SEPTA UPDATE – NEW PAYMENT TECHNOLOGIES

SYSTEM

SEPTA UPDATE – NEW PAYMENT TECHNOLOGIES

SYSTEM

APTA Fare Collection WorkshopMarch 19, 2013

An electronic fare payment system that is:

Secure, reliable, and convenient

Easy to understand and purchase

Offers seamless travel across all SEPTA services

Simple, straight-forward fare policies

SEPTA’s Vision

Elements of the Vision

New Ways to Purchase Fares:• Vending machines• Virtual purchases via phone, internet• Auto-pay• Extensive 3rd party purchase and reload network• Contactless credit cards, mobile payment

Universal Fare Media:• Same cards / payment forms on both RR and

transit• No more RR-only tickets• No more transit-only tokens• Freedom of choice of customers• Electronic cards for disabled and seniors

Contract Award

• Xerox (ACS Transport Solutions)• Design, build, install, maintain• Robust back-end system, real-time

communications network, customer support

• Unconstrained by proprietary technology• License to leverage system to

neighboring agencies and throughout Pennsylvania

• Notice To Proceed Issued February 2012

1,850 Onboard Processors

350 Vending Machines

650 Turnstiles & ADA Faregates

550 Platform Validators

300 Parking Payment Stations

480 Handheld Sales Devices

1,200 offsite purchase and 2,000 offsite reload locations throughout the service area (no agency equipment)

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NPT System Elements

Base Services(Through End of Warranty)

• NPT Customer Support Services• Phone support• Web services

• Preventive and Corrective Maintenance

• Software Maintenance and Network Administration

• Commercial Wireless Services

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• Any compliant form factor• Whatever is in your pocket:

• Contactless credit and debit cards• SEPTA card• Building access ID cards• Cell phones• Government-issued benefit cards• Magnetic media• Cash

NPT Payment Forms

Where are we now?

• Finalizing FDR

• First article manufacturing and testing underway

• Communications infrastructure installation underway

• Services mobilization underway

First Article Testing

Infrastructure Preparation

Market East StationNew Fare Line at Concourse Level

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Suburban Station – West Concourse

30th Street Station

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Suburban Station

Jenkintown Station

Gateway Stations

• Define policies, then design the system

• “Future-proof” the system by use of open architecture design principles and relevant standards

• Secure intellectual property rights to enable system expansion

• Optimize capital and operating costs• Leverage existing infrastructure• De-emphasize cash where possible• Explore opportunities for outsourcing• Design for economy (e.g., media

distribution, communications costs, third-party fees)

Key Takeaways

Key Takeaways

• Understand your customer demographics by mode of transportation

• Be aware of your customer payment trends for transportation and non-transportation purchases

• Determine the optimal operational approach by mode of transportation

• Plan for iterative functionality releases and incremental successes

Questions?

Julie GreenDirector Revenue SystemsLTK Engineering Servicesjgreen@ltk.com

John McGeeChief Officer New Payment TechnologiesSEPTAjmcgee@septa.org