Increase Engagement to Maximize Impact Leveraging ... · Shop through Smile.Amazon.com instead of Amazon.com Choose “Southwestern Colorado Area Health Education Center” as the

2018 Colorado Sectors Academy2018 Colorado Sectors Academy

Increase Engagement to Maximize Impact

Leveraging Technology to Increase Engagement

Southwest Colorado Healthcare Sector PartnershipRusty Connor & Ke Zhang

Oct 10, 2018

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2018 Colorado Sectors Academy

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Share Best Practices from Us, Create Ideas for You

Increase Awareness of Available Options

Encourage Experimenting and Exploring

Encourage Constant Learning

Encourage Experience Sharing


Keep engaged to win a $20 prize

http://thedaily.case.edu/medical-school-researchers-win-first-prize-dermatology-poster-competition/

Ke Zhang

Rusty Connor

WHO are we? Southwest Colorado Healthcare Sector Partnership

Created in Nov. 2016

Aims to bring together

healthcare industry

leaders and community

partners at a single

table

History Partners Focuses Convening Team

Cover 5 counties in

SW CO

Providers (Hospitals,

clinics), Health

Department,

Workforce, Education,

Economic

Development, and

other Community-

Based Organizations,

etc.

Care Integration

Policy and Legislation

Workforce Development


5 Counties

2 Native American tribes (UMUT & SUIT)

Resource disparities and silos

Competition vs. collaboration

No health alliance across counties

Geographic barriers

Bring 70+ people

from 35+ organizations

in 5 counties

to 1 table

Our Mission


What does the TABLE look like?


Where should the TABLE be?

What’s on the table?





Technologies/Tools that Match Your Needs


Our General Needs

Cost

Accessibility

User-friendly/Easy-to-use

Sustainability

Reliability and security

Free / Low cost

Accessible to everyone

Already know / Easy to learn

Long-term sustainable

Reliable and safe/HIPAA


Our Specific Needs – Information Sharing

Between Meetings During Meetings

One Table

Accessible to all

Everybody can contribute and

participate

Two-way communication

Information posting and document

storage

Private and secure

Consistency

Low cost

…

No sign-up / easy-to-use

Phone and computer friendly

Cross platforms/OS

Interactive/engaging (poll, document/screen

sharing)

Recording/documenting

Reliable and secure

Appreciation

Low cost

…


One Table

How do we keep our partners engaged

between meetings?



Mail Merge – Individualized Mass Email Distribution

Dear all vs. Dear John


Email Merge – individualized mass email distribution

Dear all vs. Dear John


A common place


Accessible

Easy to use

Low cost

Large capacity

Functions


WHY HOW

A common place


Accessible

Easy to use

Low cost

Large capacity

Functions

Announcement &

Discussion Post

Easy sign-up

Free

Members + Storage

Document Sharing

Email list, Web forum, etc.


Challenges

Partial participation – Members vs. Non members

Unequal members – Gmail vs Non-Gmail

Low engagement - Web forum vs. Email list

Duplication – Email list vs. Outlook group


Alternatives

Website

(combination)

Dashboard

(website, newsletter, emails, blogs, etc.)


Google Group Alternative

Alternatives

Dashboard/BI Tools

AlternativesMeeting Scheduler

One Table

How do we keep our partners engaged

during meetings?



We need a meeting table

Accessible

Easy to use

Low cost

Capacity

Control + Function

Integratable

Security


WHY HOW

We need a meeting table

Accessible

Easy to use

Low cost

Capacity

Control + Function

Integratable

Security

A virtual table

Internet + Laptop/phone

No sign-up/simple

Free account

Screen sharing, chats,

breakouts

Outlook, Gmail, Slack

Engagement tracking



Alternatives Differences

Pricing

Functions offered by free

version

Integration/package

Unique features


WHY HOW


Internet + Phone/laptop

Free version

Immediate feedback

Decision making

Equal participation

Data Recording

PPT friendly

Accessible

Easy to use

Low cost

Capacity

Control + Function

Integratable

Security


How do we encourage our

partners to come to the table?


Lunch and Learn

Knowledge Feast

Food for Thought

Brown Bag Club

Facts and Snacks

Meet and Eat

Information Buffet

Knowledge Nuggets

The Lunch Bunch

Information Chowdown

Data Bites

Eat, Drink, and Be Educated

Noontime Knowledge

Food and Facts

…

In-person Meetings


Virtual MeetingsLunch and Learn

Knowledge Feast

Food for Thought

Brown Bag Club

Facts and Snacks

Meet and Eat

Information Buffet

Knowledge Nuggets

The Lunch Bunch


Data Bites


Noontime Knowledge

Food and Facts

…

Lunch and Learn

Knowledge Feast

Food for Thought

Brown Bag Club

Facts and Snacks

Meet and Eat

Information Buffet

Knowledge Nuggets

The Lunch Bunch


Data Bites


Noontime Knowledge

Food and Facts

…


▪ Physical Gift Cards

▪ Email Gift Cards

Everybody can enjoy

Easy-to-manage

Flexible Denominations

Multiple incentive and delivery options

Easy Redemption

No fees or expiration dates

Consistency

▪ Bulk Gift Codes

▪ Others

310 million active customers

Share of US commerce: 49.1%

98% of Americans shop


▪ Shop through Smile.Amazon.com instead of Amazon.com

▪ Choose “Southwestern Colorado Area Health Education

Center” as the organization you support

▪ Start shopping as you shop on Amazon before (no additional

cost for you), and Amazon will donate us 0.5% of the

purchasing price of anything you purchase.

Now every time you shop on

AMAZON, they will donate to us!

Only a few more clicks, No extra Cost


Now it’s YOUR turn


GROUP 1

GROUP 2

OR

GROUP 1

GROUP 2

What makes a good virtual

meeting, and how to maintain it?

What makes a bad virtual

meeting, and how to improve it?



What technology/tools can help

overcome __________?

No one-size-fits-all tool/practice

Constant evolution vs. adaptation

Identify your specific needs

Be patient and spend time exploring

Continue story sharing

Learn with and from each other


Takeaways


Get ready to win a $20 prize

http://thedaily.case.edu/medical-school-researchers-win-first-prize-dermatology-poster-competition/

Get your

phone ready!

Get your

laptop ready!

Please use your browser.


https://tensionofharmony.com/2015/09/29/yes-i-love-technology/


Thank You


References


• https://www.polleverywhere.com/

• https://blackfriday.com/news/amazon-prime-day

• https://expandedramblings.com/index.php/amazon-statistics/

• https://www.nchannel.com/blog/amazon-statistics/

• https://www.amazon.com/corporate-gift-

cards/b/ref=AI_WhyAmazonIncentivesPage_LeftNav_Ovview?ie=UTF8&node=15243182011&pf_rd_m=ATVPDKIKX0DER&pf_rd_s=merchandi

sed-search-leftnav&pf_rd_r=81C2CD20RQAR67QY8SC8&pf_rd_r=81C2CD20RQAR67QY8SC8&pf_rd_t=101&pf_rd_p=ed151c6c-ed06-4b27-

9bc4-701769b9cdf5&pf_rd_p=ed151c6c-ed06-4b27-9bc4-701769b9cdf5&pf_rd_i=15243186011

• Herb Shon & Laurie Smith (2011) A Review of Poll Everywhere Audience Response System, Journal of Technology in Human Services, 29:3,

236-245, DOI: 10.1080/15228835.2011.616475

• https://www.ncbi.nlm.nih.gov/pubmed/19588449/

https://www.polleverywhere.com/

https://blackfriday.com/news/amazon-prime-day

https://expandedramblings.com/index.php/amazon-statistics/

https://www.nchannel.com/blog/amazon-statistics/

Documents

Increase Engagement to Maximize Impact Leveraging ... · Shop through Smile.Amazon.com instead of Amazon.com Choose “Southwestern Colorado Area Health Education Center” as the