Embed Size (px)
DESCRIPTION
portfolio for class project
Citation preview
page 2
typeface
A S S E T L I Q U I D A T I O N A N D E F F I C I E N C Y
page 3
worrdmark
Asset Liquidation and Ef�ciency
www.essence.com1 900 750 3434
1 2 4 0 0 P e n s y l v a n i a A V E H o o v e r P l a z a B a s e m e n t 8 W A S H I N G T O N D C 2 0 0 0 4
page 4
letterhead
A S S E T L I Q U I D A T I O N A N D E F F I C I E N C Y
Tel. 1.900.750.3434
www.essence.comwww.essence.com
1 2 4 0 0 P e n s y l v a n i a A V E H o o v e r P l a z a B a s e m e n t 8 W A S H I N G T O N D C 2 0 0 0 4
Tel. 1.900.750.3434
page 5
business cards
1 2 4 0 0 P e n s y l v a n i a A V E H o o v e r P l a z a B a s e m e n t 8 W A S H I N G T O N D C 2 0 0 0 4
A S S E T L I Q U I D A T I O N A N D E F F I C I E N C Y
page 6
envelope
Boston
MolassasMolassas
Molas
sas MolassasMolas
sasMolassas
Molassas
Molas
sas
Molassas Molassa
sMolassasMolassas
Molas
sasMolassas Molassa
sMolassasMolassas
Molas
sasMolassasMolas
sas
Mol
assas MolassasMol
as
sasMolassasMolas
sas
Molassas
Molassas
Molas
sas
Molassas
Molassas MolassasMol
as
sas
Molassas
Molassa
s
Molas
sas
Molassa
s
MolassasMolassas
Molas
sasMolassas
Molassa
s MolassasMolassas
Molassas
Molassas
MolassasMol
assas MolassasMolas
sas
Molassa
sMolassas
Molassas
Molassas
MolassasMol
assas MolassasMolas
sas
Molassa
s Molassas
Molassas
Molassas
MolassasMol
assas MolassasMolas
sas
Molassa
sMolassas
Molassas
Molassas
MolassasMol
assas MolassasMol
as
sasMolassa
sMolassas
Molassas
Molassas
Molassas
Mol
assas
Molassas
Molassas
Molass
as
Molassas
Molassas
Molassas
MolassasMol
assas MolassasMol
as
sasMolassa
s MolassasFlood
1919Molassas
Molassas
Mol
assas
page 7
historical event poster
page 8
typographical calendar
egacyebui ding
a LR
“But what of the abandoned what responsibility do we have for preserving our displaced creations, yester-day's symbols of
inspiration, logic and creative ingenuity?”
Champions for the salvation of one such creation is the Center for Design Study,
Society seemingly demands it. Who of us is not awed by the scale of Dubai's architecture, drawn to the value and logic of the Prius Hybrid automobile or the aesthetic and functional design of Apple's iPhone?.
Gastrotypographicalassemblage!
Each day our world changes, the old quickly vanishing, displaced by inspired new designs, new perspectives and brilliant imaginative creations.
page 9
opening spread
be applauded. But is it enough to simply belong to an organization that supports the design field's creative contributions? I believe the answer to be a resounding no—we must each personally challenge ourselves to take responsible action, to celebrate not only the new but to respect our industry's valued legacy and preserve the esteemed work of those who came before us.
where I serve as executive director. This Atlanta nonprofit foundation is battling to preserve a seminal piece of America's design history that for 20 years was mounted on the cafeteria wall of the CBS building. While some may not be aware of
this inspiring three-dimensional memorial to typography, many are familiar with its creator, Lou Dorfsman. The CBS cafeteria wall is as legendary as its visionary designer and art director. Conceived in the mid-1960s and ultimately completed in 1966, the expansive wall, spanning over 35-feet wide and 8-feet tall, is a national design treasure. In producing the wall Dorfsman enlisted support from life-long friend and design legend Herb Lubalin. Lubalin, along with Tom Carnase, masterfully crafted the typography for the aptly dubbed "Gastrotypographicalassemblage
Too many once-revered icons may now only be found in books and journals or in some digitized visual library; the least fortunate are committed only to memory. Countless pieces of art and design are silently destroyed each year, lost forever, historical symbols of our professions contributions in shaping our culture and its values.
AIGA's installment of a national design archive at the Denver Art Museum is to
“Dorfsman, now approaching 90, considers the wall his magnum opus, his gift to the world. Thankfully salvaged by New York designer Nick Fasciano. . The goal is to see Dorfman's wall restored to its full integrity and as part of a permanent traveling exhibition.”
page 10
closing spread
