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KNA 20/5 2011
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Challenges aheadDigital changes everything
Social changes everythingTwo sessions on man and machine
Basically me...• Senior advisor in all things internet and media
• Some call me a social media therapist. CEO whisperer (with five CEO:s, all from Swedens top-25 largest corporations on my current roster)
• Business angel and investor• in early stage tech startups likeVideoplaza, Planeto and more. Ranked
#14 when the Telegraph picked ”The 100 most influential technology investors in Europe”
• I write, lecture, speak, facilitate...• at least 50% pro bono
The future of business is letting go
”We’ve deleted the rogue tweet but rest assured the Red Cross is sober and
we’ve confiscated the keys”
”While we’re a 130-year-old humanitarian organization, we’re also made of up human beings. Thanks for not only getting that but for turning our faux pas into something good”
”You immediately embraced this mix-up and many of you have pledged donations to the Red Cross.”
4 years old50% of the swe population is internet users @ age 4
We wake up to a new world... everyday
I don’t know better– but I might know different...
”What we have to learn to do, we learn by doing.”
It's not a lesson to be learned– it's a life to live
The only constant is changeand change starts here
Chapter [n]change
iTunes - 7 yrs
AppStore - 2.5 yrs
The universe is probably littered with the one-planet graves of cultures which made the sensible economic decision that there’s no good reason to go into space--each discovered, studied, and remembered by the ones who made the irrational decision.
Get Darwin
It is not the strongest of thespecies that survivenor the most intelligentbut the one most responsive to change
”an industry too big to bend is bound to break”
Philip Meyer:”The last reader recycles the last
printed paper in 2040””– April 2040, to be exact”
The early bird gets the wormBut the second mouse gets the cheese
N O W Y O U !
Walk and think• You’re the green dot on... ?
• think about it• put a green post-it on your fish• share
Chapter [n]one machine
”Predicting the next 5,000 days of the web”
”One machine”
1 HB (Human brain)• 1.2 billion PC / 2.7 billion cellphones• 60 trillion links• 246 exabytes data
6 billion ”HB”
The only thing we know for sure about the
future is that we will be
wrong!
” I’m old enough to know a lot of things from life experience.
I know that newspapers is where you get your political news and how you look for a job. I know that music comes from stores. I know that complicated things like software and encyclopedia have to be created by professionals.
And in the last 15 years, I’ve had to unlearn every one of those things and a million other because they stopped being true.”
N O W Y O U !
Walk and talk• Are you a part of ”the one”?• What good comes out of it?• or is there a problem...?
• 1 min personal (reflection)• 9 min in group (2-3ppl/group)• Share insights• Discussion
Chapter [n]the 100% human
1 0 0 % H U M A N
What 100%?• Always on - offline merges with online
• Except when in London...• Work vs spare time turns boring vs fun• Personal turns public• Man | machine and we’re living by numbers...• Everyone has superpowers and
- everything is a conversation
W O R K V S L I F E
boring vs fun
FO U R ST E P S , FO R R E A L
Four steps towards 100%• You are your identity• You are your network• You are internet• You don't care. Kind of.
1 . I D E N T I T Y
1 . I D E N T I T Y
1 . I D E N T I T Y
1 . I D E N T I T Y
1 . I D E N T I T Y
Bloggs, youtube, flickr, ”old sites” etc...
.me
M Y M I SSIO N
Help businesses make money tomorrow
M Y OT H E R M I SSIO N
M Y W O R L D
M Y R E A L T A G L I N E
Those who say that it cannot be doneshould get out of the way of those who are doing it!
M Y A T T I TU D E
When I get sadI stop being sad and be
AWESOME instead
M Y F A M I L Y
My digital hub
Traditional media on me
Words
Images
Video
Looong videos
Presentations
2 . N E T W O R K
the social graph...
2 . N E T W O R K
... it's people
2 . N E T W O R K
social knots
2 . N E T W O R K
and it always has been...
M A K E M E N T A L N OT E
content isn't king,conversation is
content is just the stuff we talk about
2 . N E T W O R K
2 . N E T W O R K
”We aren’t simply projecting identity, we’re creating it.”
Renny Gleeson @ TED
3 . Y O U A R E I N T E R N E T
Sharing is caring
3 . Y O U A R E I N T E R N E T
Creating identity...
3 . Y O U A R E I N T E R N E T
The volume...• 1 billion objects added every day (facebook)
• 2 billion ”likes”• 50% by phone• 32 hrs video / every minute (Youtube)
• and so on...
3 . Y O U A R E I N T E R N E T
01:44 am
3 . Y O U A R E I N T E R N E T
.me
Sharing is caring
Time
Place
DNA
Creditcards
The images of me (ouch)
You can not control– but you can dominate ;)
(take part, provide, be generous, discuss)
3 . Y O U A R E I N T E R N E T
http://jardenberg.se/live
3 . Y O U A R E I N T E R N E T
Transparency vs. integrity
3 . Y O U A R E I N T E R N E T
Transparency vs. integrity
3 . Y O U A R E I N T E R N E T
”It's not information overloadit's filter failure”
Clay Shirky @ Here comes everybody
3 . Y O U A R E I N T E R N E T
3 . Y O U A R E I N T E R N E T
transparency by proxy
3 . Y O U A R E I N T E R N E T
3 . D U Ä R I N T E R N E T
4 . Y O U D O N ' T C A R E
The geeks don't rule
4 . Y O U D O N ' T C A R E
Ubiqutuous
4 . Y O U D O N ' T C A R E
”One machine”
4 . Y O U D O N ' T C A R E
A new look at knowledge
4 . Y O U D O N ' T C A R E
It all comes together
4 . Y O U D O N ' T C A R E
It's a new way
4 . Y O U D O N ' T C A R E
and we really don't care
4 . Y O U D O N ' T C A R E
4 . Y O U D O N ' T C A R E
like electricity in the wall or water in the tap
FO U R ST E P S , FO R R E A L
Four steps towards 100%• You are your identity• You are your network• You are internet• You don't care. Kind of.
1 0 0 % H U M A N
What 100%?• Always on - offline merges with online• Work vs spare time turns boring vs fun• Personal turns public• Man | machine and we’re living by numbers...• Everyone has superpowers and
- everything is a conversation
Chapter [n]and now what?
T H E F UTU R E I S Y O U M O M
Google: ”relevance”Facebook: ”relations”
Twitter: ”realtime”Amazon: ”one machine”
Apple: ”many windows;)”
No excuse for ignorance - ”lmgtfy”
Avoid the big #FAILGo for the ”easy” #WIN
Klydda inte![ How we in Skåne say: ”Keep it simple, stupid” ]
Strive to incorporate online and social media
into all everyday operations
Be honest and do good shit!
ST A Y CO N N EC T E D
http://jardenberg.se http://mindpark.se
+46 735 187700
Be honest and do good shit!
THE END
O H H , T H E LO N D O N E XC U S E
Where there is joy, curiosity, a sense of opportunity,
determination and smart people taking collaborative babysteps
– things will be good! #lifeisgood
”the future of business is letting go”
N O W Y O U !
Talk on...• What will YOU do?• Roadbumps? Babysteps?• Under your skin...
• 2 min personal reflection• 8 min in group (3ppl/group)• Share insights• Discussion
N O W Y O U !
Talk on...• Impact on brands?• Fun or fear / friend or foe?• Transparency vs Integrity?• The new persona - The new brand?
• 2 min personal reflection• 8 min in group (3ppl/group)• Share insights• Discussion
