ICD Credentials_Ogilvy for Tata Sky_18 Mar 2016

8/18/2019 ICD Credentials_Ogilvy for Tata Sky_18 Mar 2016.

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n wmre ml mursjdvjs

@HE jx`sts tm cjdp hd`jlts tm spjje tcj`r amurljy tm suhhjje ̀ l tcjbnrijtpdnhj mf ̀ ejns. @t emjs tc`s tcrmukc ejs`kl nle strntjky.

Uc`s hmude oj v`n n ornle`lk prmajht, pr`lt hmbbul`hnt`ml, pnhink`lk,e`k`tnd prjsjlhj, nl nllund rjpmrt mr jvjl n bnknz`lj.

[j cjdp ous l̀jssjs nrt̀ hudntj n hdjnr v`s`ml nle rjhmbbjle ̀ ls`kct er`vjl strntjk j̀s. Ejs`kltcjl suppmrts tcnt ̀ ltjlt w t̀c hdmsj rjnsml̀ lk nle ̀ ltu t̀̀ ml.

Mur npprmnhc hrjntjs tcj ljje tm stuey ous l̀jssjs ojfmrj smdv l̀k prmodjbs, nle pnrtdy mut mfhur`ms t̀y nle fnsh l̀nt̀ ml, @HE tnijs pr`ej ̀ l –kjtt̀ lk ulejr tcj cmme‐ mf mur hd j̀lts‐ ous l̀jssjs.Ucj rjsudt ̀ s tcnt mur wmri ̀ s hmltjlt nwnrj, bnì lk us nodj tm struhturj, nrrnlkj nle pmd`sc

hmltjlt, nle wcjrj ljhjssnry, tm hrjntj ̀ t.


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pjmpdj

@tu Hcnuecur` Xtrntjk`h Djne @tu tmmi n Onhcjdmr‐s ̀ l Nrhc`tjhturj ̀ l >035. @ltcj snbj yjnr, cj tmmi tm krnpc`h ejs`kl. @tu‐sprmfjss`mlnd jxpjr`jlhj ̀ s wèj, ̀ lhdue`lk ̀ ejlt`tyejs`kl, ns n puod`hnt`ml ejs`kl hmlsudtnlt, nlejvjl nrt-e`rjht`lk h`ljbn. N d`fjdmlk stuejlt mfornle`lk, @tu mftjl spjnis nle wr`tjs ml ejs`kltc`li`lk, ornles, typmkrnpcy nle ejs`kl hudturj.

D`sn _ntc Hrjnt`vj Djne D`sn rjne V`sund Hmbbul`hnt`ml ejs`kl nttcj Lnt`mlnd @lst`tutj mf Ejs`kl, Ncbjenone,krneunt`lk ̀ l >00;. D`sn cns wèj jxpjr`jlhj ̀ lpnhink`lk ejs`kl nle hmrpmrntj hmbbul`hnt`mlsfmr smbj mf @le`n‐s ojst-ilmwl hmbpnl`js. D`sncns tnukct nt tcj Lnt`mlnd @lst`tutj mf Ejs`kl.

_`hcn Ocnrknvn Xjl`mr Nssmh`ntjKrneuntje frmb tcj Lnt`mlnd @lst`tutj mf Ejs`kl,cns wmrije ml ̀ ltjrnht`vj ejs`kl, ornle`lk nlepnhink`lk, ns wjdd ns puod`hnt`ml ejs`kl nt @HE.

Isc`tà Ujboj krneuntje frmb EA Nhnejby mfEjs`kl nle cns ojjl ̀ lvmdvje ̀ l pnhink`lk nleornle`lk prmajhts nt @HE.

Ljcn Onana krneuntje frmb Nb`ty Xhcmmd mf F`ljNrts nle wmrije w`tc vnr`mus nevjrt`s`lk nkjlh`jsojfmrj @HE.

L`dmy Iuleu krneuntje frmb Ejdc` Hmddjkj mfNrts nle ̀ s n vèjm nle nue`m nrt`st ̀ l c`s spnrjt`bj. Cj ndsm cns cne nevjrt`s`lk jxpjr`jlhj.

Wndnsc An`l krneuntje frmb EA Nhnejby mfEjs`kl. Cj jlamys pcmtmkrnpcy, wc`hc bnijs c`swmri r`hc w`tc v`vè ̀ bnkjry.

Ansv`lejr X`lkc ̀ s n krneuntj frmb Wjnrd

nhnejby, Ejdc`. Cj cns cne nl jxpjr`jlhj mfwmri`lk ml ̀ ejlt`ty nle pnhink`lk prmajhts.

Nv̀ Nknrwnd krneuntje frmb B@U, Wulj nle cnsojjl ̀ lvmdvje ̀ l Z@ nle ZS prmajhts nt @HE.

Xnbnyn Knljsc Hd`jlt BnlnkjbjltXnbnyn motn`lje cjr Bnstjrs ̀ l O`mtjhclmdmkyfrmb Nb`ty Zl`vjrs`ty. Xcj cnledjs hd`jlt rjdnt`mlsnle ous`ljss ejvjdmpbjlt.

Vìrnlt Kuptn Ujhclmdmk`js Vìrnlt am`lje us nftjr oj`lk tcj HUM fmr nl LKM,mpjl`lk n wjo-ejvjdmpbjlt hmbpnly, ou`de`lk

67 wjos`tjs. Uc`s jxpjr`jlhj cjdps c`b prmvèjjxpjrt`sj ̀ l mur Z@ nle ZS prmajhts.

W _ M A J H U O N X J E W N _ U L J _ X N L E H M L X Z D U N L U X Xnltmsc Xmme Xtrntjk`h Wdnll`lk Hmlsudtnlt Xnltmsc jnrlje nl BON nt @@B, Ncbjenone.N bnrijt`lk nle ornle strntjk`st fmr ?7 yjnrs(cjne`lk ijy ous`ljss krmups nt Dmwj nle Hc`jfXtrntjk`h Mf hjr nt _je`ffus`ml) cj ̀ s nl mr`k`lnd

nle r`kmrmus tc`lijr w`tc rjbnrinodj ̀ ls`kct.


3/45

sjdjhtje jvjlt ejs`kl prmajhtneeje nt ymur rjqujst

xjrmx emhuwmrde ?77>


4/45

Sjrmx Emhuwmrde ?77>Wr l̀t

Onhikrmule Sjrmx Emhuwmrde, cjde ̀ l ?77>,wns nl nllmulhjbjlt mf tcj hmbpnly‐sjvmdut`ml. Sjrmx wns tni`lk n bnamr djnp ̀ ltmtcj pr`lt`lk systjbs wmrde.

Ucj jxc`o`t`ml spnllje nhrmss ?:,777squnrj fjjt nle bnrije tcj hmbpnly‐s jltry`ltm tcj bni`lk mf e`k`tnd pr`ltjrs, ̀ ltjdd`kjltemhubjltnt`ml nle pr`lt`lk bnlnkjbjltsystjbs.

Ejs`kl Ucj jvjlt wns n kdmond mlj, nle wjejs`klje jxtjls`vj bntjr`nd fmr tcj @le`n djk.Hmddntjrnds ̀ lhdueje stnt`mljry, bnrijt`lkhmbbul`hnt`mls nle jxc`o`t`ml e`spdnys.


5/45


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7/45

sjdjhtje pnhink l̀k prmajhts


8/45

Cnde`rnb‐sFmmes

Onhikrmule Cnde`rnb‐s(smbjt`bjs hnddje Cnde`rnb‐sLmrtc ns n rjsudt mf n fnb`dye`v`s`ml) ̀ s n _s >:77 hrmrj`hml`h ornle tcnt p`mljjrje tcjpnhink`lk nle e`stròut`ml mfocua`n nle trne`t`mlnd snvmr`js.@t cns pdnyje n cukj rmdj ̀ lbmejrl`z`lk tc`s hntjkmry,hcnlk`lk tcj hmlsubpt`ml

nle purhcnsj pnttjrls nbmlkuronl`z`lk @le`nls. Ucjpnhink`lk ijpt tcjb frjscdmlkjr, wc`dj ̀ ts rjstnurnltssjrvje tcjsj strjjt ejd`kcts w`tccyk`jlj nle hmbfmrt.

Ous`ljss Ljje X`lhj ?77?,Cnde`rnb‐s cns ojjl sjji`lktm jxpnle ̀ ts prmeuht pmrtfmd`m.@t tcus ljjeje tm jxpnle ̀ tsnue`jlhj, nle n`b nt n e`ffjrjltb`lesjt frmb tcj mlj tcjyndrjney neerjssje. Ucj sjnrhcwns fmr tcj bmrj uronl`zje nle`ltjrlnt`mlnd-b`leje fnb`d`js.

Wrmodjb, ns wj snw ̀ t, wnstcnt tcjy wjrj ej lje oy tcj`r

hmrj prmeuht1 ;7+ vnr`jt`js mftrne`t`mlnd snvmr`js. Cnde`rnb‐swjrj sjjl ns nutcjlt`h nletrne`t`mlnd (`l n pms`t`vj wny), outtcj`r mrlntj, knr`sc pjrsmlnd`tyeèl‐t neerjss tcj rnpèdyuronl`z`lk nue`jlhjs. Fmr tcj`rljw nue`jlhjs, Cnde`rnb‐sljjeje tm prmajht bmejrl`ty,`llmvnt`ml, sbnrtljss nle jvjl

ful.

Ucj lnb`lk nle ejs`klstrntjk`js fmddmwje oy us nrj`ddustrntje ̀ l tcj ljxt fjw pnkjs.

—tcjonznnrrjkn l̀je‒

pjrsmlnd`tytcj hcnbjdjml.hcjjrfud

hudturj

rjspjht fmrnle jlamybjltmf fnb`dy nletrne`t`mls w`tcn d`ttdj ful mltcj sèj

usjr sjdf `bnkj—@ tnij lm hcnlhjs w`tcnutcjlt`h qund`ty‒

usjr rj jhtje `bnkj_mmtje, –ejs`‐, hd`bojrs

rjdnt`mlsc`pNl jxpjrtkuèj tm byrmmts

pcys`qujMrlntj, vòrnlt

nue`jlhjprm djs

uronl`z`lk

h`ty sjttdjrs

wjstjrl`zjrs

jxpntr`ntj/kdmond

er`vjrs

stjpp`lk up

upkrnejeljhjss`t`js

nutcjlt`h`ty ̀ lbmejrl fmrbnts

rjbjbojrjetnstjs

v`sund strntjky

dmue/mrlntj

hmltjbpmrnljmus,èjnd`sje trne`t`ml

hmltjbpmrnljmus,èjnd`sje trne`t`ml

lmstndk`n

NO MV J & UM W Ucjornle struhturj nlenue`jlhj ulejrstnle`lktcnt wj ejvjdmpje mvjrt`bj, wc`dj wmri`lk mlCnde`rnb‐s mvjr tcj yjnrs.FZ_UCJ_ DJFU Ucjjxpdms`ml mf ljw prmeuhtsnle pnhis tcnt cnvjrjpms`t`mlje Cnde`rnb‐sDJFU Ucj hmlsjrvnt`vjnle knr`sc pnhi tcntej lje nle hmlstrn`ljeCnde`rnb‐s ̀ ejlt`ty.


9/45

Cnde`rnb‐sFmmes

X`lhj ?775, wj wmrije w`tc Cnde`rnb‐sml jxtjle`lk tcj`r pmrtfmd`m ojymle tcj`rprmtmtyp`hnd prmeuhts. [j ulejrtmmi lnb`lk,`ejlt`ty nle ejs`kl. Ucj ornle`lk bnppje tmtcj nrhc`tjhturj ̀ l fmur wnys.

< Kjljr`h lnb`lk Fnb`d`nr, typ`hnd Cnde`rnb‐s fmmes1 Hmrjpmrtfmd`m (lmt tnhidje oy us) | Hc`ps, Wnpne,Hcnnts, _mnstje Luts, Xwjjts

< E`st`lht ornle lnbjs @llmvnt`vj jxtrueje prmeuhts, w`tc hdjnrpjrsmlnd`t`js1 Omdjtms (rjt`hudntje hc`ps),Wnlkn (@le`nl lnhcms) , [cmmp`js (scnpjefr`js) F`lkms, _jney tm Jnts

< Ejshr`pt`vj lnbjs Fnb`d`nr @le`nl prmeuhts out lmt pnrt mfprmtmtyp`hnd Cnde`rnb‐s pmrtfmd`m w`tc e`st`lhtsuo-hudturnd bnrijrs1 Xmutcjrl Ejd`kcts (Xmutc@le`nl snvmur`js), Onije O`tjs (o`shu`ts w`tc nl@le`nl onijry tmuhc), Xubbjr Hmmdjrs

< Xmurhje lml-trne`t`mlnds Nna Xpjh`ndd` (@tnd`nl Hmmi`lk pnstn fmr tcj@le`nl cmusjw`fj), Unij 8 (Wmphmrl), _myndUjbptnt`mls

HDNX X @HX @ L LMVNU@VJJSU_ZX@MLX

E @ JU FM_ J @K L _ JNEP UM JNU

U_NE@U@MLNDXNVM_@JX• X utcjrl Ejd`kcts• Wnpne

WNHINKJEX[JJUX• Hdnss`h @le`nl Xwjjts• X nl Wnpe`• Nss rtje E _ @ L I X

• Xubbjr H djrs

ONIJE FMMEX• Onije O`tjs

HC@WX/ WMWHM_L• Hc`ps• O djt s• Unij 8

LZUX• _ nstje Luts• _ ynd Ujbptnt` ls• Bnsndn Wjnluts

HCNNUX• Ocjd Wur`• Wnl` Wur`

CNDE@_NB‐X

_ J XUNZ _NLU MZUDJUX WNHINK J E FMME

• F`lk s• H rlhcy• Wnlkn• [c p`js• Unin tni

• E`jt Hc`wen• Xlnh D`tj

• Hc h dntj• Nna Xpjh`ndd`

• Bjnds

Wnhis scmwl ml tc`s pnkj nrj rjprjsjlt hntjkmr`js, jnhc w`tc sjvjrnd sjr`js wc`hc tcjbsjdvjs cnvj suo-fnb`d`js mr jxtjls`vj vnr`nlts.

W_J JS@XU@LK, HM_JWm_UFmD@m, LmUEJX@KLJE OP ZX


10/45

Cnde`rnb‐sLnbje prmeuhts

–WNLKN‐ tcj lnbj,`s nl ultrnlsdntnodjsdnlk usnkj ̀ l C`le`.Ucj ornle‐s pjrsmlnd`tynhhjltuntjs tcj sp`h`ljssnle scnrpljss mf tcjbmutc fjjd, wc`dj ̀ ts

nlkudnr scnpjs k`vjs ̀ tnl jekj mf d`kct-cjnrtjehmlfrmltnt`ml (n rmukctrnlsdnt`ml mf tcj wmreWnlkn). Ucj —jxpdms`ml‒ ̀ ltcj ornle`lk ul`t, rj jhtstcj hr`spljss nle —pulhc‒mf tc`s prmeuht.

–[CMMW@JX‐ n yjdpmf jxh`tjbjlt, tm ojsylmlybmus w`tchjdjornt`ml. N hcnrnhtjr,Cmmp`j [cmmp`j wnsejvjdmpje tm oj tcjbnshmt mf tc`s ornle,w`tc wcmb nl 3 yjnrmde w`dd jns`dy ̀ ejlt`fy.

Ucj ful scnpjs mf tcjprmeuhts wjrj jxpdm`tje`l tcj pnhi krnpc`hs,tcjrjoy k`v`lk tcj wcmdjrnlkj n hmbbml krnpc`hstrntjky.

–NNA XWJH@NDD@‐ tcjornle lnbj neerjssjstcj b`eedj hdnsscmbjbnijr wcm bny oj`lt`b`entje oy —fmrj`kl‒pnstn ornles, out trustsCnde`rnb‐s tm ̀ bpmrtnly prmeuht fmr cjr. Ucj

@le`nl`sje ornle hdjnrdyhndds mut tm ̀ ts hmrjnue`jlhj. Ucj mod`kntmry@tnd`nl hmdmurs nle tcj -dd`jle`lk ̀ l –Xpjh`ndd`‒ nrj nhcjjiy lme tm tcj @tnd`nl-ilmw`lk hrmwe, wcm ndsmbnij up tcj bnrijt fmrtc`s pms`t`ml.

–OMDJUMX‐ Ucj pcrnsj—Omdj tmc‒ (rmukcdy, —snywcnt‒) ojhnbj Omdjtms,n lnbj wc`hc ndsm

hmllmtjs nl moajht. Ne`st`lht`vj hnthc-ndd frmbtcj e`ndjht prjvndjlt ̀ lOmbony, n e`ndjht bnejfnb`d`nr nle pjrvns`vj oyC`le` H`ljbn. Ucj lnbjcns n hmhiy, strjjt-sbnrt fjjd. N hcnrnhtjrrjprjsjltnt`vj mf tcje`ndjht, Br O djt s,nppjnrs ml tcj pnhi.C`s stmry hmbpdjtjs tcjlnrrnt`vj ̀ ltjrjst ̀ l tcjpnhi.


11/45

Cnde`rnb‐sFmmes

WNL@ WZ_@ & OCJDW Z _ @ jvmijs tcjlmstndk`n mf tcj strjjtshmrrjspmle`lk tm tcj–rjbjbojrje tnstjs‐er`vjr fmr krmups 8nle 5 ̀ l mur nue`jlhjsjkbjltnt`ml.

WNWNE Ucj hcnidnnle ojdnl prmv`ejnutcjlt`h`ty hujs,wc`dj tcj typmkrnpcy`s hmltjbpmrnry nlequ`ri`dy tcjbnt`h.Ucj prmeuht n`bs nturonl`sje sjttdjrs,kdmonddy b`leje @le`nlsnle jxpntr`ntjs.

L Z U X Ucj ̀ lcjr`tjelnbj –_mynd tjbptnt`mls‐wns emwl pdnyjes`lhj Cnde`rnb‐s emjslmt jlemw luts w`tcnly mf ̀ ts pjrhj`vje

jxpjrt`sj. Ucj pnhirjd`js ml huj`lk h`ljbntcjntrjs frmb tcj>067‐s nle jnrd`jr,onsje ml tcj prjfjrrjehmlsubpt`ml pnttjrl mftc`s ejbmkrnpc`h wc`hcbulhcjs tcjb ndmlkw`tc tcj jvjl`lk er`li,nle tcus UV.

–XMZUCJ_LE J D @ K C U X ‐ prjsjltsXmutc @le`nl slnhis tmn Lmrtc @le`nl nue`jlhj,

lmt tm ̀ ts lnt`vj hmrj. Ucjrjk`mlnd hujs emb`lntjtcj ornle`lk nlebljbml`hs ̀ l n pdnyfudbnlljr. Ucj sjrv`lkvjssjds n`b tcj ornle ntnl uppjr b`eedj hdnssejbmkrnpc`h.


12/45

Cnde`rnb‐s_jstnurnlt èjlt̀ ty

< ̀ ejlt`ty< spnhj kuèjd`ljs< s`klnkj< pnhink`lk, bjlu, hmddntjrnd systjb

Cnde`rnb‐s qu`hi sjrv`hj mutdjts (^X_s) mffjrtcj ejd`kcts mf tcj cndvn` nle hcnntwndn ̀ lcyk`jl`h hmle`t`mls.

Wrmodjb Ns w`tc tcj ljw prmeuhts, tcj n`b

wns tm upentj tcj mffjr`lk fmr @le`nl fmmeyymutc nle fnb`d`js1uronl`sjrs wcm sjjinutcjlt`h`ty ̀ l bmejrl fmrbnts.

Xtrntjky Jvmij tcj ulrjstrn`lje pdjnsurj mftcjsj fmmes, ̀ l n ljw nle hmltjbpmrnry wny,hmbpdjtjdy rjpnhink`lk Cnde`rnb‐s ejhnejsmde cjr`tnkj.

Xmdut`ml [j ejp`htje tcjb ̀ l n pdnyfud,nostrnht, ̀ ltjlsjdy hmdmurfud, nle sjjb`lkdyjledjss sjt mf krnpc`hs . Ucj systjb nddmws fmrvnr`mus fnb`d`js mf tcjsj tm oj rjhmbo`lje ̀ lrnlemb wnys. Uwm, n rjstnurnlt ̀ ejlt`ty wnsejv`sje w`tc ojspmij djttjr`lk ns tcj mr`k`lnddmkm emjs lmt su`t s`klnkj rjqu`rjbjlts. Ucjdjttjr`lk wns ndsm usje tm hrjntj tcj s`klnkj systjb.

DJFU Ndd tcj pnhink`lkbntjr`nd nle rjstnurnlthmddntjrnd. NO MV J Ucj

rst rjstnurnlt

DJFU & OJDM[ tcjèjlt`ty, jxtjrlnd nle`ltjrlnd s`klnkj nrjbjrkje ̀ ltm n s`lkdjsystjb mf hmdmurs nletypjfnhjs.


13/45

C`bndnynl Xpnrid`lk [ntjrOjvjrnkjs

< ornle rjpurpms`lk< pnhink`lk ̀ ejlt`ty ejs`kl

Wrmodjb C`bndnynl‐s suhhjssfud b`ljrndwntjr kjts n spnrid`lk vjrs`ml. @t ljjes tmomtc ernw ml C`bndnynl‐s jqu`ty nle ojulb`stninody e`ffjrjlt, tm nvmè ejvndu`lktcj hntjkmry. Uc`s wmude oj dmwjr pr`hjetcnl ̀ bpmrtje spnrid`lk wntjrs nle ndsm oje`stròutje normne.

Ornle tc`li`lk Xmurhj omttdje wntjrsnlswjr tm tcj ojd`jf tcnt tcj omey nhhubudntjs`bpur`t`js, nle wntjr rjbmvjs, nt n ome`dy nlebyst`hnddy ejjp djvjd. Xjhmle, b`ljrnd wntjrscnvj smurhj/mr`k`l jqu`ty, nle tcj C`bndnynsnrj sjjl ̀ l tc`s d`kct. out nrj ndsm snkj nlerjbmtj.

Ejs`kl Ucj ejs`kl fusjs spnrid`lk,hrystndd`lj fmrb―sjj`lk ̀ hj ns n hrystnd tmhrjntj tcj v`sund bjtnpcmrs fmr pur`ty. Hrystnd +@hj 2 Xpnrid`lk + C`bndnyns. Ucj trnlspnrjltdnojd rjvjnds tcj C`bndnynl bmultn`ls –ojc`le‐tcj wntjr, er`v`lk tcj hrystnd purr`ty cmbj. Ucjtjxt hnpturjs tcj snkj C`bndnynl pjrsmln.,kjltdy hcè`lk tcj h`ty ewjddjr.


14/45

Vjk t̀ vjkjtnodjhmlvjl`jlhj fmmesnle Ndmm Bnsc pmtntm`lstnlt b`x

< ornle ̀ ejn< lnb`lk< pnhink`lk ̀ ejlt`ty ejs`kl

Wrmodjb N pnhink`lk nss`klbjlt fmr npmtntm b`x nle n rnlkj mf prmhjssje vjkjtnodjfmmes. Ucj prmbmtjr‐s v`s`ml `js tcj nk fmrvjkjtnodjs spjh` hnddy, nle ojbmnls tcj dnhimf cjndtcy jnt`lk euj tm tcj prjssurjs mf t`bjml tcj cmbjbnijr.

Ornle tc`li`lk Mf tcj bnly v`rtujs mfpmtntm b`x, snv`lks mf jffmrt nle t`bj jbjrkjestrmlkjst. Ucj npprmnhc ̀ s tm ymulkjrcmbjbnijrs, nle strjssjs fnb`d`nr`ty mvjrljwljss, nle fulht`mlnd ut`d`ty mvjr jdjknlhj,djnv`lk ̀ t tm nevjrt`s`lk tm hmbbul`hntj nlylmvjdty.

Ejs`kl Ucj rnlkj lnbj Vjk`t wns hcmsjltm sjbnlt`hnddy nle pcmljt`hnddy sukkjstjf h`jlhy. Ucj –Aust nee wntjr‐ d`lj wnsejvjdmpje. Ucj hmdmur ̀ s n ijy pnrt mf tcjpjrsmlnd`ty, nle rne`ntjs tcj jljrky nlempt`b`sb mf tcj cmusjijjpjr. Xmft jekjs, 8Efmrbs rmule mff tcj jffjht.


15/45

< ornle rjfrjsc< rnlkj nrhc`tjhturj< pnhink`lk ejs`kl

Wrmodjb N l`lj yjnr mde ornle w`tc nljstnod`scje ornle stmry ljjeje n pnhink`lkrjfrjsc, rjspmle`lk tm usjr fjjeonhi nomut`ts –t`rje‐ nppjnrnlhj. Ucj or`jf hnddje fmr–jvmdut`mlnry‐ hcnlkj.

Xtrntjky Hdmsj jxnb`lnt`ml mf tcj nkjlhy–srjsjnrhc dje us tm tcj cypmtcjs`s tcnt usjrswjrj b`ss`lk nl nssjrt`vj, hcnrkje pjrsmlnd`tyrntcjr tcnl tcj ulejrstntje mlj prjsjltje oytcj pnhink`lk.

Ornle ̀ ejn [j nrkuje fmr n pjrsmlnd`ty bmrj`l tulj w`tc tcj nevjrt`s`lk wc`hc prmbmtjs tcjbytc mf surpr`sj sjxund jlhmultjrs ̀ l jvjryenysjtt`lks, ̀ l`t`ntje oy tcj wmbnl. [j tcusjxpdm`tje tcj ornle‐s –hdnw bnri‐ ejv`hj wc`hcjxprjssjs tcj ̀ ejn pmwjrfuddy, nle e`spdnyje ̀ todntnltdy.

[`de Xtmlj Ejm ornlerjfrjsc v`n pnhink`lkBjl‐s krmmb l̀k

NO MV J Ucj hdnw bnri ejv`hjcns ojhmbj n ijy s`klnddjr mf tcj[`de Xtmlj ̀ ejlt`ty, nppjnr`lk ns nrjhurrjlt dj`t-bmt`f ̀ l tcj nevjrt`s`lk,ml omtc pr`lt nle tjdjv`s`ml


16/45

[`de Xtmlj Jxtjle`lktcj nrhc`tjhturjBjl‐s krmmb l̀k

Jxtjls`ml [`tc tcj mr`k`lnd ejm rnlkjwns jstnod`scje ns tcj –ljw lmrbnd‐, wjnrj nss`st`lk tcj hd`jlt ̀ l hrjnt`lk n rnlkjnrhc`tjhturj tcnt jlhmbpnssjs pjrfubjs nleprmeuhts tcnt bmvj up tcj pr`hj dneejr oynenpt`lk tcj ̀ ejlt`ty fmr ljwjr bnrijts nlerjtn`d fmrbnts out w`tc tcj snbj hmrj prmb`sj.

[@DE XUMLJ @_ML

[@DE XUMLJX U J J D

[@DE XUMLJHC_MBJ

[@DE XUMLJO _ M L Q J

[@DE XUMLJXUMLJ

[@DE XUMLJ

EJMEM_NLUX

— L J [ L M _ B N D‒

Hmrj ̀ ejlt`ty

— E N _ J U M [ J N _ ‒

Jxtjleje bjnl`lk

— J V M D Z U @ M L ‒

Ljw —hntjkmr`js‒

— L J [ [ M _ D E X ‒

Ljw fnhjts, tjrr`tmr`js nle bjnl`lks

W J _ F Z B J O _ N L E XLNB J E VN_ @NLUX L M KNXM _ @ K @ L N D X J _ @ J X

[@DE XUMLJ+ frnkrnlhj ejshr`ptmr

[@DE XUMLJ_J E

[@DE XUMLJLM KNX EJM

[@DE XUMLJMHJNL

[@DE XUMLJU C Z L E J _

[@DE XUMLJK _ J P

[@DE XUMLJWJ_FZBJOMEP XW_NP

[@DE XUMLJJ E K J

ejmemrnlts ejmemrnlt ejmemrnlt ejmemrnlttm`djtr`js

pjrfubj pjrfubj

U_NLHJ XJ_@JX

NK JX MF BN L X J_ @J X

K_JPX J _ @ J X

JXUNOD@XC@LK UCJ O_NLE BN_IJ_X Bm_J F_JJEmB LJ[ BJNL@LKX mF O_NLE BN_IJ_X


17/45

[`de Xtmlj lnbje vnr`nltsBjl‐s krmmb l̀k

< ornle jxtjls`ml< pnhink`lk ̀ ejlt`ty ejs`kl

_je Ucj hmdmur rjprjsjlts Cmd`, n fjst`vnd mfr`mtmus hmdmur (nle tcj mhhns`ml mf bnly nsjxund jshnpnej). Ucj rje pmwejr hmllmtjsn Cmd` hmdmur nle –iubiub‐, wmrl oy bnrr`jewmbjl, wcm ndsm kurj ̀ l pmpudnr bndjfnltns`js.

Uculejr Ucj –hdnws‐ ml tc`s hnl nrj n v`sundrjprjsjltnt`ml mf tcj smule mf tculejr. @t ndsmrjprjlts n sueejl scjee`lk mf ̀ lc`o`t`mls,pmss`ody eur`lk n pmwjr mutsnkj eur`lk ntculejr stmrb.

Nqun Frjsc Uc`s sjr`js wns [`de Xtmlj‐sjltry ̀ ltm tcj –Nqun‐ hntjkmry. Ucj hmdmurs nrj nhcnrnhtjr`ht`hnddy hmmd oduj. Ucj ernbn hmbjsfrmb tcj nppjnrnlhj mf tcj rnys mf suld`kct nssjjl frmb ulejr wntjr.

Krjy Uc`s bnrije [`de Xtmlj‐s jltry ̀ ltmwmri-wjnr frnkrnlhjs. Ucj pnhi –su`tje‐ up tcjw`deljss mf [`de Xtmlj. Oy ijjp`lk tcj hdnwbnris rjhmkl`snodj ̀ t nppjndje tm ̀ ts jx`st`lkbnrijt, nle oy suoeu`lk tcjb ̀ t wns bnejnhhjptnodj tm tcj rjkudnr mf hj-kmjr ns wjdd.


18/45


Onhikrmule Ucj ejm bnrijt snw tcj jltrymf n e`srupt`vj ornle, us`lk d`què ̀ lstjne mfnjrmsmd kns tm ejd`vjr tcj pjrfubj. Ndmlk w`tcnkkrjss`vj pr`h`lk, ̀ t smde ml nl –cmljst vnduj‐pdntfmrb, pmrtrny`lk d`què ns tcj rjnd tc`lk.Uc`s cns hnusje n sdjw mf hmbpjt`tmrs tm rjnht,`lhdue`lk [`de Xtmlj.

Ornle Uc`li`lk X`lhj tcj pnhi s`ts ̀ l tcjkjljrnd ejm hntjkmry, uldìj ̀ ts c`kcjr pr`hjepjrfubj vnr`nlt, ̀ t hnrr`js tcj [`de Xtmljmvjrndd ejs`kl. Ucj nee`t`mlnd tnsi ̀ s tm hmlvjytcj ndd-d`què sprny ̀ l n hdjnr wny.

Ejs`kl Ucj [`de Xtmlj nssjt, tcj –hdnwbnri‐,`s turlje ̀ ltm n d`què sprny ̀ l n d`tjrnd bnlljr.Ndmlk w`tc tcj odnhi onhikrmule, ̀ t hrjntjs tcjc`kcdy rjhmkl`snodj ̀ bpr`lt mf n prmtmtyp`hnd[`de Xtmlj ejm, out w`tc n hdjnr e`ffjrjlhj. Ucjwntjrourst rj`lfmrhjs tcj mr`k`lnd v`sund nssjtnle prmvèjs n ljw ̀ bnkj tcnt hnl oj jxpdm`tjeoy pm`lt-mf-sndj nle nevjrt`s`lk.

[`de Xtmlj lm knsejm rnlkjBjl‐s krmmb l̀k


19/45

[`de Xtmlj d`quèpjrfubj sprny rnlkjBjl‐s krmmb l̀k


Wrmodjb Ucj prjsjlhj mf e`srupt`vjhmbpjt`tmr us`lk d`què rntcjr tcnl nl njrmsmdtm ejd`vjr tcj pjrfubj cns hnusj n sdjw mfhmbpjt`tmrs tm rjnht, ̀ lhdue`lk [`de Xtmlj.

Ornle tc`li`lk [`de Xtmlj or`lks ̀ ts hmrjornle v`rtujs wc`hc ljje tm oj fusje w`tc

`ts nllmulhjbjlt mf n ljw prmeuht. Mlj mfpnhnik`lk tnsis ̀ s tm hmlvjy tcj ljw hntjkmrytcnt‐s cndfwny ojtwjjl pjrfubj nle ejm,nle sm tm bnij n hdjnr orjni frmb ejms ̀ lkjljrnd nle [`de Xtmlj ejms ̀ l pnr t`hudnr. Ucjsbndd emsj sprny ̀ s ̀ ltjrprjtje ns n s`kl mf ̀ tspmtjlhy, wcjrj n sbndd sprny emjs n dmt .

Ejs`kl Ucj smdut`ml hmbprjssjs tcj ornlebnri ̀ ltm n sbndd sprny, hmlejls`lk nlehmlhjltrnt`mlk ̀ ts pmwjr. N d`què jffjht scmwstcj sprny e`rjhdty out ̀ s nbo`kumus jlmukc tmdnst ns n eurnodj ornle bnri.. Ucj sjr`js lnbj`s jxprjssje ns n rnlkj mf bjtnds, qu`tj ̀ lijjp`lk w`tc nly [`de Xtmlj suornle.


20/45

_ulktn‐s Krmup nle_jnd Ujn Ornle`lkFmmes

< ornle hmlhjpt< nrhc`tjhturj< ̀ ejlt`ty ejs`kl< jxprjss`ml

Wrmodjb Wrjpnr`lk tcj _ulktn hmbpnlyornle, wc`hc mwls tcj rjk`mlnd tjn ornle _jnd,tm neerjss bjtrm bnrijts, wc`dj hrjnt`lk nlnrhc`tjhturj tm nhhmbbmentj n w`ej rnlkjmf en`dy fmmes. @l rjk`mlnd bnrijts, ̀ t ̀ s fmr n

rnp`edy uronl`s`lk hust bjr. D hnd survjysnle hustmbjr hmlvjrsnt`mls rjvjndje jnkjrnsp`rnlts tm bmejrl`ty, ijjl ml uronl bmo`d`ty,out rmmtje ̀ l trne`t`mlnd vndujs.

Ornle @ejn nle Jxprjss`ml Ucj ̀ ejlt`tyuborjddn strjssjs –suhhjss‐ fmr tcj upwnredybmo`dj hmlsubjr. @l rjk`mlnd bnrijts, tc`sbmo`d`ty ̀ s bnrije oy tcj hmlsubpt`ml mf–qund`ty‐ pnhinkje fmme. Ucj _jnd ornle ndsmstrjssjs nutcjlt`h`ty mf mr`k`l1 –rjnd‐ Nssnb tjn,fmr tcj ̀ lfmrbje hustmbjr. Ucj _jnd ̀ ejlt`tyrne`ntjs bmejrl`ty, w`tc nl nurn mf hndb nles`lhjr`ty. Ucj pjrsmlnd`ty ̀ s tcus hmlvjlt`mlnd.Ucj –_jnd mwjr‐ ejv`hj suod`b`lnddy hujsrjd`k`mus r`tund. Ucj pmstnkj stnbp ejv`hj hujs–pdnhj‐ nle tcj tjnr-mff t`hijts prjtjle tm oj ntnstjr‐s wny mf krne`lk tjn.


21/45


22/45


23/45

sjdjhtje ̀ejlt̀ ty & ornle l̀k prmajhts


24/45

@BFN Fnb`dy mf@lst`tut`mlsB l̀̀ lk & Bjtnddurky

< ornle ̀ ejn< ̀ ejlt`ty ejs`kl< jxprjss`ml< ornle nrhc`tjhturj

Wrmodjb @le`n‐s djne`lk prmeuhjr mfhcrmbùb mrj (n ijy ̀ lkrje`jlt mf stn`ldjssstjjd), @BFN, wns rjney t jltjr n sjh lepcnsj mf krmwtc tm nhc`jvj ̀ ts v`s`ml―ou`de`lkn krmup mf pmwjr, b`l`lk nle stn`ldjss stjjd

`leustr`js.

E`shmvjry nle Ornle @ejn @lvjst`knt`lk ̀ tsv`s`ml, hudturj nle ̀ bnkj rjvjndje n ljje fmr nhcnlkj ̀ l b`le sjt. Ucj h rj ̀ ejn f r @BFN ̀ l`ts hcnlkj amurljy―n omde stnlhj, dmmi`lk ntou`de`lk ml ̀ ts pnst ̀ l hndòrntje stjps rntcjrtcnl ̀ l bjtjmr`h djnps.

Ejs`kl Ucj ljw sybo d frjjs @ BFN fr bnly pnrt`hudnr ̀ leustry nssmh`nt`ml. @t strjssjstcj ̀ ejn mf pdnllje krmwtc ̀ l surj stjps, wc`djrjhndd`lk ̀ ts rmmts ̀ l b`l`lk. Ucj cjnvy ̀ leustrylnturj mf ̀ ts futurj nbo`t `s ormukct mut hdjnrdy.

Jxtjls`ml N rjkudnr prmkrnbbj, hmvjr`lkbnri`lks, s`klnkj nle hmbbul`hnt`mls.

UM W Ucj fnb`dy mfpnrjlt nle suosè`nryhmbpnly dmkmsOJDM[ Nevjrt`s`lk tm nllmulhjtcj ljw ̀ ejlt`ty strjssjsml tcj hcnlkjs tcnt w`ddbnri tcj hmbpnly‐snht`mls ̀ l tcj yjnrsncjne


25/45

J`hcjr Uruhis & Ousjs V s̀und @ejlt`ty XystjbNutmbmt̀ vj

< ornle ̀ ejlt`ty< jxprjss`ml

Onhikrmule Ucj dnulhc mf tcj J`hcjr Wrmsjr`js pdnhjs J`hcjr Uruhis nle Ousjs (JUO) ̀ ltcj ljw spnhj. Ns n rnlkj mf futurj kjljrnt`mltruhis nle ousjs ̀ t fmhusjs ml tcj ornle nsn bjnls mf bmejrl`s`lk tcj @le`nl truhi`lk`leustry. [j wjrj nsije tm nrt`hudntj tc`s ljwpms`t`ml`lk mf tcj ornle.

Wrmodjb N ljw nvntnr fmr J`hcjr Uruhisnle Ousjs tcnt rj jhts tcj ljw e`rjht`mlulejrtnijl oy tcj truhi`lk k`nlt wc`dj st`ddbn`ltn`l`lk n hmlljht w`tc ̀ ts bmtcjr ornle,J`hcjr B t rs.

Xmdut`ml N ljw trnej erjss fmr JUO, nd`kljew`tc J`hcjr B t rs ̀ ejlt`ty, rjdntje out e`st`lht.N systjb w`ej kjmbjtry ruls tcrmukc tcj`ejlt`ty, hcnrnhtjr`sje oy tcj t`dts, hrjntjsn pnhj-y nle rukkje hcnrnhtjr. @t ̀ lfusjsstrjlktc nle jljrky ̀ ltm tcj ornle nle rj jhts`ts nssmh`nt`ml w`tc Vmdvm, tcj tjhclmdmky wc`z.

Ucj ̀ ejlt`ty jxtjles tm rj jht ̀ l mtcjr vjhtmrsmf tcj ornle‐s jhmsystjb nle ̀ s jxprjssjeemb`lnltdy tcrmukc hmbbul`hnt`ml nle spnhj.Uc`s ̀ s tcj stmry mf JUO ?.7.

CJ U@M


26/45

< ̀ ejlt`ty ejs`kl< stnt`mljry< rjstnurnlt hmddntjrnd

Hmltjxt N lj e`l`lk rjstnurnlt ̀ l Bubon`,tcnt ̀ ltrmeuhje lmuvjddj hu`s`lj9 strjssjs d`kcthmmi`lk, wc`hc prjsjrvjs tcj ̀ ejlt`ty mf tcj`lkrje`jlts.

Ejs`kl [j trnlsdntje tcj lmuvjddj hu`s`ljhmlhjpt nle tcj –jdjknlhj‐ rjqu`rjbjlt ̀ ltmb`l`bnd, s`bpd`st`h out smpc`st`hntje trjntbjltmf tcrjj ijy ̀ lkrje`jlts1 n krn`l, n sc nle ndjnf.

@le`km @ejlt`ty_jstnurnlt

_ @ K C U Ucj bjlu stydjscmwhnsjs tcj b`l`bndnle smpc`st`hntje lnturjmf tcj fmme nt @le`km.


27/45

Ndb r̀nc Ornle`lkHc`derjls wjnr nle ojee l̀k

_ @ K C U Ucj ̀ ltjr`mrs mftcj stmrj wjrj ejs`klje`l pnrtljrsc`p w`tc Lèc`nle Ajss`hn.

< ornle hmlhjpt< ̀ ejlt`ty ejs`kl< jxprjss`ml

Hmltjxt Ndb`rnc prmvèjs n rnlkj mfhc`derjl‐s wjnr nle ojee`lk w`tc nl @le`nljekj ̀ l tcj`r ejs`kl nle fnor`hs. Ucjy nrjejdòjrntjdy rnw nle ̀ rrjkudnr tm hmlvjy ncmbjbnej tmuhc―ns ̀ f n iè cne bnej ̀ t fmrnlmtcjr.

Ornle @ejn Ndb`rnc hjdjorntjs hc`dedìjhcnrb nle ̀ llmhjlhj, ljvjr sjji`lk tm bnijb`l`nturj neudts mut mf iès. @t sjjs pnrjlt`lkns amy1 tcj hdmtcjs jbpcns`sj hmbfmrt nleprnht`hnd`ty, nle ̀ t sculs mstjltnt`ml. Ucjrj ̀ s nons`h nle ̀ bprmv`sje qund`ty tm ̀ ts prmeuhts.

Ejs`kl Ucj v`sund ̀ ejlt`ty prmajhts tcj ln`vjtjtcnt Ndb`rnc stnles fmr tcrmukc ̀ ts hcjjrfuddjttjr`lk nle ̀ lhmrpmrnt`ml mf tcj`r jdjpcnltbmt`f.

@l nee`t`ml tm oj`lk nttrnht`vj tm iès, ̀ trjsmlntjs w`tc wjdd trnvjddje pnrjlts wcm tnijprèj ̀ l oj`lk @le`nl nle dìj tm djt tcj`r iès ojtcj`r pdnyfud, ̀ llmhjlt sjdvjs.


28/45

< ornle ̀ ejn< lnb`lk< ̀ ejlt`ty ejs`kl< jxprjss`ml

Wrmodjb Wms`t`ml n ljw frmltd`lj c`r`lkous`ljss ̀ l nl jlv`rmlbjlt wcjrj sjrv`hj nletrust nrj e`shmultje, nle erjnry ouhijt-scmpsrudj.

Xtrntjky @l mur e`shmvjry nle ej l`t`mlprmhjss, –tcj bnk`h mf t‐ ―fmr jbpdmyjr nlejbpdmyjj ndìj―jbjrkje ns tcj jssjlhj.Ucj ̀ ls`kct tcnt jbpdmyjjs b`ss oj`lk trjntjerjspjhtfuddy, nle eml‐t rjsjlt fn`r rjajht`mlsermvj mur tc`li`lk.

Ornle ̀ ejn Hrjntj n ornle tcnt rjspjhts tcjhnleèntj ns n hustmbjr. Ucus ̀ t‐s n –Amostmrj‐tcnt mffjrs n hcm`hj mf n amos nle nss`sts ̀ lbni`lk tcj r`kct sjdjht`ml. Hdjnr ojcnv`murkuèjd`ljs spjdd mut tcnt hnleèntjs nrjhustmbjrs.

Xmdut`ml N strmlkdy upojnt, mpt`b`st`hpjrsmlnd`ty, n`bje nt hml ejlt sjjijrs. [jjxprjssje ̀ t tcrmukc s`klnkj, ̀ ltjr`mr spnhjs,nle ns bnly hmbbul`hnt`ml vjhtmrs wjtcmukct wj hmude hmltrmd.

C`rje! Ucj AmostmrjOrnle`lkFrmlt-d l̀j _jhru t̀bjlt

fkcàidblm

DJFU, _@KCU Ucrmukcn ejs`kl dnlkunkjtcnt hmvjrs s`klnkj,stnt`mljry nlehmbpdjbjltje oyojcnv`mur, C`rje! ̀ sn hmbprjcjls`vjdynrt`hudntje ornlejxpjr`jlhj fmr tcjhml ejlt sjjijr.


29/45

Hmltjxt È`shmvjr` wns ̀ l tcj hmrpmrntjtrn`l`lk nle jeuhnt`ml spnhjs.

È`shmvjr` jspmusjs n tcjmry mf jxpjr`jlt`nddjnrl`lk tcnt usjs tcj mutemmrs ns n stnkjwcjrj pjmpdj hnl jlnht nle rj jht upml tcj`rer`vjs nle ojcnv`murs. Xjhmle, ̀ t rjhmkl`sjstcnt krmup eylnb`hs ejpjle ml pjrsmlnde`shmvjry.

Ucj ̀ ejlt`ty or`lks mut tcj prmb`sj ̀ lcjrjlt ̀ ltcj lnbj. @t jbojes tcj ̀ le`vèund ̀ l n lnturndhmltjxt, lmt ns n shjl`h hcnlkj out prmvè`lknl mppmrtul`ty fmr tcj rj jht`vj prmhjssjs smljhjssnry tm krmw ns n pjrsml.

Jxprjss`ml Ucj —wcm‐s ̀ l hcnrkj=‒ hmpy d`ljstrmlkdy puts trnlsfmrbnt`ml nle jffjht`vjljss`l tcj cnles mf tcj ̀ le`vèund. Jnhc sprjne cnsspd`t cjned`ljs tcnt nee n tw`st tm tcj bjssnkj.—Hnl ymu djne=‒ snys mlj, rjfjrr`lk tm nhmrpmrntj djnejr9 tcj kntj fmde rjvjnds—…cjnrts nle b`les=‒ rjb`le`lk pjmpdj tcntnutcmr`ty rnrjdy wmris, out jbpntcy emjs. Ucjbjssnkj nle ejs`kl fusj djnejrsc`p rmdjs nspnrjlt, tjnhcjr nle hmrpmrntj djnejr, nee`lk tmnl ̀ le`vèund —wcmdj‒.

È`shmvjr` @ejlt`ty &prmbmt`mlJeuhnt`ml


30/45

sjdjhtje wjos t̀j prmajhts


31/45

@le`nl Xhcmmd mfOus`ljss www.̀ so.jeuJeuhnt`ml

Onhikrmule @l ?773, Ucj @le`nl Xhcmmdmf Ous`ljss wjos`tj dnkkje ojc`le ̀ ts wjddfurl`scje rjputnt`ml ns n prjb`jr ous`ljssshcmmd tcnt rmsj qu`hidy tm tcj jd`tj rnlisnbmlk @le`nl ̀ lst`tut`mls.

Wrmodjb @t suffjrje frmb n sprnwd`lkstruhturj mf mvjr :777 pnkjs, bnly mf wc`hcwjrj stnt`h pnkjs, neeje mrknl`hnddy ns @XOneeje ejpnrtbjlts, shcmmds nle ̀ lst`tut`mls

`l ̀ ts fmde, ns ̀ t ojknl tm neerjss n wèj rnlkjmf hnpno`d`t`js nle hmlhjrls ̀ l ous`ljssjeuhnt`ml.

Xmdut`ml Ucj rst nle bmst hcnddjlk`lk stjpwns tm nostrnht nle ul`fy tcj rjqu`rjbjlts mfndd tcj ejpnrtbjlts ̀ ltm n hmbbml struhturj.Ucj l`scje rjsudt, nftjr s`x bmltcs mfw`rjfrnbjs, cne tcj prmfmule jffjht mf hrjnt`lk–Mlj @XO‐ ns wjdd ns n pntc fmr futurj jxpnls`ml.

Ucj lnv`knt`ml wns hmlsèjrnody s`bpd` je,nle tcj ljw v`sund ejs`kl nees tcj r`kct lmtjmf fmrbnd`ty nle hdnss w`tc`l tcj hmlstrn`lts mftcj t`bj. N hmdmur pndjttj, nle n dnrkj fnb`dymf hmbpmljlts, hmltrmds tcj ̀ ltjrnht`ml.@l nee`t`ml, pcmtmkrnpcy kuèjd`ljs nle nspjh`nd prmkrnb wjrj ̀ ltrmeuhje tm ou`de nlntbmspcjrj mf n ouzz`lk hjltrj mf ilmwdjekj.


32/45

Ndb r̀ncwww.tcjndb`rnc.hmbHdmtc l̀k

Onhikrmule Ndb`rnc ̀ s n fnb`dy mwlje nlerul ous`ljss tcnt bnijs hdmtcjs, ojee`lk nlenhhjssmr`js fmr hc`derjl. @t or`lks nl –@le`nljekj‐ tm ̀ ts wmri.

E`shmvjry Nt rst kdnlhj, Ndb`rnc s`ts ̀ l nhrmweje styd`st`h spnhj1 mlj fnhjt mf ̀ ts stydjusjs trne`t`mlnd pr`lts fmr wjstjrl-hut hdmtcjs,nlmtcjr rjfjrjlhjs @le`nl pmp nrt sybomds.N fjw mtcjr tcjbjs hnl oj sjjl. [`tc tc`s

jhdjht`h b`x nle ̀ ts ul`quj fmhus ml hc`derjl,`t w`ls n pms`t`ml npnrt frmb mtcjr ornles tcntscnrj styd`st`h nttròutjs.

Xmdut`ml @l mur syltcjs`s, Ndb`rnc ̀ s fmrwjstjrl`sje @le`nls dmmi`lk tm rj-hmlljht, v`ntcj`r hc`derjl, w`tc nl @le`nlljss tcnt bny cnvjojjl dmst mr ljjes tm oj prjsjrvje, fmr tcj amy`t mffjrs, lmt ns n ourejl. Ndb`rnc hjdjorntjshc`dedìj hcnrb nle ̀ llmhjlhj, ljvjr sjji`lktm bnij b`l`nturj neudts mut mf iès.

Ucj dmkm frmlts n smft, hc`dedìj ̀ bnkj. @tjbpdmys tcj jdjpcnlt ns n hjltrnd bmt`f.

Uc`s v`sund dnlkunkj ̀ s hnrr`je tcrmukc ̀ l tcjwjos`tj ejs`kl. Jdjbjlts cnvj ojjl hrjntjetni`lk ̀ lsp`rnt`ml frmb mrknl`h fnor`hs.


33/45

@lmb`www.̀ lmb .̀̀ lHnrjjr Kuènlhj

Onhikrmule N hnrjjr kuènlhj ous`ljssnpprmnhcje us tm ornle nle dnulhc tcj`rbnrijt`lk nht`v`ty. Hnrjjr –hmulsjd`lk‐ ̀ s nljstnod`scje nht`v`ty ̀ l shcmmds, nle mur hd`jlt,wcm cns sjrvje tcj shcmmds bnrijt fmr yjnrs,ejhèje tm bnrijt tm pnrjlts e`rjhtdy.

Wrmodjb [j stnrtje ̀ ltjrv`jw`lk pnrjltsw`tc iès ̀ l tcj tnrkjt nkj krmup mf >8->3.Ucj –prmkrjss`vjs‐ mr –nhtund`sjrs‐ nrj rjhjpt`vj

tm vndu`lk fud ddbjlt, out tcj –fnt ojddy‐ mf tcjbnrijt djnls tmwnres tcj tnlkòdj, dmwjr mrejrkmnds fmr tcj`r hc`derjl, suhc ns hmlvjlt`mlndhnrjjr nevnlhjbjlt, mr hdnr`ty mf purpmsj.Cmwjvjr, ndd krmups wjrj ̀ lhd`lje tm ojd`jvjtcnt tcj`r hc`derjl cnvj ul`quj nle ̀ lcjrjltstrjlktcs.

Xmdut`ml [j lnbje ̀ t –`lmb`‐ (spmijl ns —@ilmw bj‒). Uc`s lnbj, ndmlk w`tc tcj v`sundèjlt`ty, hnrr`js tcj ornle‐s ojd`jf ̀ l tcjul`qujljss mf ̀ le`vèund strjlktcs, nle tcjpmwjr mf oj`lk nwnrj mf tcjb.

Ucj wjos`tj hmlt`lujs tcj v`sund dnlkunkj,rj`lfmrh`lk tcj v`sund nssjts ou`dt oy tcjèjlt`ty. Hmbpjdd`lk ijywmres scmw cmwbjtcme nle ojd`jf ul`tj tm ulejrd`lj tcj ̀ ejntcnt cnpp`ljss ̀ s bntjr`nd tm suhhjss.


34/45

Hnthc Ljwswww.hnthcljws.hmbLjws

Onhikrmule _nanstcnl Wntr`in, mlj mf @le`n‐sfnstjst krmw`lk bje`n krmups, n`bje tm jltjrtcj Jlkd`sc ljwspnpjr sjkbjlt oy ̀ ltrmeuh`lkn ljws wjos`tj. Hnddje Hnthc Ljws, ̀ t n`bs tmor`lk qund`ty ̀ lvjst`knt`vj amurlnd`sb tm vnr`mushmlst`tujlh`js mf rjnejrs.

Wrmodjb F`rst, prmodjb spnhj ljws s`tjs nrj`l n rnhj fmr ul`quj v`s`tmrs, pnkj v`jws nlejlknkjbjlt. Xjhmle, scmrt fmrb rjne`lk nle

bmo`dj rjnejrsc`p cnvj jbjrkje ns ijy. Uc`re,n ornle‐s prjst`kj hmbjs frmb mp`l`ml bnijrswcm tjle tm oj pmd`t`hnddy nwnrj , wc`dj tcjbjtr`hs hmbj frmb hnsund si`bbjrs.

Xmdut`ml [j dje Hnthc tm sjj tcjbsjdvjsns n or`ekj ojtwjjl tcjsj eund`t`js. Ucjwjos`tj auxtnpmsje e`ffjrjlt typjs mf hmltjlt,cjnvy w`tc d`kct, nt jvjry shrmdd. Xmbj spjh`ndhmltjlt fmrbs wjrj ejvjdmpje―ejhi, x-pnhis,qu`hi p`dds―wc`hc fnh`d`tntj qu`hi rjne`lk w`tckrnpc`hs tcnt djle Hnthc n e`st`lht`vj vm`hj.

Ucj hmdmur pndjttj nle tcj typjfnhj wjrjhcmsjl fmr tcj`r pmwjrfud jffjht1 omde yjtjdjknlt. N ul`quj stydj mf ̀ ddustrnt`mls rjpdnhjetcj stnlenre nkjlhy pcmtmkrnpcs. @t wnsejs`klje tm oj fuddy rjspmls`vj, tcj rst @le`nlljws wjos`tj tm oj sm.


35/45

sjdjhtje bnrijt̀ lk hmbbul̀ hnt̀ ml prmajhts


36/45

Wrmodjb Ucj Pnscmvnrecnl O`rdn krmup‐sfmrny ̀ ltm jeuhnt`ml jlv`snkje n bmtcjrmrknl`snt`ml tm prmvèj trn`l`lk, tjhclmdmky,

lnlhj nle djnejrsc`p tm n fnb`dy mfjeuhnt`mlnd ̀ lst`tut`mls, hmvjr`lk prj-shc ds, I->? nle nftjr-shc d jlr`hcbjltprmkrnbbjs.

Ornle @ejn OJ ̀ s n –lur turjr nle fnh`d`tntmr‐,w`tc tcj pjrsmlnd`ty mf n –ijjpjr mf vndujs‐―n

bmtcjr. @t jxprjssjs OJ‐s pc`dmsmpcy1 rjspjhtfmr trne`t`mlnd ilmwdjekj, sèj oy sèj w`tchmltjbpmrnry si`dds, nle omrejrdjss djnrl`lk―dìj tjnhc`lk pcys`hs nle c`stmry ̀ l tcj snbjdjssml.

Jdjvntj ̀ s onsje ml jlr`hcbjlt v`ntcjntrj nle nrt tcnt hnl trnlsfmrb hc`derjls‐pjrsmlnd`t`js ̀ l n bnlljr tcnt shcmmd hnllmt.Ucj jdjvntj ̀ l`t`nd ̀ s hmlhj`vje ns n spr`lkfmrb.Kdmoj Umt‐jrs ̀ ejlt`ty ̀ s dmhntje ̀ l tcjlnrrnt`vj wmrde mf tcj hc`de, pmpudntje w`tco`res, ̀ lsjhts nle mwjrs. Ucj o`re djnv`lktcj kdmoj sukkjsts jx`t frmb mlj stnkj nlejltry ̀ ltm nlmtcjr. Mpjl B`les , tcj nksc`p`lst`tut`ml, rjqu`rjs nl ̀ lsp`r`lk ̀ ejlt`ty w`tcnl ̀ ltjrlnd lnrrnt`vj tcnt ̀ s ns ̀ bpmrtnlt ns ̀ tsjxtjrlnd nspjht.

O`rdn JeutjhcWr`bnry nle I->? jeuhnt̀ ml

OJDM[ Ucj ormhcurjhmltjlt nle stydjrjprjsjlts tcj eund`ty`l djnrl`lk, ojtwjjltcj trne`t`mlnd nle tcjbmejrl.

d @ d @ d @

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@ @ @


37/45

Onhikrmule @lljrk`sj mffjrs djnrl`lk nleejvjd pbjlt (D&E r –trn`l`lk‐) sjrv`hjs thmbpnl`js.

Wrmodjb @lljrk`sj ojd`jvjs ̀ t mffjrs n qund`typrmeuht, out C_ bnlnkjrs nrj tmlj-ejnf tmtc`s p`thc, euj tm tcj ̀ ljrt`n mf tcj stntus qum`leuhje oy dnrkj shndj trn`l`lk prmkrnbbjs.

Xtrntjky Bnly C_ bnlnkjrs st`dd fjjd nle

vm`hj tc`s pn`l, yjt yjnrl fmr nle ojd`jvj ̀ l tcjpmss`o`d`ty mf qund`ty trn`l`lk.

Xmdut`ml N prmodjb-smdut`ml ormhcurj. [jwmrije w`tc @lljrk`sj tm or`lk mut jnhc mftcjsj fjdt pn`ls9 jnhc sprjne p`lpm`lts nleernbnt`sjs mlj mf tcjb. Moajhts frmb tcjbnlnkjr‐s jvjryeny d`fj―pjls, jvndunt`mlfmrbs, e`nr`js―sjrvj ns bjtnpcmrs fmrtcj bnlnkjr‐s pn`l nle rjpdny ̀ t tm cjr. @t‐s`ltjls` je oy tcj snreml`h hmpy rull`lktcrmukc tcj ̀ ddustrnt`ml, wc`dj n smdut`ml ̀ sprmpmsje ml tcj r`kct. Ucj rjpjt`t`ml mf tcjmoajhts jvmijs tcj ejo`d`tnt`lk jffjht mf shndj.

@lljrk`sj OrmhcurjDjnrl̀ lk & Ejvjdmpbjltsjrv`hjs

_ @ K C U Ucj ormhcurjhmltjlt v`sund`sjsprmodjb-smdut`mlshjlnr`ms nhrmss jnhcsprjne, tni`lk moajhtsfrmb tcj bnlnkjr‐sjvjryeny d`fj.


38/45

Nllund _jpmrts fmrEr _jeey‐s, Hn`rl @le`nnle O@DU


39/45

Nllund _jpmrts fmr@EFH, Wula Ddmye nleHrmbptml Krjnvjs


40/45


41/45

[J WZU NDD MZ_ JLJ_KP @LUMF@KZ_@LKMZU CM[UM

XMUCNU CNDBXUNE‐X [NUJ_XZWWDPEMJXL‐U CNVJ UM.

Hdjnl, hmlstnlt wntjr fmr Cndbstne ljjes aust jsijrs,smeùb―nle hmbbul`hnt`ml.

Cndbstne, ml tcj Xwje`sc wjst hmnst, jlamys n lnturndsuppdy mf purj wntjr frmb jsijrs, n kjmdmk`hnd wntjr-ojnr`lk fmrbnt`ml.

Out bnlnk`lk tcj pubp`lk stnt`mls ̀ s nlmtcjr bnttjr.

HK‐s er`vjs stnrt nle stmp tcj pubps sbmmtcdy nle ̀ l nt`bjdy bnlljr tm b`l`b`zj wjnr nle snvj jljrky. Ns tcjwntjr ejbnle vnr`js, 67 mf HK‐s er`vjs nutmbnt`hnddysjt tcj rjqu`rje spjje mf tcj pubps, tcus snv`lk n dmt mfjljrky. [`tcmut tcjsj er`vjs, ndd tcj pubps wmude rul nt

n hmlstnlt spjje,wnst`lk n dmt mfjljrky.

Nle lnddy, tcj >;pubp`lk stnt`mlsnt Cndbstne nrjhmlljhtje tm`leustr`nd ljtwmristcnt ernw wntjr.

N hmbbul`hnt`mlbmeudj bnlnkjstc`s suppdy-ejbnle`lfmrbnt`ml d`li, smtcnt tcj er`vjs –ilmw‐nt wcnt spjje tm rultcj pubps nle tmvnry tcjb ns ljjeje.

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Hrmbptml Krjnvjs Nllund _jpmrtWmwjr nle jdjhtr`hnds

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Murhustmbjrsnrj dmmi`lk fmrkrjntjrjljrky jf h`jlhy nle

bmrjusj mutmf tcj`rnssjts. Kmvjrlbjltsnrj dmmi`lk tm

rjeuhjjb`ss`mlsnle hmlsubjrstcj`r o`dds.

UCJ BMXU V@X@ODJ XMDZU@MLX ejbmlstrntjtcnttcjrj `s

nkdmond pusc tmbnij ndtjrlnt`vjsmurhjsmf pmwjr bmrj

v`nodj, wcd̀jndsm k`v`lkhmlsubjrs bmrjjf h`jlt wnys

tmusj `t. W`hturjn w`lefnrb prmeuh`lkkrjjl jljrkynt

mljjle nlen cypjr-jf h`jltbmtmr mr nl DJE dnbptcnt

usjs b`l`bub pmwjr nttcj mtcjr.

OZU UCJ_J‐X N UC@_E, DJXX V@X@ODJ MWWM_UZL@UP, tcnt

mfhmlljht`lk tcjsuppdy smurhjsnle usjrs`l bmrj

jf h`jltwnys. Xystjbs tcnthnl sjlsjtcj uhtunt`lk

jljrky ljjesmfn tmwlsc`p, ̀ leustr`ndhmbpdjxmr n

cmbjnle…

nle`t `s t`bjfmr nl ̀ltjdd`kjltsystjb.

NEAZXU NZUMBNU@HNDDP+ XDNXC DMXXJX

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HK ILM[X [CNU @U UNIJXUM H_JNUJ N BM_J XZXUN@LNODJ [M_DE.

N_J NDD WN_U MF UCJ XMDZU@ML

HMLXZBJ_X+ KMVJ_LBJLUX+ @LEZXU_@JX+ BN_IJUX

HK‐s 0,:77-XU_MLK UJNB `l mf hjs nrmuletcj wmrde

cnsojjl cnrent wmri ml nddtcrjj frmlts. @lvjst`lk`l

`llmvnt`vjtjhclmdmk`js tcntcjdpmur hustmbjrs embmrj

w`tc djss ̀ l n sustn`lnodjbnlljr.

HKwmris nt sjvjrnddjvjds, frmb nl jvjryeny usjprmeuht

suhc ns nl nevnlhjed`kctoudo mr tcjojst-`l-hdnss wntjr

cjntjr, tmc`kc-jletjhclmdmk`js suhc ns mffscmrjw`le

suostnt`mls (wcjrjHK`s Jurmpj‐s djne`lksuppd`jr).

HK‐s pmwjr nutmbnt`ml tjnbs nrjwmri`lkw`tc ut`d`t`js

`l Xpn`l nletcj ZItmbnijtcjsbnrtkrènrjnd`ty. @l

@le`n, mur jljrky bnlnkjbjltsmdut`mls e`v`s`ml ejd`vjrs

wcnt‐s ljjeje rst―jf h`jlhynle nrjd`nodj suppdy.

Uc`s yjnr‐s Nllund_jpmrtprjsjlts tc`sspjhtrub

mfprmajhts nleprmeuhts tcntulejrd`ljmur hurrjlt

hnpno`d`tjs nlec`ltnt tcjfuturj. Fmr `t‐s hdjnr tcnttcj

wmrdewèjejbnlefmr jljrky-hmlsjrv`lksmdut`mls ̀ stcj

stnrtmf nljw rjnd`ty.

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42/45

@EFH Nllund _jpmrt@lfrnstruhturj

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pr`vntj sjhtmr ̀ ssujr mf embjst`h ejot nle wnstcj f`ftc c`kcjst mvjrndd.

@EFH cns ut`d`sje tcj Jxtjrlnd Hmbbjrh`ndOmrrmw`lk (JHO) hcnlljd tm rn`sj fules frmbvnr`mus smurhjs. @l FP>8 @EFH‐s JHO mfZX$ :?: b`dd`ml wjrj tcj dnrkjst `l n s`lkdjyjnr.¢ Uc`s ̀ lhdueje ZX$ ?:7 b`dd`ml dmlk tjrbd`lj mf hrje`t frmb Mvjrsjns Wr`vntj @lvjstbjltHmrpmrnt`ml (MW@H) ‘ tcj ZX kmvjrlbjlt‐s

Ejvjdmpbjlt F`lnlhj @lst`tut`ml.¢ Eur`lk tcj yjnr, @EFH ndsm hmltrnhtje tcjf`rst Nustrnd`nl emddnr (NZE) ejlmb`lntje dmnlfrmb nl ̀ ltjrlnt`mlnd onli.¢ @EFH Omles nrj rntje –DNNN‐ oy @H_N nle

–NNN(@le)‐ oy @le`n _nt`lks (jrstwc`dj F`thc),nle ̀ ts omle `ssunlhjs nhc`jvj ojlhcbnripr`h`lk nbmlk pr`vntj sjhtmr omle ̀ ssujs.

¢ @EFH hmlt`lujs tm jlamy nl `ltjrlnt`mlnd`ssujr ejfnudt rnt`lk mf –OOO-– frmb F`thc nleXtnlenre & Wmmr‐s ̀ l d`lj w`tc tcj smvjrj`klrnt`lk.

¢ Ucj Hmbpnly cns ojjl nht`vjdy bnlnk`lk`ts nssjt-d`no`d`ty pms`t`ml tm tnij hnrj mf`ltjrjst rntj nle hurrjlhy r`sis. Ns ml Bnrhc8>, ?7>8, tcj neaustje nssjt eurnt`ml wns >.3yjnrs, wc`dj tcj neaustje d`no`d`ty eurnt`ml wns>.; yjnrs―jlsur`lk b`l`bnd knp ojtwjjl tcjeurnt`ml mf ̀ ts nssjts nle d`no`d`t`js. @EFH cnsojjl us`lk ̀ ltjrjst rntj swnps, fmrwnres nlehurrjlhy swnps tm bnlnkj ̀ ts ̀ ltjrjst rntj nlehurrjlhy r`sis.

_@XI BNLNKJBJLU@EFH cns n rmoust r`si bnlnkjbjlt prnht`hjtcnt jlnodjs tcj Hmbpnly tm tnij npprmpr`ntjdjvjds mf r`si ̀ l ̀ ts ous`ljssjs nle tm bnlnkjnle b`t`kntj suhc r`sis.

@l tjrbs mf tcj bnlnkjbjlt struhturj,tcj _`si Bnlnkjbjlt Krmup ̀ s cjneje oytcj Hc`jf _`si Mff`hjr (H_M). @EFH cns nhmbprjcjls`vj Jltjrpr`sj _`si Bnlnkjbjlt(J_B) frnbjwmri wc`hc cns ojjl nemptjenhrmss ndd jlt`t`js ̀ l tcj krmup nle hmvjrs nddfmur typjs mf r`sis―hrje`t, bnrijt, d`què`tynle mpjrnt`mlnd r`sis.

Ucj Hrje`t _`si Krmup ̀ lejpjlejltdyjvnduntjs ndd prmpmsnds w`tc n v`jw tmjst`bnt`lk r`sis, b`t`knt`ml fmr jnhc mf tcjsjr`sis nle tcj npprmpr`ntj pr`h`lk mf r`si. Nftjrnpprmvnd mf tjrbs nle hmle`t`mls nle hrje`trnt`lk frmb tcj Hrje`t _`si Krmup, jnhcprmpmsnd ̀ s hmlsèjrje oy n Ejh`s`ml Omnre,wc`hc hmbpr`sjs bjbojrs mf tcj Xjl`mr

Bnlnkjbjlt, ojfmrj oj`lk rjhmbbjlejef`lnd snlht`ml oy tcj Hrje`t Hmbb`ttjj nle,wcjrj nppd`hnodj tcj Jxjhut`vj Hmbb`ttjtcj Omnre mf E`rjhtmrs.

Ucj Wmrtfmd`m Bnlnkjbjlt Krmup bml`ttcj pjrfmrbnlhj nle hmbpd`nlhj mf hmvjlmf ndd nssjts. Ucj Hrje`t nle Wmrtfmd`m krmuhmleuht hmbprjcjls`vj rjv`jws mf nddprmajht nssjts nle jqu`ty ̀ lvjstbjlts mf tcHmbpnly ml n rjkudnr ons`s. Ucj pmrtfmd`m

r`si rjpmrt ̀ s rjkudnrdy prjsjltje tm n Wmrtf_jv`jw Hmbb`ttjj hmls`st`lk mf sjl`mrbnlnkjbjlt. Ucj Hmbb`ttjj rjv`jws nlee`shussjs ndd nssjts w`tc s`kl`f`hnlt r`sis nndsm ejdòjrntjs ml tcj prjvn`d`lk sjhtmr-spjh`f`h nle systjbnt`h r`sis ̀ l tcj ous`ljjlv`rmlbjlt. @l nee`t`ml, rj-rnt`lk mf tcj jpmrtfmd`m ̀ s emlj ml nl nllund ons`s nleprjsjltje tm tcj _`si Hmbb`ttjj mf t cj Ommf E`rjhtmrs.

Ucj H_M prjsjlts n r`si rjv`jw rjpmrt ttcj _`si Hmbb`ttjj mf tcj Omnre mf E`rjhtml n qunrtjrdy ons`s. Uc`s jlhmbpnssjs ndds`kl`f`hnlt nspjhts mf tcj r`sis ̀ l tcj Hmbns wjdd ns tcj b`t`knt`lk bjnsurjs.

FP>8, dìj tcj jnrd`jr yjnr, w`tljssje bnhcnddjlkjs rjdntje tm prmajhts ̀ l vnr`mussjhtmrs, jspjh`nddy pmwjr. Ucjsj cnvjojjl e`shussje jnrd`jr nle ̀ l tcj _jv`jw@lfrnstruhturj ̀ l tc`s Nllund _jpmrt. Ojhnumf tcjsj hcnddjlkjs, @EFH cns hmlsh`musdynemptje n hnut`mus npprmnhc ̀ l jvndunt`lkfjnsò`d`ty mf frjsc prmpmsnds ns wjdd ns tcjdjvjds mf jx`st`lk jxpmsurjs ̀ l ̀ ts dmnl omm

Ucj mvjrndd djvjd mf hrje`t r`si ̀ l tcj pmrtfmf dmnls wns dnrkjdy bn`ltn`lje eur`lk tcjyjnr. Uc`s wns ml nhhmult mf nht`vj r`sibml`tmr`lk, nle hmlt`lumus mvjrs`kct mf tcpmrtfmd`m. Ucus, ejsp`tj hcnddjlkjs, tcj r`s`l tcj pmrtfmd`m cnvj ojjl bn`ltn`lje w`tc`bnlnkjnodj djvjds.

Ucj Bnrijt _`si krmup bml`tmrs tcj r`siml nhhmult mf ̀ ltjrjst rntj, d`què`ty, hurrjlnle jqu`ty pr`hj ̀ l tcj trne`lk ommis. Xjvjnppd`hnt`mls nle bmejds nrj usje tm supptcj hmlt`lumus bml`tmr`lk mf suhc r`sis. Utmmds, bmejds nle ulejrdy`lk r`si fnhtmrsnrj rjv`jwje pjr`me`hnddy tm jlcnlhj tcjjffjht`vjljss mf rjkudnr bml`tmr`lk mf tcjsr`sis.


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hd j̀ltsmtcjrs

H _ J N U @ V J

Ucj Or`t`sc Hmulh`dbnrijt`lk hmbbul`hnt`ml

C _ H M L X Z D U@ L K

Ucj Lnt`mlnd C_E Ljtwmri (LC_EL)Ornle @ejlt`ty

J E Z H N U @ M L

Ejdc` Zl`vjrs`tybnrijt`lk hmbbul`hnt`mlUcj [mmestmhi Xhcmmdspnhj krnpc`hs@e`shmvjr``ejlt`ty / ̀ lst`tut`mlnd hmbbul`hnt`mlO`rdn Jeutjhc D`b`tjeornle ̀ ejlt`ty Lnt`mlnd Hmulh`d mf Nppd`jeJhmlmb`h _jsjnrhc ( LHNJ_)ornle ̀ ejlt`ty

@ L F _ N X U _ Z H U Z _ J

Lnt`mlnd C`kcwnys Nutcmr`ty mf@le`n ( LCN@)`lst`tut`mlnd hmbbul`hnt`mlBKF Krmup Bjtrmpmd`tnl Bnddspnhj krnpc`hsJ`hcjr Bmtmrs D`b`tjeornle ̀ ejlt`ty / bnrijt`lk

hmbbul`hnt`ml

F N X C @ M L

Ojljttml Krmupbnrijt`lk hmbbul`hnt`mlFno`le`n bnrijt`lk hmbbul`hnt`ml

Ndb̀ rncornle ̀ ejlt`ty / wjos`tj

Nsc b̀n Djjlnornle ̀ ejlt`ty / spnhj krnpc`hs

F @ D B B N I @ L K

Xnlany Ini F`dbsbnrijt`lk hmbbul`hnt`ml

FBHK

[`de Xtmlj pnhink l̀k / ?773‘?7>:Endb`n Hmlsubjr Hnrj

pnhink l̀k

F M M E N L E O J V J _ N K J X

Cnde`rnb‐s

pnhink l̀k / bnrijt`lkhmbbul`hnt`ml / spnhj krnpc`hs /?77?‘?7>7 _ulktn `ejlt`ty / ornle ̀ ejn / pnhink`lk /?7>8‘prjsjlt UNUN Kdmond Ojvjrnkjs

pnhink l̀k

C M X W @ U N D @ U P

@le`kmornle ̀ ejlt`ty

B J U N D D Z _ K P

@BFNornle ̀ ejlt`ty

L J [ X

Jhmlmb`h U`bjs puod̀ sc l̀k nle je`tmr`nd ejs̀ kl_WK Wuod`hnt`mls

puod̀ sc l̀k nle je`tmr`nd ejs̀ kl /wjos`tjOus`ljss @le`n

puod̀ sc l̀k nle je`tmr`nd ejs̀ klUcj @le`nl Jxprjss

puod̀ sc l̀k nle je`tmr`nd ejs̀ kl

W Z O D @ X C @ L K

Nl t̀n Ejsǹ puod̀ sc l̀k nle je`tmr`nd ejs̀ klCnrpjr Hmdd`ls Wuod`scjrs

puod̀ sc l̀k nle je`tmr`nd ejs̀ kl


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X J _ V @ H J X

WjmpdjXtrmlk ornle ̀ ejlt`ty

X M H @ N D

@ltjrlnt`mlnd Fjejrnt`ml mf _jeHrmss

`lst`tut`mlnd hmbbul`hnt`ml

Ucj Zl`tje Lnt`mls EjvjdmpbjltFule fmr [mbjl (ZL@FJB)`lst`tut`mlnd hmbbul`hnt`ml

Xcnit` Xustn`lnodj JljrkyFmulent`mlornle ̀ ejlt`ty

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ICD Credentials_Ogilvy for Tata Sky_18 Mar 2016