Ideas for USA• ‘Create your Taste Campaign’- Giving choice of toppings to customers through

existing and new channels like digital kiosks, Table service and mobile ordering• ‘I am lovin it again’- centered around theme of love, new toys, Focus on

friends, youth, Peace and harmony . Showcase the virtues of McDonalds in recent years in terms of events and charities etc. Explain how McDonalds has created a positive difference to the world in a emotional way• New uniforms, new packaging and signage in stores• Focus on gaining share of life: Facebook money transfer and google wallet• High focus on social media and smartphones• Focus on the core menu• Mobile Application: Online orders, Discounts, Coupons & Loyalty Programs

• Digital and social media will support the first phase of the campaign• The second phase of the campaign will see out of home media, radio

and press accompany social and digital efforts.• Click and collect mobile payment platform : reduce friction” at the

point of payment, increase the number of transactions and improve customer satisfaction.• Personalized campaigns like ‘Fry Futbol’ as a part of sports marketing

campaign

Ideas for USA

Ideas for USA

• To target kids, McDonalds need to come up with a new character( Teenage Kid) to relate with kids along with merchandize, books and toys of the same.• This character will be all about spreading health awareness in kids• Meal : Juice, Yoghurt, Fruits, Egg Muffin, Toys, Roasted chicken strips

and books