“I learned to make Malvasia Del Fiore from my father, who learned from his father. And so on.”

Almost Lost Forever

•Cuttings brought from Italy in Mike’s grandfather’s socks.

•Was top seller at family’s tasting room.

•Family techniques nearly lost forever after 1960’s.

•Revived by Mike Filice 3rd generation Central Coast winegrower.

HEIRLOOM WINEMAKING

About Malvasia

• 79 A.D. lauded by Pliny the Elder (“In vino veritas”).

• Used in Prosecco, Vin Santo, Frascati, other popular wines.

• Vino Versatile – really goes with any food!

HEIRLOOM WINEMAKING

“In Vino Veritas”

Malvasia Del Fiore Style

• A Paradox: floral aromas, yet dry palate.

• Explodes with Orange Blossom aromas & flavors.

• Versatile – REALLY goes with any food!

HEIRLOOM WINEMAKING

How the heck do we sell it?

• $17.99/$14.99

• Discovery on-premise BTG, hand-sell wine shops

• Conundrum, Santa Margherita

• Sample, sample, sample

• Have FUN!

HEIRLOOM WINEMAKING

“I learned to make Malvasia Del Fiore from my father, who learned from his father. And so on.”