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Won first place in the IBM Smart Meter Case Competition
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Intro Solution Meters Marketing Conclusion
Key Issues
Consumer Habits
Implementation Cost
Payment Inaccuracy
Objectives
Low Cost Easy
Implementation Customer Interaction
Intro Solution Meters Marketing Conclusion
Two-Step Plan
Smart Meter Customer Engagement
Intro Solution Meters Marketing Conclusion
Smart Meter
Utility X Home
CENTRON Meter
Intro Solution Meters Marketing Conclusion
Utility Benefits
Efficient Electricity Distribution Inefficient Electricity Distribution
Intro Solution Meters Marketing Conclusion
Customer Benefits
Efficient Electricity Usage Inefficient Electricity Usage
Intro Solution Meters Marketing Conclusion
Marketing Challenges
No Customer Left Behind
Historically Poor Relationships
Campaign that Divide Customer
Customer Illiteracy
Intro Solution Meters Marketing Conclusion
Marketing Solutions
Tech Enthusiast (10%)
Value Buyer (20%)
Traditional Consumer
(10%)
Cost Conscious (41%)
Green Consumer (19%)
Value Bargain Premium
Eco
- A
war
enes
s
Intro Solution Meters Marketing Conclusion
Marketing Solutions
Tech Enthusiast (10%)
Value Buyer (20%)
Traditional Consumer
(10%)
Cost Conscious (41%)
Green Consumer (19%)
Value Bargain Premium
Eco
- A
war
enes
s
Intro Solution Meters Marketing Conclusion
emPowering America
79
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Agree
Willing to Change Energy Consumption if it Affects America's Energy Challenges
88
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Agree
Need to Spend Money on Energy Infrastructure
88
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Agree
Motivated to use a Smart Meter to Make a Difference for Future Generations
Intro Solution Meters Marketing Conclusion
Marketing Solutions
Tech Enthusiast (10%)
Value Buyer (20%)
Traditional Consumer
(10%)
Cost Conscious (41%)
Green Consumer (19%)
Value Bargain Premium
Eco
- A
war
enes
s
Intro Solution Meters Marketing Conclusion
Q1# Q2#
2015 Month 1 Month 2 Month 3 Month 4 - 18 2016
Technicians Install Smart Units Analyze Data & Savings
Week 1 Week 2 Week 3 Week 4
Notification of Pilot Member Pilot Response
Pilot Timeline
Intro Solution Meters Marketing Conclusion
Conclusion
Utility Revenue
Customer Savings
Easy Implementation
Bear Case of $120k in Revenue Over 4 Years
Bear Case of $1.8M in Pilot Savings
Customer Engagement
3 Month Implementation Plan
Over 80% Engagement Expected
Intro Solution Meters Marketing Conclusion
Appendix A Smart#Meter#
Unit%Cost% %$35.00%%Bulk%Discount% 10%%
Base%Units%Purchased% %10,000.00%%Safety%Units% %500.00%%Total% %10,500.00%%
Discounted%Cost%Per%Unit% %$31.50%%Total% %$330,750.00%%
At#Home#Display#Rainforest+EMU/2+Energy++
Unit%Cost% %$60.00%%Bulk%Discount% 20%%
Base%Units%Purchased% %10,000.00%%Safety%Units% %50.00%%Total% %10,050.00%%
Discounted%Cost%Per%Unit% %$48.00%%Total% %$482,400.00%%
Appendix B Specialized#Technician#
Technician%Daily% %$200.00%%Unit#Install#Time#Frame# Technician%Hourly% %$25.00%%
Installed%Per%Tech%Per%Day% 14% Misc.%Daily%Costs% %$40.00%%Technicians%Per%Day% 20% Technician%Cost%Per%Unit% %$14.29%%Units%Installed%Per%Day% 280% Daily%Cost%Per%Unit% %$0.35%%Days%Till%CompleLon% 37% Total%Install%Cost%Per%Unit% %$14.64%%Weeks%Till%CompleLon% 7.4%
Total%Units%Installed% 10360% Misc.#Daily#Costs#Gas%Per%Day% %$30.00%%
Training# Daily%Fixed%Cost%(Truck/%Wear%and%Tear)% %$10.00%%Supplies% %$1,000.00%%(20%meters)% Total% %$40.00%%Trainers% %$600.00%%per%day/%2%trainers%300%a%day%Technicians%Daily%Wage% %$200.00%% Net#Cost#Per#Smart#Meter#Technicians%Trained% 20% Unit%Cost% %$31.50%%Technician%Total%Training%Cost%Daily% %$4,000.00%% Install%Cost%Per%Unit% %$14.64%%
Daily%Labor%Cost% %$4,600.00%%4%week%X%5%days%a%week% Total% %$46.14%%
Month%Total%Labor%Cost% %$92,000.00%%Total#Cost# #$93,000.00##
Overall#Cost#Total%Install%Cost%(Smart%Meter)% %$477,966.00%%Total%Display%Cost% %$482,400.00%%Total%Training%Cost% %$93,000.00%%
%$1,053,366.00%%
Appendix C
Electriciy#Usage# Electricity#Usage# Electricity#Usage# Electricity#Usage#Standard+Meter+ Smart+Meter+ Smart+Meter+and+Display+ Smart+Meter,+Display+and+Applica
Appendix C Connect#and#Disconnect#Cost#
Standard+Meter+ Smart+Meter+Customer%Base% %10,000.00%% Customer%Base% %10,000.00%%Percentage%that%need%service% 20%% Percentage%that%need%service% 20%%Cost%per%service%charge% %$25.00%% Cost%Per%Srevice%Charge% %$1.00%%Total%Cost% %$50,000.00%% Total%Cost% %$2,000.00%%
Savings% %$48,000.00%%
Monthly#Fee#Revenue#Customer%Base% 10,000%Percentage%that%change%habits% 90%%Customers%that%change%habits% %9,000%%Average%Bill% %$110.00%%Average%Savings% 13%%Average%Bill%Savings% %$14.30%%Average%charge% %$3.50%%Total%Prot%per%month% %$31,500.00%%Billing%periods% 18%Total%Revenue%per%two%years% %$567,000.00%%
Monthly#Fee#Revenue#Customer%Base% 10,000%Percentage%that%change%habits% 95%%Customers%that%change%habits% %9,500%%Average%Bill% %$110.00%%Average%Savings% 13%%Average%Bill%Savings% %$14.30%%Average%charge% %$3.00%%Total%Prot%per%month% %$28,500.00%%Billing%periods% 18%Total%Revenue%per%two%years% %$513,000.00%%Total%Revenue%per%four%years% %$1,080,000.00%%
Appendix D Cost#Savings#Analysis##
#Smart#Meter#ImplementaMon#/#MarkeMng#Overall%Cost%of%InstallaLon% %$1,053,366.00%%MarkeLng%Budget% %$70,000.00%%IBM%% %$200,000.00%%Total#Cost## %$1,323,366.00%%
Cost#Savings##Connect/%Disconnect%Program%Cost%Saving% %$48,000.00%%Meter%Reading%Cost%Saving% %$216,000.00%%Outage%Avoidance%Costs%Saving% %$100,000.00%%Revenue%Generated%% %$1,080,000.00%%Total#Savings#and#Revenue# %$1,444,000.00%%
Dierence# %$120,634.00%%
Appendix E
Electricity#Usage# Savers#Smart+Meter,+Display+and+Applica
Appendix F
#Value#of#outage#avoidance:##
%Customer's%Value%of%Lost%Load:%%%Customer%per%Year:%%
%Hours:%% 5%%Average%Cost/kWh%% $0.10%%%Value%of%Lost%Load%%% 0.5%%Annual%Demand%% 4125.86%
%Power%Outages%Avoided%with%Smart%Meters%% 99%%%Total%Value%of%Outage%Avoidance%%% %20.84%%
Total%Value%of%Outage%Avoidance%for%All%Customers% %208,355.93%%
Appendix G Cost%Saving%Benets:%
Metering%Costs:%Cost%of%InspecLon%per%Technician:%
Total%Number%of%Customers% %10,000.00%%Checks%per%Month/%Customer% %1.00%%
Total%Checks%/Month:% 10,000.00%Time%Required%to%Check%Meter% 5%minutes%Meters%Checked/%Hour% %12.00%%Technician%Hours/%Day% %7.00%%Meters%Checked/Day% %84.00%%
Total%Days%Needed%to%Check%Total%Meters:% 120%days%Number%of%Technicians%Employed% %6.00%%
Days%per%Month%to%Check%Meters%(%per%Technician):% %20.00%%Technician%Cost/%Day% %$150.00%%Technician%Cost/%Hour% %$13.00%%Total%Cost%of%Technician%per%Month% %$3,000.00%%
Technician#Cost/#Unit# #$1.05##Total#Cost#of#All#Technicians/#Month# #$18,000.00##Total#Cost#of#All#Technicians/#Year## #$216,000.00##
Appendix H
Federal%CommunicaLons%Commission%(FCC)%standards%for%intenLonal%and%unintenLonal%radio%emissions,%and%safety%related%to%RF%exposure,%parts+1+and+2+of+the+FCC's+Rules+and+Regula
Appendix H