Frank Dethier

Session 3: Innovation

Process

Frank Dethier –

HOW TO INNOVATE?

ONE HOLISTIC FRAMEWORK

2

Strategy

Process

Organization

Resources

Culture

S

P

O

R

C

Frank Dethier –

INNOVATION & DELIVERY PROCESS

3

S

P

O

R

C

Deliver new

Products/Services/

Processes that

provide new value

Frank Dethier –

DELIVERY PROCESSES

PRINCE2

4

S

P

O

R

C

Frank Dethier –

DELIVERY PROCESSES

STAGE-GATE

5

Direction Ideas

External

&

Internal

Propo-

sal

2 3 4 5 6

Feasi-

bility

Develop-

ment

Scale-

up Launch

Projects

Str

ate

gic

ob

jectiv

es 1

Innovation

Process

Frank Dethier –

DELIVERY PROCESSES

6

Waterfall

Agile

Frank Dethier –

INNOVATION & DELIVERY PROCESS

7

S

P

O

R

C

• Explore new • Markets

• Technologies

• Business models

• De-risk Delivery

Deliver new

Products/Services/

Processes that

provide extra

/new value

Frank Dethier –

INNOVATION PROCESS – WHY?

Set-up process with established milestones

As precondition for release of funds

To avoid a premature scaling

Do not copy blindly your very structured Delivery

Process (to bring products & services to market)

8

Enable

creativity

& learning

Managed &

well-known

S

P

O

R

C

Frank Dethier –

New &

Existing

Markets Trends

Innovation

challenges

Dev

Projects

Ideas

INNOVATION PROCESS

S

P

O

R

C

9

Strategy

Idea

selection

Frank Dethier –

Innovation

challenges

INNOVATION PROCESS

CHALLENGE

S

P

O

R

C

10

• Generate clear challenge

• E.g. ‘How can we …’, ‘What if …’

• For which market/customers?

• Define upfront ‘good’ decision criteria

• Ensure customer is integrated

Frank Dethier –

Ideas

INNOVATION PROCESS

IDEA GENERATION

S

P

O

R

C

11

• Create conditions that foster

Creativity

• Ensure you involve everybody

• Assign a good moderator

• Define rules during idea generation

Frank Dethier –

Ideas

INNOVATION PROCESS

IDEA GENERATION

S

P

O

R

C

12

SCAMPER Day in Life…

Brainstorm

From other

industries

6 thinking hats

Frank Dethier –

INNOVATION PROCESS

IDEA GENERATION

S

P

O

R

C

13 13

Frank Dethier –

INNOVATION PROCESS

IDEA GENERATION

S

P

O

R

C

14

Frank Dethier –

INNOVATION PROCESS

IDEA GENERATION

S

P

O

R

C

15

Idea killers

Frank Dethier –

Ideas

INNOVATION PROCESS

IDEA GENERATION

S

P

O

R

C

16

Solicited Idea Generations

• Organized brainstorms

• Idea campaigns

• …

Unsolicited Idea Generations

• Letterboxes

• Idea management SW

• …

Frank Dethier –

INNOVATION PROCESS

IDEA SELECTION

S

P

O

R

C

17

Idea

selection

• Take your time (2/3)

• Reflect from customer’s perspective

• Use your defined criteria (from your Innovation strategy as well)

• Choose carefully selection team

• Work eventually in steps

Frank Dethier –

Dev

INNOVATION PROCESS

LEARNING PROJECTS

S

P

O

R

C

18

Sprint 1

• Starting condition

1. Big picture goal/vision

2. Learning you want to achieve in sprint 1

• Focused assignment

• Dedicated team

• Outcome

• Learning

• Any change in big picture?

• Any missing other key learnings?

Frank Dethier –

Dev

INNOVATION PROCESS

LEARNING PROJECT PORTFOLIO

S

P

O

R

C

19

“Doing the right things” by

1. Selecting projects

2. Prioritizing projects

3. Manage and follow-up of project portfolio Dev

Dev

Dev

Frank Dethier –

Dev

INNOVATION PROCESS

LEARNING PROJECTS

S

P

O

R

C

20

Create asap a

business case that

will release funds for

‘normal’ development

Or ‘fail’ asap

Frank Dethier –

INNOVATION PROCESS

LEARNING PROJECTS LEAN STARTUP

The Lean Startup provides a scientific approach

to creating and managing startups and get a

desired product to customers’ hands faster based

on key principles

Build-Measure-Learn

Validated Learning

Using well-defined process

Less relevant if your new innovations fall within

current ‘scope’ of your business

21

S

P

O

R

C

Frank Dethier –

BUSINESS MODEL CANVAS

22

Key Partners Key Activities

Key Resources

Value Propositions Customer Relationships

Channels

Customer Segments

Revenue Streams Cost Structure

S

P

O

R

C

Frank Dethier –

INNOVATION PROCESS

LEAN STARTUP

23

Problem/

Solution Fit

Product (MVP)

/Market Fit Scale

• Value Proposition

• Customer Segments

3 stages of a startup

Do I have a

problem worth

solving?

S

P

O

R

C

Have I built

something

people want?

How do I

accelerate

growth?

• Cost structure

• Revenue streams

• Key activities & resources

• Customer relationships

Frank Dethier –

INNOVATION PROCESS

LEAN STARTUP

24

S

P

O

R

C

Problem/Solution Product/Market Scale

Frank Dethier –

INNOVATION PROCESS

LEAN STARTUP

25

S

P

O

R

C

Frank Dethier –

New &

Existing

Markets Trends

YOUR INNOVATION PROCESS

TRENDS

S

P

O

R

C

26

Technology Trends

Consumer Trends

Legal Trends

Industry Trends

Frank Dethier –

New &

Existing

Markets Trends

YOUR INNOVATION PROCESS

TRENDS

S

P

O

R

C

27

How does your company deal with those trends?

How do you create an opportunity of them?

How do you guard yourself against it?

Frank Dethier –

YOUR INNOVATION PROCESS

TECHNOLOGY TRENDS

S

P

O

R

C

28

How does your company deal with those trends?

How do you create an opportunity of them?

How do you guard yourself against it?

Frank Dethier –

YOUR INNOVATION PROCESS

CONSUMER TRENDS

S

P

O

R

C

29

How does your company deal with those trends?

How do you create an opportunity of them?

How do you guard yourself against it?

Changing the Self

Quantified Self

Frank Dethier –

YOUR INNOVATION PROCESS

INDUSTRY TRENDS

30

S

P

O

R

C

How does your company deal with those trends?

How do you create an opportunity of them?

How do you guard yourself against it?

Frank Dethier –

YOUR INNOVATION PROCESS

S

P

O

R

C

31

Strategy

Top-down focus to organization Organization gives input to

company strategy