Teesside University required a new, innovative and engaging way to physically showcase elements of some of their different courses, toprospective students, at feeder Schools and Colleges. For the perfect solution to the requirement we utilised a 3D Mobile Showroomcarrying out a roadshow at 10 Schools and Colleges nominated by Teesside University.

The interior of the 3D Advan carried different themes at different times, thus enabling the format to represent various faculties of theUniversity: Teesside School of Arts & Media, School of Science & Engineering and School of Computing. The 3D Mobile Showroom wasadapted to suit and went from being a radio broadcast hub, to a murder crime scene, and prospective pupils from different schools andColleges were able to engage and participate in real time, hands on activities in the vehicle.

SOLUTION• 1 3D Mobile Showroom• Hands on sessions included• 7 Towns targeted• 18 courses represented• 10 campaign days

OUTCOMES The response from the prospective students was huge, with aregular flow of users and some queuing to take part. Our clienthas reported that interest in their prospectus has seen a bigincrease, and that the schools we visited gave very positivefeedback.“This is one of the most exciting forms of advertising we haveever adopted – the van was quirky and different and as such itenabled us to capture and hold the interest of our young targetaudience.” Teesside University Director of Marketing

10Feeder schools

and collegesvisited

20%Increase in

requests forProspectuses

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Case StudyTeesside University

The Garden Centre Group – 3D Mobile ShowroomBRIEFFor Christmas 2013 our client wanted a novel way of increasing footfall and sales at selected Garden Centre Group outlets around thecountry. We utilised 2 of our custom built 3D Mobile Showrooms, the perfect way to create a stunning Christmas themed visualadvertising tool. The vehicles were fully dressed with a vast selection of items which can be bought from the Garden Centre, todemonstrate the range of products on offer. This included Christmas decorations, Home Ware and gifts. A competition was launchedalongside the vehicles giving Garden Centre customers the opportunity to win the entire contents of each vehicle, worth up to £3k.

SOLUTION• 2 Bespoke 3D Mobile Showrooms• Targeted the locality of 8 of the larger

outlets• 4 Brand Ambassadors complemented

each vehicle• Competition entry forms distributed

OUTCOMES The response from the general public was fantastic.People were really interested to learn about thepromotion, and actively approached our BrandAmbassadors to find out more and to have a closelook at the display.

Participants in the competition had to return theirentry forms to their local branch in person. Thus,footfall levels shot up throughout the campaignwhich resulted in elevated sales figures in alllocations.

4.5kCompetition entry

forms distributed perday

30%Higher success

rate thananticipated

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Case Study

Dogs trust

Promotional Staff

> Brand Ambassadors> Leafleters> Team Leaders> Event Managers> Lead Generators> Mascot Wearers> Food Samplers> Promotional Models> Adwalkers> Mystery Shoppers> Demonstrators

Why Choose Hype?

> Large staff database nationwide – you book directly with us> Robust recruitment programme and Code of Conduct> Unique staff tracking technology – unrivalled accountability> NFC technology> Dedicated Account Manager> Competitive rates> Fast turnaround times> 30 years operating experience> Established links to Councils for permits and media space> One stop shop – Hype take care of every aspect of your

promotion> Premium, Plus and Basic packages to suit your budget

BRIEFSpecsavers wanted to drive footfall to store in this competitive market place, with the knowledge that a new customer is more oftenthan not a retained customer. Brand Ambassadors were required to distribute Money off Eye Test coupons local to outlets, and provide adirect and tangible face in the High Street to represent the Specsavers Brand.

SOLUTION• Brand Ambassadors wearing

branded clothing• Targeting high footfall areas• To engage with the target market• Coupon includes accountable

coding• Direct passer’s by straight to store

OUTCOMES This is the most successful revenueStream for Specsavers. Studies areshowing that competition is rife and setto grow, and this type of promotion iskey for retaining the lead in the marketplace.

1.8 600% No 1Million leaflets

distributedROI Most successful

revenue stream

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Case StudySpecsavers

BRIEFIn May 2013 our client The Lowry (Arts and Entertainment Centre) wanted to drive footfall totheir forthcoming Food Festival. The remit was to maximise impact and reach as many peopleas possible, and therefore shoppers were targeted in Manchester’s busy high street areas.

SOLUTION• Team of Adwalkers• Working in close proximity to

each other• Walking posters visible in the

crowds• Targeting high footfall areas• Hot spots reached as advised by

the client

OUTCOMES

The client was overwhelmed with theresponse. Many people came directlyinto the venue to book tickets there andthen.

“I will most definitely be bookingAdwalkers again. The staff werefantastic and so helpful, it was obviousthat they had lots of experience.Adwalkers look fantastic it wasmarvellous to see our artwork on theboards, they are so versatile too, youreally need to see them to believethem”.

%4Adwalkers eachwith different

artwork

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Case StudyThe Lowry

2Days

BRIEFInternational women’s wear fashion retailer Simply Be wanted a bespoke promotional campaign fortheir new store launch in Oxford Street to drive footfall and generate awareness and excitement.Hype were briefed to provide Brand Ambassadors no smaller than a size 12, some dressed in SimplyBe outfits and some in black with a Simply Be branded sash. The target audience was 25-45 yearsold, so staff of varying ages were required.

SOLUTION• 8 Brand Ambassadors• Targeting high footfall areas• Client supplied goody bags• Money off voucher• Target audience identified with

our staff

OUTCOMESThe Simply Be store launch was a bigsuccess with the large queue forming

outside the store testimony to theeffects of the promotional campaign.

The reaction from the public was hugeand this comment received on

numerous occasions sums up theresponse: “At last fashion that fits

me!”

3 1000Year long client

relationshipGoody bags

distributed perperson per day

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Case StudySimply Be

10New store launches

in 2014 – Hypewere employed for

all

Exceptional ExperientialWe’ve got talent!

Hype (noun): Intensive publicity or promotion - extravagant.