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I’m Funch!
I’m telling you my Story.
I like playing game and
I wanted to make a funny game ad and game marketing…
So, at first,
I built the biggest game advertising agenct in Korea.
However,
all of a sudden,
games were not interesting to me anymore and
advertisement also became not to be interesting.
Why ?was I
I became focusing on increasing profit for company only
because my company has became in large scale.
I worked like a robot and I looked at games without soul and passion.
So,
I re-built an agency which is full of passion for games and
which create a funny idea and make the world more funny,
not creating obvious ideas!
Don’t you like this agency is existing for real?
Game is fun!
World is fun!
This is an integrated digital marketing agency, leads the marketing trend and jumps over the online advertising agency.
Name of Company: Funch
Year of Est.: 2015
Manager: Seung Soo Yoon
Address: 2F, 47-6 Hakdong-ro 44Gil, Gangnam-gu, Seoul
Field of Business:
- Planning of online/offline/mobile ads/promotion/event
- Execution of campaign and marketing
- Consulting of digital marketing
We are the group of professionals each digital marketing fields for planning all of the digital marketing from A to Z.
We have professionals and organized teams –
advertising & marketing team, web development
and creative team for digital marketing.
So our professionals are re-organized each case
by missions of clients and we keep in trying and
propose perfect solutions for missions of clients.
An integrated marketing communication focused on online marketing - On/Offline, Mobile, SNS ads & marketing
We offer our differentiated and optimized service of an
integrated marketing communication, based on practical
proposal and understanding of medias as
online/mobile/ATL/BTL for client’s wants.
TVC/CATV Ads Branding Ads on subway
Online Viral Marketing Mobile Viral / Event Ads
Running video medias on TV, CATV and BLT
Running video medias on TV, CATV and BLT
Proposing strategy of vial marketing online
Acquiring users by branding mobile ads to close to user’s life time.
We will make your campaign in a success case of integrated marketing communication by one big punch based on Funch's work exeperiences for 10 years.
We create a difference with others by Funch’s special idea.
We won 3 Internet Marketing Grand Prizes for LG
XNOTE launching campaign by the video ads in drama
concept in 2008.
Also, we built up the brand power of LG XNOTE by
many online buzz in 2012.
Part.2 Success story.
Mobile Game
2016Blade Magic
for Kakao
2016.04~
Pre-launch & Launch campaign
Client: Longtu Korea
Title: Blade Magic for kakao
Campaign■ This campaign was differentiated from other game advertisement by creating a game’s soundtrack and producing a
TV commercial of Blade Magic in M/V style by using Tae Yeon of a K-POP girl group, named ‘SNSD’, as a model.
1) Along with the sound track, a teaser video that was released on man-targeted CATV channel and mobile video medias and maximized
people’s expectancy since the pre-launching campaign.
2) Maximized reach and frequency through sports channel and online/mobile sports broadcasting media and increased No. of user
acquisition through mobile medias.
1) 2 days after the pre-launching campaign in One-store, ranked top of Top Apps chart and Top Grossing Apps chart.
2) At the day of the launching date, ranked top on App Store’s Top Apps chart and recorded top on Top Grossing Apps chart in 2 days.
1) Met the demands of PC MMORPG and “The world we meet again”, highly relevant to the model, was set as the main concept.
2) Differentiated concept as M/V style brought high expectations from game users since the pre-launching campaign.
3) With users’ expectation of releasing the new sound track of Blade Magic, the keywords, ‘Taeyeon’ and ‘Atlantis Princess’, were recorded
top on Melon real time search keyword chart. (*Melon is one of the biggest music store in Korea)
Feature of Campaign
Description of Campaign
Result of Campaign
Creative
Tseasing Link
Luanching Link(30” ver)
Blade Magic for Kakao Client: Longtu Korea
Creative
Teasing Banner
Market Screenshot
Naver banner
Blade Magic for Kakao Client: Longtu Korea
Creative
OOH
Naver Banner
DA
Launching Banner
Blade Magic for Kakao Client: Longtu Korea
Game of Dice2015.10 ~ 2016. 01 Launching Campaign
Client: JOYCITY
Title: Game of Dice
2015 ~16
Campaign
■ This campaign was for the effective branding and efficient user acquisition of Game of Dice(GOD), with
running an addictive TV commercial and UAC medias.
1) Produced an impactive TV commercial with using popular TV stars as models and the addictive melody.
2) Produced 2 video creative step by step during the campaign;
- 1st video was composed of the addictive advertising song to build brand awareness.
- 2nd creative was produced to inform the features of GOD.
3) Reduced CPI and made the campaign more efficiently by running TV commercial and optimizing-available medias at once.
4) Deliver the messages, ‘Global release’ and ‘Let’s roll together!’, to contain the features of GOD and to appeal users intuitionally .
1) Not only made a new trend in Korean market also appealed global game users by using 5 hosts from a famous Korean TV show
‘Running Man’ as the model of GOD.
2) Ran TV commercial and UAC medias at once and improved the branding effect and efficiency of user acquisition.
3) The addictive melody of TV commercial song, called ‘Dol Ja Song(Let’s Roll Song)’, influenced to increase the effectiveness of
advertisement and an online buzz was created among game users.
1) Ranked top on top apps chart and entered in top 20 on top grossing apps chart in Korean app market.
2) Ranked top on top grossing apps chart in HK and ranked top on top apps in various countries including SG, JP.
3) Surpassed 5 million downloads in 100 days since the launching date in global market, .
4) Recorded around $2 CPI at the period when TV commercial was been running.
Feature of Campaign
Description of Campaign
Result of Campaign
Teasing Video
1st Launching Video A
Creative
Running Man TVC
[Video Link]
[Video Link]
[Video Link]
Game of Dice Client: Joycity
1st Launching Video B
Running Man TVC
PSY Viral Video
2nd Launching Video B
[Video Link]
Viral Video
Creative
[Video Link]
[Video Link]
2nd Launching Video A
Game of Dice Client: Joycity
Creative
Online/Mobile Banner
Game of Dice Client: Joycity
Creative
OOH
1st
Game of Dice Client: Joycity
Creative
OOH
2nd
Game of Dice Client: Joycity
Creative
OOH
3rd
Game of Dice Client: Joycity
2015 ~16Storm Age2015.08 CBT
2016.01 Pre-launching
2016.02 Launching Campaign
Client: JOYCITY
Title: Storm Age
Campaign
■ This campaign was that to use the trendy content, Cook-bang(means a cooking broadcasting) and a
popular webcomic artist, Kim Poong(who was famous as a funny cook on TV cooking show) for the model
of Storm Age(S.A).
1) Used Kim Poong’s funny character, shown on a famous cooking show titled ‘Please Take Care of My Refrigerator’, for TV
commercial.
2) Represent the exciting contents of RPG as ingredient of cooking by Kim Poong’s funny performance like pouring all
ingredient into a wok in the video.
3) Used the model Kim Poong continually since CBT and pre-launching campaign to induce users’ attention.
1) Pre-registered 100,000 users during CBT and ranked top 6 on Google Play chart.
2) Recorded around $4 CPI on UA medias.
1) Positioned as an entertaining strategy RPG as a delicious food to link entertaining factors of game with ‘food’
2) Produced creative of video and banner by using contents of ‘cook’ and ‘Kim Poong’ and drew interests of targets.
Feature of Campaign
Description of Campaign
Result of Campaign
CreativeStorm Age
KimPoong TVC
CBT online banner
[Video Link]
Launching online banner
God of Gostopfor Kakao
(God of Matgo)
2015.11 Pre-launching campaign
2015.12 Launching campaign
Client: JOYMAX
Title: God of Gostop for Kakao
2015
Campaign
■ This campaign was to make Korean moms being excited in game.
1) Used Sunwoo Yongnyeo, an actress familiar to the target, as the model of GOM.
2) Produced the video as a parody of the famous beauty advertisement to stimulate game users to curiosity and delivered the
key message ‘Mom is excited!’ friendly.
3) Segmented the target into two groups;
main target of 4050 aged housewife and sub target of 2030 who have mothers in 4050s and ran creative strategically
depends on their usage on medias.
4) Expended the video reach and maximized the efficiency of the video by running medias able to watch videos.
1) Ranked top on Kakao Game chart and top 4 on Google Play top apps chart.
2) Decreased CPI by running medias focused on the performances of each media.
1) Set the concept of God of Matgo(GOM) as ’Game for moms’ to communicate targets(4050 aged women) to differentiate
GOM with competitors and to expand the acceptance range of communication message.
2) Ran mobile medias for the performance of medias to exhause budget efficiently.
Feature of Campaign
Description of Campaign
Result of Campaign
Creative
Banner Creative
Mobile
Subway Bus
God of Gostopfor Kakao
2015Follow Me
2015.04 Launching Campaign
Client : TheApps Games
Title: Follow Me for Kakao
Campaign
■ This campaign created a big issue by the video parodying of TV commercial film of Clash of Clan(COC).
1) The current hot movie actor, Kim Dae Myung, acts as Liam Neeson in TVC of COC, Hollywood movie star and the model
of COC.
2) Maximized the efficacy of the parody video by running mobile medias, targets are able to meet and watch easily on.
1) Ranked top on Kakao Game chart and App Store and top 3 on Google Play and kept top on Gross Apps chart in long term.
2) Induced users’ interests and attentions on ad creative on a variety of medias.
1) Positioned as an entertaining game more than COC by the parody video to compare against COC.
2) Used Kim Dae Myung, a male movie actor, as the model of this campaign with funny contents to attract targets’ attention.
Feature of Campaign
Description of Campaign
Result of Campaign
Creative
TVC [Video Link]
Follow Me
Creative
Store Video
Follow Me
Creative
Mobile Banner
Follow Me
2015Kakao Game Shop
2015.04~06 Launching Campaign
Client: Daum Kakao
Brand: Kakao Game Shop
Campaign
■ This launching campaign was that to deliver the benefit of service to users by applying 2015 Korean buzzword
‘Cheer up, Super Power!’, a popular gagman set trends.
1) Deliver the communication message strongly to targets by the format of funny video, the gagman ‘Kim Young Chul’ was dressed
up funny and acted a variety of situations of playing game.
2) Produced 3 series of episode videos to keep in attracting targets’ attention.
3) Ran online, mobile and CATV medias at once for branding Kakao Game Shop and sales marketing.
1) Maintained top of gross app ranking in mobile game market.
2) Increased the usage of Kakao Game Shop consistently by the key message of the service, ‘Saving 10%’.
1) Ran the campaign with the communication message ’10per Power when playing game’, the buzzword ’Cheer up, Super Power’
is applied, to understand targets easily the benefit of Kakao Game Shop, saving 10% of payment.
2) Deliver the communication messages, attached to each game title of Kakao Game Shop to understand and to induce game
users entering Kakao Game Shop.
Feature of Campaign
Description of Campaign
Result of Campaign
Creative
TVC
Episode 1. Bus
Episode 2. Toilet
[Video Link]
Episode 3. Bed
Kakao Game Shop Client: Daum Kakao
Creative
Online banner
Kakao Game Shop Client: Daum Kakao
2015
2015.07 Launching Campaign
Client: Gravity
Title: Time & Tales
Time & Tales
Campaign
■ This is the campaign with an impact concept focused on features of Times&Tales(T&T).
1) Secured the core users of RPG by running on targeting medias as non-reworded medias and CPV media.
2) Ran the strategical viral marketing on Facebook, communities, blogs etc. to induce an online buzz being created about
the promotive video.
3) Made an issue among game users by the funny communication messages of the campaign step by step.
1) Ranked in top 10 of Google Play in short term.
2) Recorded 250 thousand views of YouTube video in 10 days.
1) Gave impression to game users by the concept of campaign, the feature of T&T ‘Time Travel’.
2) Attract the game users by a viral content in promotive video and recorded a high conversion rate.
Feature of Campaign
Description of Campaign
Result of Campaign
Creative
Online Banner
Time&Tales Client: Gravity
2015Mu Online
2015.05~07 Season X-3 Update Campaign
2015.08 Red Speed Server Campaign
Client: WEBZEN
Title: Mu Online
Campaign
■ X-3 Campaign: deliver a simple communication message in different way with the previous campaign
of Mu Online.
1) Re-targeted the users of Mu Origin on network medias+ SA media marked high CVR + general medias, ran usually for online
game marketing.
2) Used trendy concept and communication message to break the old-school image of Mu Online.
3) Ran a simple creative of banner to attract targets’ attentions to copywrite on complex and glitter game webzine site,.
1) Recorded a low CPI through SA.
2) Recorded higher conversion rate and installs by re-targeting than the efficiency of the previous network
medias.
1) Re-targeted the users of Mu Origin(Mobile), newly launched game at that period, for the campaign of Mu Online(online).
2) Deliver communication message with a trendy word ’Gae ggul bba nun’ in different way with the previous message of Mu
Online.
Feature of Campaign
Description of Campaign
Result of Campaign
Creative
Online Banner
1st Creative 2nd Creative 3rd Creative
Mu Online Client: Webzen
Campaign
■ Campaign for a new server ‘Red Speed Sever’ : Ran on medias targeting game users with the communication
message about the benefit.
1) Ran the pre-releasing campaign for 1week and the releasing campaign of the server for another 1week in the short-
term period of server operation for users expect the new server release.
2) Operated medias as item transaction sites and network medias for re-marketing of ‘Mu Origin’ and targeting users of
competitive game.
3) Deliver the communication message about the reward of promotion running on medias according to features of
visitors and medias.
1) Recorded higher percentage of CTR than the previous campaign’s.
2) Achieved the high efficiency by the extra free inventory of ad in a short-termed period.
1) Ran the pre-launching campaign for game users to expect the new server released before the server was released.
2) Deliver the communication message focused on the benefit of the server on the targeting media in a low budget.
Feature of Campaign
Description of Campaign
Result of Campaign
Creative
Online Banner
Mu Online Client: Webzen
2015R2
2015.06~08 Server Grand Open & Update
Campaign
Client: WEBZEN
Title: R2
Campaign
■ This campaign was purposed to make an issue and to brand R2 by the communication messages in 2
steps.
1) Secured new users through the ads of medias as internet café, item transaction sites and game webzine etc.
2) Ran the long-termed campaign with variational communication messages for both of branding R2 and user acquisition.
3) Attract users’ attention to ads by the simple message and copywrite.
1) Achieved over-impressions of ads of every media (Especially, recorded 2 to 4 times of impressions of ads in the game
webzine site than expected.
2) Success to increase No. of new users and to brand R2
1) Increased No. of new users in the new released server by delivering the benefit of the new server in 1st step.
2) Ran the ads for branding ‘Siege Warfare’, the USP of R2 in 2nd step.
Feature of Campaign
Description of Campaign
Result of Campaign
Creative
Internet Café Creative / Online Banner
R2 Client: Webzen
Ragnarok2015.10~2015.11 Update Campaign
2016.01~2016.02 Promotion Campaign
Client: Gravity
Title: Ragnarok
2015 ~16
Campaign
■ Ran the campaign of Ragnarok(Rag) with the communication message to remind Rag users’ enjoyable memories.
1) Produced emotional video, the interview of the play users used to play Rag in the past and the playing video are composed of.
2) Went a viral by the campaign to remind the memories of fusers used to play Rag, not to induce them to do a viral.
3) To running the campaign in short-term with a low budget, bought the medias which are optimized game users.
Feature of Campaign
Description of Campaign
Result of Campaign
1) Moved over 50 steps up in Naver Daily Online PC Game Ranking.
2) No. of concurrent users are increased by the issue of the viral video among users.
1) Attracted users, used to play Rag (one of the long-term serviced games) to return to Rag by the comm. message to remind
their memories.
2) Showed that Rag was still in alive and well and made a buzz by the synergy of emotional marketing with updating game.
Viral Video
CreativeRagnarok
Online Banner
Client: Gravity
