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Imagineering Transit October 17, 2013
Regional Fare Structure
• Major fare increase in 2008/09 • On-going fare simplification effort
• Fare ordinance consolidated under MPO
Special Event Fares
The Challenge 250+ special events per year New customers for every event Ticket-buying experience MTS special event ticket sales
The TVM Experience
Solutions
Can we imagine an easier way?
• Conference vendors say yes! • Mobile advantages • Off-the-Shelf solutions • Procurement process • Fare ordinance magic bullet
Costs
• No upfront costs • $5.50/ticket • Vendor gets commission • Marketing
How it works
Download app
Buy Tickets
How it works
Select Ticket(s)
Enter Payment Details
How it works
Verify transaction
Activate ticket
How it works
Color and clock
Barcode
Stadium Experience
Marketing
Results • Soft launch
at SDSU • Chargers • Marketing
that works
2007 First mobile ticketing app
2008 UK eTicketing Standards
50% of UK Rail
Key UK Deployments Major mTicket rollout across
UK’s most important intercity mainline.
Launched UK’s first ever mobile rail ticketing app in 2007.
Provide mobile ticketing apps for Scotland’s nationwide rail
services.
Innovative system to add seat bookings to
mTicket up to 10 mins before departure.
100% of advanced fares available as mTickets.
mTickets supplied to one of North England’s most innovative rail
carriers.
Provide mobile apps to the UK’s
busiest rail network.
Mobile apps supplier to one of the largest and most complex rail networks in
UK.
Group-level strategic partnership
supplying all of First’s UK rail
companies.
Provide mobile train ticketing to one of the UK’s top three mobile network
operators.
Developed mobile ticketing for the
UK’s leading train ticket retailer.
Mobile ticketing provided to UK’s fastest growing independent rail ticket vendor.
MBTA mTicket Commuter Rail & Ferry Ticketing App
MTS mTicket
$85 Million Annual Mobile Fares
Cost
25
Complexity
Maintenance
Ticket machines can’t be everywhere
Can I do this with my phone?
Masabi Overview
Smartphone = Self-Service
Smartphone Adoption is Growing
People are increasingly using their phone to pay
Can we put a vending machine on the phone?
Make Transit More Accessible
Reduce Cash Transactions
Revolutionize the Customer Experience
Enhance Flexibility
Reduce Costs
Validation
Validator Application
Scan Responses Validation
Masabi Overview
Masabi Overview
Masabi Overview
Back-Office
JustRide Hub Web-based unified agency User Interface
Ticket, Station and Route Configuration. Sales and Ticket usage reports. Customer service application.
Integration points for existing systems eg GTFS
Masabi Overview
System Dashboard Masabi Overview
Sales Trend Data Masabi Overview
Sales Trend Data Masabi Overview
Customer Segmentation Masabi Overview
Live Sales Data Masabi Overview
Manual Fare Set Up Masabi Overview
Customer Service Masabi Overview
The next big thing