9

2011 SeasonIndIanapolIs IndIans 2011 schedule


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The Indianapolis Indians look orward to

learning more about your business and

working together to orm a perect partner-

ship Its Baseball Up Close and Branding

That Counts with the Indianapolis

Indians at Victory Field

Games by Day of Week:Monday 11 games

Tuesday 11 games

Wednesday 9games

Thursday 9games

Friday 11 games

Saturday 11 games

Sunday 10 games

2011 Season

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72 Indians Home Gamesat Victory Field in 2011

Opening DayThursday, April 7

BUF - Bualo Bisons

CHA - Charlotte Knights

COL - Columbus Clippers

DUR - Durham Bulls

GWN - Gwinnett Braves

LHV - Lehigh Valley IronPigs

LOU - Louisville Bats

NOR - Norolk Tides

PAW - Pawtucket Red Sox

ROC - Rochester Red Wings

SWB - Scranton/W-B Yankees

SYR - Syracuse Chies

TOL - Toledo Mud Hens

All times are Eastern Daylight.All games and times subject to change.Box Ofce Hours September - FebruaryMonday - Friday 9 a.m. - 5 p.m.


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For more inormation, please contact

the Indianapolis Indians

Sponsorship Team

[email protected]

Documents

Indians Sponsor Brochure 2011