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IN New York . Here and Now.
IN New York targets afflu-
ent travelers during every
leg of their journey—
before, during and after
their NYC experience.
IN New York magazine
is a full-sized, portable
monthly providing a
comprehensive, behind-
the-scenes, inside look
at the best New York City
has to offer from a vast
variety of restaurants,
entertainment, retail,
museums, galleries and
spas. IN New York is
distributed in-room and
at the concierge desks
of more than 350 leading
hotels throughout New
York City and the tri-state
area, as well as onboard
Cunard Line’s Queen Mary
2 and international flights
to New York City, in
corporate housing and
residential buildings,
visitor centers and in
international airlines’ VIP
and Amtrak’s first-class
ACELA lounges, reaching
9.4 million annually.
IN New York. Your Travel Expert.IN New York magazINe
New York City—a visitor’s paradise: Hear sounds
of iconic orchestras and Broadway shows. Taste
world-renowned cuisine. Shop eye-catching fashion.
Feel excitement around every turn. IN New York
is the gateway to discovering it all.
COVER HERE
Published since 2001 and targeting the luxury market,
IN New York is distributed at more than 350 leading hotels, available in-room
and at the concierge desks, residential buildings, and
onboard Cunard Line’s Queen mary 2 and
international flights to New York City.
JANUARY 2014
City’sGolden
Girl
SJP
SHOPPINGDINING
ENTERTAINMENTART & ANTIQUES
MUSEUMS MAPS
NEW YORK
SPECIAL SUPER BOWL COVERAGE
CULTURE ON THE CUTTING EDGE
INNEWYORK.COM
Sarah Jessica Parker Sparkles Onstage
In every Issue
• SkYLINe This splashy opening edito-rial spread gives readers a behind-the-scenes glance at notable, timely cultural events. Additional departments often featured include: FOOTLIGHTS, all about entertainment; ECLECTIC COLLECTOR, must-have art and antiques; DISH DU JOUR, delectable dining; IN STORE, trendy new shops; and STYLISH FINDS, all things chic and fashionable.
• CaLeNdarS Provides readers with a snapshot of daily happenings throughout the city, including the current month as well as two months in advance—giving readers ample opportunity to catch the hot happenings around town!
• Your PerSoNaL CoNCIerge Presented in a Q&A format, the city’s leading concierges give their insider tips on what to see, where to go and what to do—and, espe-cially, what’s currently on trend in NYC.
• maP The large foldout map offers travelers up-to-date subway maps and an address locator—making it easy to find the nearest cross street of any destination on any avenue.
IN New York magazINe
innewyork.com
Demographic Profile
reader demographicsgender Male 40.3% Female 59.7%
average age 49
marital StatusMarried 56.2%Unmarried* 43.8% *single, partnered, separated, widowed, divorced
affluence
Average Household Income $182,000Average Household Net Worth $855,000
education and employment
Graduated College+ 68.6%Post-Graduate Study/Degree 31.4%Professional/Managerial Employment 65.5%
reader engagement • 83.9% of readers pick up their issue of IN New York in the hotel.
• 80.8% are repeat readers of IN New York Magazine.
• Readers spend an average of 47 minutes, in total, reading IN New York Magazine.
• Visitors refer to the magazine 2.7 times during their trip.
• Readers share the information with others: each issue has 5.6 readers per copy.
• IN New York Magazine is the primary source of visitor information for 71.4% of readers.
Source: 2005 IN New York Magazine Reader Profile Study, MRI
JANUARY 2014
City’sGolden
Girl
SJP
SHOPPINGDINING
ENTERTAINMENTART & ANTIQUES
MUSEUMS MAPS
NEW YORK
SPECIAL SUPER BOWL COVERAGE
CULTURE ON THE CUTTING EDGE
INNEWYORK.COM
Sarah Jessica Parker Sparkles Onstage
IN New York magazINe
innewyork.com
Visitors vs. Residents
54.3 mILLIoNvISITorS
8.2 mILLIoN reSIdeNTS
NEW YORK CITY is one of the leading visitor destinations in the U.S. Every year, 54.3 million travelers spend more than 39.4 billion in NEW YORK CITY.
Total annual visitor expenditures*
Accommodations: 10 billion
Food & Beverage: 7.4 billion
Entertainment: 4.2 million
Shopping: 8 million
Transportation: 6.8 million
vs. Compare...
NEW YORK CITY Visitor population of 54.3 million
Spend 39.4 billion a year
Dine out for every meal
Shop 365 days a year
Attend a show, attraction, etc., every day
NEW YORK CITY Resident population of 8.2 million
Have a set budget
May dine out once a week
May shop twice a month
Might attend a show, attraction, etc., once a month
54.3 mIL
10 mIL
accommodations
27%
Food & Beverage
20%
entertainment
11%
Shopping
22%
Transportation
18%
*Source: NYC & Company 2012 and preliminary 2013 statistics. Total might not sum due to rounding.
innewyork.com
IN New York magazINeReaching more than 9.4 million readers annually and distributed in more than 45,000 hotel rooms.
Distribution
Proudly distributed at these locations:
Hotels/Clubs 6 Columbus, A Sixty Hotel60 Thompson70 Park Ave. Hotel*414 Hotel Affinia 50*Affinia DumontAffinia GardensAffinia ManhattanAffinia ShelburneAlexander Hotel*Algonquin, TheAmeritania Hotel*Amsterdam Court HotelAndaz 5th Ave.
Astor on the Park*Bedford Hotel*Belvedere Hotel*Benjamin, The*Bentley, The*Best Western Arena HotelBest Western BoweryBest Western President HotelBest Western SeaportBlakely New York Hotel Bowery HotelBroadway Plaza Hotel, The Bryant Park Hotel, TheCandlewood SuitesCarlton on Madison Hotel*Carlyle, The*Carvi Hotel
Casablanca Hotel*Cassa HotelChambers HotelChatwal, TheChelsea Savoy Hotel*City Club HotelClarion Park AvenueClub Quarters DowntownClub Quarters Grand CentralClub Quarters MidtownClub Quarters World Trade CenterColonial HouseColony ClubComfort Inn W. 39th St.*Concorde HotelConrad HotelCornell Club, The*Cosmopolitan Club*
Cosmopolitan Hotel — TribecaCourtyard by Marriott
Manhattan/Fifth Ave.*Courtyard by Marriott
Manhattan/Midtown EastCourtyard by Marriott/SoHo*Courtyard by Marriott/Times Square
SouthCourtyard by Marriott
Manhattan/Upper East SideCrosby HotelCrowne Plaza
Times Square Manhattan*Desmond Tutu CenterDistrikt, The*DoubleTree ChelseaDoubleTree Financial DistrictDoubleTree Guest SuitesDoubleTree Metropolitan Hotel New York*DreamDream DowntownDuane Street HotelDylan Hotel*East Houston HotelEast Village HotelEastgate Tower HotelElement Times SquareEmpire HotelEurostar Wall StreetEventi Hotel*Excelsior HotelFairfield Inn by Marriott
Times SquareFashion 26Fitzpatrick
Grand Central Hotel
JANUARY 2014
City’sGolden
Girl
SJP
SHOPPINGDINING
ENTERTAINMENTART & ANTIQUES
MUSEUMS MAPS
NEW YORK
SPECIAL SUPER BOWL COVERAGE
CULTURE ON THE CUTTING EDGE
INNEWYORK.COM
Sarah Jessica Parker Sparkles Onstage
*Indicates magazine is in-room at these hotels
innewyork.com
Fitzpatrick ManhattanFlat Iron HotelFour Points by Sheraton Midtown Times SquareFour Points by Sheraton SoHoFour Seasons Hotel New York Franklin Hotel, TheGansevoort MeatpackingGansevoort Park HotelGem Hotel Chelsea, TheGem Hotel Midtown West, TheGild HallGotham HotelGracie InnGramercy Park HotelGrand Hyatt New YorkGreenwich Hotel, The Hampton Inn — Pearl St.Hampton Inn W. 24th St.*Hampton Inn W. 31st St.Hampton Inn W. 35th St.*Harvard Club, TheHelmsley Park LaneHigh Line Hotel, TheHilton Garden Inn Times SquareHilton Garden Inn W. 28th St.HIlton Manhattan East Hotel*Hilton New YorkHilton Times Square*Holiday Inn Express W. 29th St.*Holiday Inn Express W. 45th St.Holiday Inn Express Times Square
(W. 39th St.)Holiday Inn Express Water StreetHoliday Inn LESHoliday Inn Manhattan 6th Avenue*Holiday Inn MidtownHoliday Inn Midtown
West 31st StreetHoliday Inn SoHo*Hostelling InternationalHotel 99*
Hotel 373 Fifth Ave.*Hotel AzureHotel BelleclaireHotel CarterHotel ChandlerHotel DeauvilleHotel EdisonHotel Elysée*Hotel GiraffeHotel Grand Union*Hotel Hugo*Holiday Indigo*Hotel MelaHotel MetroHotel on RivingtonHotel Pennsylvania*Hotel Plaza Athénée*Hotel VeriteHotel Vetiver*Hotel WalesHotel Wolcott, The*Hudson HotelHyatt 48 LexHyatt Union SquareIncentra Village HouseInk 48*Inn at Irving PlaceInn on 23rd St.*InterContinental Hotel Times
SquareInterContinental,
New York Barclay, The*Iroquois New York, TheJade Hotel, TheJames Hotel, TheJewel Hotel, TheJW Marriott Essex House NYKing & GroveKimberly HotelKitano New York, TheLa Maison D’ArtLa Quinta Manhattan
Langham Place, Fifth AvenueLe Parker MeridienLexington New York City, TheLibrary Hotel*Lombardy Hotel*London NYC, The Loews Regency Lowell, The*Lucerne HotelMandarin Oriental HotelManhattan at Times Square Hotel,
The*Manhattan Club, TheMansfield Hotel*Marcel, The*Maritime Hotel, TheMarriott Fairfield Inn and Suites
W 33rd StMark Hotel, TheMarmara-Manhattan, The*Marrakech Hotel, The*Mercer, TheMichelangelo, The*Milford Plaza Hotel*Millenium Hilton, The*Millennium Broadway Hotel New York*Mondrian SohoMorgansMave HotelMuse Hotel, The*New York Marriott Downtown*New York Marriott East SideNew York Marriott Marquis*New York Palace, The*New Yorker, TheNH Jolly MadisonNight Hotel*Night Hotel Times SquareNolitan HotelNomad HotelNovotel New York
Omni Berkshire PlaceOn the Ave Hotel*ONE UN Plaza Hotel*Opera House Hotel *Out NYC, TheParamount Hotel*Park Central New YorkPark South Hotel*Pearl HotelPeninsula New York, ThePenn Club of New YorkPhillips Club, ThePierre New York, A Taj Hotel, The*Plaza, ThePOD HotelPOD 39 HotelPremier, ThePrinceton Club of New York, The*Quin, TheRadisson Martinique on BroadwayRenaissance New York Hotel 57Renaissance New York
Hotel Times Square*Indicates magazine is in-room at these hotels
innewyork.com
Residence Inn Marriott 48th & LexResidence Inn Marriott Times
Square, TheRitz-Carlton New York, Battery Park, TheRitz-Carlton New York, Central Park, TheRitz-Carlton, WestchesterRiver Club*Riverside Tower HotelRockefeller Center Hotel*Roger Smith HotelRoger New YorkRoom Mate GraceRoosevelt Hotel, TheRoyaltonSanctuary, The Salisbury HotelSan Carlos Hotel*Setai ClubSeton HotelSheraton New York Hotel
and Towers*
Sheraton Tribeca*Sherry-Netherland Hotel, The*Shoreham HotelSixty LESSkyline HotelSky City Apartment RentalsSMYTH HotelSofitel New YorkSoHo Grand Hotel, TheSoHo House New York, TheSolita SoHo Hotel*St. Giles Hotel New York:
The CourtSt. Giles Hotel New York:
The TuscanySt. James HotelSt. Regis New YorkStandard New YorkStandard East Village
StanfordStaybridge SuitesStrand Hotel, The*Surrey, The*Sutton Court HotelTime, The Tribeca BluTribeca Grand HotelTrump International
Hotel & TowerTrump SohoUniversity Club*Viceroy, TheVincci Avalon, The*W DowntownW HobokenW New YorkW Times SquareW Union SquareWaldorf Astoria, The*Waldorf Towers, TheWarwick New York, The*Washington Jefferson Hotel*
Washington SquareWellington HotelWestin Governor Morris, TheWingate by Wyndham (W. 35th)West 57th Street, by HiltonWestin New York Grand Central, TheWestin New York at Times Square*WestHouse HotelWyndham Garden (W. 58th)Wyndham Garden (W. 36th)*Wyndham Garden Inn ChelseaWyndham Midtown 45Yale Club of New York City, The*Yotel New York at Times Square
Brooklyn/Queens/Long Island/Staten IslandAloft Brooklyn*Best Western Brooklyn BayBest Western Gregory HotelComfort Inn — Crescent St. Condor HotelHilton New York JFKCrowne Plaza
Laguardia Airport Fairfield Inn (LIC)
Fairlfield Inn and Suites BrooklynFairfield Inn & Suites LICFairfield Inn Marriott (Jamaica)Garden City HotelGarden Inn & Suites (Jamaica)Hampton Inn — La GuardiaHilton Garden Inn — Queens/JFK
AirportHoliday Inn Express BrooklynHoliday Inn Manhattan View (LIC)Hotel Allegria (Long Beach)Hotel Indigo BrooklynHotel Le Bleu*Laguardia Marriott Courtyard
Marco Hotel La GuardiaNew York Marriott at the Brooklyn Bridge HotelNU HotelParc Hotel, The*Pointe Plaza HotelQ4 HotelRamada Staten IslandSheraton Brooklyn*Super 8 BrooklynWingate Inn & Suites at
LaGuardia Airport*Z Hotel New York, Long Island City
New Jersey HotelsClinton Inn Hotel*Comfort Inn, Edgewater
Courtyard by Marriott ElizabethCrowne Plaza, Meadowlands
Doubletree by Hilton Jersey City*Hampton Inn CarlstadtHilton Hasbrouck HeightsHilton at Newark*Hilton Short Hills* Holland Motor Lodge, Jersey CityHoliday Inn, Harmon MeadowHoliday Inn, Hasbrook HeightsHoliday Inn Express, ParamusHyatt Regency Jersey CityLaQuinta Inn & Suites,
MeadowlandsMadison Hotel Oakwood Corporate Housing
Jersey CityRenaissance Meadowlands*Renaissance Newark AirportSheraton Crossroads MahwahSheraton Edison Hotel Raritan
Center NJ*Sheraton at Newark AirportSheraton Parsippany
Springhill Suites by Marriott
*Indicates magazine is in-room at these hotels
innewyork.com
W Hotel, HobokenWestin Jersey CityWestminster Hotel
Connecticut HotelsCompass Furnished ApartmentsHarbor House Inn Hilton Stamford HotelHoliday Inn Select Stamford*Stamford Marriott Hotel*
Corporate HousingAlternative Business
AccommodationsAKA: Central ParkAKA: Sutton PlaceAKA: Times SquareAKA: United Nations Bridgestreet Corporate HousingChurchill Corporate HousingExecustay by MarriottFurnished QuartersMaison InternationalNYC-JC Luxury SuitesOakwood Corporate HousingGlobe QuartersRadio City ApartmentsSuites at Silver Towers
airlines: In-Flight and/or vIP LoungesAir France Lounges at:
Charles De Gaulle, Orly & JFKAmerican Airlines Gate Service in:
London, Brussels, Paris, Frankfurt & Zurich
AMEX Centurion Lounge – Mexico City Airport, British Airways Lounges at: Heathrow, Manchester, Gatwick & JFK (also serves as the main lounge for
Cathay Pacific, Iberia, All Nippon Airways, Qantas)
EL AL: On aircraft and at JFKContinental Airlines Presidents Club at NewarkEmirates Lounge at JFKEOS/MAXjet Lounges at:
Stansted, UK Etihad Airlines Swiss International Airlines Teterboro Airport
United Airlines Red Carpet Club at: JFK, LaGuardia and Newark
Virgin Atlantic Lounges at: Heathrow, Gatwick, JFK & Newark
Consulates & missionsPermanent Mission of Algeria
to the U.N.Permanent Mission of Belgium
to the U.N.Permanent Mission of Germany to
the U.N.Permanent Mission of Russia
to the U.N.
Conventions/Trade Shows/Special eventsAffordable Art FairArchitectural Digest Home
Design ShowBig Apple Greeter FundraisersCity Harvest FundraisersGLBT Expo at Jacob K. Javits
Convention CenterGrand GourmetHotel/Motel & Restaurant Show at
Jacob K. Javits Convention CenterNew York Times Travel Show at
Jacob K. Javits Convention Center
Solstice In Times SquareTaste of Times SquareWinter’s Eve
Corporations In New York City5 Penn Plaza111 Eight AvenueCapital OneLuxury Attaché CorporateTOWN ResidentialTOWN Residential 5th AveTOWN Residential Astor PlaceTOWN Residential FIDITOWN Residential FlatironTOWN Residential SohoTOWN Residential West VillageUK Trade & InvestmentUnited Nations Secratariat Building
residential90 Washington100 John170 East End325 Fifth Ave.681 Fifth Ave.Abigail Michaels ConciergeAnthem, TheAtlas BuildingAvalon Riverview, Long Island City,
TheBaxter Street Development
Company, LLCDJK ResidentialDouglas Elliman Real EstateFoundry ResidentialHeritage at Trump PlaceMadison Belvedere, TheManhattan HouseMarc, TheNicole
NYbG AttacheNYC-JR (Jersey City)OceanOval ConciergeRitz Plaza, TheRitz Tower, TheRivertowerSheffield 57Stonehenge VillageTribeca TowerTrump World Tower
other Locations34th Street Partnership9/11 Tribute Visitor CenterAAA New Jersey Motor ClubAltour American ExpressAmerican Girl PlaceAmerican Language InstituteAmerican Management AssociationAmtrak Club Acela First Class
Lounges Boston, Chicago,
*Indicates magazine is in-room at these hotels
innewyork.com
New York, Philadelphia, Washington, DC
Amtrak Passenger Cars on Trains from Chicago to New York Montreal to New York
Barneys New YorkBeyond Group TravelBig Apple Greeter Bloomingdale’s Visitor CenterBloomingdale’s SoHo Guest
Relations CenterBrooks BrothersChamber of CommerceCity Hall Information CenterCommonwealth LimousineDiscover NY with Kitt GarrettEmpire CLSEquinox at 54th St.Excel Limousine Services (Queens)FAO SchwarzFederal HallFountain GalleryGem LimoGrand Central PartnershipGray Line New York
Sightseeing Visitors CenterIntrepid New YorkerJacob K. Javits Convention CenterKATIE Show
KLS Worldwide Chauffuered Services
Lower Eastsid BIDMadame TussaudsMacy’s Visitor CenterMemorial Sloan Kettering Cancer
CenterNew World TravelNew York Airport Shuttle (City
Experts Desk)New York Athletic ClubNew York City College of
TechnologyNew York Presbyterian Guest
Facility*New York Water Taxi: Tour & Travel
Partner —reaching millions of locals on boats and ticket booth locations
NY Presbyterian Hospital W Cornell Campus
NYC & Company KiosksChinatown, Financial
District and Harlem
NYC & Company Visitors CenterNYU Queen Mary 2Rossini’sSaks Fifth Avenue Shops at Columbus Circle, TheShrine NYCSurfside Marina 3 at Chelsea PiersTent & TrailsThomas Cook India Ltd.Times Square Visitor CenterTravelex Worldwide Money
(multiple locations)Upper Manhattan Empowerment
ZoneUSO Metropolitan NY Port Auhority
TerminalWempe Jewelers
*Indicates magazine is in-room at these hotels
Editorial CalendarIN New York magazINe
IN everY ISSueSkYLINeThis splashy opening editorial spread gives readers a behind-the-scenes glance at notable, timely cultural events. CaLeNdarSProvides readers with a snapshot of daily happenings throughout the city, including the current month as well as two months in advance. Your PerSoNaL CoNCIergePresented in a Q&A format, the city’s leading concierges give their insider tips on what to see, where to go and what to do in NYC.maPThe large foldout map offers travelers up-to-date subway maps and an address locator.
JaNuarY Super Bowl Coverage PLUS: What’s new and hot in NYC (new shops, restaurants, exhibits, etc... all things NEW)
FeBruarY Special dining IssuePLUS: Romantic Gifts
marCH art and antiquesPLUS: Music
aPrIL editor’s PicksPLUS: Spas
maY Special dining IssuePLUS: Cocktails and Wine
JuNe Special entertainment IssuePLUS: Nightlife
JuLY outdoor Fun/If It rainsPLUS: Family Fun
auguST Inside Scoop: where retailers & Chefs eat & ShopPLUS: Museums
SePTemBer Special Fashion Issue/Home decorPLUS: Fall Season of Entertainment
oCToBer art & antiquesPLUS: Beauty and Grooming
NovemBer Special dining IssuePLUS: Gift Guide
deCemBer Special gift guide IssuePLUS: Entertainment
This must-have visitor magazine (circulation 141,000 per month) incorporates shopping, dining, attractions, entertainment, museums, galleries and more in every issue. Below is an overview of our planned feature stories. You’ll find all this content and more at innewyork.com.
JuLY: outdoor Fun/If It rains auguST: Inside Scoop: where retailers & Chefs eat & Shop
SePTemBer: Special Fashion Issue/Home decor
oCToBer: art & antiques NovemBer: Special dining Issue deCemBer: Special gift guide Issue
JaNuarY: Super Bowl Coverage FeBruarY: Special dining Issue marCH: art and antiques aPrIL: editor's Picks maY: Special dining Issue JuNe: Special entertainment Issue
JANUARY 2014
City’sGolden
Girl
SJP
SHOPPINGDINING
ENTERTAINMENTART & ANTIQUES
MUSEUMS MAPS
NEW YORK
SPECIAL SUPER BOWL COVERAGE
CULTURE ON THE CUTTING EDGE
INNEWYORK.COM
Sarah Jessica Parker Sparkles Onstage
WIS NOS DOLORTI ONSENIM VER ING
APRIL 2014
SHOPPINGDINING
ENTERTAINMENTART & ANTIQUES
MUSEUMS MAPS
NEW YORK
IdinaMenzelReturns to Broadway
GET NYC DEALS AND O
FFERS AT
INNEWYORK.COM
A LOOK BACK AT1964
NATURE’S BEST SPAS AND SHOPS
innewyork.com
Advertising Rates, Size, Specs and SchedulesNew York wHere® magazINe
where® magazine
innewyork.com
raTeS/SIzeS uNIT 1 x 3x 6x 9x 12x
Full Page $12,000 $11,400 $10,635 $9,780 $8,280
2/3 Page $10,160 $9,660 $8,750 $7,970 $7,015
1/2 Page $9,790 $9,295 $8,420 $7,730 $6,760 Horizontal Only
1/3 Page $5,805 $5,505 $4,975 $4,520 $3,885
1/6 Page $3,375 $3,225 $2,900 $2,655 $2,200 Vertical Only
1/12 Page $1,985 $1,880 $1,705 $1,490 $1,230
*Bleed Safety: Keep all live matter 1/4” from the trim size on all four sides. **Add 1/4” on each side of center line of spine for safety margin. All ads must conform to the dimensions above. If they do not, the ad will be modified to fit the appropriate space at the advertiser’s expense.
SPeCIFICaTIoNS uNIT NoN-BLeed BLeed LIve area*
2 Pg. Spread** 15 3/4" x 10 1/2" 16 1/2" x 11" 16" x 10 3/4"
Full Page 7 7/8” x 10 1/2” 8 1/4" x 11” 8" x 10 3/4”
2/3 Vertical 4 5/8” x 8 3/16”
1/2 Horizontal 7” x 4 3/4”
1/3 Square 4 5/8” x 4 3/4”
1/3 Vertical 2 1/4” x 9 3/4”
1/6 Vertical 2 1/4” x 4 3/4”
1/12 2 1/4” x 2 3/8"
1/4 = .253/4 = .753/8 = .375
3/16 = .18755/8 = .6257/8 = .875
uSeFuL meaSuremeNTS:2/3 vert
4 5/8" x 8 3/16"
1/3 vert2 1/4"
x 9 3/4"
Full Page7 7/8” x 10 1/2”- Non-Bleed
8 1/4” x 11” - Bleed8” x 10 3/4” - Live Area
2 Page Spread15 3/4” x 10 1/2” - Non-Bleed
16 1/2” x 11” - Bleed16” x 10 3/4” - Trim
1/2 Horiz7" x 4 3/4"
1/6 vert2 1/4"
x 4 3/4"
1/3 Sq4 5/8” x 4 3/4”
1/12 Sq2 1/4” x 2 3/8”
ISSue ad CLoSe maTerIaLS due
JULY MAY 23 MAY 30AUGUST JUNE 24 JUNE 27SEPTEMBER JULY 24 JULY 31OCTOBER AUG. 22 AUG. 29NOVEMBER SEPT. 24 SEPT. 30DECEMBER OCT. 24 OCT. 31
ISSue ad CLoSe maTerIaLS due
JANUARY NOV. 21 NOV. 27FEBRUARY DEC. 20 DEC. 27MARCH JAN. 24 JAN. 30APRIL FEB. 21 FEB. 28MAY MARCH 21 MARCH 28JUNE APRIL 23 APRIL 29
adverTISINg deadLINe
IN New York magazINe
innewyork.com
Technical Information
meCHaNICaL reQuIremeNTS• Where® is produced in accordance with accepted standards for web offset printing
(SWOP), using four-color process inks (CMYK). Please refer to these standards for more information. You may obtain these at http://www.idealliance.org/specifications/swop/.
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• Check that the maximum total ink coverage (TAC) does not exceed 300%.
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• All ads must conform to the spec sheet dimensions. If they do not, the ad will be modified to fit the appropriate space at the advertiser’s expense.
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geNeraL INFormaTIoNMVP is not responsible for nor does it guarantee the accuracy or reproduction quality of materials that do not meet these specifications. Changes to supplied material will be made by the publisher only on written instructions from agency or client, and such changes mustbe received at least 30 days prior to cover date. MVP can accept native files in a limitednumber of formats. Changes can only be made if the native files, fonts, and graphics aresupplied. MVP endeavors to comply with all advertiser’s changes. However, MVP assumes noresponsibility for errors and omissions resulting from such changes.
SHIPPINg INFormaTIoNaLL maTerIaLS muST Be reCeIved oN or BeFore ISSue CLoSINg daTe.
CaNCeLLaTIoNS Cancellations not received in writing prior to the space reservation date will not be accepted.Advertisers not completing contract schedule are subject to short rate.
SHIPPINg INFormaTIoNAds can be submitted on CD, DVD or via electronic transmission. Please contact your sales rep regarding digital transfer of ad materials. Many of our publications can accept materials by a proprietary web-based system called AdDrop. Please ask your publication's Advertising Services Coordinator for unique private ftp credentials if AdDrop is unavailable. We do not have a "common use" ftp site for security reasons.
or maIL To:Production Department Where® IN New York 79 Madison Avenue, 8th Floor New York, NY 10016
or emaIL adS To:[email protected]
weB addreSS
Be sure to include your Web address
in your ad creative.
Online editions will include your ad exactly as it appears in print, but for us to legally link the ad to your Web site,
your Web address must be included in the ad.