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Hyper Island Masterclass. See #himc for smartness, passion and faith.
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Digital changes everything– human trends and attitudes
Iris11 months old
4 years old50% of the swe population is internet users @ age 4
Digital changes everything– human trends and attitudes
I N T RO
• 0 - this intro...• 1 - Attitude• 2 - Darwin & the two big ones...• 3 - Four trends, for real• 4 - Six oneliners• 5 - and now?
The Chapters
M Y R U L E
conversation, please
M Y T A G L I N E
I don’t know better– but I might know different...
M Y R E A L T A G L I N E
Those who say that it cannot be doneshould get out of the way of those who are doing it!
M Y I D E A
M Y M I SSIO N
Help businesses make money tomorrow
M Y A T T I TU D E
When I get sadI stop being sad and be
AWESOME instead
M Y W O R L D
M Y F A M I L Y
I N T RO
Chapter oneattitude
T H E A T T I TU D E
Millions of misconceptions• About meatspace vs cyberspace• About ”learning” vs ”doing”• About young vs old• About that it might be to late?
• The second mouse gets the cheese - keep the faith;)
M I N D S E T
M I N D S E T
M I N D S E T
T H E V I SIO N
”Predicting the next 5,000 days of the web”
M A K E M E N T A L N OT E
Watch every movie on ted.com
T H E V I SIO N
”One machine”
T H E V I SIO N
1 HB (Human brain)• 1,5 billion PC• 3 billion cellphones• 30 million servers• 60 trillion links
T H E V I SIO N
6 billion ”HB”
T H E P RO B L E M
The only thing we know for sure about the
future is that we will be
wrong!
H I STO R Y
” I’m old enough to know a lot of things from life experience.
I know that newspapers is where you get your political news and how you look for a job. I know that music comes from stores. I know that complicated things like software and encyclopedia have to be created by professionals.
And in the last 15 years, I’ve had to unlearn every one of those things and a million other because they stopped being true.”
M A K E M E N T A L N OT E
Clay Shirky : ”Here comes everybody”
O K , T H E F UTU R E
T H E F UTU R E I S N O W
Chapter twoDarwin & the two big ones
S P E E D
Darwins law
S P E E D O F C H A N G E
It is not the strongest of thespecies that survivenor the most intelligentbut the one most responsive tochange
A N D T H E M A G N I TU D E
300 services / day
T H E BIG T W O
Google: ”all the information”Facebook: ”all the people”
STU D Y
M A K E M E N T A L N OT E
psst. don't buy reports
M A K E M E N T A L N OT E
A N OT E
Chapter threefour trends, for real
FO U R T R E N D S , FO R R E A L
Four steps towards 100%• You are your identity• You are your network• You are internet• You don't care. Kind of.
1 . I D E N T I T Y
1 . I D E N T I T Y
1 . I D E N T I T Y
1 . I D E N T I T Y
1 . I D E N T I T Y
Bloggs, youtube, flickr, ”old sites” etc...
2 . N E T W O R K
the social graph...
2 . N E T W O R K
... it's people
M A K E M E N T A L N OT E
content isn't king,conversation is
content is just the stuff we talk about
2 . N E T W O R K
and it always has been...
2 . N E T W O R K
social knots
2 . N E T W O R K
2 . N E T W O R K
”We aren’t simply projecting identity, we’re creating it.”
Renny Gleeson @ TED
3 . Y O U A R E I N T E R N E T
Sharing is caring
3 . Y O U A R E I N T E R N E T
Creating identity...
3 . Y O U A R E I N T E R N E T
The volume...• 1 billion objects added every day (facebook)
• 200 millions Facebook by phone• 24 hrs video / every minute (Youtube)
• and so on...
3 . Y O U A R E I N T E R N E T
Transparency vs. integrity
3 . Y O U A R E I N T E R N E T
Transparency vs. integrity
3 . Y O U A R E I N T E R N E T
”It's not information overloadit's filter failure”
Clay Shirky @ Here comes everybody
3 . Y O U A R E I N T E R N E T
3 . Y O U A R E I N T E R N E T
4 . Y O U D O N ' T C A R E
The geeks don't rule
4 . Y O U D O N ' T C A R E
”One machine”
4 . Y O U D O N ' T C A R E
Ubiqutuous
4 . Y O U D O N ' T C A R E
A new look at knowledge
4 . Y O U D O N ' T C A R E
It all comes together
4 . Y O U D O N ' T C A R E
It's a new way
4 . Y O U D O N ' T C A R E
and we really don't care
4 . Y O U D O N ' T C A R E
4 . Y O U D O N ' T C A R E
like electricity in the wall or water in the tap
FO U R T R E N D S , FO R R E A L
Four steps towards 100%• You are your identity• You are your network• You are internet• You don't care. Kind of.
N O W Y O U !
As an individual...• Shared vision?• Fun or fear / friend or foe• Transparency vs Integrity• The new persona?
• 5 min personal reflection• 10 min in group• Share top-2 insights (unique)• Discussion
Chapter foursix one-liners
1. It's not a lesson to be learned– it's a life to live
If you don’t enjoy it– don’t even try
Life is your classroom– have fun in it
2. Use technology– even for its own sake
It used to be”don’t”
Be curious – get inspired!
3. An industry too big to bend is bound to break
Big business don’t get Darwin
N OT E S TO M E DI A
Embrace change. It’s full of opportunities.
Strive to incorporate online and social media channels into all
everyday operations
4. Keep it simple. No, listen!I mean it
Keep it really simple
Strive to incorporate online and social media channels
into all everyday operations
KISSIt’s still true...
... and hard workIt’s often easier to complicate things ;)
5. Babysteps
Remember Iris
Avoid the big #FAILGo for the easy #WIN
The three chunks...• The web of relevance (google) (knowledge)• The web of relations (facebook) (conscience)• The web of realtime (twitter) (consciousness)
6. Mobile first
6 miljarder ”HB”
Where there is joy, curiosity, a sense of opportunity,
determination and smart people taking collaborative babysteps
– things will be good! #lifeisgood
I N T RO
• 0 - this intro...• 1 - Attitude• 2 - Darwin & the two big ones...• 3 - Four trends, for real• 4 - Six oneliners• 5 - and now?
The Chapters
N O W Y O U !
As a business...• Who’s in control - and how does it feel?• Biggest fear?• Favorite opportunity?• What must change?
• 5 min personal reflection• 10 min in group• Share top-2 insights (unique)• Discussion
Chapter fiveand now what?
Still it’s just a tool(but an awesome one...)
It’s not a numbers game... [n]% is not a waste! if it enables two
people - previously unable to communicate to do so ...
They can change the world
Avoid the big #FAILGo for the ”easy” #WIN
Be curious – get inspired!and just do it...
When I get sadI stop being sad
and beAWESOME instead
M A K E M E N T A L N OT E
http://jardenberg.se http://mindpark.se
+46 735 187700
