IFAS Analysis of Google Products

IFAS Analysis of Google+

Internal FactorsWeight

Rating

Weighted Score

StrengthGlobal Popularity 0.10 3 0.30User Base 0.05 2.5 0.13Integrated with all of Google services 0.05 4 0.20works seamlessly on mobile 0.4 3.5 1.40Well organized and easy to navigate 0.03 3.5 0.11Open Google+ API 0.03 3 0.09Direct support for educators 0.04 3 0.12WeaknessesPrivacy concerns with Google 0.10 3 0.30Not integrated into other hardware/software manufactures 0.10 4 0.40Still lacks in numbers compared to Facebook 0.10 3 0.30Total scores 1.00 3.34

IFAS Analysis of YouTube

Internal Factors WeightRating

Weighted Score

StrengthEntertainment, educational, promotional and media provision 0.30 4.5 1.35

Encourages creativity 0.20 4 0.80 Constructivist and creative expression 0.05 3.5 0.18

YouTube's strength is that users create content for the site for free. 0.06 4 0.24

They increase the service's overall value without any additional work at all on the part of the site's creators. 0.04 3.5 0.14WeaknessesIt cannot control what types of videos are created and what quality. 0.15 3 0.45

YouTube places limits on videos that limit their length and possibly quality. 0.08 2 0.16

Poor quality of information 0.04 3 0.12

Security issues 0.03 2.5 0.08

Usage restrictions in different countries 0.05 2.5 0.13Total scores 1.00 3.34

IFAS Analysis of Gmail

Internal Factors WeightRating

Weighted Score

StrengthThe latest interface is cleaner and simpler 0.10 3.5 0.35

Integrated with wide range of product offerings like messenger, calendar etc 0.05 3 0.15

Offers many options to users for customizing their inbox 0.1 3.5 0.35

  Integrated with different windows live features 0.05 4

Lots of Free Storage with 15 GB of Free storage across Gmail. 0.1 4

Data is virtually protected; unauthorized parties cannot access your data. 0.2 3.5

Easily switch between labels and multiple Gmail accounts. 0.05 3 0.15WeaknessesAbsence in physical markets leading to restricted reach to masses. 0.10 3 0.30

Inefficient organizing and sorting of Emails 0.10 3 0.30

Inability to match innovations by other email service providers 0.05 2.5

Gmail can be easily hacked if the operating system of the smart phone is weak. 0.10 3 0.30Total scores 1.00 3.34