Importance of Community Partnerships

APTA Fare Collection Workshop

March 20, 2013

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Transit: A Community Asset

• Adds to event experience• Supports downtown and

business vibrancy• Provides travel/parking

ease• Creates momentum for

more transit

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• With US Airways Center– Phoenix Suns, Mercury,

concerts & family shows

• 2009 pilot program– Renewed through mid-2015

• .31 per event attendee– Based on attendance vs. actual ridership– Complete fare recovery

Rail Ride Ticket Partnership

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• Integrates light rail into community life

• Connects transit to reputable institution

• Guaranteed income stream– Monthly reconciliation– Supports fare compliance

• Streamlines boarding• Attracts new riders

Valley Metro Benefits

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• Customer amenity• Eases travel concerns• Additional promotion

US Airways Center Benefits

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• Exploring partnerships with other venues– Arizona Diamondbacks– Arts/culture venues

• Continued support for local happenings– Shop local– Local events, initiatives

What’s Next?

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Q&A

Hillary FooseDirector, Communication & Marketing

602-322-4468hfoose@valleymetro.org

ValleyMetro.org