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I’m Just Trying to Help YouJoshua Schneiderman
● 20 Years Marketing Experience● SEM Program Lead at
VGM Forbin in W aterloo, Iowa● Hate
○ Interruptive advertising○ Anti-social social ads○ Going viral
● Love○ Helping people○ W hen things work○ Effective communication
Joshua Schneiderman
How many of you want to genuinely help your members?
You develop products to make people’s lives better
So why do they resist?
Path to purchase
Each relevant interactioninfluences the end result
More Traffic
What’s next?
