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Health Awareness Campaign
Team: ‘I DO’
Rajesh T, PM’s Rural Development Fellow; Bits-Pilani Alumnus
Rajesh V, Head, Product Development, ITC; Bits-Pilani Alumnus
Manaswi R, Environmentalist, Trinity College, Dublin
Prateek S, Mechanical Engineer, BITS Pilani
Omkaram K, PM’s Rural Development Fellow, IIT Alumnus
‘Swaasthya Jaankari Abhiyaan’
“Without health, life is not life; it is only a state of languor and suffering - an image of death.”
Gautham Buddha
“The first wealth is health.”Ralph Waldo Emerson
‘स्वास््यजानकारी अभियान’
2
KEY FACTS
•1 in 2 children in India is malnourished.
•India has highest number of malnourished children in the World.
•Only 57.3% births happen through skilled attendants.
Sources: WHO, Index Mundi
Health in India
Key Result IndicatorsPoor Tribal Health in IndiaHealth in IndiaProblem Analysis Solution Requirement Proposed Solution Challenges and Mitigation Strategy
Countries
Infant Mortality Rate (Infant
deaths/1,000 live births) -
IMR
Maternal Mortality Ratio
(Maternal deaths/100,000 live
births) - MMR
Life Expectancy at Birth
India 46.07 200 67.14
Singapore 2.21 5 83.91
Japan 2.65 3 83.75
3
Causes
Poor Service
Delivery
Poverty
EarlyMarriages
LowAwareness
(root cause)
CulturalInhibitions
Inaccessible pockets
Poor Tribal Health in India
Results
Malnutrition
High Infant Deaths
Improper Physical &
Mental development
Low Productivity
/Wages
High Maternal
Deaths
Medical expenses furthering
poverty
Key Result IndicatorsPoor Tribal Health in IndiaHealth in India Problem Analysis Solution Requirement Proposed Solution Challenges and Mitigation Strategy
4
Problem Analysis
Existing initiatives are not sufficient
Lack of interesting ways of information
dissemination that reach villages
Lack of information on demand at suitable time
Knowledge Leakages at various levels (Central, State, District, Block,
Village)
Why are tribals
suffering the most?
Key Result IndicatorsPoor Tribal Health in IndiaHealth in IndiaProblem Analysis
Solution Requirement Proposed Solution Challenges and Mitigation Strategy
5
Solution Requirement
Action
Knowledge
Information
Key Result IndicatorsPoor Tribal Health in IndiaHealth in India Problem Analysis Solution Requirement Proposed Solution Challenges and Mitigation Strategy
Effective
• Spread knowledge among mothers & communities.
• Convert awareness into action.
Scalable
• Should be scalable to reach 10 crore+ tribal population across various states.
Replicable
• Minimal dependency on the human capability to give information.
Proposed Solution
6Poor Tribal Health in IndiaHealth in India Problem Analysis
Create or source health awareness
videos
Load the videos into a tablet
Train Swaasthya Saathis (SS) on using the tablets
SS shows the videos using
tablets in communities
Evaluate impact of the initiative
Process reengineering based on the
feedback/impact
Solution RequirementProposed Solution
Key Result Indicators Challenges and Mitigation Strategy
7
Outputs
• Number of trained Swaasthya Saathis (SS)• Number of videos sourced• Number of people reached
Outcomes
• Healthy babies at birth
• Safe & Healthy motherhood
• Healthy mothers, healthy children, healthy families, healthy villages, healthy IndiaLong Term Objectives
• Reduction in IMR• Reduction in MMR• Increase in Institutional deliveries
Tribal Health in India Problem Analysis Proposed Solution Challenges and Mitigation StrategyKey Result Indicators
Health in India Challenges and Mitigation StrategyPoor Tribal Health in India Problem Analysis Solution Requirement Proposed Solution
Key Result Indicators
108
SS will be paid based on the
number of videos shown to people
Solar Chargers
Apps to give monthly reports, take photographs
etc.
Tablet will be a non-sim model with parental control apps
installed
Challenges
Ensure Swaasthya
Saathi shows videos
Measure the number of
videos shown or number of
people reached
Electricity in tribal/rural
areas
Tablets for personal use
Key Result IndicatorsPoor Tribal Health in IndiaHealth in India Problem Analysis Solution Requirement Proposed SolutionChallenges and Mitigation Strategy
Challenges and Mitigation Strategy
