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Comparative Study On

ICICI vs Axis - Nishir

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Page 1: ICICI vs Axis - Nishir

Comparative Study On

Page 2: ICICI vs Axis - Nishir

Prepared By:-

Nishir Gajjar - 40

Snehal Soni - 53

Nipul Parikh - 39

Mitul Gandhi - 68

Dharmendra Patil - 10

Sagar Siddhpura - 51

Page 3: ICICI vs Axis - Nishir

Agenda

∞Introduction – (Nishir)

∞“Click & Brick” distribution strategy – (Sagar)

∞Security measures – (Nipul)

∞ICICI Bank & AXIS Bank – Business Era (Dharmendra)

∞Fraud and its measures – (Snehal)

∞Conclusion- (Mitul)

Page 4: ICICI vs Axis - Nishir

ICICI Bank is today the second largest bank in India and among the top 150 in the world.

The bank has become a universal bank offering a well-diversified portfolio of financial services.

Provides services through a network of about 1308 branches, 3950 ATMs.

Provides 52 Credit Cards

Page 5: ICICI vs Axis - Nishir

Axis Bank was the first of the new private banks to have begun operations in 1994.

Provide services though a network of 713 branches & 2904 ATMs

Provides 16 Credit Cards

Page 6: ICICI vs Axis - Nishir

E - Banking

For instance, in 1997, ICICI Bank was the first For instance, in 1997, ICICI Bank was the first bank in India to offer Internet banking with the bank in India to offer Internet banking with the help of Finacle’s e-banking solution and help of Finacle’s e-banking solution and established itself as a leader in the Internet and established itself as a leader in the Internet and e-commerce space.e-commerce space.

ICICI Bank is the first bank to come up with ICICI Bank is the first bank to come up with Mobile ATMs. Now you can use our Mobile Mobile ATMs. Now you can use our Mobile ATMs to operate your bank accounts, make ATMs to operate your bank accounts, make payments of utility bills, recharge your pre paid payments of utility bills, recharge your pre paid Mobile cards and much moreMobile cards and much more

Page 7: ICICI vs Axis - Nishir

ATM

A “click and brick” distribution strategy

ATMs ATMs

Internet Banking

Internet Banking

BranchesBranches

Centers Centers

AgentsAgents

Call center

Call center

Customers

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What is Vishing?

What is phishing?

AXIS Bank

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• What is Phishing?

• What is Vishing?

• What is Spoofing?

• What is Skimming?

• What is Money Mule?

ICICI Bank

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What is Spoofing?

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Ezidentity Platform

Why this platform?

Features of the platform

Axis bank’s Strategy

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Open-Platform Advantage

• Committed to providing its customers with a secure banking environment

• ICICI Bank installed FRAUDGUARD, TSYS Card Tech’s near real-time, fraud management solution

• It detects, alerts and manages all cases of fraud

• Successful installation

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Services by Axis Bank

Personal Banking

CardsDifferent variants like: Gold plus Card, Gold card, Silver & Silver plus Cards

Corporate Banking

Retail Banking

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Targeting strategy

Target market

Corporate banking market

Capital market

Retail Banking market

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ICICI Bank & AXIS bank – Business Era

B2C Online payment Gateway

B2B Payment Gateway

Online trading services

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Online services

• Online shopping

• SmsNcash

• Balance Transfer

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Online Services

Online Shopping

Mobile Refilling

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Conclusion

• Banks Assets Quality

• Strong technology

• Continuous expansion of its franchisee

• Global Transaction