Impacting Community Health through Bicycling

Mary Ann Balluff, MSRDKerri Peterson, MS

September 21st, 2008

The Issue

Omaha is a city which is car dependent and few resources exist to support Bike ownership or use.

This series of projects strives to change attitudes and build

community supports for bikes.

Five P Model

PROMOTIONS

Robert Wood Johnson Active Living by Design

PARTNERSHIPS POLICIES

PROGRAMSPHYSICAL PROJECTS

PARTNERSHIP

Grown over time to include over 50 various partners

Member Involvement

o Leadership teamo Funding Agencies o Volunteerso In Kind contributions

PromotionsOmaha’s first trail map

Programs

Four month Bicycle Commuter Challenge

Keystone Gateway to Active Living

Increase from 100 riders the first year to 600 riders in 3rd year

ProgramsKeystone Gateway to Active Living

20 bikesTREKGirls Inc CampfireWild Oats

Barriers

1. Storing the bikes2. Getting business to support teams.3. Finding safe and convenient routes for riders4. Mapping all the possible safe routes. 5. Determining scoring mechanism for BCC

Physical Projects

First ever20 mile BicycleLoop to include:

•Trails•Signage•Bike Lanes

Trail Mileage signs

Policy

Mayor’s Bicycle and Pedestrian Advocacy Committee/Staff

Programs- Keystone Gateway to Active LivingPrograms- Keystone Gateway to Active Living

Programs/policy- Programs/policy- Safe Routes to Safe Routes to SchoolSchool

Policy- Bicycle and Pedestrian Advocacy Policy- Bicycle and Pedestrian Advocacy CommitteeCommittee

Physical Physical Projects- First Projects- First Ever 20 Mile Ever 20 Mile Bicycle LoopBicycle Loop

Programs and policy- Programs and policy- Bicycle Commuter ChallengeBicycle Commuter Challenge

Promotions- Social Marketing CampaignPromotions- Social Marketing Campaign

Thank you