INDIAN TEXTILES: ITS SUSTAINABILITY AND GLOBAL SOURCING TEXTILES: ITS SUSTAINABILITY AND GLOBAL ... are the world’s leading apparel importers. ... Spain, Japan, USA, Thailand, UK, Norway etc

  • Published on

  • View

  • Download

Embed Size (px)


<ul><li><p>International Journal of Recent Innovation in Engineering and Research </p><p>Scientific Journal Impact Factor - 3.605 by SJIF </p><p>e- ISSN: 2456 2084 </p><p>@IJRIER-All rights Reserved -2017 Page 26 </p><p>INDIAN TEXTILES: ITS SUSTAINABILITY AND GLOBAL </p><p>SOURCING </p><p>Mrs. Prunal Khawani1 and Dr. P.A. Khatwani</p><p>2 </p><p>1Registered PH.D. Scholar : JJTU,India </p><p>2Dean Textile department, SCET, Surat-395001,India </p><p>Abstract-Textile and apparel industry have a huge contribution in export business but at the same </p><p>time it creates big wastes on the earth which can be replaced by working on sustainability model. As </p><p>industry gives importance to global sourcing, designers will get lots of new varieties of raw materials </p><p>to work upon by maintaining environment, society and economy. </p><p>Keywords- Global sourcing, sustainability, textiles, export, environment, forecast </p><p>I. INTRODUCTION </p><p>As the world is growing and every person want to reach sky limits, we humans are using </p><p>natural resources and making the earth polluted. Same like every other industrial field textile and </p><p>fashion also creates lots of pollution on earth. New and upcoming concept is roaming around the </p><p>world. That is sustainable design. Fortunately, current textile industry responds to the changes, which </p><p>are suggested by sustainable committee. Clothing and textile industries are serious about </p><p>environment, society, and economic. Even it consciously associates with sustainability. </p><p>It is important to understand consumers tendency towards sustainability. This model includes </p><p> Renting and swapping </p><p> Repair and alteration </p><p> Sale of redesigned clothing [1] </p><p>II. STRATEGIES OF INDIAN TEXTILE INDUSTRY AND RECENT TRENDS </p><p>Textile industry is the major export oriented industry. It holds the command over Indian </p><p>economy. The textile industry is the oldest industry around 3000 BC. According to Government </p><p>survey textile industry grows at the rate of 18% per annum. India is one of the largest manufactures </p><p>and exporter of textiles second to China. In India textile contributes 11% of total export. The Indian </p><p>textile industry is estimated around US $108 billion, is expected to reach US$ 141 billion by 2021. </p><p>The main strength of textile industry is to use different range of fibres, like natural fibres to range of </p><p>man-made for example cotton, silk, wool, polyester, nylon, and viscos. </p><p>The cost of production increases due to some reasons like increase in raw material price, </p><p>increase interest rate, decreasing value of Indian rupee etc. </p><p>III. MARKETING TOOLS </p><p>E-marketing is the easiest and cost effective marketing tool in todays business. E-marketing </p><p>helps to create awareness of sustainable textiles like organic textile products. Even this marketing </p><p>helps customer to get organic and environment friendly product at their door step. </p><p>More than 1000 contemporary design are hosted on website of NCTD. (National Centre for </p><p>Textile Design) According to textiles ministry, Flip kart helps handloom weaver to connect with </p><p>direct consumer and helping them to generate more remuneration for their handcrafted products. </p><p>The weavers can sell their product directly to consumer under their brand label. In 2003 </p><p>Indian textile industry made total exports of around 13%. New markets were created to promote </p><p>exports with respect to markets like European Union and United States of America. </p></li><li><p> Volume: 02 Issue: 07 July 2017 (IJRIER) </p><p>Available Online at : Page 27 </p><p>IV. TEXTILE FORECAST </p><p>According to a report by techno park advisor, the Indian textiles and apparel industry is </p><p>expected to grow to a size of US $223 billion by 2021. In India these is a big source of raw materials </p><p>available like cotton, wool, silk, jute etc. This helps India to turn out to be a sourcing hub. Indian </p><p>textile industry can grow its exports by improving their innovations in ideas, quality control and </p><p>branding of products. [2] </p><p>V. GLOBAL SOURCING </p><p>Global sourcing is now a big and new concept for sourcing. This concept got popularity after </p><p>world war two. As the development of technology and transportation took place now it become very </p><p>easy to transport finished and unfinished goods across the borders. Because of big source of raw </p><p>material and low cost labours are available at developing countries. Developed countries are inspired </p><p>to move towards developing countries since last 20th</p><p> century. Today apparel industry is the most </p><p>globalized of all, and global sourcing is become one of the most important key-factor. </p><p>This concept of global sourcing changed the business strategies of the industry. Many </p><p>important things like nature of job, the purpose and focus of business and internal and external </p><p>parameters of business strategies have magnificently changed to respond to new markets. This </p><p>globalization trend changed consumer approach towards product evaluation. Multi-national or hybrid </p><p>products have become more popular. Now consumer is more interested in the origin of raw materials </p><p>than the origin of the manufacturing. </p><p>Due to these fundamental changes in apparel industry many things change like government </p><p>policies, research topics, education etc. New market finds solutions in the areas of sourcing strategies, </p><p>trade policy and successful outcome of global sourcing. Global sourcing affects much big decision </p><p>like merchandising, product development or marketing. </p><p>Global sourcing changed the scenario of import and export also. The developed countries </p><p>such as, Germany, Japan, France and UK and developing countries like China, Italy, Bangladesh and </p><p>Hong Kong are involved in apparel export activities. This import and export trade is noticeable that </p><p>shifted since 1963. The most developed countries were engaged in apparel exports, while today they </p><p>are the worlds leading apparel importers. </p><p>5.1 Global sourcing and current industry </p><p>In todays industries global sourcing is more prevalent business than apparel manufacturing. </p><p>Generally sourcing means business acquiring and delivering components or full finished </p><p>products from outside the organization. If sourcing takes place beyond national borders, it become </p><p>global sourcing. Sourcing includes finding the right suppliers who could produce the products at the </p><p>right time and the right cost. Specific talents and knowledge like design skill even business </p><p>relationships can also be sourced. </p><p>It will become a most important roll of source to co-ordinate complex supply chain to produce </p><p>products at the price what merchandisers want, the quality what designer requires, in the condition </p><p>what consumer demands and it should follow all legal terms and conditions. </p><p>Global sources influence the material development stage. For example if the desired fabric for </p><p>a given product is very expensive and so it becomes difficult to use for target market. Global sourcing </p><p>could help find alternative fabric options that can be affordable for the target market. Global sourcing </p><p>can help design students in following questions. </p><p> What type of high and low quality of raw material customer will accept at the price they pay for. </p><p> Do they have any significant cultural differences? </p><p> How designer should negotiate between quality and affordability. </p><p>5.2. Global sourcing and marketing /merchandising </p><p>Merchandising is defined as planning which includes production, prices, and sales. Marketing </p><p>creates a relationship with consumers by satisfying their needs and wants. The main function of </p><p></p></li><li><p> Volume: 02 Issue: 07 July 2017 (IJRIER) </p><p>Available Online at : Page 28 </p><p>merchandising is to plan their apparel production for consumer at the price they are willing to pay, </p><p>and the size what they want and time when they want to buy. </p><p>Perfect forecasting is the most important factor to success in any apparel company. Trade </p><p>forecasting also differs with product categories. For example womens and kids wear markets are </p><p>under high pressure where as it is not so pressurised in sleep wear or mens wear. </p><p>5.3 Importance of global sourcing </p><p>The thorough knowledge of global sourcing would help designers and product developers to </p><p>select the proper raw material like fibre and get the better option out of it. That gives you better </p><p>product performance. This knowledge will help designers and developers to become experts of the </p><p>product which they design. Knowledge of global sourcing helps merchandiser to become effective </p><p>forecasters and planners in highly unpredictable market. [3] </p><p>VI. SUSTAINABILITY: THE MAJOR POINT IN APPAREL AND TEXTILE INDUSTRY </p><p>In fashion industry sustainability can be defined as taking care of environment, social justice, </p><p>Economic and cultural validity. Cultural flavour of fashion has little been influenced by global </p><p>sourcing. Big available market of low quality clothing allows overconsumption and deposition of </p><p>fashion products. Textile and fashion industries are having very bad impression for wasting resources </p><p>and un-sustainability. </p><p>Here craft and contemporary fashion has gained much attention due to its more sustainable </p><p>future. Craft is promoting sustainable fashion not only in production but consumption also. Like </p><p>India, Sri Lanka is also known as the home of rich fashion craft industry and it has fashion </p><p>manufacturing base also. Craft industry in Sri Lanka was mainly dominated by handlooms batik, </p><p>beeralu and embroidery. Handloom is a traditional weaving art which is highly labour oriented and </p><p>environment friendly. Sri Lankan handloom textile products are of high premium quality. Here export </p><p>market for handloom product includes Italy, Germany, France, Spain, Japan, USA, Thailand, UK, </p><p>Norway etc. </p><p>As the Scenario changed, consumers demand the product, which are ethically made and </p><p>environmentally safe. So market is shifting towards environmentally sustainable and ethical products. </p><p>Textile and apparel industries use huge amount of raw materials and energy and during the process of </p><p>manufacturing it creates huge wastes, which creates pollution in the environment. So achieving zero </p><p>material waste is the biggest change in industry. If zero waste system is implemented then apparel </p><p>manufacturing industry could convert all waste into something creative, useful and economical. Hand </p><p>loom industry could be a sector which helps to develop local economy, promoting ethical trade and </p><p>producer sustainable products. </p><p>6.1 Best method for zero waste </p><p>With this method we can achieve zero material waste. Waste fabrics from one manufacturing </p><p>process are used as input materials for other process. Hand loom materials are having simple designs </p><p>even in apparel also as it has its own beauty of colours and rich texture. This makes its suitable for </p><p>many occasions. Waste materials are generated from its apparel manufacturing process. This waste </p><p>material is used systematically to get beautiful and purpose solving product from it. These materials </p><p>are used to create table runners, pillow cases or table cloths etc. Small size of waste material are used </p><p>to make table mats, soft toys, purses, patch works etc. </p><p>As the company works on zero waste policy, even a small piece of waste fabrics are used to </p><p>make thin layers of sheets like quilts. Even the small wastes of fabrics stick together and make a </p><p>colourful thin layer of sheet. Those sheets are very much in demand in Sweden to be used for </p><p>decorative and packaging purposes. Even waste threads are reused to make creative lamps.[4] </p><p>6.2 Basic advantages of sustainability </p><p>The three basics of sustainability are economic, society and environment. Here are the </p><p>advantages of sustainability. </p><p></p></li><li><p> Volume: 02 Issue: 07 July 2017 (IJRIER) </p><p>Available Online at : Page 29 </p><p> Human well-being </p><p> Minimum price leads to a stabilization in income </p><p> More accessibility to export market </p><p> Respect for the environment[5] </p><p>VII. CONCLUSION </p><p>In current scenario, time will come that sustainability will not be consider as option but it will </p><p>become a necessity. As the global demand increases for sustainability and ethical products, handloom </p><p>products can help local market as well as global market to get recognition. </p><p>REFERENCES </p><p>[1] Kim y. hiller connecll, Joy M.Kozar/ Introduction to special issue on sustainability and the triple bottom line within the global clothing and textiles industry / Fashion and textiles / Doi 10.1186/s 40691-017-0100-6 </p><p>[2] Pramod Raichurkar, M.Ramachandran,/ Recent trends and developments in textile industry in India/ International Journal on Textile Engineering and processes/ ISSN: 2395-3578/vol-1/issue-4 </p><p>[3] Jung Ha-Brook shire 2015 / Global sourcing :new research and education agendas for apparel design and merchandising / Fashion and textiles/ DOI 10.1186/s40691-015-0039-4 </p><p>[4] D.G.K dissanayake/ 2017 / sustainable and ethical manufacturing :a case study from handloom industry/ Textiles and clothing sustainability/ DOI 10.1186/s40689-016-0024-3 </p><p>[5] Bairagi N/ Recycling of textiles in India / Textile science and Engineering/ ISSN:2165-8064 </p></li></ul>


View more >