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impulse printDespite the increase of digital channels the German Mittelstand estimate still paper. Consciously uses the im-pulse-publishing house for its magazines since Re-launch in 2013 High-quality paper to improve the quality of the contents also via haptics.Print is alive!

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impulse target groupImpulse reader are very hIgh-earnIng decIsIon-makers, on average 54 years old and earn 14,214 euros gross per month. Where do the numbers come from? impulse knoWs in Which industry impulse readers Work, hoW big their companies are and What position they hold. the majority are managing directors and oWners. data on their number of employees and industry affiliation alloW a calculation of their average compensation based on the study „gmbh-geschäftsführer-vergütungen 2019“ by bbe-media. this purchasing poWer is highly attractive for advertising customers because entrepreneurs have a dual role fill in: they invest in their company, invest money and also like to surround themselves With good quality in their private lives, for example With lifestyle or luxury goods. They are B2B and B2c TargeT groups aT The same TIme.

How old are they on average?

How high is the gross compensation on average?

Who reads impulse?

15 %

54& 85 %

women

14.214 € per monTh

years

men

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impulse the german mittelstands-brandcompany sIzes A view of the structural data shows that impulse is THE medium of the SME sector, the heart of the German economy: according to the Euro-pean Commission‘s definition of SMEs, 94 percent of readers work in small and medium-sized enterprises, the remainder in large companies. Medium-sized (from 10 million euros revenue) and large companies (from 50 million euros) are represented above average: They make up 18 percent of impulse readers. In the German economy as a whole, only 3.6 percent of companies achieve such a revenue, according to figures from the Federal Statistical Office.

numBer of employees annual revenue

26%

37%

28%

5%4%

up to 5up to 20up to 100up to 250more than 250

34%

39%

12%

11%

4%

up to 1 Mio

up to 5 Mio

up to 10 Mio

up to 50 Mio

more than 50 Mio

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impulse sector distributionlearnIng from oTher IndusTrIes impulse is not a medium that, like some trade journals or association magazines, delves into a specific segment of the German economy. On the contrary: the aim is always to convey precisely those entrepreneurial impulses that are relevant across all industries. The spectrum of industries from which impulse customers come is correspondingly broad.

allocaTIon of Impulse cusTomers By IndusTry

Energy / Environment3%

Health8%

Trade7%

Crafts22%

Industry17%

Institutions1%

IT12%

Consumer Goods

11%

Others1%

Traffic 5%

Economy13%

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impulse the decision-maker mediumself-lIaBIlITy, free choIce: 96 percent of impulse readers are owners, managing directors, board members or executives - their scope for investment is correspondingly large, both professionally and privately. Entrepreneurs who are responsible for their decisions only to themselves or their circle of shareholders are those with the greatest individual leeway within the decision-maker target group.

Position in the company company age in years

96 %

how free are our readers In makIng decIsIons? how old are TheIr companIes?

investor, shareholder,supervisory board over 100

up to 100

up to 50

up to 20

1 %

15 %

6 %

46 %

22 %

other 1 %

managing partner and owner 84 %

ceo, executive board 4 % 8,07%

freelancer 4 % 7,02%

senior manager 3 %

up to 5 3 %

up to 10 8 %

employee 3 %

84 %

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All rates are shown in euros; Value Added Tax will be charged on the net invoice amount if applicable.

advertisement rates and Discounts

Formate auf einzelseiten

full page (inner) 11.800,-

full page (ifc) 14.000,-

full page (3rd) 13.500,-

full page (obc) 14.400,-

full page (1st right-hand full page ad) 13.800,-

2/3 page 7.900,-

1/2 page 7.400,-

1/3 page 5.000,-

1/3 page (next to editorial) 5.900,-

1/4 page (horiz) 3.300,-

ad Formats on Double Pages

double page (ifc + page 3) = opening spread 30.400,-

double page (1st double page in the issue) 29.500,-

double page (inner) 23.600,-

Discounts for a single advertiser and contractual year:

volume Discounts

min. 3 pages 4 %

min. 4 pages 5 %

min. 6 pages 8 %

min. 8 pages 10 %

min. 10 pages 12 %

min. 12 pages 15 %

impulse impulse rate card 2020

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1/1 page 210 x 265 mm

2/1 page 420 x 265 mm

2/3 page horiz. 133 x 265 mm

2/3 page vertical. 210 x 176 mm

1/2 page horiz. 102 x 265 mm

1/2 page vertical. 210 x 132 mm

1/3 page horiz. 73 x 265 mm

1/3 page vertical. 210 x 87 mm

1/4 page vertical 53 x 265 mm

1/4 page horiz. 210 x 63 mm

impulse advertising formats

sIde dImensIon 210 x 265 mmType area formats on request. Trimming edge: 3 mm at head and foot, 5mm on inner and outer sides. Live matter should be at least 5 mm removed from the trimming edge. Illustrations are not binding for the ad placement

printing color profile: Iso coated v2_300All further printing information can be found here: www.duon-portal.de

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Month Publ. Date issue-no booking deadline Deadline for printing files

Delivery ad specials special topics*

februar 30.01.2020 02/2020 06.01.2020 13.01.2020 16.01.2020 *

märz 27.02.2020 03/2020 03.02.2020 10.02.2020 13.02.2020 *

april 26.03.2020 04/2020 02.03.2020 09.03.2020 12.03.2020 förderung

mai 30.04.2020 05/2020 06.04.2020 13.04.2020 16.04.2020 *

juni 28.05.2020 06/2020 04.05.2020 11.05.2020 14.05.2020 *

juli 25.06.2020 07 + 08/2020 02.06.2020 08.06.2020 11.06.2020 nachhaltigkeit

aug. – okt. am kiosk ab:30.07.2020

kompakt nr. 11 06.07.2020 13.07.2020 10.07.2020 *

september 27.08.2020 09/2020 03.08.2020 10.08.2020 13.08.2020

oktober 24.09.2020 10/2020 31.08.2020 07.09.2020 10.09.2020 *

november 29.10.2020 11/2020 05.10.2020 12.10.2020 15.10.2020 *

dezember 26.11.2020 12/2020 + 01/2021 02.11.2020 09.11.2020 12.11.2020 messe

jan. – märz am kiosk ab: 10.12.2020

kompakt nr. 12 16.11.2020 23.11.2020 20.11.2020 *

* editorial changes reserved. booking deadline is also the date of withdrawal

you will receive further news via our monthly newsletter: www.impulse.de/anmeldung-anzeigen-newsletter

impulse issues 2020

the following additional topics appear in the magazine. - digitalization- succession- start up- sustainability- financing- recruiting- mobility- innovations- pension provision- insurance- leadership- marketing- energy- crm systems the exact dates will be fixed 3 months before publ. Date. an updated overview of topics can be found here: www.impulse.de/mediadaten

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adverTIsemenT deparTmenT:

sales managerIn karina khrustalevaprint and online khrustaleva.karina@impulse.de +49 40 60 94 52 254

campaIgn & ad managerIn cathleen klicheonline and ad specials kliche.cathleen@impulse.de +49 40 60 94 52 224

prInTIng maTerIals media@impulse.de

Publication frequency 12 x per year* (10 regular issues + 2 impulse kompakt**) First day of sale Last Thursday of the month Copy price 29.90 Euro (as of January 2019) PZN 505 027 impulse magazine Average circulation 10,000 copies (as of January 2020) Print run 11,000 copies (as of January 2020) impulse kompact Average circulation 17,000 copies (as of January 2020) Print run 20,000 copies (as of January 2020) Current information about our schedule, topics and an overview about our special features can be found here: https://www.impulse.de/mediadaten

impulse sales office

impulse Medien gmbhIndustriehof Hammerbrookstr. 93 D-20097 Hamburg Geschäfsführer: Dr. Nikolaus Förster

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