A TRAINING COURSE IN LATVIAJULY 1st-11th, 2013

List of contents

Call for partners 3

Call for participants 6

Program and Methodology 8

Learning outcomes/gained competences 26

Trainers 34

Partners 35

Contacts and other useful information 36

3

B e c a u s e ideas

are no birds

The project “Because ideas are no birds” is a training course about learning to create ideas and innovative solutions for existing problems, as well as finding ways of how to implement them especially while working on youth and creative projects/ organisations, but also to increase personal growth and embloyability of participants.The main topics will cover brainstorming methods, creative presentation methods, and skills on how to implement them in real situations.

The plan is to work with three common problems in youth field, which will be chosen during preparation phase in cooperation with partners. Therefore the main aim is to create one or more easily implementable and sustainable solutions for each of these problems that participants could take back to their lands and use to raise capacity of organisation or particular project. We want to offer several relatively pragmatic approaches towards an abstract concept of “idea”.

B e c a u s e ideas

are no birds

a training course in LATVIA, july 2013

Call for partners

CALL

FO

R PA

RTN

ERS

4

a training course in LATVIA, july 2013 a training course in LATVIA, july 2013

Objectives > to introduce participants with topics of creativity, idea generation and their connection/necessity in non formal education> create awareness about how work with ideas - find, evaluate and implement them> offer a valuable insight in innovative approaches towards presentation making and publicity of youth projects, as well as general brainstorming methods> apply newly gained knowledge in practice by working on and trying to find a solution for several existing and common problems of youth projects/organisations and/or follow up project ideas that tackle them> to encourage exchange of experiences in this field as well as informal discussions about problematics in projects/organisations on an international level> create an e-booklet and a video clip for social media to offer the results of work during training for wider audiences

Participants- 12 countries, 3 participants per country (EU, South-East Europe, East Europe and MEDA)-good knowledge of English to be able to work in a team- preferably, with experience in non formal education and/or youth work- can participate in whole duration of training

Financial conditions

There is no participation fee. All participants will have accommodation and full meal plan provided. Moreover participants will get the travel reimbursement of 70% of real costs and visa costs in amount of 100%.Only with the proof of all original invoices (train,plane tickets) the reimbursement will be done. Also only the cheapest means of transportation (2nd or Economy class tickets) will be accepted.

Livingconditions

Participants will be housed in rooms for several people and part of training will take part in city, the other part due to practical reasons and group dynamics will be held in countryside.

If you are interested in being a partner for this project, please fill out the attached document until 13th January and send it to

ieva.miltina@gmail.com As soon as details are cleared, you will receive a form to be signed in order to complete the application.

The program will consist of introductory phase where participants will discover creativity and idea creation in group and in youth work in general. The other part of it will be learning phase where they will be introduced with new methods in brainstorming, presentations and publicity, as well as their usage in daily work. After that they will have the possibility to work in international teams on previously defined problems of youth organisations and create sustainable solutions that could be used in their own countries after coming back to their countries.

Aims that we wish to achieve during this project are increasing active participation of young people and contributing to development of youth organizations through innovation and creativity. We wish to raise their competency in looking and finding solutions, just as evaluating and implementing them in real life situations, this way also increasing their employability by giving powerful tools for many spheres of life. CA

LL F

OR

PART

NER

S

With

the

sup

port

of:

Org

aniz

ed b

y:

A T

RA

ININ

G C

OU

RS

E

1ST -

11T

H J

ULY

201

3, L

AT

VIA

“This

proj

ect h

as b

een

fund

ed w

ith su

ppor

t fr

om th

e Eur

opea

n C

omm

issio

n. Th

is p

ublic

atio

n [c

omm

unic

atio

n] re

flect

s the

vie

ws o

nly

of th

e aut

hor,

and

the C

omm

issio

n ca

nnot

be h

eld

resp

onsib

le fo

r any

use

whi

ch m

ay b

e m

ade o

f the

info

rmat

ion

cont

aine

d th

erei

n.”

a training course in LATVIA, july 2013 a training course in LATVIA, july 2013

Objectives > to introduce participants with topics of creativity, idea generation and their connection/necessity in non formal education> create awareness about how work with ideas - find, evaluate and implement them> offer a valuable insight in innovative approaches towards presentation making and publicity of youth projects, as well as general brainstorming methods> apply newly gained knowledge in practice by working on and trying to find a solution for several existing and common problems of youth projects/organisations and/or follow up project ideas that tackle them> to encourage exchange of experiences in this field as well as informal discussions about problematics in projects/organisations on an international level> create an e-booklet and a video clip for social media to offer the results of work during training for wider audiences

Participants- 12 countries, 3 participants per country (EU, South-East Europe, East Europe and MEDA)-good knowledge of English to be able to work in a team- preferably, with experience in non formal education and/or youth work- can participate in whole duration of training

Financial conditions

There is no participation fee. All participants will have accommodation and full meal plan provided. Moreover participants will get the travel reimbursement of 70% of real costs and visa costs in amount of 100%.Only with the proof of all original invoices (train,plane tickets) the reimbursement will be done. Also only the cheapest means of transportation (2nd or Economy class tickets) will be accepted.

Livingconditions

Participants will be housed in rooms for several people and part of training will take part in city, the other part due to practical reasons and group dynamics will be held in countryside.

If you are interested in being a partner for this project, please fill out the attached document until 13th January and send it to

ieva.miltina@gmail.com As soon as details are cleared, you will receive a form to be signed in order to complete the application.

The program will consist of introductory phase where participants will discover creativity and idea creation in group and in youth work in general. The other part of it will be learning phase where they will be introduced with new methods in brainstorming, presentations and publicity, as well as their usage in daily work. After that they will have the possibility to work in international teams on previously defined problems of youth organisations and create sustainable solutions that could be used in their own countries after coming back to their countries.

Aims that we wish to achieve during this project are increasing active participation of young people and contributing to development of youth organizations through innovation and creativity. We wish to raise their competency in looking and finding solutions, just as evaluating and implementing them in real life situations, this way also increasing their employability by giving powerful tools for many spheres of life. CA

LL F

OR

PART

NER

S

CALL

FO

R PA

RTN

ERS

6

With

the

sup

port

of:

Org

aniz

ed b

y:

IN

FO

PAC

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tim

e to

sha

reD

urin

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ojec

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ve f

ores

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seve

ral a

ctiv

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part

icip

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ledg

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.B

esid

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ossi

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dis

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peri

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th

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fter

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the

first

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clud

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the

proj

ect

Pro

ject

“B

ecau

se id

eas

are

no b

irds

” is

a

trai

ning

cou

rse

for

part

icip

ants

fro

m 1

2 co

untr

ies

and

will

tak

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ace

from

1st

-11

th J

uly,

2013

in L

atvi

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o th

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aine

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inno

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elp

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mor

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mpe

titiv

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job

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ell

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prov

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uth

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ast

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“This

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ect h

as b

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fund

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ith su

ppor

t fr

om th

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opea

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omm

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atio

n [c

omm

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atio

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ws o

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the C

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n ca

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ay b

e m

ade o

f the

info

rmat

ion

cont

aine

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wor

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prov

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rong

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ased

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rien

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earn

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your

rol

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ojec

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CALL

FO

R PA

RTIC

IPAN

TS

CALL

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R PA

RTIC

IPAN

TS

With

the

sup

port

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aniz

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as w

ell a

s 70

perc

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our

trav

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fin

anci

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uppo

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leas

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ive

in R

iga

on J

uly

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no l

ater

tha

n 19

:00

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rt f

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iga

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from

pro

ject

bud

get.

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ba

nk tr

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fter

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proj

ect.

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l am

ount

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osts

per

pe

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exce

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r P

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tine;

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0 E

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for

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pt;

600

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r Arm

enia

;40

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for

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rgia

;35

0 E

UR

fo

r B

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a an

d H

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govi

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and

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er Y

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UR

for

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n;25

0 E

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0 E

UR

for

Ger

man

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d N

ethe

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R fo

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ston

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wha

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you?

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d an

d op

en m

ind

for

new

kno

wle

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ski

lls a

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impr

essi

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bot

h fo

r ho

t an

d su

nny

days

and

for

cool

er r

ainy

day

s an

d ev

enin

gs (

the

Latv

ian

sum

mer

is

unpr

edic

tabl

e, b

ut i

t w

ill

not

mak

e yo

u fr

eeze

). M

ake

sure

you

hav

e su

itab

le c

loth

ing

or

phys

ical

out

door

act

iviti

es, a

s w

ell a

s in

door

s.- F

or y

our

own

com

fort

- sl

ippe

rs o

r sh

oes

for

indo

ors.

- The

re w

ill b

e no

pla

ce fo

r co

untr

y pr

esen

tatio

ns in

pow

erpo

int,

but

if yo

u w

ish

to p

rese

nt y

our

coun

try

in a

way

, the

n yo

u ar

e w

elco

me

to b

ring

wha

teve

r m

ater

ials

/sna

cks

you

mig

ht n

eed

to

do s

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leas

e ke

ep in

min

d - i

nter

cultu

ral e

veni

ng w

ill ta

ke p

lace

on

ly o

n 5t

h da

y)

“This

proj

ect h

as b

een

fund

ed w

ith su

ppor

t fro

m th

e Eur

opea

n C

omm

issio

n. Th

is p

ublic

atio

n [c

omm

unic

atio

n] re

flect

s the

vie

ws o

nly

of th

e aut

hor,

and

the C

omm

issio

n ca

nnot

be h

eld

resp

onsib

le fo

r any

use

whi

ch m

ay b

e m

ade o

f the

info

rmat

ion

cont

aine

d th

erei

n.”

proj

ect

coor

dina

tor

Ieva

Milt

ina

tel.:

+37

1264

0036

5em

ail:

ieva

.milt

ina@

gmai

l.com

CALL

FO

R PA

RTIC

IPAN

TS

Final program and methodologyDAY 1

Arrivals

Welcome eveningA welcoming speech of “Club “The House “ presidentIntroduction to organizers and trainers of this projectA couple of name games and a game for the first impressions - people go around, shake each others hands and tell them some interesting fact from their lives.

A festive dinner and informal part of the evening to let people mingle a little more.

DAY 2Morning energizer - game for repetition of names

Introduction to the idea, aims and general story of project - speech of project coordinatorMore detailed introduction to the trainers and main rules/ principles of projectIntroduction of project - program is visualized on a big paper in artistic way and introduced by the responsible trainers of particular points of program.

Ice breaking and building of trustAim: to generally open up participants in a playful and often physical manner of theatre sport/ improvisation excercises to get the participants in more creative mood and open up to each other in more instinctive ways.Afternoon activities being held in the EU House by Ieva Mārtiņa and Normunds Zālamans.

Methods: different games, that foster imaginative thinking and improvisation. e.g. one person starts showing some movement. Other comes by, joins in doing the movement and asks “what are you doing?”, the first one answers, for example “I am digging a hole” and leaves. Then the second person starts a new movement and next person comes.

A city game in Riga organized mainly by Latvian participants, allowing for foreign participants to get to know city a little better as well as bond throughout the game in smaller teams. Game includes different tasks in the Old Town, as well as introduction to some historical aspects of this place and culture. Detailed description of game:

Evening out with traditional Latvian foods

DAY 3Morning energizer

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Understanding expectations, fears and fields of input from participants

Aim: for trainers to get better understanding of the group as whole and adjust program or approaches accordingly. For participants - getting to know other people in an indirect way, as well as having the first oportunity of being in front of the group and testing oneselves particular abilities and feeling.

Length: Up to 3 h (depending on the group size)

Needed materials: colourful papers, markers and colourful pencils, pens and other creative materials. A clothes line with pegs or some sticky material to put the drawings up the wall.

Description: Each participant is told to think about their time in the project and possible emotions, insights, experiences and learning outcomes they might get. Then they are told to draw a shape of human, that they feel like they can relate to and are left to execute the task individually and with no rush. To each part of the body they write an according thing, they might feel that is connected to the project - e.g. next to the hands they can write what they can give and what they expect they could take from others. Next to the head they can write learning outcomes and next to the heart - emotions they expect to get. After some time, when everyone is more or less finished, thay are asked to shortly present the drawings (depending on size of whole group - in smaller groups or in a session with the whole group). Afterwards it is being hung somewhere in the room for further reflections of trainers, as well as a gallery of expectations and fears of all participants.

Session on perception and understanding of youth work in different countries

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Aims: •To think about the concept of youth work and to share different understandings from different geographical regions•To come up with the list of challenges the participants face in their youth work

Length: 3 Sessions of 90 minutes (270 min.)Flipchart, Pens, Markers, A4 paper (white and colour), tape

Description: 1)For the first session participants were divided into region groups: Armenia+Georgia, Latvia+Estonia, Germany+Netherlands, Spain+Italy, Egypt+Palestine. All groups were asked to discuss what youth work is (40 min). Afterwards they presented their definitions to each other in the plenary and also there was space to ask questions to one and other (50min)

2) During the second session participants were divided into mixed regional groups where they were asked to come up with one definition of the concept of youth work (30 min) When presenting the results in the plenary, each group member was asked to share if he/she considers him/herself being a youth worker or not; and why (60min)

3) During the last session of the day participants were asked to do an individual reflection of 15 minutes, thinking about which kind of challenges they face in their setting or organisations when working for and with young people. Later on they were divided into groups of 5 people to share their thoughts (45min) and afterwards to come up with a list of 10 challenges they face in youth work (30 min)

Activity no. 2 : Thermometer of opinions

Aim: to understand how much are participants involved into youth work, to take a glance at its principles, to initiate a discussion on priorities of youth work and non-formal education system

Length: up to 1,5 h depending on the amount of statementsPR

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Needed materials: A line (rope or tape) in the middle of the room, visual representation of statements (smaller posters for each statement or other)

Description: Activity rules are being presented. Facilitator reads out loud statements and participants shall put themselves on one or the other side of the line in middle of the room, in most of situations - one side will be “agree”, the other one “disagree”. Statements should be created in a way that does not leave anyone careless. They should fire up discussions, emotions and opinions. After everyone has placed themselves, some people of the group are asked to explain why are they standing in the particular spot . Facilitator then leads a discussion among participants, allowing just one person to speak at a time and not letting each of statements to get out of control. Examples for statements:

- NGOs lack capacity to make significant change- Young people are not active enough in their communities- Young people have no influence over decision making process in their schools/ municipalities/ countries- Non-profit/ non-governmental sector spends too much of tax payers money- Education system is not satisfying needs of young people- Young people are not competent enough to implement their ideas- Young people need more guidance and support- Reason of youth problems is that they have too much free time- You need to have a special education to work with young people- Nobody takes young people seriously

COMMENTS: as expected we had variety of opinions, as well as we had a variety of points of view, from total indifference to absolute involvement, however first group prevailed. It was also interesting to see, that actually some of the participants still don’t associate their deeds with youthwork implementation, at the same time some of the participants were quite happy to hear, that all these years they belonged to a bigger universe than they imagined.

Reflection groups

DAY 4Morning energizer

Spaghetti Bowl

Aim: to exchange useful methods and practices of participants implemented in their own organizations/ countries/ lives to improve their understanding about different cultures, realities in other countries, as well as to learn new skills

Length: 90 min per presentation (they can be organized also shorter/longer and simultaneously)Materials: depending on presentations

Description:It is very close to the classic concept of Open Space. PR

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It is being organized in several sessions that can take place paralelly or subsequently to each other. Well before (best at least couple of days before) participants are informed about such oportunity and have to decide if they are willing to share any useful skill/method/story with others. If they do, they are asked to write down their proposal in a public space (on a flipchart or whiteboard) and others are given time to decide in which workshops would they like to take part. If there is time or space limit, only the most popular ones are being chosen and there is time for the ones who agreed to facilitate something particular to prepare content and materials (it is very good to leave some time and organize actual workshops after one or two days, but not necessarily).There are two options for the duration of activity - participants are asked to stay in the initially chosen groups or they can move around freely.After all of the workshops group has some time together to reflect on experiences and make personal connections with particular facilitators to find out some more.

Participants presented: Latvian Folk dance workshopWorkshop on energizers and games for non formal educationWorkshop on personal branding - creating one’s own visual identityWorkshop on perception about one’s visual perception and characteristicsWorkshop on salsa dances (presented later on in countryside)Workshop on meditation techniques (presented later on in countryside)

Presented by trainers: Juggling workshopAim: to introduce participants to social circus as a form of social animation and involvement, to learn that juggling is not so hard, to practice social animationMaterials: balloons, rice, garbage bags, scissorsCycle: 1. Short intro into juggling2. Making balls PR

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3. Learning how to juggle4. Having fun

Travel to the countryside

Safety instructions and getting in the rooms. A welcoming evening in countryside.

DAY 5Brainstorming and idea creation methods

Morning drama exercises to activate creativity of the participants.A 15 minutes walk in pairs or trios when participants had a task to discuss moments when they have been most creative in their life, and also what blocks and what boosts their creativity. Some impressions and ideas were shared within the big group.

Following set of activities suggested several specific idea generation tools, as well as emphasized that creativity is the skill that can be learned rather than a talent. Participants tried out approaches and methods, that help to generate ideas more rapidly, better and much more memorable according to the following schedule:

1. Warm-up exercises:

- Find 28 ways to use sheet of paper: participats worked alone.- Find 28 ways to use pen: participants formed small teams and later on different products that were created out of pen were used to learn and explore various creative thinking tools. As presented tools come from advertising teams created different advertisements of their products and on the next day similar work was done to think how non-formal education and youth work could be promoted better.

2. Creative thinking puzzles:

- Acting on an anonymous phone call, the police raid a house to arrest a suspected murderer. They don’t know what he looks like, but they know his name is John. Inside they find a carpenter, a taxi driver, a car mechanic and a fireman playing cards. Without even asking his name, they immediately arrest the fireman. How do they know they’ve got their man?

- A murderer is condemned to death. He has to choose between three rooms. The first is full of raging fires, the second is full of assassins with loaded guns, and the third is full of lions that haven’t eaten in 3 years. Which room is safest for him?

3. Creative thinking tools:

- ExTREME CONSEqUENCE. Essence of the tool is - instead of the product primary benefits demonstration we show an exaggeration of the effects of using which are the secondary benefits. The Extreme Consequence tool is particularly useful when applied to a secondary, minor benefit of the product. Viewers already know what the core PR

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benefit is, so when they see a secondary benefit conveyed in an exaggerated, extreme way, they are amused. They accept the core promise, and they see the secondary benefit in an new, positive light. Process:

a. Choose an outstanding positive attribute or characteristic of the brand, product or service.b. Formulate some of these features, consequences and benefits coming from the positive attributes of the product.c. Think of scenarios where the benefit leads to a negative, problematic, or unexpected result. Try to make sure the situation is really absurd. Increase consequences to maximum degree. Think about the consequences for the environment, not only the

user - for objects, animals, passers-by etc.

- INVERSION. The Inversion Tool conveys what would happen if you didn’t have the product in an extreme way. It show the benefits ‘’lost’’ by not using the product. While it produces memorable commercials, it should be used only when the brand and its benefits are understood by the viewer. Process:

a. To use the Inversion Tool, start with the components of the brand promise/main massage or optional features for which the product is definitely worth to use.b. Take each one away. One at a time and envision in what ways the consumer would be affected c. Develop scenario when product features are especially important.d. Develop effects without the use of the product.e. Effect is increased to the maximum degree.f. We are looking for the most interesting expressions.

- UNIFICATION. Unification uses components of the medium or within the environment of the advertisement to convey the message. Unification recruits an existing resource and forces it to carry the advertising message. That resource can come from within the medium itself or within the environment of the medium. In other words, the tool uses an existing component of the medium or of its environment in a way that demonstrates the problem or the promise to be delivered. Process: PR

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a. Pick non-conventional advertising media.b.Name all media components and features.c. Assign each component an additional function of message transfer.

There are two ways to use Unification. First, take the medium and manipulate it so that some feature or aspect of the medium carries the message in a unique way. The second approach works in the other direction - start with the message, then look at the components in the consumer’s environment and recruit one to carry the message in a clever way.

- METAPHOR. The Metaphor is the most commonly used tool in marketing communications because it is a great way to attach meaning to a newly-launched product or brand. The Metaphor Tool takes a well-recognized and accepted cultural symbol and manipulates it to connect to the product, brand, or message. Process:

a. Define the message.b. Create a list of symbols (objects, images, or concepts) that are directly related to the message (a metaphor). c. Make a list of the product’s components or components near the product.d. Choose a symbol and a component and fuse them together. Create various combinations of metaphoric symbols and components to find candidates that have that element of surprise or cleverness.

- ABSURD ALTERNATIVE. The idea is to say that you don’t need to buy our product because there are other alternatives. These alternatives are presented in serious manner but it is clear that they are absurd and ridiculous, for instance, you might bark as a dog in order to protect your house from thiefs.

- ExTREME EFFORT. The tool works by exaggerating the effort one must go to use the product. Instead of promoting a particular benefit, the tool emphasizes the overall attractiveness and desirability. There are two ways to use the tool. One is to show the extreme effort customers will go to use or acquire the product. The other is to show the extreme effort the company will go to provide or deliver the product.

- ACTIVATION. The Activation Tool invites the prospect to make an immediate action during the encounter with the ad, either in a physical way or mental way. It is particularly useful when you want to: 1. make the target audience aware of a problem, or 2. make the target audience aware of the solution.

International evening

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DAY 6

Publicity in the work of nonformal education - innovative communication

Importance of reputation and presenting yourself was emphasized and also participants generated ideas, how youth work and non-formal education could be presented better using creative thinking methods presented in the previous days, as well as some of the new technologies that propose innovative means of communication such as social networks, mobile apps and qR codes, SOLOMO and various digital innovations like infogr.am.

Afterwards participants were introduced to the list of tips for presenting themselves and their organizations better using social media. Participants had to review the tips and check which ones they are already following and what more should be done. Brief discussion followed, including short debate on if marketing and advertising approaches and tools indeed can be applied to the third sector.

Following tips were reviewed:

1. Build ‘Key Contact’ Circles Using Google+.2. Build Your ‘Likes’ on Facebook.3. Go Behind the Scenes to Create Exposure.4. Vocalize Your Mission!5. Make Use of Your By-Products.6. Join the conversation and get seen!

7. Post Pictures and Videos on Facebook.8. Share Everything You Know for More Exposure.9. Telling Stories to Deepen Your Brand.10. Use quora to Ask for Advice, Gain Contacts and Promote Yourself.11. Use Video to Promote Yourself as a Brand.12. Why Content is no Longer King for Bringing Traffic to your Blog.13. Get a Gravatar for Improved Visibility and Credibility.14. Crowdsource Funding for a Serious Creative Project using Kickstarter.15. Create a Follow Up Poster and Strengthen Leads. PR

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16. Make a distinct style your PRIORITY or suffer the consequences!17. Don’t forget to ask for testimonials.18. Build up your Mailing List Using LinkedIn.19. Clear out those not following you on Twitter using Refollow.20. Ping new content for a marketing boost.21. Incorporate Plenty of Keywords into Your Social Media Profiles.22. Use ‘Later Bro’ to Preschedule Twitter or Facebook Updates.23. Make Yourself Accountable to Someone.24. Following and Unfollowing on Twitter using ‘Manage Flitter’.25. Increase Referral Traffic to Your Blog Using Social Media Widgets.26. Know What You Are Helping Your Target Market To Do.27. Choose Self Expression over Pleasing Others.28. Nurture existing relationships using email.29. The Importance of ‘Call to Action’ Buttons.30. Apply the 80:20 Principle.31. Change ‘Subscribe’ to ‘Get Updates’.32. Believe In the Value of What You Are Promoting.34. Using Twitter Hashtags to Increase Your Visibility.35. Using TweetBeep to Keep Track of Twitter.36. Using Tumblr to Attract People and Self Promote.37. Using Su.pr to Share Links.38. Don’t Forget SEO!39. Using Posterous for an Exposure Boost.

Practical excerciseAim: to show, how creativity works under pressure and reflect previously learned methods and tools in real action

Materials: Participants will need mobile phones or digital cameras, computers and for presentations in bigger groups a projector will be needed. Other materials depending on actual videos.

Description:Use your mobile phones and cameras to create a concept and script for a video about the particular training in 10 minutes. Then create the video itself in 10 minutes and be ready to present it to others.

Creative presentation techniques

Each participant was asked to write down a topic for a speech that he or she would like to share in case if was invited as a speaker to TEDx event. Different presentation techniques were proposed and participants had to make teams of 4 people basing on what seems to be for them the most interesting to experiment with. Then groups had to choose the topic of the speech and prepare for others 3 minutes speech using the selected presentation technique. During the speeches rest of the group was giving feedback to the speaker and also share their impressions about the presentation technique used. Task turned out to be rather complicated for the participants, it wasn’t easy to understand how the technique should be applied and more individual coaching might be helpful, however group was active with sharing feedback and thus a lot of valuable public speeking advices were collected. Groups introduced and tried out PR

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following creative presentation techniques:

- STORYTELLING. Telling stories helps you to create a concrete vision of the things you are talking about. People love stories. It is easier to understand them. Stories create emotions and associations. Thus stories help us to memorize ideas and information. You can search plots in the folklore, fables and anectodes, as well as in the real life experience. You can add a story from your own personal life with real personal photos. If you choose the right story thus you will also gain people’s sympathy. The personal ties might then strenghten and even some new friendships be built with someone from the audience. As for the subject you are presenting, and the messages you’re trying to get through - using real life stories could help to make those better understood and related to actions. For example, if you are talking about overcoming mistakes, you might tell them about the time when your parents taught how to overcome one of your mistakes.

- POEMS. One of the major keys to make presentation success is making sure that your talk is memorable. Your presentation could be stuffed with original and exciting concepts, but if its delivery is lifeless, the audience will leave the room feeling anything, but inspired. One sure way to keep your viewers engaged is to use short bursts of poetry throughout your presentation. Besides, many poems carry quite philosophical thoughts and ideas, and you may use those for encouraging serious discussion directions. You might also write and present information in form of a poem.

- A WALKTHROUGH OF SOMEONE’S DAILY ROUTINE. Showing snapshots of a person’s everyday activities is good if you are discussing consumer product or service, the lives habits of your colleagues, clients, etc., or something that made you yourself think about the way you do things and perhaps a change you wish to instate. Since all listeners have their own daily habits many of them will be able to symphatize with such a personal story and relate otherwise abstract arguments to real life examples.

- JOKES. Humor and laughter will get your listeners in a positive mood and may be just what you need to light up a serious matter, of for simply getting them on your side. Since all of us are not talented at telling jokes, you may find what you need in funny pictures, cartoons and short video clips. Use jokes as means to convey specific message! If you have the ability to produce funny images with people from the audience including yourself - it may be a great way to add some humour to the presentation. If someone in the audience is involved, make sure you have their consent before using any images they appear in. Take care not to use jokes that offend any minorities or people in the audience.

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- DIFFERENT ENDINGS. Idea is to use more than one ending to your presentation according to the audience’s responses or choices. You can use this technique to grab the viewers’ attention and make them part of the discussion. You may also use this idea to invite audience to discuss several ‘’what-if’’ scenarious. Your role would be to provide relevant data and possible implications of the various choices. Choose a question or an issue that has 2-3 distinct answers or choices. There should be real dilemma about this question, or the choice shouldn’t be too obvious. After going through one chosen scenario, you may return and resume the discussion at the point they had to make a choice thus exploring more than one possibility.

- A TO Z. Making the presentation A to Z can provide both structure and originality to your presentation. You might use slides that contain sentences or keyword beginning with one letter of alphabet. To complete the effect of the presentation and to make it more tangible you might include different objects representing the letters.

- GRAPHIC FACILITATION. Graphic facilitation is the process of using words and images to create a conceptual map of a conversation. A graphic facilitator is usually silent partner to the speaker, drawing a large scale image at the front of the room in real time. Having a caricaturist or painter assistant drawing images on the flipchart as you explain would make your presentation ‘’live’’ on the go. Sketches would visually convey the

mayor points you are trying to get through. For example - when you’re talking about the tough task lying ahead, a simple drawing of mountaineers climbing up a steep mountain would etch that image in viewers mind. A caricaturist could also add a touch of humor to your presentation with funny images and hints.

- OBJECT METAPHORS. A metaphor is a figure of speech that describes a subject by asserting that it is, on some point of comparison, the same as another otherwise unrelated object, for instance, ‘’a search engine is like a librarian for the internet’’, ‘’life is like a journey’’ etc. A good metaphor not only simplifies a concept, but leaves a lasting impression in your audience’s mind. Since adults learn new information by comparing it with existing knowledge, metaphor helps them understand new concept or idea quickly and effectively. To present information, concepts, models, ideas use some physical object, for example, female’s handbag or ball. Make your presentation all around this object!

- CLAY OR LEGO. One creative use of clay or lego may be to add a block with each important point you make. This will emphasize the fact PR

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that you’re building the argument or a knowledge on a certain subject. You may also build a structure that exemplifies your message or use clay or lego to show process of transformation and change. If your presentation has to do with any kind of theoretical model, clay might be used to clarify and elaborate on the model’s structure, strong points or weaknesses. You can also invite listeners to participate in building structures or objects.

- DEBATE. Ask one of the members of audience to be the Devil’s Advocate and interrupt your presentation with critical questions and counter arguments. It will help to address all the important questions better and increase participation of the audience. Also others might feel more encouraged to express their doubts. Audience could be informed about existence of the Devil’s Advocate or it could be kept between you and him or her. It might be useful to give material of your presentation to the Devil’s Advocate so he or she can better prepare questions and critical comments. You could also invite someone be your Angel - a person from the audience who will argue and support your arguments.

- PROVOKING ACTION. Plan the presentation and each slide if you have them as action provoking trigger. Think of what actions you want your presentation to produce. Move on and define a ‘’most desired response’’ for each slide. This will make your presentation more provoking and active. Actions may include making audience to protest to the slide content, clapping hands, checking their calendars, changing seats, hugging others etc. Before you begin preparing even the first draft of your presentation, make the list of actions you want participants to carry out during the presentation. Then plan your presentation to produce as many of these actions as possible.

- CLOWNING. The basics of this technique is to use many pockets packed with presentation aids. Your pockets may turn in a store of surprises... books, balloons, toys, fowers, cards, images and so on. All these objects should help you to convey the information, ideas and message you wish your audience to understand. Instead of pockets use ‘’surprise bag’’ and draw things out of it. To make things more interesting, hide the different items around the room before the presentation begins, and then ‘’find’’ them just in the right moment of presentation.

- CONDUCTING ExPERIMENT. Making a live experiment during the presentation adds quite a lot of drama and tension to the atmosphere. The results are authentic and may be used to prove an important point to the participants. The experiment may be in any PR

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number of fields, according to the subject of the presentation - a scientific experiment, a social experiment involving the audience, demonstrating life camera recordings on the screen etc. It is important to design an experiment that can be performed within the time frame of the presentation and using the available equipment. Note that in a true experiment you cannot know the outcome. Therefore be prepared for different kinds of results and be willing to accept unexpected conclusions. Instead of making an experiment related to the subjects and facts of the presentation, use it to demonstrate and elaborate on a procedure that is important for the subject of the presentation. For example, if something requires extra care and precision, make two chemical experiments and show how a small error in one may produce a totally different result from the other, more exact.

DAY 7Loesje creative writing workshop

Aim: to tell them the history and realities of Loesje, to present Loesje method to participants, to try creative writing.

Cycle:1. Name round2. Who is Loesje and what is Loesje?3. Warming up exercise4. Introduction into “Loesje text”5. Coming up with topics6. Group writing7. Selection of best texts and evaluation of the workshop

Loesje editing

Aim: to explain what happens with Loesje texts after workshop, to show the basic principles of editing, to try editing in group

Cycle:1. What is editing and why is it necessary?2. Presentation about main principles of editing3. Group discussion of principles PR

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4. Group editing5. FInal selection and improvement of texts before next workshop

Loesje texts layouting (optional)

Aim: to introduce the final stage of lifecycle of texts before it appears in public, online or offline, to try the editing tools, to experiment with composition and text layout.

Cycle:1. Software into2. Principles of layout: proportions, logo, font size3. Making own layout of texts from editing workshops4. Printing outcomes out

MORE ABOUT LOESJE TExT WRITING AND IDEOLOGY : WWW.LOESJE.ORG

DAY 8 Parallel presentations of Youth in Action/ European CouncilYouth in Action presentation

Aim: to give an overview on YinA priorities, to explain actions, to give hints and answer possible questions

Cycle:1. Priorities of programme2. Actions and sub-actions: exchanges, trainings and networkings, EVS3. questions and life stories

Project factory

Aim: to develop new ideas for implementation, to set a network among participants, to build strategy for further cooperation

Cycle: 1. Mapping ideas 2. Forming groups3. Developing ideas within groups4. Presenting ideas

Description: Each participant was invited to pitch an idea that they would like to develop within next 24 hours. Several working teams were created and teams made their own work plan and role division. During the process trainers provided coaching, tools and information on different programs and opportunities in order to support development of the participants’ projects and improve them. Following ideas were elaborated and PR

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presented at the conclusion of the training course:

- BIKING THE FUTURE. The main objectives of this cultural youth exchange are to raise the social, cultural and environmental awareness, and motivate the participants to take part in integrative projects in their home countries. Idea was developed within the framework of ‘’Youth in Action’’ Programme and the project application was submitted for the October deadline to be implemented in Germany.

- GREEN IS NOT ONLY A COLOUR. The main goal of this training course is to raise awareness towards environmental problems and sustainability. The secondary aim is to teach participants how to use creative tools and spread messages into masses. Idea was developed within the framework of ‘’Youth in Action’’ Programme.

- RE:SPACE. Urban project initially for Bosnia and Herzegovina to organize art and cultural, also fashion and creative entrepreneurship events in the abandoned buildings, offering also working space to young artists and other creatives.

- BREAKING NEWS. Media literacy project to teach young people critical media consumption.

- PROMOTION CAMPAIGN FOR ESN TALLINN. Promotion campaign for participants’ organization in order to engage more members and activate existing members and networks.

- BRINGBRAIN. Multi-measure project with main goal to inspire youth entrepreneurship. Initially several activities were planned in different countries (meetings among young people willing to start their business, mentoring, meeting experienced entrepreneurs, training etc.), but after the training course team applied for the entrepreneurship training course which if approved will be implemented in Latvia within framework of ‘’Youth in Action’’ Programme.

- TELL YOUR STORY. Creative training course about storytelling as a tool for personal development.

- ICE CONCEPT. Learning concept aimed at promoting youth entrepreneurship through PRO

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encouraging their initiative and creativity. Team continues to elaborate the concept and test it in various training and learning events.

- OVERGROUND “TOUCH THE ART”. Altnernative festival and training of the volunteers for this festival. Idea is that different members from youth organizations get together to create a training for other people. The training would include the chance to gain various different skills such as crowd control, communication, first aid, teach to teach, creativity and more. In the end people who have gone trough this training have the possibility to use the gained skills in a festival that so just happens starts at the end of training. Project would activate and involve young people and expand their borders, show different opportunties.

All the projects were presented in the format of the press conference and trainers gave additional feedback and tips to improve the proposals. More coaching was provided to some of the teams during the follow-up stage of the project using means of online communication.

COMMENTS: Workshops about creative thinking and innovative, creative presentation tools were successful at helping participants to discover their creative skills and gave understanding how to develop and increase their creative skills. Participants were amazing at presenting product and marketing ideas. At the same time it was much more difficult to find new ways how to promote youth work or non-formal education, as a lot of people in the group didn’t have in-depth understanding and knowledge about these fields. Participants became very enthusiastic about group work on their own projects that also gave them better understanding about non-formal education and project management. Still there was missing ability to apply knowledge gained about marketing and communication to the social sector and social or environmental project ideas.

DAY 9Making promises

Aim: to increase the chance of having follow up activities

Description: Participants are asked to go back in theor project groups and create a promise of the group, that they should present in bigger group in order to make their work and future plans more solid. Each group can decide on how much in depth their promise will be, but it has to be realistic and concrete.

Youthpasses and competences

Aim: to allow participants to understand the importance and need in Youthpass, as well as it’s basic principles and competencies through their own experience and learning outcomes

Materials: 8 real or improvised envelopes; colourful PRO

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papers and magazines, markers and pens, scissors , glue, tape

Description: Participants are asked to write on papers competencies and skills they have gained during previous days and separate each of them visually on paper. They are asked to do it individually for 20 minutes. Afterwards they are introduced with the names of different Youthpass competencies and very shortly - what they mean. A small envelope are put on the wall for each competence and participants are asked to divide their written papers in smaller parts and put in each small envelope according to competence. Then they are asked to team up and create visually appealing poster from colourful papers and magazines for each particular competence, using all of the small papers in each of envelopes. Then they do public presentation of their posters explaining what kind of competencies could people gain during the particular training course. Posters are photographed to remind participants about what they gained also afterwards when they write the actual youthpass forms.

The 8 key competences are:Communication in the mother tongueCommunication in foreign languagesMathematical competence and basic competences in science and technologyDigital competenceLearning to learnSocial and civic competenceSense of initiative and entrepreneurshipCultural awareness and expression

Evaluation of training:

- evaluation forms (to see their attitude towards practicalities and anonymous suggestions)- interactive group evaluation (playful methods to see their impressions)- personal evauation (participants write on the backs of other participants and share their personal wishes and impressions)

Farewell party with special buffet and evening farewell activities

DAY 10Departures

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Inese Priedite(Latvia)“Excellent training is a combination of challenging adventure, self-exploration and breaking mind and behavior patterns that limits our creative thinking, independence and entrepreneurship. Designing and leading such training requires a lot of work - but its worth the effort and makes each program also a special journey for the trainer.”

priedite.inese@gmail.com

Deniss Jershov(Estonia)“I have been involved into international youth events for over 10 years as organsier and last three years especially actively as a trainer and facilitator. I also have a long story with Loesje, the Estonian branch of which we have established in 2004 ansd since then I have been carrying out workshops, managing local and international projects and promoting black-white revolution in all of its forms and ways. I agreed to join this training because found its topic and perspectives for new cooperations especially strong and couldn’t help of doing something together with my old friends from organisers team.”

jershov@gmail.com

Hranush Shahnazaryan(Armenia)“I have been involved in youth work for last 6 years. As such I am developing, presenting and running various training courses on national and international level. I deliver training courses in the following areas: project development, personal development, intercultural learning, human rights education and peace education.

hranush.shahnazaryan@gmail.com

Kristaps Cirulis(Latvia)

Currently the senior media creative in „Not Perfect” Young & Rubicam, has worked in field of advertising with numerous companies of Baltic market. Also giving lectures to young students and other people on lateral thinking and creativity.

cirulis.kristaps@gmail.com

Trainers

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LATVIA Klubs „Māja” – jaunatne vienotai Eiropaiwww.klubsmaja.lvinfo@klubsmaja.lv

ESTONIA Estonian UNESCO Youth Associationwww.euya.eeeuya@euya.ee

GERMANY Loesje e.V.www.loesje.orgloesje@loesje.org

NETHERLANDS Live N8W Groupinfo@ramonvermij.com

SPAIN Cazalla Interculturalcazalla-intercultural.orginfo@cazalla-intercultural.org

ITALYAssociazione Occhi Futuri Giovani Clesocchifuturi@gmail.com

MACEDONIAInfo Front Prilepinfofrontprilep.blogspot.cominfofrontprilep@gmail.com

BOSNIA AND HERZEGOVINAWings of Hopehttp://www.wings-of-hope.baasoticselma@gmail.com

EGYPTLoesje Egyptwww.loesje.orgegypt@loesje.org

PALESTINELoesje Palestine/ Think of Youth Palestineshadizatara@gmail.com

ARMENIALoesje Armeniawww.loesje.orgarmenia@loesje.org

GEORGIAAEGEE TbilisiAegee.org Aegeetbilisi@yahoo.com

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Participants

ALESSANDRO ANEGGI

ALExANDER LIMOV

ALMA TELIBECIREVIC

BELMA ARNAUTOVIć

CRISTIANA CASSINARI

CRISTINA CERVANTES SáNCHEZ

HRISTIJAN JORDANOSKI

IEVA LAICāNE

IVAN FELIPE, MARTINEZ VALENCIA

JEKATERINA NEZDOLI

JORGE CELDRáN GIRóN

JOSé MARTíNEZ SáNCHEZ

KAMAR KASHKOUSH

KLINTA DIRNēNA

KRISTAPS ANTONIšķIS

LIENE VECVAGARE

LILIT POGHOSYAN

MAIA DOBORJGINIDZE

MARIA SARGSYAN

MARIAM KVANTALIANI

MARTIN DAMESKI

MARTINA ATANASOSKA

MOHAMED ALY

NATIA ARSENISHVILI

OMAR HANY ALY AHMED EL KAFOURY

PHILIPP URBANZ

RAMON VERMIJ

RIANNE HAAK

ROBERTO RIZZI

ROBIN NIEKERK

SAúL HERNáNDEZ DONCEL

SENAD ALIBEGOVIć

SUSAN DARALI

TOMS BUMBULIS

VASSILI MALGIN

ZAHER BASYOUNI PAR

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Useful information and links

PROJECT BLOG:

www.klubsmaja.lv/index.php/en/because-ideas-are-no-birds

INFO ABOUT PROGRAM “YOUTH IN ACTION” :

ec.europa.eu/youth/index_en.htm

DATABASE OF TRAINERS, TOOLS AND TRAININGS:

https://www.salto-youth.net/

MORE INFORMATION ABOUT LOESJE:

www.loesje.org

CLUB “THE HOUSE” - YOUTH FOR UNITED EUROPE:

www.klubsmaja.lv

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This project has been funded with support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

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