Implementing Career Clusters Training Session #4 Virginia
Department of Education August 14, 2014 1
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2014-2015 Video Streaming Training Sessions for Career and
Technical Education (CTE) Administrators Agenda Welcome and CTE
Branding Anne Rowe, CTE Coordinator for Curriculum and Instruction,
Virginia Department of Education Career Clusters Resources Sharon
Acuff, Specialist for Marketing and Related Clusters, Virginia
Department of Education Closing Comments Anne Rowe 2
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Career Clusters Career Clusters The National Career Clusters
Framework is: an organizing tool for curriculum design and
instruction, providing the essential knowledge and skills for the
16 Career Clusters and their 79 Career Pathways; 3
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Career Clusters Career Clusters a useful guide in developing
programs of study bridging secondary and postsecondary curriculum
and for creating individual student plans of study for a complete
range of career options; and a resource to help students discover
their interests and their passions, and empowers them to choose the
educational pathway that can lead to success in high school,
college and career. 4
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Career Clusters Virginia Adopted National Framework All CTE
courses are aligned with one or more career clusters and career
pathways within those clusters based on the skills sets taught in
the class. VERSO is now organized by Career Clusters and Pathways.
Career cluster and pathway alignments are listed in the
Administrative Planning Guide, the Career Planning Guide, and
Career and Technical Education Reporting System (CTERS) Users
Manual.Administrative Planning GuideCareer Planning GuideCareer and
Technical Education Reporting System (CTERS) Users Manual
http://cteresource.org/cteresource.org
http://www.doe.virginia.gov/info_management/data_collection/instruction/career_tech/cters/users_manual.pdf
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Agriculture, Food & Natural Resources Architecture &
Construction Arts, A/V Technology & Communications Business
Management & Administration Education & Training Finance
Government & Public Administration Health Science Career
Clusters
http://www.doe.virginia.gov/instruction/career_technical/car
eer_clusters/index.shtml
http://www.doe.virginia.gov/instruction/career_technical/car
eer_clusters/index.shtml
http://www.doe.virginia.gov/instruction/career_technical/car
eer_clusters/index.shtml 6 6
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Hospitality & Tourism Human Services Information Technology
Law, Public Safety, Corrections & Security Manufacturing
Marketing Science, Technology, Engineering & Mathematics (STEM)
Transportation, Distribution & Logistics 7 Career Clusters
http://www.doe.virginia.gov/instruction/career_technical/
career_clusters/index.shtml
http://www.doe.virginia.gov/instruction/career_technical/
career_clusters/index.shtml
http://www.doe.virginia.gov/instruction/career_technical/
career_clusters/index.shtml 7
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Knowledge & Skills (K & S) Knowledge & Skills (K
& S) The foundational principle of career clusters/ pathways is
that a set of knowledge and skills are shared with other
occupations in a pathway and other pathways in a cluster: Cluster
Level academic and technical skills and knowledge for all pathways
within a cluster Pathway Level academic and technical skills and
knowledge within each pathway Career Specialties - full range of
career opportunities within each pathway The cluster level
knowledge and skills are correlated with Workplace Readiness Skills
for the Commonwealth. 8 8
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Finance Cluster 9 12 11 10 Cluster Knowledge and Skills 13 14
15 16 16+ Grade Securities and Investments Pathway K & S
Specific Skill Preparation May Continue Adult Education Entry and
Exit Points Courtesy of Benson Consulting July 2007 Banking
Services Pathway K & S Pathway K & S Business Finance
Pathway K & S Insurance Pathway K & S Pathway K & S
Accounting Pathway K & S 9
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Shaping the Message for CTE The baggage of vocational education
Proactively shape the message for CTE now Clarity and consistency
in our message are critical Connecting with the audience in ways
that matter to them 10
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Vocational Education vs. Career and Technical Education 11
Vocational EducationCareer Technical Education For a Few
StudentsFor All Students For a Few JobsFor All Careers 6 to 7
Program Areas16 Career Clusters 79 Career Pathways In lieu of
AcademicsAligns/Supports Academics Limited articulationPortable,
transferrable credit Secondary vs. Post Secondary Secondary w/ Post
Secondary
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Marketing the CTE Brand Focusing limited resources for greatest
effect: The value of the brand Marketing resources State branding
initiatives Note: The following slides are used with permission
from NASDCTEc. 12
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Note: The following slides are used with permission from
NASDCTEc. It is NOT a logo It is NOT a tag line It IS an implied
promisefulfilled It IS a connection It IS relevant and meaningful
It IS a solution provided/offered It IS a consumer experience What
Is A Brand? 13
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Reflect, Transform, Lead: A New Vision for Career Technical
Education Our vision's core principles are: CTE is critical to
ensuring that the United States leads in global competitiveness.
CTE actively partners with employers to design and provide
high-quality, dynamic programs. CTE prepares students to succeed in
further education and careers. 15
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Reflect, Transform, Lead: A New Vision for Career Technical
Education Vision core principles, continued: CTE is delivered
through comprehensive programs of study aligned to The National
Career Clusters Framework. CTE is a results-driven system that
demonstrates a positive return on investment. CTE provides a highly
skilled, sustainable workforce. 16
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The CTE Brand Promise Career Technical Education promises an
unrelenting commitment to: Continually improve the relevance and
value of education; Prepare students for success in both career and
college, by employing Career Clusters; Provide a highly skilled,
sustainable workforce; Provide dynamic, innovative leadership; and
Continued 17
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The CTE Brand Promise (Continued) Career Technical Education
promises an unrelenting commitment to: Serve as a strategic partner
with secondary and postsecondary educators as well as business and
industry so the nation is globally competitive. A USER AGREEMENT
allows you to articulate your commitment to the brand. 18
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CTE Brand Resources Use the CTE brand on materials and be good
brand stewards Talking Points Brochure PowerPoint Poster FREE!!
http://www.careertech.org/ 19
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CTE: Learning that works for Virginia Learning is preferable to
teaching or education Works conveys results, deliverables and
outcomes We all want America to work Easily adaptable for state use
CTE works for schools, students, business & industry, economic
development, global competitiveness, etc. 20
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The Key Target Audiences for CTE Messaging CTE story has wide
appeal, but our efforts are focused on four key audiences: Business
and industry: The CUSTOMER for CTE Policy makers: The FUNDING
SOURCE for CTE Affiliate & Advocacy Groups: The PARTNERS for
CTE Media: The MEGAPHONE for CTE Focus on the so what 21
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A Pivotal Moment for CTE CTE must speak with one voice CTE must
connect with business and industry, policy makers, advocacy groups,
media, and other influencers CTE has the opportunity to step up and
help America address key challenges CTE has the responsibility to
embrace this initiativeand become good stewards of the CTE brand
Each of us is the CTE brand in action. 22
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Career Clusters Home Page 23
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Career Clusters and Academic and Career Plans of Study;
Virginias Best Practices PowerPoint Developing Academic and Career
Plans of Study R U College and Career Ready? Magazine RU College
and Career Ready or Not? Teaching Companion Virginia Education
Wizard Virginia Career View Career Planning Guide Trailblazers Know
How Virginia National Career Clusters Framework Resources on the
Career Clusters Home Page 25
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R U Ready? Cluster information in the magazine is used on the
career cluster Web pages and scrolling photos on the home CTE web
page Magazine PDF version is available on the Career Clusters home
Web page Hard copies are drop-shipped to school counseling offices
for distribution to students 26
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Career Clusters Individual Page 27
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Art, A/V Technology & Communications Business Management
& Administration Education & Training Government &
Public Administration Human Services Information Technology
Manufacturing Science, Technology, Engineering & Mathematics
Career Cluster Pages with Videos 29
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Description of the career cluster Video (if available) Two
student profiles (R U Ready Spotlights) Employment projections
2010-2020 Occupations in this cluster and what they earn in VA
Career cluster planning tools Plans of study development
information and sample plans Cluster specific resources Individual
Career Clusters Page Information 30
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CTE Program Pages 31
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Agricultural Education Trade and Industrial (3) CTE Program
Pages with Videos 33
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Career Cluster Listing on Program Pages 34 Within each cluster,
there are multiple career pathways that represent a common set of
skills and knowledge necessary to pursue a full range of career
opportunities within that pathway. NEW- On each program page, the
clusters specific to that program area are listed with a
description of the cluster. Drop-down boxes list the pathways
associated with each cluster with a description of each.
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Career Cluster Listing on Program Pages 35
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Career Cluster Listing on Program Pages 36
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Governors STEM Academy Page 37
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Greater Peninsula Governors STEM Academy Hampton Governors
Career and Technical Academy in Arlington (GCTAA) Arlington County
Stafford Academy for Technology (STAT) Stafford County Videos on
Governors STEM Academy Pages 40
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Loudoun Governors Career and Technical Academy (2) Loudoun
County Governors Career and Technical Education Academy for STEM in
Richmond Richmond City The Blue Ridge Crossroads Governor's Academy
for Technical Education (BRCGATE) Carroll County Heritage High
Schools Governors STEM Academy Newport News Videos on Governors
STEM Academy Pages 41
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Microsoft IT Academy Page 42
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Microsoft Information Technology Academy (ITA) Initiative in
Virginia Crosses all 16 Career Clusters Other Resources 44
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CTE Home Page 47
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News and Announcements Professional Development Opportunities
Scrolling Student CTE Photos Sample Academic and Career Plans of
Study CTE Program Highlights and Performance Trends Flyers CTE Home
Page Information CTE Home Page Information 49
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Video Steaming Session Session #5 Health and Safety and
Department of Labor and Industry Regulations Broadcast: August 21,
2014 at 1:30 p.m. 51
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Evaluation of Todays Session Please give your feedback on
todays session by accessing the online evaluation link at
https://www.surveymonkey.com/s/KKJT9MM Other Announcements 52
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Contact Information Contact Information Virginia Department of
Education Office of Career and Technical Education Services Lolita
B. Hall Director Anne Rowe Coordinator, CTE Curriculum and
Instruction George Willcox Coordinator, Planning, Administration
& Accountability Sharon Acuff Specialist, Marketing &
Related Clusters [email protected] 804-225-2051 53