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2012 MEDIA KIT
NEW YORK CITY PARKING GARAGE
VIDEO ADVERTISING NETWORK
D R I V I N G H O M E Y O U R M E S S A G Ewww.parkcastnetwork.com
275 MADISON AVENUE 14TH FL NYC 10016
D R I V I N G H O M E Y O U R M E S S A G E
Installed in public parking garages throughout NewYork City's diverse neighborhoods the Park Cast Video Advertising Network allows advertisers to target consumers by location, demographics even lifestyle.
Digital Out of Home advertising is one of the fastest growingadvertising mediums in North America. Arbitron states thatdigital video advertising reaches 67% of Americans aged 18and older each month. More than 63% of US consumers saydigital video advertising catches and holds their attention.
Digital Out of Home extends the reach of in-home media i.e.TV and internet and can be used to drive consumers to aweb site or mobile media download.
The Park Cast Video Advertising Network deployed in multiple parking venues, provides advertisers with a highlyeffective hyper and geo target marketing tool, and reacheslarge specific demographic audiences. More that 75% ofthose seeing digital media advertising displays recall noticingthem in multiple venues.
PCN delivers proven results by engaging consumers at multiple touch points during their daily routines. People report that Place Based Digital Video displays are entertainingand capture their attention. The rate of recall for digitalmedia is 23% higher than other forms of alternative media.
PCN’s Video Advertising Network is a cost effective, powerfultool for communicators and advertisers. PCN delivers highreach, high engagement and high rate of recall.
THE PARK CAST NETWORK IS A POWERFUL MEDIUM• Proven branding and call to action results• Location.. location.. location• Dwell Time /captive audiences • Measurability Audiences• Demographic and geographic targeting• Time placement• Affordable rates• Ease of planning• High awareness and recall• Affordable production costs
www.parkcastnetwork.com
DIGITAL VIDEO ADVERTISING NETWORKS IMPACT “ON THE GO” CONSUMERS
Source: AAAA Digital Out-of-Home Media Awareness and Attitude Study 2007; Arbitron Digital Billboard Report: Cleveland Case Study 2008
GET MORE ATTENTION
Digital Signage • 63%
Magazine • 57%
TV • 56%
Internet • 47%
Mobile Phone • 10%
Newspaper • 40%
Radio • 37%
Percentage of people who report that advertising on the media catches their attention.
Base: Among those who have seen ads in the media in the past 12 months.
RAISE MORE INTEREST
Digital Signage • 53%
TV • 51%
Magazine • 51%
Internet • 34%
Radio • 33%
Newspaper • 33%
Percentage of people who report that advertising on the media was interesting.
Base: Among those who have seen ads in the media in the past 12 months.
GET RESULTSPercentage of people who took some action as
a result of seeing advertising on digital signage.
Total Adults • 36%
Ages 18-24 • 51%
Ages 25-34 • 41%
Ages 35-44 • 37%
Ages 45-55 • 16%
Base: Among those who have seen ads in the media in the past 12 months.
BE COOL
... are a cool way to advertise • 64%
... have current and relevant information • 54%
... provide useful information • 46%
... are a good way to learn about new products • 44%
Digital billboards ...
Base: Persons 18 years+ living in the Cleveland, OH, Metro area who traveled on I-77, I-90, I-271 or I-480 in the past 30 days.
D R I V I N G H O M E Y O U R M E S S A G E
NEW YORK CITY LOCATIONS
t 4 screens at Yankee Stadium
t 2 locations in New Jersey (Jersey City & Harrison)
Installed across a wide array of parking venuesthroughout New York City’s diverse neighborhoods,the Park Cast Video Advertising Network allows advertisers to target consumers by LOCATION, DEMOGRAPHIC, even LIFESTYLE.
To receive more information about the PARK CAST NETWORKContact us at
Park Cast Network, LLC275 Madison Avenue, 14th floorNew York, NY 10016212.878.8853
To request a rate card [email protected]
For technical information [email protected]
D R I V I N G H O M E Y O U R M E S S A G Ewww.parkcastnetwork.com
