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Hype Written PortfolioPress Releases
1st Draft For Review 11/22/2016Contact: Colleen O’Mara @ Hype310.839.9834, [email protected]
CUT + RUN EDITOR ADAM BAZADONA SHOWS US HOW TO FLOW ON AND TURN LONGEWEAR INTO ACTIVEWEAR IN LATEST CAMPAIGN FOR GAP
Santa Monica, CA & New York, NY – (November 22, 2016) – Cut + Run Editor Adam Bazadona shows us how to jump from the bed to the streets and “Flow On” all in the name of comfort for Gap’s latest cozy campaign. Bazadona channels minimalism and dreamy music to showcase how to move freely and live comfortably. Loungewear transforms into active wear for when reading inspires roller-skating routines, dates shift from lounging to long boarding, and when your BMX fantasy dreams become a bike free styling reality.
Click here to view the spot: https://wdrv.it/a57f1000d
Credits:Client: GapSpot Title: Cozy Campaign
“Bed”“Longboard”“Roller Skate”
Agency: United WorldwideCreative Director/Art Director: Kevin LiProducer: Joyce LeeCreative Director: Piper Hickman
Production Company: AllDayEveryDayDirector: Matt BaronHead of Production: Nicole WestermannExecutive Producer: Arrow KruseExecutive Producer: Oscar ThomasProducer: Sloane Skala Editorial Company: Cut + RunEditor: Adam BazadonaAssistant Editor: Natalie KaslingExecutive Producer: Lauren HertzbergProducer: Ashley Bartell
Color Correct: The MillColorist: Nick Sanders
Online: JoggerEditor: Joseph Grosso
1st Draft For Review 12/02/2016Contact: Colleen O’Mara @ Hype310.839.9834, [email protected]
TWIST STRIKES GOLD WITH HELUVAGOOD! CHEESE
Santa Monica, CA & New York, NY – (December 2, 2016) – Twist’s newest campaign for HeluvaGood! Cheese reminds viewers that during fireside chats or intense bidding wars, flavor is always worth enjoying. Twist (Editor/Director) (editors name)’s kitschy and humorous two-spot campaign highlights how whether you’re venturing into the great outdoors or frequenting yard sales, hunger strikes and flavor is always calling. The new campaign encourages viewers to strike gold with nachos, a grilled cheese or cheese fondue and use fantastically flavored HeluvaGood! Cheese.
Click here to view the spots: http://heluvagoodcheese.com/
Credits:Client: HeluvaGood! CheeseSpot Title: “Camping”
“Garage Sale”
Agency: Creative Director: Producer:
Production Company: Director: Producer:
Editorial Company: TwistEditor: Assistant Editor: Assistant Editor: Senior Producer: Partner/EP:
1st Draft For Review 12/5/2016Contact: Colleen O’Mara @ Hype310.839.9834, [email protected]
ARCADE EDITOR GEOFF HOUNSELL SHOWS US HOW TO BE UNLIMITED THIS CHRISTMAS
Santa Monica, CA & New York, NY – (December 5, 2016) – This Christmas, Arcade Editor, Geoff Hounsell reminds viewers not to let bad data plans get in the way of their holiday traditions or streaming their favorite Holiday classics. Hounsell’s latest spot for AT&T introduces the “Unlimited Effect,” where you can answer all those tough movie questions, remind your family to never stick their tongue on a frozen flagpole, or that it was actually the Ghost of Christmas Past. Don't’ be a scrooge this Christmas, with the gift of AT&T unlimited data and streaming from DirecTV, you too can be unlimited.Click here to view the spot: http://ftp.nyc.arcadeedit.com/22047_ATT_Unlimited/Credits:Client: AT&T UnlimitedSpot Title: “Holiday”
“Holiday Offer”
Agency: BBDO AtlantaEVP/ECD: Matt McDonaldSVP/SCD: Stephen McMennamyCD: Taylor CrawfordCD: Patrick LindsaySenior Producer: Jessica Coccaro
Production Company: Biscuit FilmworksDirector: Aaron StollerProducer: Cindy Becker Editorial Company: Arcade EditEditor: Geoff HounsellAssistant Editor: Chris AngelPartner/EP: Sila SoyerSenior Post Producer: Gavin Carroll
Color: Tim Masick at Company 3Mix: Keith Reynauld at Heard CityOnline: Method Studios
1st Draft For Review 11/22/2016Contact: Colleen O’Mara @ Hype310.839.9834, [email protected]
ARCADE EDITOR REMINDS US WHY SPORTS MATTER IN INSPIRING NEW SPOT FOR DICK’S SPORTING GOODS
Santa Monica, CA & New York, NY – (November 22, 2016) – In a Houston community where parents send their children to school not knowing if they will come home for dinner, the Fifth Ward Saints youth football team created a safe haven for at-risk young boys to grow into responsible young men. Arcade Editor (XXXXX) latest spot for Dick’s Sporting Goods tells the heartbreaking story of one inspiring team whose gear had been stolen, but continued to persevere in an effort to save their team. Arcade’s spot highlights the importance of saving underprivileged youth sports and reminds viewers why sports matter and how they can give back with the purchase of the Sports Matter green shoelaces. $2 of every sale goes directly to underfunded youth sports programs like the Fifth Ward Saints.
Click here to view the spot: https://www.youtube.com/watch?list=PLHLL_rZ931zYsdUpZyl3mEPyI-h7jNGN1&v=1G2ETwMBiow
1st Draft For Review 11/22/2016
Contact: Colleen O’Mara @ Hype310.839.9834, [email protected]
ARCADE EDIT’S LATEST CAMPAIGN FOR AFLAC REMINDS US THE IMPORTANCE OF KEEPING YOUR LIFETSYLE HEALTHY
Santa Monica, CA & New York, NY – (November 22, 2016) – For most young adults, when they move out of their parents house, they hope it's the last time—but Arcade Editor, Jeff Ferruzzo’s latest campaign for Aflac reminds millennial viewers the perils of not being financially prepared for accidents. Arcade’s latest humorous spot breaks down how a broken leg can become a “full-blown move back into Mom and Dad’s basement and spend all of your savings nightmare,” especially if your aren’t prepared or take a wrong turn at the top of the ski slope. With Aflac’s new supplemental insurance programs, your health can change, but your lifestyle doesn’t have to.
Click here to view the spot: https://www.youtube.com/watch?v=-Sf2IErxEjc
Credits:Client: AflacSpot Title: Ski Patrol
Agency: Publicis SeattleChief Creative Officer: Andrew CristouPresident: Melissa NelsonDirector of Integrated Production: Corey BarthaGroup Creative Director: Steve WilliamsHead of Production: Adam OliverBroadcast Producer: Ryan ShanholtzerArt Director: Adam DeerCopywriter: Trevor HouserAccount Director: Garth KnutsonAccount Executive: Pat HutchinsonDirector of Business Affairs: Deb GrothStrategy Director: JP MartinStrategist: Marie MacWhorter
Production Company: Moxie PicturesDirector: Martin GrangerExecutive Producer: Karol ZenoLine Producer: Heidi Soltesz 1st Draft For Review 11/22/2016
Contact: Colleen O’Mara @ Hype310.839.9834, [email protected]
ARCADE EDITOR JEFF FERRUZZO SHOWS US HOW TO LOUNGE LIKE ROBIN WRIGHT, SHOP FOR THE HOLIDAYS AND FIGHT AIDS AT THE SAME TIME
Santa Monica, CA & New York, NY – (November 22, 2016) – Sometimes the holidays can be stressful and you just need to take a play out of Robin Wright’s playbook and lounge on a faux bear skin rug in front of a roaring fire or on a cold kitchen counter. When that gets too uncomfortable, the next best thing is to do all of your Christmas shopping online and help fight AIDS at the same time. Arcade Editor, Jeff Ferruzzo’s amusing spot for Red highlights how you can support the fight against AIDS while enjoying your favorite Belvedere martini, stir a savory soup, clean up lingering crumbs on the bear skin rug, and complete all of your holiday shopping without ever having to get out of bed. Throughout the month of December, you can do all of your Christmas shopping guilt free by shopping with Red online and help save lives.
Click here to view the spot: (insert link here)
Credits:Client: RedSpot Title: Lying Down With Robin Wright
Agency: VICECreative Director: Trent RohnerProducer: Volney Guzman
Production Company: Moxie PicturesDirector: Martin GrangerProducer: Katie Connell Editorial Company: Arcade EditEditor: Jeff FerruzzoAssistant Editor: Jeff LupusAssistant Editor: Samuel BardenPartner/EP: Sila SoyerSenior Producer: Gavin Carroll
Color: Sofie Borup at Co3Mix: Stephen Rosen at Sonic UnionOnline: Tristan Wake at Arcade Edit
FOR IMMEDIATE RELEASE
Contact: Colleen O’Mara @ Hype310.839.9834, [email protected]
Arcade’s latest spot, “Work Thing” by Editors Geoff Hounsell and jeff Ferruzzo allows for you to take your TV with you
Santa Monica, CA & New York, NY – (October 11, 2016) – Direct TV and AT&T’s new spot edited by Arcade’s Jeff Ferruzzo and Geoff Hounsell; “Work Thing” gives viewers insight into the their new promotional deal that allows for users to take their TV with them and watch all of their live channels via the Direct TV App, completely data free. Don't let work events get in the way of catching up on all your favorite shows. Now, with AT&T, you can have access to all of Direct TV right in the palm of your hand, without worrying about going over your data usage. The spot reminds viewers that they don't have to let their schedules get in the way of their viewing pleasures or break the bank with extra data charges.
Click here to view the spot: http://ftp.nyc.arcadeedit.com/wiredrive_staging/22042/?login=vault:nyarcade
Social Media Copy
Indulge yourself for a memorable weekend, Sept. 16-18, at Kaboo Del Mar. With nearly 40 hours of world-class entertainment; a stellar lineup of incredible contemporary artists and musicians, and delicious cuisine, Kaboo Del Mar will not disappoint!http://www.juxtapoz.com/news/street-art/countdown-to-kaaboo-del-mar-2/:
Channel your 90’s grunge nostalgia with never-before-seen photos of Nirvana’s “Nevermind” Pool Party. Rolling Stone takes you behind the scenes of the infamous album, 25 years later.http://www.rollingstone.com/music/pictures/inside-nirvanas-nevermind-pool-party-25-years-later-w439840/meeting-the-band-w439846:
Fall down the rabbit hole through the surrealist eyes of Salvador Dalí. See your favorite whimsical characters in the timeless story “Alice in Wonderland,” re-imagined in rare 1969 Dalí illustrations in the 150th Anniversary Edition.http://www.thisiscolossal.com/2016/09/salvador-dali-alice-in-wonderland-illustrations/:
Much-needed Harley Quinn spinoff film is greenlit, following devastating Suicide Squad reviews and complaints of lack of female diversity in Hollywood.http://www.refinery29.com/2016/09/123337/margot-robbie-harley-quinn-spinoff-female-superheroes
Artists Marcel Dzama and Raymond Pettibon created their new collaborative show for David Zwirner’s London outpost, drawing inspiration from artistic tablecloth doodles at boring art dinners and listening to punk rock Neil Young and Leonard Cohen in the midst of the sweltering NYC Summer heat.http://i-d.vice.com/en_us/article/marcel-dzama-on-making-art-and-listening-to-mexican-garage-bands-with-raymond-pettibon
Got a case of the Mondays? Become mesmerized with this fun claymation short by Swedish animator, Alexander Unger.http://www.thisiscolossal.com/2016/11/a-fun-experimental-claymation-short-by-alexander-unger/
Chuck Sperry catapults psychedelic rock posters to new fine art status with his iconic screen-printing aesthetic.http://www.juxtapoz.com/news/painting/poster-art-legend-chuck-sperry-rocks-spoke-art-nyc/
Step inside a kaleidoscope with Japanese artist, Asae Soya’s newest art installations.http://www.mymodernmet.com/profiles/blogs/asae-soya-light-installations
Slow down and rewind with OK Go’s colorful new music video shot in 4.2 seconds. http://digg.com/video/ok-go-new-music-video-one-moment
Rock N’Roll all night and into Sunday morning at The Great Rock’N’Roll Flea Market, starting this Sunday at The Regent Theatre in DTLA.http://www.welikela.com/event/great-rock-and-roll-flea-market-2016/2016-12-04/
Transport yourself to a different world via the creative genius of Artist Dustin Yellin’s 3D layered glass blocks.http://www.thisiscolossal.com/2016/12/ten-parts-dustin-yellin/
Take your obsession with denim to a new level with Ian Berry’s textured urban scenes created from the urban fabric.http://www.juxtapoz.com/news/textiles/ian-berry-s-denim-details/
Beyond Basel in Miami—art week shows us the most uncanny installations.http://thecreatorsproject.vice.com/blog/uncanny-installations-miami-art-week
Tom Westerlin, Creative Director of Nice Shoes Creative Studio, ponders the inspiration behind Nice Shoes debut into the virtual reality world with new immersive and interactive meditative experience, "Mio Garden."http://www.vrdevelopernet.com/articles/viewarticle.jsp?id=4726318&type=Top
Childish Gambino - Donald Glover pushes all the right buttons with his new funk-filled album, ‘Awaken, My Love!’.http://i-d.vice.com/en_us/article/childish-gambino-drops-a-brilliant-funk-filled-album
Stay Classy Los Angeles at the Will Ferrell themed bar stay classy’s pop-up. Calling all elves, mugatus and news teams to assemble and check it out at TCL Chinese 6 Theaters.http://www.welikela.com/will-ferrell-themed-pop-up-hollywood-2016/
Supermodel Kate Moss channels her inner King of Rock’n’Roll with Elvis Presley’s posthumous hit, “The Wonder of You.”http://www.rollingstone.com/music/news/watch-kate-moss-croon-elvis-presleys-the-wonder-of-you-w454836
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