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INDEGO AFRICA 2010 ANNUAL REPORT

Indego Africa Annual Report 2010

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Indego Africa's annual report from 2010. Designed by Kelsey Eng and Zeynep Yildrim.

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Page 1: Indego Africa Annual Report 2010

INDEGO AFRICA2010ANNUAL REPORT

Page 2: Indego Africa Annual Report 2010
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LETTER FROM MATT & BEN

ARTISAN PARTNER UPDATES

NEW ARTISAN PARTNERS

GOLDMAN SACHS 10,000 WOMEN PROGRAM

PRODUCTS

NICOLE MILLER

ANTHROPOLOGIE

0507 13

17 2123

27

TABLE OF CONTENTS

Page 5: Indego Africa Annual Report 2010

NICOLE MILLER

ANTHROPOLOGIE

GENERATION RWANDA29VERIFIABLE SOCIAL IMPACT33

AWARDS & RECOGNITION34SPEAKING ENGAGEMENTS35

EVENTS & REGIONAL BOARDS37MAJOR DONORS39

FINANCIALS41LEADERSHIP TEAM43

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Dear Indego Africa Enthusiast,

eee

While Indego Africa’s 2009 Annual Report celebrated the profound perseverance of our partner coop-eratives and supporters in the face of an economic downturn, in 2010 we proudly recognize another achievement: growth.

The overarching strategy for 2010 was to not only drive U.S. market demand for Indego Africa products (and thus further drive income generation in Rwanda), but also to explore opportunities for our artisan partners to flourish as independent businesswomen. This strategy succeeded.

Indego Africa partnered with major retailer Anthropologie in 2010 to deliver the first large-scale com-mercial order of knitwear to the U.S. from Rwanda, a stylish loop that was featured in the New York Times Style Magazine. Indego Africa also launched a unique partnership with fashion icon Nicole Miller, who co-designed a set of trendy bangles and bracelets with Cocoki and Covanya, two of our longest co-op partners. This unprecedented collaboration subsequently earned the Fair Trade Federation’s 2010 award for Best Product Design.

As market demand rose in 2010, Indego Africa’s artisan partners consequently enjoyed significant im-provements in their daily lives. In just one year, we saw a five-fold increase in the number of families eating at least 3 meals per day, an eight-fold increase in the number of women reporting that most of the children they care for attend school on a regular basis, and a three-fold increase in the number of households with running water.

And with more stability in their day-to-day lives, our artisan partners dug deeper into Indego Africa’s training programs – a commitment that resulted in new levels of confidence and independence. Take Emelienne Nyiramana, the Founder & Treasurer at Cocoki, as an example. She was accepted into the prestigious Goldman Sachs 10,000 Women Entrepreneurship Certificate Program at Rwanda’s School of Finance & Banking. Emboldened by Emelienne’s success, five more Indego Africa partner artisans have applied for the 2012 class of 10,000 Women and Emelienne will visit the U.S. in October 2011.

This is what growth is all about, and it wouldn’t have been possible without your unwavering financial and moral commitment. We urge you to continue – and increase – your support to help us achieve the next stepping stone: scale.

As we have claimed every year since our founding in 2007: no other fair trade organization has Indego Africa’s record of performance, efficiency and transparency – all the key ingredients to making a verifi-able social impact. Now is the time to apply this proven market-driven, business-minded approach to

hundreds of new artisan partners throughout Rwanda. To invest, visit indegoafrica.org/donate.

LETTER FROM MATT AND BEN

Thank you!

Sincerely,

Matt Mitro (Founder & Chairman) Ben Stone (President & CEO)

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7

2010 was a transformational year for Cocoki. In

addition to their partnership with Nicole Miller (see

page 23), Cocoki’s Yoga Bags were awarded the

“Highest Honor of Sustainability” at the 2011 New

York International Gift Fair, and their Wine Bottle

Bags and Wine Coasters were featured in Food &

Wine Magazine and Dwell. In Dec. 2010, Cocoki

also started production on tote and shopping bag

orders for high-end retailers Anthropologie, Shop-

Bop, and Steven Alan. This increased productivity

and export market penetration engendered con-

siderable financial growth at Cocoki, with annual

gross revenues jumping from RWF 700,000 ($1,166)

in 2008 to RWF 4.2 million ($7,000) in 2009 to RWF

10.4 million ($17,333) in 2010.

Cocoki’s commitment to operating a transparent,

equitable, and profitable enterprise managed by

empowered businesswomen has made it a shin-

ing example of what is possible in Rwanda. In-

deed, Cocoki’s Founder and Treasurer, Emelienne

Nyiramana, graduated from the Goldman Sachs

10,000 Women Entrepreneurship Certificate Pro-

gram at Rwanda’s School of Finance & Banking

(see page 17). In addition, Jacqueline Muteri and

Gloriose Umatesi, seamstresses at Cocoki, travel

three hours twice a week to mentor a new Indego

Africa partner co-op, Abasangiye (see page 13),

in sewing skills and business practices.

COCOKISEWING CO-OP OF 35 WOMEN LOCATED IN KIGALI, RWANDAINDEGO AFRICA PARTNER SINCE 2007

ARTISAN PARTNER UPDATES

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9

Covanya continued to produce their stunning

hand-crafted woven products in 2010, including

their best selling Plateau Basket. But Covanya

hasn’t stopped there. In addition to their partner-

ship with Nicole Miller (see page 23), Covanya

launched a new line of products in 2010, includ-

ing Woven Coaster Sets and Large Woven Platters

that were featured in Gifts & Accessories Maga-

zine and Organic Gardening. With a number of

large orders for corporate events and weddings

on their plate, a brand new production facility on

a heavily trafficked main road, and blossoming

skills on the internet, Covanya is poised for a ban-

ner year in 2011.

COVANYAWEAVING CO-OP OF 43 WOMEN LOCATED IN NYAMATA, RWANDA INDEGO AFRICA PARTNER SINCE 2007

ARTISAN PARTNER UPDATES

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11

Twiyubake took 2010 by storm, launching their

trendy Banana Leaf Bracelets in June at Polo

Ralph Lauren’s boutiques in NYC, the Hamptons,

and Aspen. After rave reviews by international

media outlets like InStyle.com, Twiyubake’s line

of Steel Button Banana Bracelets have met with

similarly great success. Twiyubake continues to

excel in their training programs, with high levels

of performance on recent assessments and re-

cord-breaking attendance. Raban Hayugima,

a fourth-year accounting student at Rwanda’s

School of Finance & Banking and Indego Africa

trainer, beamed with pride: “They are much older

women, but I see a lot of potential in Twiyubake.”

TWIYUBAKEBANANA LEAF WEAVING CO-OP OF 28 WOMEN LOCATED IN KAYONZA, RWANDAINDEGO AFRICA PARTNER SINCE 2008

ARTISAN PARTNER UPDATES

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13

Indego Africa, Foundation Rwanda, and Survivors

Fund joined forces in 2010 to support 25 mothers in

Kayonza, Rwanda who suffered through unimagi-

nable atrocities in the 1994 Genocide. This new

co-op, known as Abasangiye, began a series of

intense training programs with Indego Africa start-

ing in July and, after months of hard work, is now

delivering a wide variety of textile products to the

international export market and excelling in their

training programs. At the onset of their organiza-

tion, the women of Abasangiye had no formal

association or co-op membership, no bank ac-

counts, no places to work, no equipment, and no

specialized training. But the resilience and tenaci-

ty of these extraordinary women runs deeper than

anyone could have ever imagined. In the words

of their English literacy trainer, Generation Rwan-

da scholar Eugene Nteziyaremye, “the women

are motivated . . . they don’t want to stop asking

questions . . . they want to learn more!”

ABASANGIYE

NEW ARTISAN PARTNERS

SEWING CO-OP OF 25 WOMEN LOCATED IN KAYONZA, RWANDA BEGAN WORKING WITH INDEGO AFRICA IN 2010

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15

On October 28, 2010, the Ingenzi Knit Union (IKU)

received its National Registration as the first and

only Cooperative Union of its kind in Rwanda. The

formation of IKU, comprised of four knitting co-ops

– Hope (26 women), Hosiana (25 women), Mpore

Mama (49 women), and Susuruka (27 women)

– was facilitated by Rwanda Knits, long-time NGO

partner of Indego Africa.

In Fall 2010, IKU launched their “Thousand Hills

Cowl” knitwear piece (also known as a “Snood”)

at Anthropologie with great success (see page

27). As Indego Africa expands its knitwear offer-

ings, IKU will be a key player as they work to build

a profitable and sustainable export knitting indus-

try in Rwanda.

INGENZI KNIT UNION

NEW ARTISAN PARTNERS

KNITTING CO-OPS OF 127 WOMEN LOCATED IN KIGALI AND MYANGE, RWANDABEGAN WORKING WITH INDEGO AFRICA IN 2010

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17

“With her name called, the 10,000 Women Pro-

gram graduate sprang from her seat. Waves of

applause cascaded over the auditorium floor.

Radiant and almost regal in a stunning African

print dress, Emelienne cut a dashing and purpose-

ful figure as she strode onstage to collect her well-

deserved Certificate of Entrepreneurship.”

– Conor French, Social Enterprising

Born in February 1975 in the southern province of

Rwanda, Emelienne Nyiramana was a secondary

school student when genocide erupted in 1994.

Separated from her family, Emelienne endured

the next two months alone, eluding genocidaires

in fields, jungles, and homes.

After struggling for many years to make a livable

income in a wide variety of jobs and entrepre-

neurial endeavors, Emelienne founded Cocoki

and spearheaded a partnership with Indego Af-

rica. As Cocoki flourished and Emelienne grew

into a confident leader, she decided to apply to

the Goldman Sachs 10,000 Women Entrepreneur-

ship Program at Rwanda’s School of Finance &

Banking. “I love learning, and I always wanted to

return to school, so when Indego told me about

the program, I was excited and wanted to apply,”

she stated.

EMELIENNENYIRAMANA

GOLDMAN SACHS 10,000 WOMEN PROGRAM

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Emelienne was, to no one’s surprise, one of 24

women selected out of more than 500 applicants

to attend the six-month program, which is part of

Goldman’s $100 million, five-year campaign to

provide 10,000 underserved women around the

world with a business and management educa-

tion. During her training, Emelienne excelled in

classes as varied as marketing, management,

bookkeeping, accounting, strategies for access-

ing capital and Rwandan law code. “My favor-

ite subject was accounting and book keeping,”

Emelienne explained. “Cocoki now does a better

job at recording our inventory and material.”

On January 19, 2011, Emelienne, along with the

other women entrepreneurs in her cohort, gradu-

ated from the program. “Emelienne won this cer-

tificate because of her bravery,” gushed Coco-

ki’s President, Jacqueline Muteteri. “Despite the

challenges in her family and her life, Emelienne

thought not of the present, but of the future.” Look

for more Indego Africa partner artisans to partici-

pate in the 10,000 Women program in 2011!

GOLDMAN SACHS 10,000 WOMEN PROGRAM

EMELIENNENYIRAMANA cont.

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Plat

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Yoga

Bag

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21

Twiyubake’s novel banana leaf creations in-

cluded organic Banana Table Runners, Woven

Banana Box Sets, and Banana Steel Bracelets.

Cocoki’s Double-Braid Bracelet was created

out of assorted African motif textiles and pairs

perfectly with their best-selling Market Tote Bags

and Cosmetic Cases.

IKU’s varied knitwear product lines kept hun-

dreds of supporters in the U.S. warm during cold

winter months.

Covanya waded deeper into the home décor

market, rolling out Woven Coasters and Woven

Platters made from imigwegwe plant threads.

Abasangiye launched a unique line Textile Ball

Ornaments, which proved an ideal holiday gift.

Indego Africa’s traditional Yoga Bags, Laptop

Sleeves, Plateau Baskets, and Agaseke Basket

Ornaments also remained top sellers throughout

2010.

NEW PRODUCTS

PRODUCTS

PREPARE TO BE DAZZLED AND DELIGHTED BY VIBRANT NEW PRODUCT OFFERINGS IN 2011!

Indego Africa added a wide range of new product offerings to its collection in 2010.

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23

When iconic fashion designer Nicole Miller first

learned about Indego Africa in August 2010, she

was immediately hooked and couldn’t wait to

collaborate with the women artisans in Rwanda.

Just two months later, to great fanfare, Nicole

launched an exclusive line of vibrant fair trade

textile bangles and woven bracelets co-designed

with Cocoki and Covanya. After special fall launch

parties at Nicole Miller’s stores in NYC, Chicago,

and Los Angeles, this collaboration could not be

stopped. It was an instant fair trade classic – show-

casing the explosive potential of fully-integrated

retail partnerships to not only awaken and enlist

altruism in the fashion industry, but also to mean-

ingfully enhance the livelihood and long-term

economic prospects of African artisan women.

NICOLE MILLER

NICOLE MILLER

&

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25

The Indego Africa / Nicole Miller partnership created quite a splash in the international fashion media.

Stylecaster declared them the “globally friendly wrist candy” of the season, and in an Elle.com article,

entitled “Indego Africa’s Color-Popping Bracelets,” Nicole Miller raved about the collaboration:

This innovative partnership was also featured in InStyle.com, Essence, The Huffington Post, StyleCaster,

Africa Style Daily, iVillage, Africa.com, POSHGLAM Magazine, Trendy Magazine, Style Admirer Chicago,

The Single Girl’s Guide to Men, SHE-BLOGS: The Women’s Empowerment Blog, Haute Living Magazine,

The Glamazon Diaries, The Fabulous Report, Fashion Albedo, The Quest for “it”, The Fashionable Matil-

da’s Diary, Style Guide CT, The Front Row: Pink Memo, myFOX New York, Socially Superlative, and Guest

of a Guest!

NICOLE MILLER cont.

NICOLE MILLER

What has been most inspiring about partnering with the women in Rwanda?It’s a modern, non-traditional re-thinking of

the way non-profit work is done. The idea is

to teach the women to be in business rather

than just charity. We encourage the same

kind of mindset in our business. I love creativ-

ity and entrepreneurship.

What inspired your design aesthetic for the pieces you created with Indego Africa?I was drawn to some of the weaving tech-

niques and bold colors they use. To me, it’s

about the product and using a unique per-

spective to tell a story. The bracelets are a

combination of both.

ELLE:

NM: NM:

ELLE:

&

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27

“When I learned that Anthropologie and Indego

Africa had teamed up to sell loop scarves made

by the 40 female artisans of the Ingenzi Knit Union

in Rwanda, and that 100 percent of the proceeds

are being used for further training in long-term skills,

I knew that bundling up had just got sweeter.”

- “Feel Good Scarves,” The New York Times Style Magazine (Sept. 30, 2010)

In 2010 Indego Africa facilitated the first large-vol-

ume knitwear order ever produced in Rwanda

and commercially exported to the U.S. for sale at

a major retailer. The “Snood” or “Thousand Hills

Cowl” – which can be worn loosely as a cowl,

closer to the neck as a scarf, or can be pulled

over the head as a hood – was a resounding suc-

cess, completely selling out and garnering exten-

sive press, including in The New York Times Style

Magazine and Vogue Knitting. Look for more col-

loborations with Anthropologie in 2011!

ANTHROPOLOGIE

ANTHROPOLOGIE

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29

Launched in July 2008, Indego Africa’s award-

winning internship program – run in partnership

with Generation Rwanda (formerly known as Or-

phans of Rwanda, Inc.), an international NGO

funding a university education for orphans and

socially-vulnerable youth in Rwanda – more

than doubled in size in 2010, from 4 interns in

2009 to 14 in 2010. These university students

provide literacy, computer and business man-

agement skills training to our artisan partners.

With an intense series of formal and informal

mentoring, training, and evaluation initiatives,

including weekly discussion groups and monthly

in-depth training sessions, Indego Africa’s Gen-

eration Rwanda internship program prepares

Rwandan university students to enter the local

workforce with a high level of communication

and organizational skills.

Notably, Valens Rutazihana, a third-year student

at Rwanda’s School of Finance & Banking, origi-

nally interned for Indego Africa and — after ex-

celling in his role over nearly two years — was one

of two students recruited to join Indego Africa’s

full-time staff.

“My work at Indego is my contribution to build my

country because I am not able to help the citizens

financially but I have knowledge needed by most

people who did not attend school.” - Valens

TRAINERSGENERATION RWANDA

GENERATION RWANDA

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Indego Africa’s 2010 Social Impact Report marked the third occasion for measuring our social impact

in Rwanda. While the two previous years measured data from the Cocoki and Covanya co-ops exclu-

sively, in 2010 Indego Africa expanded its assessment to include a third partner co-op, Twiyubake. The

2010 Survey now includes response data from a total of 65 women and measures impact in the areas

of income, housing & amenities, access to food, education, and quality of life.

VERIFIABLE SOCIAL IMPACT

88% increase in the number of women earning 100% of their income at the cooperative

111% increase in the number of women earning $1 a day or more

158% increase in the number of women setting and following a household budget

330% increase in the number of households with running water

517% increase in the number of families eating 3 or more meals per day

760% increase in the number of women who described their income as adequate with respect to

their basic needs

800% increase in the number of women reporting that most of the children they care for attend

school on a regular basis

SOCIAL IMPACTVERIFIABLE

SOCIAL IMPACT GROWTH from March 2009 to March 2010

For more info: indegoafrica.org/socialimpact.

Page 36: Indego Africa Annual Report 2010

AWARDS & RECOGNITIONAWARDS & RECOGNITION

Indego Africa proudly accepted a wide variety of awards and recognition in 2010 for its innovative programs and ground-breaking impact.

Fair Trade Federation Award for “Most Positive Change in a Producer Community”

New York International Gift Fair Sustainability Award

Top-rated Women’s Empowerment Nonprofit by GREATNonprofits

On Sept. 19, 2010, Indego Africa received the Fair Trade Federation’s (FTF) award for “Most Positive Change in a Producer Community,” which was presented at the 2010 Fair Trade Futures Conference. “Indego Africa stood out among the six nominees for this particular award,” remarked Carmen K. Iezzi, FTF executive di-rector. “Their innovative business and education model creates a broad, deep, and sustainable impact on the artisans’ lives.”

Out of 200 exhibitors, the New York International Gift Fair (NYIGF) ac-knowledged Indego Africa as achieving the highest level of sustainabil-ity for its products, production processes and business practices. Dorothy Belshaw, NYIGF director and GLM senior vice president, stated that “while the majority of companies within SustainAbility use renewable resources, and manufacture with alternative energy sources, these products and producers show an exemplary dedication to and adoption of ‘green’ practices.”

On December 11, 2010, Indego Africa was named Charity of the Year Award by AfriPRO Houston, a non-profit organization building a new positive image of and appreciation for Africa and Africans by organiz-ing business, charitable, and professional events that inform, educate, empower, and celebrate Africa and Africans. Indego Africa was hon-ored alongside former NBA great Dikembe Mutombo and current NFL star Amobi Okoye.

Supporters from all over the U.S. voted to make Indego Africa a GREATNonprof-its Top Rated Women’s Empowerment Nonprofit. GreatNonprofits is the leading developer of tools that allow people to find, review, and share information about great nonprofits.

AfriPRO Chairity of the Year Award

Their innovative business and education model creates a BROAD, DEEP, and SUSTAINABLE

impact on the artisans’ lives.“ ”

34

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35

SPEAKING ENGAGEMENTSBen Stone, “The Space Between: Public, Private, Non-profit Approaches to Private Sector Development in Africa,” Panelist, Harvard Business School 12th Annual African Business Conference, Boston, MA (Jan. 20, 2010).

Matt Mitro, “Building Sustainable Initiatives and Nonprofits in Africa,” Panelist, All for Africa Conference Series, Chadbourne & Park, New York, NY (April 20, 2010).

Ben Stone, “The Next Generation of Global Entrepreneurs,” Moderator, 2010 Presidential Summit on Entre-preneurship, Washington, DC (April 30, 2010).

Matt Mitro, “The Growing Strategic Role of the Diaspora Communities in Global Development,” Panelist, Uruwigo Conference, Georgetown University, Washington, D.C. (July 3, 2010).

Ben Stone, “Education in Africa,” Moderator, AngelAfrica Enterprise Conference, New York, NY (Sept. 18, 2010).

Conor French, “Global Partnerships for Development,” Panelist, United Nations Millenium Development Goals Summit, New York, NY (Sept. 21, 2010).

Conor French, “International Day of Peace Youth Rally,” Speaker, United Nations Millenium Development Goals Summit, New York, NY (Sept. 21, 2010).

Ben Stone & Conor French, “Law & Social Entrepreneurship,” Keynote Speakers, Columbia Law School, New York, NY (Oct. 12, 2010).

Matt Mitro, “Entrepreneurship in Africa: Past, Present, and Future,” Guest Lecturer, Innovation, Entrepre-neurship, and Economic Development, Carnegie Mellon University, Pittsburgh, PA (Oct. 20, 2010).

Matt Mitro & Ben Stone, “Featured Practitioner Case Study,” Featured Presenters, NYU Stern’s Seventh An-nual Satter Conference on Social Entrepreneurs: Measuring Social Impact, New York, NY (Nov. 7, 2010).

Matt Mitro, Ben Stone, & Conor French, “The Convergence of Law and Business in Social Enterprise: A Conversation with Indego Africa,” Keynote Speakers, NYU Law and Social Entrepreneurship Association (LSEA) & Stern Social Enterprise Association (SEA), in collaboration with ten additional student groups, NYU School of Law, New York, NY (Nov. 16, 2010)

Matt Mitro, “African Social Enterprise: Sustainable Business Models that Address the Needs of the Masses,” Panelist, Wharton Africa Business Forum, Philadelphia, PA (Nov. 20, 2010)

Conor French, Alex Kennedy & Jean De Dieu Niyomugabo, “Social Entrepreneurship and the Indego Af-rica Example,” Guest Lecturers, Goldman Sachs 10,000 Women Entrepreneur Certificate Program, School of Finance and Banking, Kigali, Rwanda (Dec. 13, 2010).

Because of the transformational nature of its model, mission, and strategy, Indego Africa’s leaders were invited to speak at the following academic institutions and conferences around the world.

SPEAKING ENGAGEMENTS

Page 38: Indego Africa Annual Report 2010

EVENTS & REGIONAL BOARDS2010 was jam-packed with amazing events planned by Indego Africa’s invaluable Regional Boards. Events included a sunset jam in Santa Monica, a summer bash in NYC, a gallery soirée in Chicago, a yoga gathering in LA, a wine tasting in San Francisco, two blow-out Ibirori Galas in NYC and DC, wildly successful Nicole Miller product launch parties in NYC, Chicago, and LA, and much more!

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37

EVENTS & REGIONAL BOARDS

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39

MAJOR DONORSMAJOR DONORS

Indego Circle level supporters ($5000-9999)Foundation RwandaSurvivors Fund

Founder level supporters ($10,000 and up)Segal Family FoundationAll People Be Happy FoundationNoble Foundation

Benefactor level supporters ($1000-4999)

Patron level supporters ($500-$999)The Church at the Falls Vadim Brusser Jim Hodges

Houston Hands & Hearts Network for Good Daniel Sacks Willard B Taylor Paul Fetch

Wells Fargo Bank Lost Art of Life Third Avenue Restaurant Corp. Morgan Stanley Pepsico Foundation

Lorraine McGowen United Health Care Employee Giving Campaign We Give to Get Janis Simon

Artisan level supporters ($200-$499)

Special thank you to Orrick, Herrington & Sutcliffe LLP for its continued unprecedented support!

Friend of Indego level supporters ($50-199)

Nicole MillerTing Tsung and Wei Fong Chao FoundationDouglas and Tonyia Bolton Family FoundationThomas M Mitro Bliss PRRyan LesterTaylor, Duane, Barton, & Gilman, LLP

Chevron HumankindKarol BoudreauxMegan M BrostermanKatharine CrostHarvard Business School Class of 2010McGuigan Tombs & Company, PCChristopher Burns

Joyce MushabenPuneet MansharamaniCatherine Schreiber

CRA International Fidelity Charitable Gift fund

Emma B. Bloomberg Mark Pierson Kathleen Vanotterloo Kelly Paulini Rajeev Darolia Friedel Family Foundation Kristen Farrell

Michael Englert Naomi Sugar Erica D. JohnsonNY Yoga Corp Kroger Church of the Pilgrims We Get to Give LLC

Anna Dimon Deborah Jacob Joel A. Casper Jonathan E. Brosterman Morgan Stanley Seana CeploVanessa Harbin

Mary E Schulz

Page 42: Indego Africa Annual Report 2010

More than doubled our gross revenue from 2009 Increased our product sales revenue by more than 265% from 2009 Increased our donations income by more than 183% from 2009 79% of cash outflow went toward the Hand Up Training and Handicraft Programs

FINANCIAL SUMMARYIndego Africa is excited to present our financial summary for the year ended December 31, 2010.

In 2010, Indego Africa generated more than $255,000 in gross revenues, representing an increase of approxi-

mately 211% over 2009. Even with sky high expectations entering 2010, Indego Africa vastly exceeded its own

growth projections for each of its primary revenue streams: product sales and donations.

As importantly, Indego Africa held steadfast to its model and budgetary strategy on the expense side of the led-

ger. Expenditures directly related to our Training Programs and our Handicraft Program – the two core program-

matic components of our economic empowerment model – collectively accounted for approximately 79% of

our total costs and expenses for 2010.

If you are looking for even more from Indego Africa, we wholeheartedly welcome the challenge. Not to tip our

hand for 2011, but we have nearly doubled our product sales from 2010 this year already (as of June 2011) and

are working around the clock to match that growth with contributions. Onward and upward.

A quick list of our financial accomplishments in 2010:

Conor French, COO and CFO

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41

FINANCIALSStatement of Activities

for the year ended December 31, 2010

REVENUES AND SUPPORTGross Product Sales Revenue

Gross Income from Fundraisers

Contributions

Other Income, Including Interest Income

69,684

40,935

141,673

3,305

TOTAL REVENUES

EXPENSESCosts of Goods Sold

Functional Expenses

Program Services

Management & General Expenses

Development

Total Functional Expenses

53,541

124,590

TOTAL EXPENSES

NET INCOME.................................................................77,466 Statement of Position

as December 31, 2010ASSETS

Cash and Investments

Accounts Receivable

Product Inventory

Other Current Assets

137,663

113

23,559

442

TOTAL ASSETS

LIABILITIESAccounts Payable

Other Current Liabilities

0

766

TOTAL LIABILITIES 766

ACCUMULATED SURPLUS..............................................161,011Total Liabilities and Accumulated Surplus.........................................161, 777

To ensure continued fiscal responsibility and accountability as we scale up our operations, Indego Africa engaged an independent accounting firm to perform an outside audit for 2010. The results will be avail-able in our 2010 IRS Form 990, which will be available on or before August 15, 2011 at http://indegoafrica.org/transparency-and-ethics.

86,647

10,496

27,447

255,597

161,777

*

178, 131

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43

LEADERSHIP TEAM

NEW YORK, NY

LEADERSHIP TEAM

Benjamin D. Stone, President and CEOConor B. French, COO and CFODeirdre McGuigan, U.S. Retail Director & Associate General Counsel

KIGALI, RWANDACasey Cobell, Country Director Jean de Dieu (Jadot) Niyomugabo, Rwanda Operations Manager Sarah Manion, Rwanda Retail DirectorCrissy Vicendese, Design and Production ManagerDana Fetch, Design and Production ManagerYves Ndashimye, Accounting and Operations Assistant Valens Rutazihana, Senior Intern

BOARD OF DIRECTORSMatthew T. Mitro, Founder and Chairman of the Board Christa BoekeCory B. FasoldLyse HungerThomas M. MitroByron Townsend IIIAlia Varsano

BOARD OF ADVISERSStephen G. Foresta, ChairAmbassador Michael R. AriettiCameron (Cam) CowanZachary D. KaufmanJackson Muneza M’yunganyiEruch (Elchi) NowrojeeTamsin SmithSamantha (Sam) Taylor

REGIONAL BOARDS

NEW YORKRyan Lester, Co-ChairAaron Bourke, Co-Chair

WASHINGTON, D.C.Daniel Sacks, Chair

CHICAGOJoshua Lebowitz, Chair LOS ANGELESEric Mills, Chair

SAN FRANCISCOWilliam Craven, Chair

MILWAUKEEAlice Schaut, Co-Chair Cliff Schaut, Co-Chair

BOSTONJake Troy, Chair

MIAMIApril Marie Liberty, Chair

MANAGEMENT

Page 46: Indego Africa Annual Report 2010

DESIGNED BY ZEYNEP YILDRIM & KELSEY ENG