Ibm Cloudburst.External

© 2009 IBM Corporation

Introducing IBM CloudBurst

A Breakthrough in Service Deliveryfor Data Center Workloads

2 © 2009 IBM Corporation

IBM CloudBurst

Agenda

Current Challenges Benefits of Cloud computing Public Versus Private Introducing CloudBurst CloudBurst Benefits Summary


IBM CloudBurst

IT infrastructure is reaching a breaking point

85% idleIn distributed computing environments, up to 85% of computing capacity sits idle.

Explosion of information driving 54% growth in storage shipments every year.

1.5x 70¢ per $170% on average is spent on maintaining current IT infrastructures versus adding new capabilities.


IBM CloudBurst

Banks use automated teller machines to improve service

and lower cost.Self Service

Manufacturers use robotics to improve quality and

lower cost.Standardization

Telcos automate traffic through switches to assure

service and lower cost.Automation

Operations have industrialized to become smarter.

… breakthroughs like these are enabled by service management systems.


IBM CloudBurst

Reduce the headaches of integrating and maintaining servers, storage & software

With a service management system that provides:

Dramatic improvement in time to market Clients with what they need when they need it

• Self-service

• Service in one day, not six weeks

The lowest per-unit cost• Hands-free operation

• Elimination of mundane tasks from skilled personnel

What if you could industrialize your data center?

Active Energy Manager


IBM CloudBurst

Delivery Model Architectures

Cloud Infrastructure

IaaS

PaaS

SaaS

Infrastructure as a Service (IaaS) Architectures

Platform as a Service (PaaS)Architectures

Software as a Service (SaaS)

Architectures


SaaS


PaaS

SaaS


IaaS

PaaS


PaaS


IaaS


IBM CloudBurst

Private versus Public

Elastic Computing Faster provisioning Easy to Administer Cloud’s are generally responsible for Backup and DR Self Service Portals No Setup


IBM CloudBurst

Private versus Public

Cloudburst

Elastic Computing Through Virtualization

Faster Provisioning Automated Operation

Easy to Administer Integrated Service Management

Self Service Portal Web 2.0 based

No Setup Single delivery, installation, support, price


IBM CloudBurst

IBM Cloud for Software Development

9

Virtualization

Service Automation & Standardization

Development&

Test

Staging

QA

Production CloudForSW

developers

System x, BladeCenter

IBM Storage

NetworkingIBM Power Systems

Benefits•Reduced development cycle time

•Reduced Capital Expenditure

•Reduced Operations Expenditure

•Improved Energy Efficiency

•1,000 self service users globally

•1,300 Virtual Machines•Modular and scalable•Resources provisioned in minutes

•System x , p, z (future)•Automated zero touch operations

•1.5 million VM hours in 3 months

•50% growth monthly in VM hours

•From sandbox to serious usage

•Policies to change user behavior


IBM CloudBurst

Economic benefits of a Cloud Deployment

10

Case Study ResultsAnnual savings: $3.3M

(84%) $3.9M to $0.6M

New Development

Software Costs

Power Costs

Labor Costs (Operations and Maintenance)

Hardware Costs (annualized)

Liberated funding for new development, trans-formation investment or direct saving

Deployment (1-time)Software Costs

Power Costs(88.8%)

Labor Costs ( - 80.7%)

Hardware Costs( - 88.7%)Note: 3-Year Depreciation Period with 10% Discount Rate

Without Cloud

With Cloud

100%

Current

IT Spend

StrategicChange Capacity

Hardware, labor & power savings re-duced annual cost of operation by 83.8%


IBM CloudBurst

IBM CloudBurst at a Glance

GTS Quickstart Services:

Base Hardware Configuration*:• 1 42U rack

• 1 3650M2 Systems Management Server

• 1 HS22 cloud management blade

• 1 BladeCenter H chassis with redundant Ethernet and Fibre Channel switch modules

• 3 managed HS22 blades

• DS3400 FC attached storage

Cloud Software Configuration: • Systems Director 6.1.1 with BOFM, AEM; ToolsCenter 1.0; DS

Storage Manager for DS4000 v10.36; VMware VirtualCenter 2.5 U4; LSI SMI-S provider for DS3400

• VMware ESXi 3.5 U4 hypervisor on all blades

• Tivoli Provisioning Manager v7.1• DB2 ESE 9.1; WAS ND 6.1.0.13; TDS 6.1.0.1• Special purpose customized portal and appliance wizard that

enables client portal interaction

• Tivoli Monitoring v6.2.1• OS pack

A service delivery platform that is pre-integrated at the factory

Built-for-purpose based on the architectural requirement of specific workloads

Delivered and supported as a single product

Prepackaged, pre-configured servers, storage, networking, software and installation services needed to stand up a private cloud

Installation and configuration

Deploy and integrate BladeCenter hardware in customer data center and network

Configure local storage area network

Configure users and security profiles

Configuration and discovery of virtualized compute, network and storage resources

Configure self- service portal

Installation and configuration

Deploy and integrate BladeCenter hardware in customer data center and network

Configure local storage area network

Configure users and security profiles

Configuration and discovery of virtualized compute, network and storage resources

Configure self- service portal

On-Site introductory Training

Overview and hands-on platform training including topics like:

BladeCenter, local SAN and network switch management

Administrator and user level training

On-Site introductory Training

Overview and hands-on platform training including topics like:

BladeCenter, local SAN and network switch management

Administrator and user level training


IBM CloudBurst

Features Benefits

IBM CloudBurst delivers from the factory…

Self-servicePortal

Self-servicePortal

…Each of these IBM CloudBurst features and benefits are detailed on the following pages

Improve serviceService CatalogService Catalog

Automation SoftwareAutomation Software

Pre-packed AutomationTemplates

Pre-packed AutomationTemplates

Built-in VirtualizationBuilt-in Virtualization

Single Delivery, Installation & Price

Single Delivery, Installation & Price

Implementation Services

Implementation Services

Single SupportSingle Support

Reduce cost

Easy


IBM CloudBurst

IBM CloudBurst eases the headaches of traditional infrastructure…

Single delivery

Single installation

– Quickstart services

Single price

Single support– Single phone number to call for

all support issues

…Simple financing options available to help you conserve cash and accelerate pay back


IBM CloudBurst

Initial implementation services included

…Private Cloud platform is up and running in days, supported by knowledge transfer

Installation & Configuration Integrate IBM CloudBurst in data center

and network Configure local storage Set up users and security profiles Configure virtualization resources and

self-serve portal

Hands-on Training Covers broad range of management

considerations Addresses administrator and user levels


IBM CloudBurst

2010

2009

Optimized for Development & Test Workloads

IBM Cloudburst 1.1

IBM Cloudburst Planned

Key Enhancements Expand HW Platform to

PowerSystems, iDataplex, and System Z

Cloud Analytics and Dashboard capabilities

Cloud capacity Planning Enahanced security &

resiliency options Compliance reporting

options Integration with public

cloud offeringsKey Enhancements Request, Deploy and Manage

VMWare, KVM or Xen virtual environments

Energy metrics integrated with IT service management tools

High Availability Enhanced security options Metering and Accounting Integration with developer

design tools from Rational Sample images from

Information Management Integration with Websphere

Cloudburst

IBM CloudBurst Roadmap

Capabilities System X BladeCenter HW;

scalable and modular GTS CloudBurst Quickstart

Services Request, Deploy and Manage

VMWare virtual environments Energy Utilization metrics Backup and Recovery

IBM Cloudburst Future

Optimized for Production Workloads

IBM WebSphere CloudBurst Appliance


IBM CloudBurst

Summary

“Fit for purpose”: Based on architectures required by specific workloads.

Self-contained: Service management, software, hardware, storage, networking

Modular: Automatically expandable and scalable

Virtualized: End-to-end across server, network, and storage

Self-service: Ease of consumption

“Lights-out”: Zero touch automated operations

IBM Smarter Planet

IBM Smarter Planet

© 2009 IBM Corporation

Backmatter


IBM CloudBurst

* Hypothetical example using list prices. Monthly IBM Global Financing rate based on 36-month term with “Best” credit rating and Value Plan lease. Actual financing rates based on client’s credit rating, financing terms, offering type, equipment type and options. Other restrictions may apply.

Two Payment Options

Monthly payments of $5,750* Access capital (credit-qualified clients) Conserve cash for other investments Better manage cash flow with

predictable payments Lower TCO through a technology

lifecycle management approach Expand your purchasing power to

obtain more within budget Obtain what you need vs. what you can

afford

…Conserve cash and accelerate ROI

You can choose… OR

Upfront: $207, 387 *

–Single one time payment

Documents

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