ICL MSL Corporate Credential

© 2011 MSLGROUP XX-XX-2011 | SLIDE 1

CORPORATE CREDENTIAL

March, 2011


• Founded in 1998, ICL MSL consists of talents with diverse professional

backgrounds, including media, strategic advertising, PR, and brand marketing

management.

• ICL MSL has extensive operational experience across different industries in

different fields, such as public relations, event marketing, and digital marketing.

• Industries served include Consumer Products, Healthcare and OTC, Consumer

Electronics, Banking and Financial Services.

• We have strategic PR alliances for leading MNC companies, such as P&G,

Sony, Wrigley, Coca-cola and HKTB.

• Our core competency is to integrate multimedia resources for clients to allow

optimized leverage of all marketing efforts with maximized business result.

ICL MSL, the TOP 3 International PR Agency in Taiwan


MSLGROUP. Flagship PR & Events Network

MSLGROUP is the flagship global

brand for public relations,

corporate and financial

communication, events and social

media within the

Publicis Groupe.

Specialized teams, operating

Around the globe, contribute to a

single MSLGROUP offering that is

customized to meet client needs.

The combined MSLGROUP

Network is as large as any PR

brand in the world



HOME

Affiliate offices that expand our reach

NORTH AMERICA

Albany, New York

Baltimore, Maryland

Charlotte, North Cardina

Cleveland, Ohio

Columbus, Ohio

Dallas, Texas

Indianapolis, Indiana

Kansas City, Missouri

Miami, Florida

Minneapolis, Minnesota

New Orleans, Louisiana

Orlando, Florida

Philadelphia, Pennsylvania

Phoenix, Arizona

Sacramento, California

Salt Lake City, Utah

St. Louis, Missouri

LATIN AMERICA

Asuncion, Paraguay

Bogota, Colombia

Caracas, Venezuela

Guayaquil, Ecuador

Lima, Peru

La Paz, Bolivia

Montevideo, Uruguay

Mexico City, Mexico

San Juan, Puerto Rico

Santiago, Chile

EUROPE

Athens, Greece

Barcelona, Spain

Belgrade, Serbia

Budapest, Hungary

Istanbul, Turkey

Kiev, Ukraine

Madrid, Spain

Sofia, Bulgaria

St. Petersburg, Russia

Moscow, Russia

Zagreb, Croatia

AFRICA+MIDDLE EAST

Beirut, Lebanon

Cairo, Egypt

Riyadh, Saudi Arabia

ASIA

Bangkok, Thailand

Canberra, Australia

Colombo, Sri Lanka

Hanoi, Vietnam

Ho Chi Minh City, Vietnam

Jakarta, Indonesia

Karachi, Pakistan

Kathmandu, Nepal

Lahore, Pakistan

Manila, Philippines

Melbourne, Australia

Naha, Japan

Osaka, Japan

Phnom Penh, Cambodia

Sydney, Australia

Vientiane, Laos

Asia

1250 employees

North America

565 employees

EMEA

1050 employees

Latin America

65 employees

Offices


MSLGROUP ASIA: 30 offices, 1,250 staff plus a network of partner agencies in 16 additional cities


Diverse Range of Communications Services Offered

Corporate

Communications Public

Affairs

Brand &

Talent Consumer

Marketing

Experiential

Marketing

Financial

Communications Healthcare

Communications Social Media

Marketing

EIGHT GLOBAL PRACTICES

SPECIALIZED SERVICES

Influencer

Marketing

Corporate Social

Responsibility

Sports

Marketing Word of Mouth

Marketing

Advocacy & 3rd

Party Relations

B2B Marketing

Crisis

Management Eco Network

Entertainment

Marketing

Government

Relations

Measurement

& Analytics

Media

Relations

Mobile

Marketing

Multicultural

Marketing

Social Media

Consulting

Strategy

Studio

Services

Public Health

Communications

Insights

Creation

Cause

Marketing

Digital


Professional

team

Strong

Relationship

with Media

Innovate

Thinking

Passion for

Winning

The Strengths of ICL


ICL MSL Branding Video


2005 UNESCO Campaign of The Year

PRweek Award Gold Award

Certificate of Excellence

Taiwan PR Foundation Distinguish PR Award Digital & Corporate

2010 / 2009 / 2006 P&G Magic PR Award

2010 / 2009 / 2005 Agency & Advertiser Award

2010 Digital Media Awards

Best Integrated

Campaign Led by PR - Shortlist

2011 FASHION BEAUTY & LUXURY Final List

15 Awards in past 3

years


CEO of the Year 2009 – Brain

2006 &2009 P&G Magic PR Award

The Best PR Project of the Year

Passion for Winning

eMarketer NO. 1 –TechVantage Magazine - 2003


What they say – Our Clients

Barbara Liang, Director

Hong Kong -Taiwan MDO External Relations

“ICL can keep pace with the PR environment of rapid change. ICL team is our muse for inspiring ideas.

With ICL’s stand-alone implementation ability, we can achieve the goal of destination together. Let’s

sweat and cheers for the victory.”

“I am pleased to have the oppurtubity to cooprate with Mario and his professional team. I am very

impressed with all their capabilities of outstanding PR strategieis and reactive flexibility for challenges

with a passion for brand. I believe that ICL is able to move forward and bring customers more

innovative ideas continually.”

“ICL team, Sony’s important long-term partner in Taiwan. They contributes to the persistence

challenges they face and keep the effort to control the project. They really impress me with the spirit

“Passion for winning”.

“ICL is important and strategic partner to HKTB, especially in bring about successful media networking.

HKTB expects that ICL constantly generate new ideas and contribute to maximizing the media effects.”

Midee Chen, Marketing Director of

PEPSICO Taiwan

Sophie Tsai ,General Manager

Of Corporate Branding & Communications

Sony Taiwan Limited

Terruce Wang. Director

Taiwan at Hong Kong Tourism Board


Our Team NO. of Employees

30

Cindy Chou Chair

Mario Fang Managing Director

Josie Chang Deputy

Managing Director

James Kuo Client

Service Director

Dennis Hsu Account Director

Zoe Hou Account Director


• Cindy Chou is one of Co-founders of ICL MSL, and is Chair of ICL MSL now, with over 15 years of experiences in media and PR fields. She is the first and the only person, who has been three-time awarded by TAA as the Best PR Agency CEO of the Year.

• Prior to founding ICL, Cindy Chou started her career in TV media of Taiwan and HK gaining substantial experiences as a professional reporter, and a department chief.

• Cindy’s TV career including as a CTS reporter, field reporter CTV, recall leader of TVBS current affairs division & China Division, NBC Asia marketing manager and etc.

Phone : +886-2-25586698 ext. 213

Mail: [email protected]

Cindy Chou

Chair


• Mario Fang, the founder and Managing

Director of ICL MSL with over 15 years

experience in PR, digital marketing,

and advertising industry.

• As a well recognized strategic and

creative PR expert in Taiwan, Mario

Fang has honored with over dozen of

global and local PR and digital

marketing awards including Digital

Media Award Asia, Asia PR Week Gold

Award, and eMarketer of year behind

his precise and accurate strategic

thinking, outstanding creativity, and

remarkable execution excellence. Phone : +886-2-25586698 ext. 216


Mario Fang

Managing Director


Phone : +886-2-25586698 ext. 233


Over 15 years of work experience as an editor/journalist and PR.

Specializes in features on celebrities and teamwork project control.

Josie was the Executive Editor of Marie Claire, and the Deputy Editor in Chief of Girl Magazine and Harper’s Bazaar.

During her stay in Apple Daily, Josie

worked as a Senior Fashion Editor.

She also worked as a Marketing

Manager for Next Magazine.

Josie Chang

Media Director


Phone : +886-2-25586698 ext. 233


Over 11 years work experience in PR industry

Before he joined ICL, James works for Excelsior Healthcare Group for 5+ years and manages more than 10 clinics in Derm, Dentistry and Ophthalmology categories

James has profound expertise in luxury, high-tech, FMCG, 3C and healthcare practice.

Over the past years, the clients

James served include LV, Lancome,

Levi’s, P&G, McDonld, Nike, Sony,

BenQ, Sun Microsystem, etc

James Kuo

Group Account Director


Dennis Hsu

Account Director

Phone : +886-2-25586698 ext. 225


Dennis had over 5 years’ experience in

brand marketing, strategic planning, P&L

management, advertising and new product

development with multinational companies.

Brands Dennis has worked on include SK-II,

Pampers, Johnson’s Baby, and Kiehl’s.

Specializes in brand/product positioning,

marketing strategy development, go-to-

market program planning and execution,

and event management.

Over past one year, Dennis has led the

project team to provide the professional

service to clients, including Lay’s, Avon,

Sony, KOSE, and P&G.


Zoe Hou

Account Director

Phone : +886-2-25586698 ext. 210


Zoe had over 7 years’ experience in PR

strategic planning and government affairs.

Some clients Zoe had served include: P&G,

Sony, LG, Motorola, EPSON, Pfizer,

Continental Tyre, Hyperion Solutions etc.

Aside from working for leading PR agencies,

Zoe worked for American Chamber of

Commerce in Taipei, responsible for liaising

with Taiwan/US government bodies and

hundreds of international business

executives/leaders and coordinating the

Chamber’s advocacy projects and events.

Zoe was also International Correspondent of

lifestyle magazine La Vie when she pursued

her psychology studies in London.


Phone : 886-2-25586698 ext. 234 Mail: [email protected]

Working as a lifestyle & travel journalist/editor and a MARCOM professionals in hospitality business from 1999~2010

Drew was the Feature Director of GQ Taiwan, and the Managing editor of Wine Lover Magazine

Conduct/participate in several F&B-related PR events.

Drew was also the MARCOM dept. head of the 5-star Palais de Chine hotel and had participate in the grand opening events.

Drew Zheng

Associate Media Director

mailto:[email protected]


Elma Chang

Associate Media Director

Phone : +886-2-25586698 ext. 231


• Over 10 years of media experience in

China Times Group.

• During her stay in China Times Weekly,

Elma was the section conductor of

entertainment news, also took part in

coordination between weekly magazine

and daily newspaper.

• Elma worked as journalist/ feature

editor of celebrities, movies, and

international entertainment news.

• She was also the feature editor of Girl

magazine since begin publication in

2001.


Industry leaders count on ICL

The world's NO.1 manufacturers of consumer packaged goods.

The NO.1 consumer electronics brand.

The world's NO.1 beverage manufacturer.

The world's premier consumer products company

focused on convenient foods and beverages.

The world’s NO.1 gum, mints and hard and chewy

candies company.


Retainer Base

• P&G (since 2002)

• Hairecare: Pantene,

Clinicare, Pert / RejoIce,

H&S, VS

• Derm Networking

• Oral B

• Hong Kong Tourism Board

(Since 2005)

• Sony Taiwan(Since 2006)

• Branding

• VAIO

• CE Products: Bravia,

Cybershot, Handycam,

Blu-ray, Alpha NEX

• TOSHIBA (Since 2007)

• Bristol-Myers Squibb

• President Pharmaceutical

Corp.

• Wrigley Taiwan

• Genting HK

• Pokerstars

Project Base

• SKII

• Gillette

• adidas

• Reebok

• Coca-Cola (Since 2006)

• Coke

• Minute Maid

• Pepsico Taiwan: Lay’s

Current clients


Industry leaders count on ICL

Our clients are recognized leaders in their industries

Health Care Consumer Electronics Corporate & Finance FMCG & Beauty

../../Microsoft/Windows/Temporary Internet Files/

http://www.twinhead.com/taiwan/index.aspx

http://www.cht.com.tw/index.php

http://www.cibavision.com/index.shtml

http://www.msd.com.tw/

http://www.sanofi-aventis.com/

http://www.pfizer.com/pfizer/main.jsp


Innovative Thinking No Pants Ride at MRT (2011 Reebok) 1st Campaign to Light up 101

Sky (2005 UNESCO)

“2010 Pantene IRIS Launch”

(2010 Pantene)

712 People Smiling Together (2009 Lay’s)

“2009 HK Winter Festival PR Campaign, creating

millions # of page views (2009 HKTB)


Physics Enlightens the World

In Taipei 101


2009 Lay’s STAX Relaunch Campaign


2011 Reebok No Pants Ride on MRT


Corporate & Finance

../../Microsoft/Windows/Temporary Internet Files/


Sony CSR


JTI CSR


FMCG & Beauty


P&G Taiwan Pert


Lay’s Stax


Coca Cola Taiwan


Consumer Electronics

http://www.twinhead.com/taiwan/index.aspx

http://www.cht.com.tw/index.php


2010 3D BRAVIA Launch Press Conference


2010 VAIO Spring Launch Press Conference


2010 Handycam & bloggie Launch Press Conference

THANK YOU

Documents

ICL MSL Corporate Credential