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Implementation
•Opening Activity
•Implementation Considerations
•Implementation Activity
Opening Activity
• As a group, you will be given an ordinary daily task.
• As a group, brainstorm all of the steps in completing the task.
• You must reach consensus as a group regarding the steps and their order.
• Place your results on a flipchart.
Before Implementation
• Characteristics of Strategies• Complexity, Cost
• Organizational Characteristics • Appropriate Staffing
• Environment• Community readiness
• Communication Issues
Before ImplementationThe Environment
Smithtown, USA• Wanted to implement a zero-
tolerance policy• Did not have buy-in from city
officials, police, or community members
• Did not understand community norms around underage drinking
Jonestown, USA• Wanted to implement
responsible beverage service (RBS) trainings
• Spent 1 year getting buy-in from liquor license holders in the community
• Found key leaders to talk about the importance of RBS
Beginning Implementation
• Mobilizing support• Training• Balancing fidelity and tailoring
to fit local circumstances• Process evaluation
Beginning ImplementationTraining and Process Evaluation
Smithtown, USA• Implementing CMCA• No one doing one-on-
one recruitment, member orientation, or follow-up
• Process evaluation found that only a small, non-representative group is consistently attending Action Team meetings
Jonestown, USA
• Implementing CMCA
• Considerable time spent on 1x1 recruitment, orientation, and follow-up
• Process evaluation found that Action Team has active participation from 9 out of 12 targeted community sectors
Maintaining Efforts
• Technical assistance• Administrative support• Cost-effectiveness over time • Evaluation and feedback
Maintaining EffortsEvaluation and Feedback
Smithtown, USA• Police Department adopted
Maine Model Policy • Evaluation showed no
change in enforcement practices
• Found that the Policy was never communicated to officers and training was never provided.
Jonestown, USA• Provided RBS training for
retailers• Evaluation showed no
improvement in compliance check ratings
• Found that due to high turnover rate, many clerks & servers never took the training
Implementation Activity
1. Review logic model
2. Record key inputs for strategies
3. Write out any questions that need to be addressed
Strategies Inputs/ Questions
Consequence and
Consumption Pattern
Intervening Variables
Example of a Community Logic Model
Underage Drinking
Social Access: Parents
Retail Access
Knowledge of Health Risks
Communication:Media campaign and or describing the penalties for hosting
Enforcement:Enforcing social host liability laws
Education:Merchant Education
Enforcement:Compliance Checks
Communication:Social Marketing campaign targeted at youth perception of harm from alcohol
Positive and effective relationship with presseditor of paper, parent in the coalition
What is our relationship with the new police chief?Have we worked with the courts/judges?
Who has a relationship with the business community? We haven’t worked with businesses
Active peer group trained in social marketing
Sustainability
Toolkit
Potential Funders
10 Steps to Sustainability
1. Create a shared vision of sustainability
2. Position your effort to increase your sustainability odds
3. Create a plan to work through the process
4. Look at the current picture and pending items
5. Develop criteria to help determine what to continue
10 Steps to Sustainability
6. Decide what to continue and prioritize
7. Create options for maintaining your priority efforts (including funding issues)
8. Develop a sustainability plan
9. Implement your sustainability plan
10.Evaluate your outcomes and revise as needed
Finding Other Funding/ In-Kind Contributions
• Determine how to identify potential funders that will support your program’s evaluation needs– Private foundations– Federal government– Businesses/Corporate Contributions
• Become familiar with websites that can help you identify and research potential funders
Foundations
Two organizations that can help you learn about all aspects of applying for funding from foundations
Foundation Center: www.foundationcenter.org
Associated Grant Makers: www.agmconnect.org
Federal Government
• Grants.gov -Offers search capabilities to all competitive Federal grant opportunities
• Ed.gov –Offers all requests for proposals issued by the U.S. Dept. of Education
Business/Corporate Contributions
• Think strategically about alignment with potential partners
• Build relationship with marketing or public relations staff first
• Keep request “short and sweet”• Acknowledge contribution publicly• Be creative considering potential in-kind
donations
Wrap Up& Evaluation
Next Steps: OSA