Inbound Marketing v praxi

7/23/2019 Inbound Marketing v praxi

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INTERACTIVE / DESIGN / TECHNOLOGIES / ADVERTISINGBRATISLAVA / BANSK BYSTRICA / BARCELONA

Inbound marketing v praxiPavol Kubn, CEO SCR/ P!"#$!n% a &!$'!$a '&vn!( a$) AD*A


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01Case study- Corgo inbound platforma


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PREDT+*

POTO*

Vizulny diza!n


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NO

LP* PBS LOGO

"#$ diza!n


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"%&'

rediza!n


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OOH - B#llboa$

TVC

In%!a.%#v! - C#%)l#0% 1a.!boo2

3334.o

Ho2!(ov5

PR

V#al bu""

!-n!% $#'&la)

(o)key promo kampa *+0,


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Intera)tive


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%%(


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.o)/utna!slad.sk

VC

2outube

$anners

"3 4ln

Viral video

3etargeting

5a)eboopromo

C/lapsk6

3I78

Corgo -sladov6kampa *+0,


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6 Na'% %a77#.u '%n2) .oon4'2 o 89: v &oovnan; ' &!$.0$"a(?:, na(v@; na'% v 0#'%## Coo 1an&a!

6 S&on%nn) v#al bu"" F? ??? v#$!n; Lo2al TV

6 8F ??? v#$!n; TVC na You%ub!, v#a. a2o v!%2) $o%!a(#! v#$!n#a "a o2 >?

V6sledky v 9:sla)/ za obdobie

apr:l - m!


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0;#pgrade < kon)ep)ia dl/odobe!komunik)ie v online


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6 Po'un o$ 2%2o$ob!( 2a=&aov!( 2o=un#2.#! 2 $l0o$ob!( &la%7o=!

6 Tvoba ob'a0u a0a(


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0*3ie=enie < nvr/ digitlny)/ekosyst>mov


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&C3 verzia digital ekosyst>mu


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?lientsk verzia digital ekosyst>mu


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0V6stup < Inbound platforma


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Corgo @ IA$%#AB

A.%#va%#on &la%7o=- Newsletter

Ena!=!n% &la%7o=- Social media - Facebook

Oan#. &la%7o=- SEO & On site corgon.sk

Con%!n% &la%7o=- magazine Chlapsk vber


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Corgo @ ?%&2&D'


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Corgo @ 3B7?4AE "8FA


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Integr)ia kampaov6)/mi)rosites pod !eden portl

%)/utna! -slad(oke!ov> rady

.)orgon.sk


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Aov6 responz:vny portl


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Integrovan6 magaz:nC/lapsk6 v6ber


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>my pre )/lapov >my o pive


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%statn> features


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Aesletter

1B '


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5a)ebookEna!=!n% &o'%),S


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0GV6sledky z inbound platformy=a!. Q =( >?


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Coo D##%alN!3'l!%%!



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Hlep=en:m Call-to-7)tion zapo!en:m sJKaL: 7$testovan:m /eadline-ov rozdelen:m databzyna segmenty a kvalitn6m obsa/om smedosia/li v6sledky6O&!n a%! v"'%ol na 8,:6Cl#.2 a%! v"'%ol na F,


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Coo D##%al1a.!boo2



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Fanikovia

kontinulne rast

Fanikovsk zklada narstlana 15 968 fans.

V obdob aprl - m !"15 sm# dosa$ovama%imln# zsa$& 'i#(ov# sk)pin& a* 8

tis' vid#n.

Reach dosahuje

maximlne peaky


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Porovnanie fanikovskho rastukonkurencie

+or,o dosia$ol nav& p#r'#nt)ln& nrast fanikov spom#dzi monitorovan'pivn'$ brandov.


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Corgo dosiahol najv!"# $ngagement

Rate v porovnan# s konkurenciou%interactions & fans' ()*+


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Corgo dosahuje najv!"iupo,it#vnu ,menuv porovnan# interakci# skonkurenciou


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%" "%&2 "%BM7 AN7N'A-#O8I?& P C%''A& P &(73& P C8IC?&Q

9 1B l#2!'>> 1B '0a!'

>8 1B l#2!'F? 1B '0a!'

8 1B l#2!' 1B '0a!'

1B l#2!'> 1B '0a!'


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-. miesto v rmci $ngagementRate

na /lovensku pod0a /ocial 1akers


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Coo D##%alPo%l



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? &o"!%;

8 1B'0a!'

8F 1B

l#2!'

2n3oundo3sah

,a3ernacie0ovskupinu


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4rast pou5#vate0ov 6e3u je viac ako7((8

9e3 maga,#n Chlapsk; v;3er


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a ! ""# viden$ v)ban50o TOP ln2u

b % koment'rov &o$ v)banJ= ln2o=

c !() shares a=o " 3!b =aa";nu =#=o '0a!' " 1B

d *ser +enerated Content

9e3 maga,#n :Chlapsk; v;3erfunguje) generuje tra=c aengagement


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0+Case study- Vel)on inbound platforma


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P#&av# !7!2%;vnu .!loon< 2o=un#2.#u &! 2l#!n%a, 2%oJ 'a "a=!#ava nab!"ba#5ov5 #!!n#a &! "$avo%n! "n!vJ0o$n!nJ.04

"rimrny )ieR6"vJ!n#! .!l2ov50o oba%u

&ekundrne )iele6v)%vo# &ov!$o=#! o "na2! V!l.on a "vJ# &aa=!%! ban$ a3a!n!''6$o'#a0nu v); %a77#. na '%n2!6"vJ# $o&)%) " 7o=ulov na 3!b! a %!l!7on%ov na #n7ol#n2u4

Hadanie - Celoro9n komunik)ia

pre spolo9nosK Vel)on

Aov komunika9n strat>gia a idea


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7unu(


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V)%vo#l# '=! &!%o


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p


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6Ta77#. na '%n2! '%


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0S7bout &C3 N3%#"


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"avol ?ubnC% T &C3 group"rezident a predseda sprvne! rady T 7B'7

pavol.kubanUs)r.sk.linkedin.)omTinTpavolkuban

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Inbound Marketing v praxi