M.E.S.S.A.G.E. 7 Ways to Accelerate Any Message

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©Neil Alexander McKee

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The 7 Ways are:

• Mindset

• Entrance

• Share and Switch Ownership

• Store

• Act

• Go-Again

• Engage

M.E.S.S.A.G.E.

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Mind Map of the full M.E.S.S.A.G.E. Model

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For any message

to be received,

the ‘womb’ of the mind

of the other parties

must be ready for

the ‘seed’ of thought.

Only then can it ‘take’

and ‘germinate’.

Mindset

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The only way into

the mind is through

the 5 gateways or

entrances of the Senses.

The mores senses

you use to ‘layer’

your message,

the more ‘sense’

you will make.

Entrance

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The message much at

some point switch

ownership from the sender

to the receiver.

This means that they need

to do something in order to

make it their own.

Share then

Switch

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In an age flooded with

information, any message

must be ‘sticky’ enough to

holdfast to someone’s

mind against all the tides of

competing messages.

Mnemonic techniques

make messages sticky.

Store

Store

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The mind takes nothing

seriously until action is

taken.

Action builds confidence,

competence and

commitment.

Act

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Once is rarely enough.

Expression deepens

impression.

So, the memory traces

must be revisited time and

again... over time, making

the memory permanent.

Go-Again

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We must create ‘Memories

of the Future’ in the minds

of our audience.

Until they can sense the

importance of our message

for their own future, they

will not engage.

Engage

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Leonardo understood the

power of the ever-learning

mind of a polymath.

He encouraged others to

‘develop the senses’.

He manifested multiple-

intelligence.

His messages have been

branded into our memory.

He predicted the future and

captured our imagination.

Da Vinci