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VGM Forbin Financial Brochure

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The experts in providing financial web solutions.

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Page 1: VGM Forbin Financial Brochure
Page 2: VGM Forbin Financial Brochure

WEB

is a websitereflectionof your business.

Your

DESi

Page 3: VGM Forbin Financial Brochure

Web DesignVGM Forbin has several expert

in-house Web designers, which means

personalized attention, efficient and

timely communication and quality

control. They have been recognized with

top awards from several organizations,

including the Iowa Bankers Association,

the Iowa Jaycees and the American

Advertising Federation-Cedar Valley.

Forbin clients will have the tools to

administer sections of their own site and

the opportunity to work one-on-one with

some of the best Web designers.

GN

Is your website costing you money or making you money?

RECENT AWARDS:

2012Silver ADDY AwardClient: Freed Construction

Silver ADDY AwardClient: AiBionics

Silver ADDY AwardClient: VGM Club: Shop Employee Rewards

2011Gold Banker’s Association AwardClient: Grundy National Bank

Gold ADDY AwardClient: Stainless Plus

Silver ADDY AwardClient: VGM Club

Silver ADDY AwardClient: McAbee Medical

Silver ADDY AwardClient: Northstar Campers

2010Gold ADDY AwardClient: Black Hawk Democrats Gold ADDY AwardClient: Waterloo Elks Lodge

Silver ADDY AwardClient: Biotech Industry

2009Silver ADDY AwardClient: Conrad Technologies Animation

Silver ADDY AwardClient: VGM Forbin Brochure

Page 4: VGM Forbin Financial Brochure

EDUCAT

Page 5: VGM Forbin Financial Brochure

Increase traffic to your website and get more qualified referrals while greatly reducing your overall marketing costs through social media. Having multiple social media pages, in addition to an optimized company website, is a cost-effective way to not only push new content about your company to the Web, but also makes your company brand much more visible in search listings. Potentially, a search for your company or service could display your company website, your Facebook page, your YouTube channel and your blog, pushing your competitors out of the top Google listings and placing your company in high standing with search engine optimization.

To increase your online visibility, Forbin is now creating custom social media business pages through Facebook, Twitter, YouTube and blogs that will mimic the look and feel of your current website as well as comprehensive social media management plans for writing effective posts for each social page. All posts made by Forbin are pre-approved and written to engage the targeted audience, encourage valuable information sharing and lead to the client website.

• Fill valuable real estate in search listings with your company name.

• Increase traffic to your website through effective editorial content on social platforms.

• Get more qualified referrals through targeted social media marketing.

• Greatly reduce your marketing costs by utilizing

social media platforms for a targeted audience!

Are YOU socially interacting with YOUR customers?

iON

Page 6: VGM Forbin Financial Brochure

ENGi

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Search Engine Marketing (SEM)

Where are YOU listed?

Online bill pay

NE

When visitors search for a company using

Google and Yahoo, don’t you want to be on

their list of search results? VGM Forbin is

one of the few companies to retain its own SES

(Search Engine Specialist). In-depth knowledge

about how search engines work and the

importance of key words and phrases are vital

for the success of your website and VGM Forbin

puts that expertise at your fingertips.

Page 8: VGM Forbin Financial Brochure

do for you?What can

VGM ForbinOU

R

WORK

Page 9: VGM Forbin Financial Brochure

Grundy National Bank

Grundy National Bank was ready for

a new website to reflect the bank’s

new programs and personality.

GNB worked with Forbin to create

a new site that featured not only

the business end of the bank, but

also their people and community

involvement. By listening to GNB’s

needs and really getting to know

their people, Forbin was able to

create a new website that met all

of GNB’s expectations for look,

functionality and personality.

www.gnbbank.com

“With our 2006 VGM Forbin-designed

award-winning website already under

our belts, we didn’t hesitate to call on

Forbin again when it was time to redo our

website. They have once again created a

fresh, unique, and functional website that

allows space for frequent announcements

and advertisements. We are pleased with

Forbin’s timely responsiveness to our needs,

and the creativity and design elements that

are put into making our site dynamic.”

- Amanda Grineski Marketing Assistant

Page 10: VGM Forbin Financial Brochure

Community National Bank

As a bank that promises to remain “Always

by your side” Community National Bank

needed a new site that was user-friendly

and compatible for mobile devices. VGM

Forbin created a mobile-friendly site that

gave Community National Bank the

ability to update their page content with

the VPanel™ CMS tool, as well as paid

advertisements on their site for a simple,

distinguished look that deposited

confidence in their customers.

www.cnb1.com

Page 11: VGM Forbin Financial Brochure

Farmers Trust and Savings Bank

When you have a company history that

spans more than a century like Farmers

Savings Bank, you are definitely a part of

your community. The custom-designed

site for Farmers Savings Bank included a

marketing message that not only reflected

services they offer, but also their commitment

to the communities they serve. Inclusion of

VPanel for content updates gave Farmers

Savings Bank plenty of ways to allow their

customers to see green.

Farmers Savings Bank

Having designed their previous site, VGM Forbin

was excited to develop a sleek design that gave

Farmers Trust and Savings Bank control over the

content for a web presence as dependable as

the hard working customers who use it. A focus

on Ag Lending showcased their dedication to

local agricultural businesses, and easy-to-use

mobile banking allowed customers to check

balances, transfer money and locate the nearest

ATM whether they are in town, at home or on

the road.

www.ftsbbank.com

www.fsb-iowa.com

Page 12: VGM Forbin Financial Brochure

FLA

SH

EDUCAT

than a flashy site that is not user-friendly.

It’smore important to have a

functional andeasy-to-use site

Page 13: VGM Forbin Financial Brochure

While Flash sites are trendy and entertaining, a website

that offers practical, user-friendly navigation will be

more likely to attract and keep your customers. Because

Flash sites are animated and interactive, they require the

user to spend more time waiting. For many users, especially

older clients, the navigational tools on the menu bar can be

difficult to follow (it is the nature of Flash to have “moving

parts”), and often users will be faced with a pop-up window

asking them to install Flash so the site can be accessed. In

addition to user challenges, Flash sites have the tendency to

“hide” from search engines and the result can be a poor

search engine ranking for the site. Flash works well as a

site enhancer and simple Flash elements can help create an

attractive site without overpowering the practical purpose of

the site. Look to VGM Forbin for the latest in Flash education.

Flash Education

Is this what YOUR customers see?

iON

Page 14: VGM Forbin Financial Brochure

TEA

MManagement

Jeremy KautenGeneral Manager

Matt WallerVP of Client Services

Neal PriceNew Media

John UnsenTechnology Director

Laura HandCreative Director

Sales

Jane Gordon Tammy Atkins Donny Wilson

Cassi UbbenWeb Marketing

Specialist

Janet Trepp

Gina FangmanAdministrative

Assistant

Search and Social Media

Christina ThrondsonWeb Marketing

Manager

Matt CunardWeb Marketing

Specialist

Page 15: VGM Forbin Financial Brochure

DESi

FOR

BIN

Web Designers

Programmers

Nate Solberg

William Chacon

Mark WubbenaKyle KramerCasaundra Gaston

IT Support

Mike Schmidt Glen Rocca Bob Fisher

Korey Wilson

Mike Kirkpatrick Johnny ScottMatt Kauten Jamie Grinnell

Cheryl Kalina Andy Hudson

VGM Forbinoffers a team approach

Web development.to

Page 16: VGM Forbin Financial Brochure

1101 W. San Marnan Drive • Waterloo, IA 50701

VGM Corporate Headquar ters

Phone: 319-274-4430 • Toll-Free: 877-814-7485Fax: 319-274-4429 • www.forbin.com