Newsmagazine Network Media Kit

Mission x Audience x Editorial x Online x Rates x Specifications x Appreciation

2009m e d i a k i t U.S. Postage

PAIDST. LOUIS, MO

PERMIT No. 5584

ECRWSSPostal Patron

PLUS: Hidden Valley Update ■ Halloween Happenings ■ Chesterfield sign restrictions ■ Antioxidants in a nutshell

October is on F IRE

Fire Prevention Month

West

Décor

begins on page 47

ECRWSSPostal Patron Local

U.S. Postage

PAIDST. LOUIS, MO

PERMIT No. 5584

INSIDE: Bridal Guide ■ The Sarah show comes to town ■ St. Peters prevails in another lawsuit

DestinationHealthcare

Patients are traveling abroadfor surgical procedures

Our success depends on

your success.

Our Mission Since 1996 we have been privileged to serve the communities that we live in. In that time, one

thing has become abundantly clear- None of this works without the support of our advertisers and our readers. With that thought in mind, it is the mission of the Newsmagazine Network to consistently and fervently serve the interest of our clients and our readers. Our success depends on your success.

We intend to treat everyone who shares in these publications with kindness, fairness, and respect.

We intend to enrich our advertisers by connecting them with an engaged, interested and motivated pool of potential clients.

We intend to enrich our readers by providing them with accurate, interesting and purposeful informa-tion on each and every page we publish.

The truth is, for thirteen years it has been our com-munities who have served us. We will work as hard as possible to repay that support every day and in every publication.

Sincerely-

Douglas H. HuberPublisher

Phone: (636) 591-0010 • Fax: (636) 591-0022 • 355 Ozark Trail Drive, Suite 1 • St. Louis, MO 63011 • newsmagazinenetwork.com

What in the world is a Newsmagazine?

About Us We believe that the modern family considers their most valuable commodity to be their time. We

have created a reader-friendly format that pays respect to that concept. We call it the Newsmagazine.

Our editorial is a combination of short news items and extended news and feature stories. This format maxi-mizes the impact of every item and every page. Our readers can get a sense of the news and opinions that matter to them without feeling overwhelmed by the content.

To put it another way, we do not believe in wasting our readers time.

We have also chosen to give advertisements the most prominent position on every page. A few years ago, we paid to have a survey conducted asking what our readers most enjoyed reading in the newsmagazine. Their answer? The advertisements.

Feel free to contact any of us with questions regarding the Newsmagazine concept at the phone number listed on this page or the email adresses below:


Doug Huber, [email protected]

Tim Weber, General [email protected]

Vicky Czapla, Advertising [email protected]

Susan Sagarra, Managing Editor (St. Louis County)[email protected]

Terry Dean, Managing Editor (St. Charles County)[email protected]

U.S. Postage

PAIDST. LOUIS, MO

PERMIT No. 5584

ECRWSSPostal Patron

PLUS: Rockwood's innovative prevention plan ■ Fast fashion fixes ■ Film ratings not deterring 'tween viewing'

High School

Football Preview

Inside:

Manchester

Homecoming

Priory's John Tabash

is one of the area's top prospects.

ECRWSS Postal Patron Local

U.S. PostagePAID ST. LOUIS, MO PERMIT No. 5584

PLUS: Decor Directories ■ Effective Ways To Economize ■ Sewer Rates On The Rise

Painted OverIs it possible St. Charles couldbecome a 'Blue' county?

We deliver service. We sell results.Just ask our clients.

Client Loyalty We believe that the personal relationships we enjoy with our advertisers are an integral part of our

success. To insure that those relationships are properly maintained, we not only strive to deliver exceptional customer service, we also believe it is more important to sell your inventory than it is to sell our inventory.

This brand of relationship and results-based selling has garnered us an extensive list of long-time, loyal clients.


Below is a listing of some of our longest-tenured clients, including quite a few who have been with us from the beginning:

• Schrader Funeral Home

• Elegant Child

• Treeland

• Ballwin Nursery

• Interiors by Decorating Den

• Trost Plastic

• Hope Montessori Academy

• Camp Taumsauk

• Professional Painters

• Penick Construction

• Chevy’s Fresh Mex Restaurant

• Rainbow Recreation

• Dau Furniture

• Mastertech Automotive

• Lou Fusz Automotive Group

• Archadeck

• Chesterfield Jewelers

• Express Blinds

• Mozingo Music

• Mid America Flooring

• Amants Floor Service

• Unique Toy & Game

• West County Health & Fitness

• Becky’s Carpet & Tile

• Dinettes & More

• West County Flooring

• Forever Green

• Diamond & Jewelry Brokers

• Yellowstone Cafe

• Marta’s

• Clarkson-Wilson Veterinary

• Mansfield Nursery

• West County YMCA

• Wells & Co.

• Kennedy Farms

• Harris Jewelers

• St. Peters RecPlex

• Helmut Weber Construction

• Autohaus

• Coldwell Banker Gundaker

Make it interesting.Make it accurate.Make it ours.

Editorial Content Our editorial policy is simple: Provide interesting and accurate information to our readers.

Unlike larger print and electronic media sources, our hyper-local approach to regional news and information means that we are an exclusive source for our readers. Readers can’t change the channel or surf to a different site to find a slightly revised version of our story.

That level of exclusivity leads to a highly-engaged audience. Our readers look forward to receiving each publication and consume the content aggressively. Our readers also view the advertisements as extensions of the content itself. Also, because readers choose when and where to view the publications, they opt-in at their most

opportune, and therefore enjoyable, time. Your ads do not interrupt the experience of the reader, they enhance it, which leads to a motivated, receptive customer.

Thomas Sowell, our nationally syndicated columnist, is a perennial reader favorite.

Mr. Sowell’s common sense approach to conservative politics and economics grabs the readers attention at the very front of every publication. The Newsmagazine Network holds the exclusive rights to

publish Mr. Sowell in the St. Louis/ St. Charles County area.


Our Readers


Missouri Avg. Household Income:

$46,374

Wes

t$1

27,4

78

Mid

Riv

ers

$84,

919

Missouri Avg. Expendable Income:

$39,821

Wes

t$7

9,84

4

Mid

Riv

ers

$63,

689

Missouri Avg. Home Value:$125,209

Wes

t$3

37,1

32

Mid

Riv

ers

$202

,133

$132,750$100,224$92,384

$157,058$67,257 $99,400

$142,531 $92,600

$188,188

$66,395 $87,612$77,177 $88,763$94,649

63017 ............... 63011 ............... 63021 ............... 63141 ...............63069 ............... 63025 ...............63038 ............... 63040 ...............63131 ............... 63366 ............... 63368 ............... 63376 ............... 63304 ............... 63367 ...............

Newsmagazine Network Avg. Household Income

by Zip CodeOur readers are mostly

professionals (88% white

collar)

Our readers are slightly more likely to be female (52%)

Our readers are three times more likely to have a post-

graduate degree than the state average (16% post-grad)

Our readers are technologically savvy.

(93% computer ownership)

Our readers enjoy going out to dinner at least twice a week on average

Source: American FactFinder 2007

Our readers are typically married homeowners

(73% married, 100% homeowners)

JAN 14 - DL: 1/7 •HealthMatters •PrivateSchoolOpenHouse(D) •JustKiddingAround •CouponSaver

JAN 28 - DL: 1/21 •ShopHEREBusinessProfiles

FEB 4 - DL: 1/28 •Decor&Lifestyles(D) •Valentine’sDayGiftShowcase •SummerCamps &Opportunities(D)

FEB 18 - DL: 2/11 •Bridal(D) •MatureFocus •CouponSaver

FEB 25 - DL: 2/18 •SummerCamps&Opps. •HealthCareProfessionals

MAR 4 - DL: 2/25 •SummerCamps&Opps. •GettheLook

MAR 11 - DL: 3/4 •HealthMatters •CouponSaver

MAR 25 - DL: 3/18 •St.LouisCardinalsSalute

APR 8 - DL: 4/1 •Decor&Lifestyles •SummerCamps&Opps.

APR 15 - DL: 4/8 •CouponSaver •MatureFocus •Pre-School&Childcare

APR 29 - DL: 4/22 •HealthMatters •Mother’sDayGiftShowcase

MAY 6 - DL: 4/29 •SummerCamps&Opps.(D) •Mother’sDayGiftShowcase •JustKiddingAround

MAY 13 - DL: 5/6 •CouponSaver •CreveCoeurDays •Pre-School&Childcare

MAY 27 - DL: 5/19 •HealthMatters •ChesterfieldConcerts JUN 10 - DL: 6/3 •Decor&Lifestyles •Father’sDayGiftShowcase •JustKiddingAround

JUN 17 - DL: 6/10 •BallwinDaysSalute •CouponSaver •MatureFocus

JUN 24 - DL: 6/17 •HealthMatters •EllisvilleJuly4thCelebration

JUL 8 - DL: 6/30 •GetTheLook •JustKiddingAround JUL 22 - DL: 7/15 •ShopHEREBusinessProfiles •CouponSaver

JUL 29 - DL: 7/22 •HealthMatters •HigherEducationOptions AUG 5 - DL: 7/29 •Decor&Lifestyles •JustKiddingAround •BackToSchool AUG 19 - DL: 8/12 •CouponSaver •MatureFocus AUG 26 - DL: 8/19 •HealthMatters •ArtOutWest •HighSchoolFootballPreview SEP 2 - DL: 8/26 •ManchesterHomecoming •EurekaDays •Prime •JustKiddingAround •St.LouisRamsSalute SEP 16 - DL: 9/9 •CouponSaver •STLHomeFiresBBQ BashinWildwood •St.LouisBluesSalute

SEP 30 - DL: 9/23 •HealthMatters •HealthcareProfessionals •PrivateSchoolOpenHouse

OCT 7 - DL: 9/30 •Decor&Lifestyles(D) •JustKiddingAround •Prime OCT 14 - DL: 10/7 •CouponSaver •MatureFocus •EducationalChoices •Bridal(D)

OCT 28 - DL: 10/21 •ArtOutWest •HealthMatters •PrivateSchoolOpenHouse(D)

NOV 4 - DL: 10/28 •PlanThePerfectParty •JustKiddingAround •Prime •GetTheLook

NOV 18 - DL: 11/11 •CouponSaver •HolidayGiftShowcase •HolidayHelper

NOV 25 - DL: 11/18 •HealthMatters •HolidayGiftShowcase

DEC 2 - DL: 11/23 •MatureFocus •HolidayGiftShowcase •JustKiddingAround

DEC 9 - DL: 12/2 •CouponSaver •HolidayGiftShowcase •HigherEducationOptions

DEC 16 - DL: 12/9 •ArtOutWest •HealthMatters •HolidayGiftShowcase •NewYear’sEveCelebrations

08.0

4.09

2009 Advertising Calendar


D = Directory DL = Ad Deadline

Every issue, our publications feature a variety of

targeted advertising opportunities. These special

sections are comprised of high-quality local

content which acts to connect businesses with a

targeted demographic audience. From our ever-

popular Business Profiles or Decor sections to

our newly introduced Health Matters section, The

Newsmagazine Network is always looking for

ways to maximize your Return On Investment.

How do we spell success? ROI.

JAN 14 - DL: 1/7 •HealthMatters •PrivateSchoolOpen House(D) •JustKiddingAround

JAN 28 - DL: 1/21 •ShopHERE BusinessProfiles •CouponSaver

FEB 11 - DL: 2/4 •Decor&Lifestyles(D) •MatureFocus •JustKiddingAround •Valentine’sDayGift Showcase

FEB 25 - DL: 2/18 •HealthCareProfessionals •Bridal(D) •CouponSaver

MAR 11 - DL: 3/4 •SummerCamps &Opportunities(D)

MAR 25 - DL: 3/18 •St.LouisCardinalsSalute

APR 8 - DL: 4/1 •Decor&Lifestyles •SummerCamps &Opportunities •MatureFocus

APR 22 - DL: 4/15 •HealthMatters •CouponSaver •Pre-School&Childcare

MAy 6 - DL: 4/29 •Mother’sDayGiftShowcase •SummerCamps &Opportunities(D)

MAy 20 - DL: 5/13 •HealthMatters •DiscoverOldSt.Charles •Pre-School&Childcare

JUN 10 - DL: 6/3 •Decor&Lifestyles •JustKiddingAround •Father’sDayGiftShowcase •MatureFocus

JUN 24 - DL: 6/17 •HealthMatters •O’FallonFreedomFest •CouponSaver

JUL 8 - DL: 6/29 •HigherEducationOptions •JustKiddingAround

JUL 22 - DL: 7/15 •ShopHereBusinessProfiles •HealthMatters •CouponSaver

AUG 5 - DL: 7/29 •Decor&Lifestyles •JustKiddingAround- BacktoSchool

AUG 19 - DL: 8/12 •HealthMatters •MatureFocus •CouponSaver •HighSchoolFootball Preview

SEP 2 - DL: 8/26 •JustKiddingAround •St.LouisRamsSalute •Prime •WeldonSprings HeritageFestival •DardennePrairie ‘PrairieDays’

SEP 23 - DL: 9/16 •HealthcareProfessionals •St.LouisBluesSalute

OCT 7 - DL: 9/30 •Decor&Lifestyles(D •O’FallonFallFestival •MatureFocus •Prime •EducationalChoices

OCT 21 - DL: 10/14 •Bridal •HealthMatters •PrivateSchoolOpen House(D) •CouponSaver

NOV 4 - DL: 10/28 •GetTheLook •DiscoverOldSt.Charles •JustKiddingAround •PlanThePerfectParty •Prime

NOV 18 - DL: 11/11 •HealthMatters •HolidayGiftGuide •CouponSaver

DEC 2 - DL: 11/23 •MatureFocus •HolidayGiftGuideShowcase •JustKiddingAround •HigherEducationOptions

DEC 16 - DL: 12/9 •HealthMatters •HolidayGiftGuideShowcase •NewYear’sEveCelebrations •CouponSaver

2009 Advertising Calendar


D = Directory DL = Ad Deadline

Every issue, our publications feature a variety of

targeted advertising opportunities. These special

sections are comprised of high-quality local

content which acts to connect businesses with a

targeted demographic audience. From our ever-

popular Business Profiles or Decor sections to

our newly introduced Health Matters section, The

Newsmagazine Network is always looking for

ways to maximize your Return On Investment.

How do we spell success? ROI.

08.0

4.09

The difference is in the delivery.

Distribution The publications of the Newsmagazine Network combine to reach many of the top zip codes by

income in the St. Louis metropolitan area. What is more, we reach those areas effectively by leveraging the reader loyalty of a local paper, the targeted impact of direct-mail and the reader engagement of a trusted information source.


Grand Total 126,566

Lake St. Louis 63367 6,037O’Fallon/Dardenne Prairie 63366, 63368 20,816St. Peters 63376 21,221Weldon Springs/Cottleville/St. Charles 63304 10,985

Total 59,059

Chesterfield 63005,63017 20,408Ballwin/Ellisville/Manchester 63011, 63021 31,728Creve Coeur 63141 4,376St. Albans 63073 364Eureka 63025 456Pacific 63069 1,391Wildwood/Glencoe/Grover 63038, 63040 5,404Des Peres/Town & Country 63131 2,547

Total 66,674

Zip Code Distribution

Zone Map/ Inserts


Our distribution covers 16 different zip codes in the St. Louis/ St. Charles

County area. Display advertisers can choose from any of the two zones displayed at left. Pre-printed inserts can be distributed to target zip codes with a 20,000 minimum order.

Rate is determined by the weight of the piece to be inserted.

Minimum Size: 3-1/3” x 5-1/2”Maximum Size: 10’’ x 11-1/4”Paper recommendations: Single sheets no lighter than 60# offset (24# bond) or heavier than 100# cover (2 ply index).

Folded Pieces: In general, one fold is preferable. Letter-folds are acceptable. Z-folds are not mechanically insertable on our printer’s equipment.

Booklets: Stitched or glued up to 16 pages plus cover.

70

44

61

94

340

100

340

141109

270

CC

T

HH

KN

N

40

364

D

DD

94

W

Weldon Spring

St. PetersSt. Charles

CottlevilleLake St. Louis

O’Fallon

Chesterfield

EllisvilleBallwin

Wildwood

Eureka

DesPeres

N

Creve Coeur

Clarkson Valley

St. Albans

Glencoe

Pacific

Grover

Pond

Town & Country

DardennePrairie

2009 Advertising Rates

AdveRtising UpgRAdes:Full Color$125 per insertion Color charges are applied per ad per publication

special placement 30% fee of total ad cost

(Limited availability)

inserts Available by zip code or full run.

Call for rates.


24x 12x 6x Open

Full page

$1,695 $1,795 $1,895 $1,995

$1,405 $1,505 $1,605 $1,705

BackCovers

$1,895 $1,995 $2,100 $2,205

$1,580 $1,705 $1,830 $1,985

island$1,395 $1,495 $1,695 $1,895

$1,160 $1,260 $1,360 $1,510

1/2page

$925 $975 $1,025 $1,075

$790 $830 $870 $910

3/8page

$725 $755 $785 $815

$630 $670 $710 $750

1/4 page

$495 $525 $550 $575

$410 $450 $490 $520

1/6page

$395 $425 $450 $475

$310 $350 $390 $430

1/8page

$300 $325 $350 $375

$250 $275 $300 $330

1/16page

$175 $185 $195 $205

$145 $160 $175 $190

West

Mid Rivers

West

Mid Rivers

West

Mid Rivers

West

Mid Rivers

West

Mid Rivers

West

Mid Rivers

West

Mid Rivers

West

Mid Rivers

West

Mid RiversAll advertisements created by the Publisher are not considered a “work made for hire” and the Publisher retains the copyright to all advertisements created by the Publisher for the Advertiser. The advertisement may not be reproduced

without the written permission of the Publisher.

Single Publication Section Ad Net Rates

Header $355 $405

Dining $100 $125

Dbl. Dining $200 $250

Home Page $85 $100

12x Open

Everything we learn in life,

we learn through repetition.

Reading, riding a bike, hitting a

baseball are all things we learned

simply by doing them over and over

again. Consumers are no different.

They learn where to shop and what

products to buy due to repeated

exposure. We have created our

rate table to reward high frequency

because we believe that is what will

work best for you.

Ad Specifications & Dimensions


All publications are a tabloid size 11" x 12.75". The image area is 10" x 11.75" consisting of four 2.25" columns. We accept Adobe PDF, Adobe InDesign and Adobe

Illustrator. All ads must include fonts and images.

1/2 Page Vertical

4.916 x 11.375

1/2 Page Horizontal

10 x 5.6

1/2 Page island

7.458 x 8.687

Full Page

10 x 11.75

1/8 Page Vertical

2.375 x 5.6

1/8 Page Horizontal

4.916 x 2.72

1/16 Page

2.375 x 2.72Home Page

2.25 x 1.625

1/4 Page

4.916 x 5.63/8 Page

4.916 x 8.493

1/6 Page

4.916 x 3.68Header 10 x 2

• Ads are accepted in Macintosh or Windows format.

• Must have Macintosh Post Script fonts or fonts must be converted to outlines.

• Quark Xpress 4.11, Adobe Photoshop, Adobe Illustrator, Adobe InDesign and Adobe Acrobat PDF

• Ads may be submitted by e-mail, floppydisk, CD, or Zip Disk and must be designed to our ad dimensions

• Always attach a proof of your ad and include documentation of all fonts, color separations, EPS or TIF files, etc.

• All ads in PDF format must be sized to the ad’s specific dimensions.

• No 4/C black accepted.

• All color ads must be designed in CMYK format.

• Resolution for newsprint photos must be at least 150 DPI and a 20% dot gain should be expected.

• Newsmagazine Network publications are tabloid sized 11" x 12-1/2" newspapers.

• The image area is 10" x 11-3/4" consisting of four 2-1/4" columns.

• All ads are due in our office 10 days prior to the in-home issue date.

• When e-mailing ads, please note that we cannot accept the following: Microsoft Word, Publisher, or PowerPoint files. If you only have Microsoft, please either send a PDF version of the ad or fax a hard copy to your sales representative.

• The Newsmagazine Network requires a border around any ad smaller than a full page.

• We cannot guarantee the legibility of reverse type smaller than 9 pt.

The publications of the Newsmagazine Network are printed on heat-set web presses. The heat-setting process bakes in the ink, reducing dot gain, thus giving a crisper appearance. Pages are set via digital, direct-to-plate technology. This technology greatly reduces four-color registration issues, which gives our papers increased ‘readability’ and a clean, slick look. All publications are finished by a stitch-and-trim bindery process.

Newsmagazine Network Publications are printed by:Breese Journal & Publishing Company

8060 Old U.S. Hwy. 50Breese, IL 62230

(618) 526-7211 • www.breesepub.com

We appreciate you taking the time to study this

information and get to know us better. Business

is built on relationships, and your relationship is a

valuable one. We look forward to being of service to

you and helping grow your business. Do not hesitate

to call with any questions or with anything else we can

do to help. Again, we thank you.


Thank you.

Appreciation

Documents

Newsmagazine Network Media Kit