Human resource management · Cicvarić S. Brend- kreiranje, pozicioniranje i održavanje, Zaduţbina Andrejević, Beograd, 2006. Keler, K.L., Slučajevi najbolje prakse u brendiranju,

1

Project Management Tools ........................................................................................................................................... 4

Analysis of financial statements .................................................................................................................................... 6

Brand Management ....................................................................................................................................................... 8

Evaluation of business performances and evaluation of enterprises ........................................................................... 10

European Management and Business Globalization ................................................................................................... 12

Eco-marketing selected chapters ................................................................................................................................. 14

European union economics ......................................................................................................................................... 16

E-manufacturing and e-service management .............................................................................................................. 21

English language for specific purposes 4 .................................................................................................................... 23

Joint European innovation programs........................................................................................................................... 25

Managing Innovation .................................................................................................................................................. 27

Financial risk management instruments ...................................................................................................................... 29

Integrated business communications ........................................................................................................................... 31

Integrated Environmental Management ...................................................................................................................... 33

Integrated management systems - selected chapters ................................................................................................... 35

Information System for SME ...................................................................................................................................... 37

Corporate restructuring ............................................................................................................................................... 39

Leadership and Change Management ......................................................................................................................... 41

Macromanagement ...................................................................................................................................................... 43

Marketing management – holistic approach ............................................................................................................... 45

Media Communications .............................................................................................................................................. 47

Interpersonal Relations in Organization ...................................................................................................................... 49

Managerial approach to business ethics ...................................................................................................................... 52

Management accounting ............................................................................................................................................. 54

Management and Quality ............................................................................................................................................ 56

Management and Organization ................................................................................................................................... 58

Management engineering ............................................................................................................................................ 60

Intellectual Property Management .............................................................................................................................. 62

Quality Management in the Public Sector ................................................................................................................... 64

2

Human resource management – selected topics .......................................................................................................... 67

Management in Banking ............................................................................................................................................. 69

Mobility and social care of human resources .............................................................................................................. 71

Models of Social Responsibility ................................................................................................................................. 73

Multi-project Management.......................................................................................................................................... 75

Public Relations - Strategies and Tactics .................................................................................................................... 77

Sustainable development ............................................................................................................................................. 79

Organizational design ................................................................................................................................................. 81

Fundamentals of Standardization ................................................................................................................................ 84

Quality improvement of management and problem solving ....................................................................................... 86

Business Psychology ................................................................................................................................................... 88

Business Strategies in the European Environment ...................................................................................................... 90

Business Reporting and Performance Indicators......................................................................................................... 92

Business aspects of Management and Organization ................................................................................................... 94

Entrepreneurial marketing ........................................................................................................................................... 96

Entrepreneurial venture and business plan .................................................................................................................. 98

Entrepreneurship Accounting and Finance ............................................................................................................... 100

Entrepreneurial improvement of SME management ................................................................................................. 102

Entrepreneurship and management of SMEs ............................................................................................................ 104

Entrepreneurship in public sector ............................................................................................................................. 106

Applied Marketing Research..................................................................................................................................... 108

Management of Projects ............................................................................................................................................ 110

Auditing in the Public Sector .................................................................................................................................... 115

Safety and security management systems ................................................................................................................. 117

Energy management systems .................................................................................................................................... 119

Environmental management system.......................................................................................................................... 121

Spreadsheet Management ......................................................................................................................................... 123

Statistics in management – selected chapters ............................................................................................................ 125

Strategic technology cooperation .............................................................................................................................. 127

3

Strategic Cost Management ...................................................................................................................................... 129

Technology forecasting ............................................................................................................................................. 131

Eco-Innovation Project Management ........................................................................................................................ 136

Environmental Risk Analysis .................................................................................................................................... 138

Managing Environmental Suitability of Products ..................................................................................................... 139

Projects Appraisal ..................................................................................................................................................... 141

Innovation Project Management ............................................................................................................................... 143

Performance and Compensation management .......................................................................................................... 145

Public Sector Project Management ........................................................................................................................... 147

Process Management................................................................................................................................................. 149

Reputation management and social responsibility .................................................................................................... 151

Resource Management .............................................................................................................................................. 153

Project risk management ........................................................................................................................................... 155

Services management and relationship marketing .................................................................................................... 157

Financial markets and technology of exchanges operations ..................................................................................... 159

Financial Management .............................................................................................................................................. 161

French for specific purposes 4 – French for academic purposes ............................................................................... 163

4

Study program / study programs:Management

Degree level: Master studies

Course:

Project Management Tools

Teacher:Mihić M. Marko

Course status: Elective

ECTS points: 6

Prerequisites: None

Course objective:

Introducing students to the major methods and techniques of project management.

Teaching students modern methods and techniques in the project realization

Learning outcomes

At the end of the learning process, after fulfilment of pre-exam requirements, passing the exam, students are expected to know and understand the content of the subject, and to be able to use

contemporary methods and techniques in managing various projects.

Course structure and content

Theoretical instruction:

Evaluation and selection of projects. Planning methods. Methods of organization. Methods of cost estimates.

Resource optimization. Methods of risk management project. Analysis of project stakeholders. Project

Logical framework.

Practical instruction:

Project initiation. Problem tree. Objective tree. PBS, WBS, OBS, responsibility matrix. Map of key events.

Priority method. Planning costs. Empirical, statistical and normative methods of estimating costs. Bottom –

up planning. Time phased budget. Actual value method. Cost optimization project. Risk Assessment method.

Literature/Readings

Jovanović P., Petrović D., Mihić M., Obradović V.: Tools of project management, FON, Belgrade, in 2014.

Milosevic D.: Project Management Toolbox, John Wiley & Sons, Inc., Hoboken, New Jersey 2003.

The number of class hours per week Other classes:

Lectures: Labs: Workshops: Research study:

5

2 2

Teaching methods

Auditory, Illustrative and Demonstrative, Verbal and Textual, Practical Methods

Evaluation/Grading (maximum 100 points)

Pre-exam requirements Points Final exam Points

Participation in class 20 Written exam 50

Participation in labs 30

6



Course:

Analysis of financial statements

Teacher:Kneţević P. Sneţana

Course status: elective

ECTS points: 6

Prerequisites:

Course objective

Acquiring knowledge and skills of a comprehensive insight into the importance and possibilities of analysis

of financial statements for different users.

Learning outcomes

Acquisition of knowledge and practical tools necessary for comprehensive analysis of financial statements,

as well as the complete capacity to interpret and use the results.



Basic knowledge of financial reporting. Management information and accounting policies. Accounting

principles and standards. The issue of the assessment of balance sheet items. Horizontal and vertical analysis

of financial statements. Data analysis of financial statements. Analysis of financial statements for

shareholders. Analysis of financial statements for lenders. Other important aspects of the analysis of

financial statements. Falsification and concealment of balance as illegal acts. Projected financial statements.

The application of mathematical and statistical methods in the analysis of financial statements. Financial

reporting in the European Union. Specifics of financial reporting in multinational companies. Revision of

operational realities of the financial statements.


Elements of financial position - assets, liabilities and equity. The elements of business success - revenues,

expenses and results. Cash Flow. Statement of changes in equity. Notes to the financial statements. The use

of horizontal and vertical analysis of the specific case. The use of financial indicators in the analysis of

financial statements. Design methodology of the balance sheet. Design methodology of the income

statement. Design methodology of the cash flow. The application of accounting policies. Valuation. An audit

of financial statements.

Literature/Readings

Young D, Cohen J: Corporate Financial Reporting and Analysis, 3rd

ed., John Wiley & Sons, 2013.

http://eu.wiley.com/WileyCDA/Section/id-302479.html?query=David+Younghttp://eu.wiley.com/WileyCDA/Section/id-302479.html?query=Jacob+Cohen

7

Drake P, Fabozzi F: Analysis of Financial Statements, 3rd

ed., John Wiley & Sons, 2012.

Fridson M, Alvarez F: Financial Statement Analysis: A Practitioner's Guide, 4th

ed, John Wiley &

Sons,2011.

Fridson M, Alvarez F: Financial Statement Analysis: Workbook: A Practitioner's Guide, 4th ed., John Wiley

& Sons, 2011.

Higgins C. Robert: Analysis for Financial Management, McGraw-Hill, New York, 2008.

White Gerald I, Sondhi Ashwinpaul C, Fried Dov: The Analysis and Use of Financial Statements, John

Wiley & Sons Inc, 2003.


Lectures:

30

Labs:

30

Workshops:

Research study:

Teaching methods

Teaching is conducted through lectures, exercises and consultations. Students are actively involved in the

learning process through interactive discussions, exercises, homework aned case studies.



Participation in class Written exam 100

Participation in labs

http://eu.wiley.com/WileyCDA/Section/id-302479.html?query=Pamela+Peterson+Drakehttp://eu.wiley.com/WileyCDA/Section/id-302479.html?query=Frank+J.+Fabozzi%2C+CFAhttp://eu.wiley.com/WileyCDA/Section/id-302479.html?query=Martin+S.+Fridsonhttp://eu.wiley.com/WileyCDA/Section/id-302479.html?query=Fernando+Alvarezhttp://eu.wiley.com/WileyCDA/Section/id-302479.html?query=Martin+S.+Fridsonhttp://eu.wiley.com/WileyCDA/Section/id-302479.html?query=Fernando+Alvarez

8


Degree level: Master academic studies

Course:

Brand Management

Teacher:Filipović S. Vinka,Kostić-Stanković M. Milica,Štavljanin B. Velimir,Damnjanović Ţ. Vesna,Cicvarić

Kostić M. Slavica,Milićević K. Vesna


ECTS points: 6

Prerequisites: /

Course objective

Introduce students with the basic concepts and principles of branding and train them in the planning, implementation

and control of the brand management activities.

Learning outcomes

Gaining knowledge, abilities and skills required for building and maintaining successful brand strategy.


Theoretical instruction: Concept of brand. Notion of brand – product, services, organization/institution,

geographical location, person, ideas, trade mark. Brand development, from product to brand. Creating brand. Brand

values. Brand elements: name, logo, design, packaging, personality, message. The foundation, essence of the brand.

Brand positioning. Brand identity. Brand identity planning. Brand image. Brand architecture. Emotional branding.

The process and tools of brand communication. Integrated marketing communications. Corporate Communications.

Internet communications. Innovative brand communication strategies. Brand life cycle. The process of brand

management. The concept of brand equity. Brand equity for an organization. Brand equity for customers. Measuring

brand equity. Brand extension strategies. Brand in international business. Global vs. local brands. Country of origin

effect. Brand strategies in international markets.


Getting to know relevant national and international institutions and organizations. Case studies analysis. The

development of brand elements. Developing brand's communication mix. Brand strategy development. Brand

strategy development in the international market. Crafting and presentation of the project.

Literature/Readings

9

Filipović V., Kostić-Stanković M.,Marketing menadžment, FON, Beograd, 2012.

Cicvarić S. Brend- kreiranje, pozicioniranje i održavanje, Zaduţbina Andrejević, Beograd, 2006.

Keler, K.L., Slučajevi najbolje prakse u brendiranju, Mass Media International, 2008

Kapferer, J.N., The New Strategic Brand Management, Kogan Page, 2008

Additional literature if needed, and in accordance with lecturers recommendation


Lectures: 2

Labs: 2 Workshops: Project Research study:

Teaching methods

lectures illustrated with additional audio-visual equipment, interactive discussions, work in small teams, solving and

presenting case study solutions, students' independent research, consultations regarding work on project assignment,

independent work through learning and preparing project assignment



Participation in class 10 Written exam

Crafting and presenting the project

assignment

30 Oral exam 60

10


Degree level: Master Academic Studies

Course:

Evaluation of business performances and evaluation of enterprises

Teacher:Ţarkić-Joksimović A. Nevenka,Benković S. SlaĎana,Barjaktarović-Rakočević M.

SlaĎana,Kneţević P. Sneţana,Bogojević-Arsić T. Vesna,Đuričin Dragan,Poznanić Vladimir

Course status: mandatory

ECTS points: 6

Prerequisites: /

Course objective

Acquiring knowledge in measuring and managing financial performances of enterprises and familiarization

with the issue of evaluation of enterprises in different markets of different development level, ownership

structure, and in different industries.

Learning outcomes

Teaching students to evaluate financial performances and different business segments, and to manage them.



Concept of business and financial performances. Indicators of financial performances. System for evaluating

performances. Performance management. Financial aspects of performance management. Concept of

evaluation, basic techniques for evaluation and their significance. Other aspects of evaluation. Specific cases

of evaluation of enterprises.


Measuring financial performances. Altman Z-Score. Ohlson model. Taffler model. Lau model. Integrated

systems for measuring performances. Measuring performances’ matrix. Performance pyramid. Balanced

Scorecard. Performance prism. Measuring based on business excellence evaluation. Integrated model for

measuring performances of small and medium enterprises. Basic measuring techniques. Measuring and

managing performances. Creating value through mergers, acquisitions and disinvestment. Examples of

evaluation of enterprises which operate in different industries both on foreign and developing markets.

Examples of evaluation of enterprises in cyclical industries. Examples of evaluation of young, developing

and problematic enterprises. Evaluation of private enterprises and financial institutions.

Literature/Readings

1. Zarkic Joksimovic N, Benkovic S, Milosavljevic M: Finansijski menadzment, FON, Beograd, 2013. 2. Paladino B.: Corporate Performance Management Best Practices: A Case Study Approach To

11

Accelerating CPM Results, John Whiley & Sons, 2013.

3. Bourne M., Bourne P.: Handbook of Corporate Performance Management, John Whiley & Sons, 2013.

4. Damodaran A., Investment Valuation: Tools and Techniques for Determining the Value of Any Asset, 3th Edition, Wiley, 2012.

5. Koller T., Goedhart M. and Wessels D., Valuation: Measuring and Managing the Value of Companies, Wiley, 4th Edition, 2005.

6. Kurt Verweire, Lutgart van den Berghe: Integrated Performance Management: A Guide to Strategic Implementation, Sage Publications, London, 2004.


Lectures:

2

Labs:

2

Workshops:

Research study:

Teaching methods

Lecturing and mentoring. Students are actively involved in the educational process through interactive

discussion, practical work, homework, case studies and workshops.



colloquiums 30 Oral exam 30

seminar works 40

12


Degree level: master

Course:

European Management and Business Globalization

Teacher:Milićević K. Vesna,Ilić J. Bojan

Course status: compulsory

ECTS points: 6

Prerequisites: none

Course objective

Mastering approaches, processes, specificities of European management and the essence of the process of

business globalization by students. The acquisition of scientific and expert knowledge and skills related to

contemporary management in the European and global environment.

Learning outcomes

Competencies related to the complexity of effective business management and creating competitive

advantages in terms of Serbian economy and European management. Ability of business communication and

collaboration with local, European and global environment, with a proactive approach and creativity.



Characteristics of European management. European identity and European business environment.

Multidimensionality, contradictions and tendencies of globalization process. The importance of European

integrations in terms of business and management. Characteristics and functioning of the European Union in

the context of globalization process. Specific features of management in the European Union and other

European countries that are not EU members. European company and corporate integration. Contemporary

methods and techniques of management in the European and global environment. Globalization and

regionalization. Regional economic integration in the world. Global management and global

companies. Functioning of global strategic alliances, Internet and networking process. The importance of

mergers in the European and global level. Companies in Serbia and challenges of European and global

management.


Class exercises follow the content and structure of lectures and include: analysis of an approach to European

management and business globalization, the application of methods and techniques of management in the

European and global environment, case study analysis, creative workshops, exercises using the Internet,

interactive discussion.

13

Literature/Readings

Milićević V., MeĎunarodni menadţment–novije tendencije (selected chapters), Fakultet organizacionih

nauka, Beograd, 2009.

Milićević V., Izazovi menadţmenta vezani za evropsku integraciju, Ekonomski vidici, br.2, 2006.

Luthans F., Doh J., International Management-Culture, Strategy and Behaviour (selected chapters),

McGraw-Hill, Boston, 2009

Internet sources


Lectures:

2

Exercises:

2

Workshops:

Research study:

Teaching methods

Lectures with the participation of students in interactive teaching, presentation of practical examples, case

studies, creative workshops, exercises to solve specific managerial problems in the European and global

operations, exercises with the use of the Internet, consultations in the preparation of seminar papers.




Participation in labs Oral exam 55

Seminar paper 35

14



Course:

Eco-marketing selected chapters

Teacher:Petrović B. Nataša,Filipović S. Vinka


ECTS points: 6

Prerequisites: /

Course objective

Providing knowledge in the field of ecology, environment and marketing strategies with the aim of applying

eco-marketing strategies and tools.

Learning outcomes

Providing scientific and technical knowledge in eco-marketing for strengthening proactive role in focusing

on the development and promotion of environmental and sustainable companies, products, services and

organizations.



Environmental challenges of the new economy. New challenges of marketing. Environmentally friendly

consumer. Basics of eco-marketing. Concept of eco-marketing. Strategies of eco-marketing. Eco-marketing

in response to the environmental marketing management. The role of eco-marketing in the creation of

environmental markets.


Workshops. Other forms of lectures, research work

Creative workshops, debates on current topics of eco-marketing, case studies and interactive educational

discussions about the biggest issues of environmental economics. The use and application of the eco-

marketing matrix. Case study on application of eco-marketing. Environmental protection as a part of

corporate social responsibility. Development and production of eco-marketing plan.

Literature/Readings

Petrović N.: Eko-marketing, skripta. Beograd: FON, 2013.

Petrović N.: Handout-i sa predavanja. Beograd: FON, 2013.

Ottman J.A.: Green Marketing: Opportunity for Innovation. Chicago: NTC Business Books, 1998.


15

Lectures: 2 Labs: 2

Workshops:

Research study:

Teaching methods

Presenting content (ppt and multimedia presentations, educational films ...). Interactive work on solving the

case study. Discussions on pre-defined and presented problem. Teamwork in creative workshops. Critical

analysis, evaluation and synthesis of information, problems and issues in developing a specific and

independent research when making term papers and study of research papers.



Seminars 40 Oral exam 60

16



Course:

European union economics

Teacher:Kragulj P. Dragana,Jednak J. Sandra

Course status: compulsory

ECTS points: 6

Prerequisites: none

Course objective

Providing economic knowledge and a better understanding of the development of the European Union

economics. Gaining knowledge of the key principles of the European Union functioning, as well as new

concepts of European unity and the future of development policy of European integration.

Learning outcomes

The essential understanding of the basic principles in the conduct of macroeconomic policy of the European

Union and the EU's policy in certain areas.



The European integration processes; The genesis of the idea of European unification and development of the

European Union; Concepts of integration; The goals of integration ; Economies of scale, technical progress

and economic factors of the integration processes; Liberalization policy and the problems and barriers of free

movement of goods, services, capital and labor within the EU; The international trade policy: instruments,

preferences and protection; EU and WTO; The common industrial policy; The common Agricultural Policy

(CAP); The European competition policy; Monetary policy and the single currency "euro "; Exchange rate

policy and the importance of the euro as the world currency; The European Central Bank (ECB): tasks,

structure, procedures and deciding; The European Central Bank (ECB), monetary and fiscal policies; Budget

and European Union Finances; Development, fiscal and social policies; The European Investment Bank

(EIB); EU regional and cohesion policy and European structural funds; Unemployment and EU employment

policy as a strategy against unemployment; Transatlantic policy; International economic relations; EU

environmental policy; The European transition processes; The transition towards the European Union;

Economic developments in transition countries; Rounds of enlargement of the European Union and

accession countries; Accession criteria, assessment instruments, help for getting closer to the Union and

group accession; Transition experiences of new EU member states and candidate countries; Balkan countries

on their way to the European Union - CEFTA 2006; The European Union and Serbia.


Seminar classes follow the methodical units lectures

Literature/Readings

17

Kragulj D., Ekonomija - Osnovi mikroekonomske i makroekonomske analiza, izdanje autora, Beograd, 2013.,

(selected chapters);

Kragulj D., Evropski integracioni i tranzicioni procesi, izdanje autora, Beograd, 2005., (selected chapters);

Jednak J., Ekonomija Evropske unije, Beogradska poslovna škola, Beograd, 2009., (selected chapters);

Baldwin, R., Wyplosz, C., The Economics of European Integration, McGraw Hill, 2004., (selected chapters);

Pelkmans, J., European Integration: Methods and Economic Analysis, 2nd ed. Prentice Hall, 2001., (selected

chapters);

El-Agraa, A, M., The European Union –Economics & Policies, 7th ed.Prentice Hall, 2004., (selected

chapters).


Lectures:

Labs:

Workshops:

Research study:

Teaching methods

Lectures, exercises, case studies and consultations. Students are encouraged and activated through interactive

classes.



Participation in class 10 Presentation of the seminar paper

and oral exam

50

Seminar paper 40

19



Course: Electronic learning

Teacher: Gordana Đ. Milosavljević


ECTS points: 4

Prerequisites: none

Course objective

Developing students’ knowledge and skills for a wide application of information and communication

technologies in education and learning.

Learning outcomes

Students are enabled to design content for e-learning process, as well as to implement e-learning using

specific e-tools for learning and education.



The development of distance education. The basic conceptual definitions: e-education, e-learning, m-

learning. Managing distance education system. Synchronization of distance education. The forms of

mediation through information and communication technologies. Videoconferencing. Tools for e-learning.

Models for e-learning. Personal e-learning environment. Using mobile technology for learning.

Communication in e-learning. Psychological aspects of electronic communication. Designing education and

information-communication technologies. Educational Software. The use of ICT for knowledge evaluation.


Practical application of: e-communication, Knowledge Management. Learning via the Internet and mobile

technologies. Web 2.0 tools for e-learning. Learning Content management systems - Moodle.

Literature/Readings

1. Rosenberg m., "E-learning - Strategies for Delivering Knowledge in Digital Age", McGraw-Hill, 2001

2. Alan Clarke: „e-Learning Skills―, Palgrave Macmillan, 2004 3. Iverson, Kathleen M.: „E-learning Games : Interactive Learning Strategies for Digital Delivery―,

Pearson/Prentice Hall, 2005


Lectures:

2

Labs:

2

Workshops:

Research study:

Teaching methods

20

Lectures, discussions, implementation of different e-leaning methods, creative workshops, exercises.



Essay 50 Written exam 50

21



Course:

E-manufacturing and e-service management

Teacher:Lečić-Cvetković M. Danica

Course status: Compulsory/elective

ECTS points: 6

Prerequisites: none

Course objective:

The course objective is to capacitate students to understand management of production and services by using

information systems and Internet technologies. Practical knowledge about using electronic management in

production/service companies by relevant actual methods and techniques for modelling of production and

service processes, standardization and modelling of documentation in production/service companies.

Learning outcomes:

The course outcome is students' capability to understand and accept certain level of knowledge about

electronic management in production and service processes, as well knowledge about modern information

and Internet technologies, which can be used in management of production/service companies.

Course structure and content:


Introduction: Electronic business and manufacturing companies. E-manufacturing – definitions,

characteristics. Production and service planning in e-business environment, by using Production Planning

Agent. Aggregate planning by Internet. Advance Planning and Scheduling by Internet. E-Purchasing.

Resources management by Internet. Inventory management based on CMI (Co-Managed Inventory). E-

Sales, E-maintenance. E-process/product control. E-distribution. Collaboration between business partners.

Integration of information flows in production/service company by Internet. Advances of e-manufacturing

and e-service management.

Practical instruction/Labs:

Customer order management by Internet. Web-based ATP systems. Web-based CTP systems. Web-based

CTP systems. Inventory management – VMI approach. E-product and e-service design. RFID technologies

and usage in production/service company. Internet and Supply chain management. Internet and Demand

chains. Standardization and modeling of production documents. Modeling of production/service processes

(class diagram, activity diagram, integration scenarios, etc). Case study with relevant models and standards.

Literature/Readings:

1. Greeff G., Ghosha R., Practical E-Manufacturing and Supply Chain Management, Elsevier, 2004. 2. Timings R., Wilkinson S., E-manufacture, Prentice Hall, Edinburg 2004. 3. Walsh, E. A., ebXML Technical Specifications, Prentice-Hall, Inc, New York 2002.

22

The number of class hours per week: 2+2 Other classes:

Lectures: 2 Labs: 2 Workshops: Research study:

Teaching methods

Lectures and practical work on case studies from real business environment.



Participation in class 10 Oral exam 40

Practical instructions/project/essay 50

23



Course:

English language for specific purposes 4

Teacher:Jakić D. Gordana


ECTS points:

Prerequisites: Minimum upper-intermediate level knowledge of English (possible placement testing at the

start of the course)

Course objective

The course is designed for students who wish to acquire knowledge and skills necessary for doing academic

and research work in English within their profession, both in their country and abroad. The objective of the

course is to teach students the basic terminology necessary to do such work, to acquire skills for

understanding written and spoken academic texts, lectures and presentations in English, effectively take

notes in English, develop competences necessary to participate in discussions and hold presentations on

selected topics, write term papers, research and other papers in English and develop appropriate academic

vocabulary.

Learning outcomes

During the course, students will acquire terminology and improve skills and competences necessary to do

academic and research work in English, follow and understand lectures in English, and do research

independently through research and writing papers and presenting them.



Academic Listening and Note-Taking 1; Academic Listening and Note-Taking 2; Academic Listening and

Note-Taking 3; Academic Reading 1; Academic Reading 2; Academic Reading 3; Academic Reading 4;

Academic Writing 1; Academic Writing 2; Academic Writing 3; Academic Speaking 1; Academic Speaking

2; Academic Speaking; General revision; Students’ homework.


Academic Listening and Note-Taking 1- practice in groups; Academic Listening and Note-Taking 2-

practice in groups; Academic Listening and Note-Taking 3-individual work; Academic Reading 1- practice

in groups; Academic Reading 2- practice in groups; Academic Reading 3- practice in groups; Academic

Reading 4 - individual work; Academic Writing 1- practice in groups; Academic Writing 2- practice in

groups; Academic Writing 3- individual work; Academic Speaking 1- practice in groups; Academic

Speaking 2- practice in groups; Academic Speaking – individual presentations; General revision; Students’

24

homework.

Literature/Readings

Thaine, C. et al, Cambridge Academic English. Cambridge: Cambridge University Press, 2012.

Original texts from coursebooks and journals in the field of organizational sciences in English

Jakić, G.: Terminologija u organizacionim naukama – terminološki standardi i standardizacija, Faculty of

Organizational Sciences, Belgrade, 2013.

Oxford Dictionary of Business, Oxford University Press, Oxford, 2004.

M. Landa, Privredno - poslovni rečnik. Grafička knjiga, Beograd, 2004.

P. Emmerson, Business Vocabulary Builder, Macmillan Education, Oxford, 2009.

S. R. Esteras, E. M. Fabre, Professional English in Use: ICT, Cambridge University Press, Cambridge, 2009.


Lectures: 1

Labs: 1

Workshops:

Research study:

Teaching methods

Lectures, analysis of texts in English, exercises, pair work, team work, discussion, presentations, case

studies, business essay writing, role-play.





25



Course:

Joint European innovation programs

Teacher:Levi-Jakšić I. Maja,Stošić A. Biljana,Marinković P. Sanja


ECTS points: 6

Prerequisites: /

Course objective

The acquisition of knowledge in the fields of innovation and technological business environment in the EU, strategic

management and the dynamics of technology, cooperative innovative strategies, alliances and networks, as well as

European rules and specifics in the area of technology transfer and joint R&D projects.

Learning outcomes

Students acquire knowledge about the importance of the broader innovation environment and identify key

characteristics of macro-innovation area, primarily European. They learn about the basic concepts, methods and

means of connecting into the network of key actors in the innovation chain, especially in the area of joint European

research and development programs and innovations.



The main characteristics of European technological and innovation environment; Conceptual frameworks of the

innovation environment and specificity of individual sectors, technological changes and development trends.

Indicators of innovation activities - comparisons and specific data for Europe and other world regions and countries;

National innovation systems and innovation policy in the EU - analysis of individual countries; Joint innovation

programs and projects in the EU; Basic policies of technology transfer and technological cooperation in the EU;

Different models of technological and business strategies and forms of realization of joint innovation and

technology programs; ICT and European business environment - indicators of development.

Practical instruction: Exercises follow the content and structure of lectures and include: case studies, analysis of innovation policies,

analysis and comparison of published research results, analysis of innovative programs and projects in the EU.


Levi Jakšić, M., Strateški menadţment tehnologije – inovacije, menadţment i preduzetništvo, FON, Beograd, 2001.

Burgelman, R.A., Christensen, C., Wheelwright, S., Strategic Management of Technology and Innovation, Mc Graw

Hill, 2008.

Biegelbauer, Borras, S., Innovation Policies in Europe and the US, The New Agenda, 2003.

Fagerberg, J., et. al., The Economic Challenge for Europe – Adapting to Innovation Based Growth, EE, 1999.

Archibugi, D., Howells, J., Michie, J., Innovation Policy in a Global Economy, Cambridge University Press, 1999.

26


Lectures:2 Exercises:2 Workshops:

Research study:

Teaching methods: Presentation of the material in the form of lectures, case studies, presentation of software, active

involvement of students in practical research, essays and deepening the theoretical knowledge by the Internet and

additional literature research.



Continuous assessment of students

during the semester (essays,

attendance, project work etc.)

40 Exam 60

27


Degree level: Undergraduate studies

Course:

Managing Innovation

Teacher:Stošić A. Biljana

Course status: Obligatory

ECTS points: 6

Prerequisites:

Course objective

Acquisition of knowledge in the field innovation management - designing and managing of innovation from

idea to realization.

Learning outcomes

Ability to design and manage all stages of the innovation process and innovation portfolio, applying

management and engineering techniques.


Theoretical instruction: Innovation theory. Innovation concept and typology (specially, OECD

classification). Innovation as a development and entrepreneurship foundation. Innovation management from

new ideas to implementation. Innovation as management and engineering process. Business model

innovation and technology innovation (specially, radical innovation implication, such as ICT). Relation

between business innovation and R&D activities. Strategic and organizational innovativeness aspects.

Innovation strategy analysis of organizational competitiveness. Innovation project management as an applied

field of innovation management. Business idea management (creativity, design and generating ideas, sources

of ideas, evaluation and selection). Innovation process models and opportunity for their application in

different areas. Open innovation – pros and cons. National innovation system and innovation infrastructure.

Measuring innovation. Innovative performance and innovation indicators. Intellectual property in innovation

management (inventor’s law – patents as invention protection mechanisms, industrial design, product and

service trademark – brands, protection of service innovation, information technology).

Practical instruction: Supporting methods in managing innovation processes in the domain of new products,

services, processes, organization, marketing and other areas. Analysis and application of ideation creative

methods in generating new ideas, prediction, evaluation and selection of innovation projects. An overview of

selected ERP system modules and software of business intelligence (systematic idea management, new

product development, portfolio management, etc.). Case studies from the field.

Literature/Readings

Required:

Stošić, B., Innovation Management - Innovation Projects, Models and Methods, Faculty of Organizational

Sciences, Belgrade, 2013.

28

Stošić, B., Innovation in Technology, Faculty of Organizational Sciences, Belgrade, 1997.

Optional:

Chesbrough, H., Open Business Models: How to Thrive in the New Innovation Landscape, Harvard

Business School Press, 2006.

Trott, P., Innovation Management and New Product Development, Prentice Hall, 2005.

European Commission, Enterprise DG, Benchmarking of Business Incubators, 2002.

OECD, Eurostat, Oslo Manual - Guidelines for Collecting and Interpreting Innovation Data, Joint

Publication, 3rd

Edition, 2005.


Lectures:

2

Labs:

2

Workshops:

Research study:

Teaching methods

Power Point presentations, research activities through an overview and analysis of the selected case studies,

tasks, presentation of seminar papers and discussions, an overview of the software packages from the field

(expert systems, knowledge based systems, business intelligence software and ERP modules) through

laboratory exercise and laboratory work.





29


Type and level of studies: Graduate

Course:

Financial risk management instruments

Teacher:Bogojević-Arsić T. Vesna

Module status: Compulsury

ESPB: 6

Pre-requisites: /

Aims

To provide students with a conceptual introduction to the basic principles and processes of risk management, in a

contemporary business setting.

Learning outcome

The module seeks to develop the ability to understand and identify financial risks, and to manage them.

Content

Lectures

Concept of financial risk. Different types of financial risk. Market risk, credit risk, liquidity risk, legal risk, and

business risk. Systematic and unsystematic risk. Corporate risk. Risk measurement. Standard deviation. Coefficient

of variation. Asset-pricing models. Capital asset pricing model. Arbitrage pricing theory and factor models.

Financial risk management. Nature and significance of financial risk management. Risk management tools.

Insurance. Asset-liability management. Hedging.

Practical teaching techniques: Exercises, Other forms of delivery, Research work

Concept of financial risk. Different types of financial risk. Examples of market risk, credit risk, liquidity risk, legal

risk, and business risk. Examples of systematic and unsystematic risk. Examples of different types of corporate risk.

Risk measurement. Examples of risk measurement. Asset-pricing models. Examples of application of capital asset

pricing model. Examples of applications of arbitrage pricing theory. Financial risk management. Buying insurance –

examples. Asset liability management – examples. Hedging with various derivatives - examples.

Literature

Bogojevic Arsic V.: Upravljanje finansijskim riyikom, FON, 2009.

S. Allen, Financial risk management, Wiley, 2003.

P. F. Christoffersen, Elements of financial risk management, Academic Press, 2003.

Jorion P., GARP, Financial Risk Manager Handbook, Wiley and Sons, Inc., 2009.

30

Delivery (Teaching techniques) Other classes

Lectures:

2

Exercises:

2

Other forms of delivery: Research work:

Methods of delivery

The module is delivered through lectures, exercises, and consultations. Students are actively involved in teaching

process through interactive discussions, exercises, coursework, case studies, and workshops.

Assessment (maximum number of points 100)

Pre-exam commitments Points Final exam Points

Test/tests 30 Oral examination 70

31



Course:

Integrated business communications

Teacher:Kostić-Stanković M. Milica,Vlastelica Bakić L. Tamara


ECTS points: 5

Prerequisites: Public relations

Course objective: To introduce students to the concept of integrated business communications and train

them for planning, implementation and control of integrated business communications activities

Learning outcomes: Improved knowledge and skills for designing and implementation of integrated

business communication activities and enhanced business communication skills.


Theoretical study

Development of the communication theory. Business communications model. The concept of integrated

business communication. Research in business communication. Identification and classification of target

audiences. Integrated marketing communication. Relations. Corporate identity, image and reputation.

Internal Communications. Corporate Communications. Communication with the broader community as a

component of integrated business communication. The process of integrated business communication. Ethics

and legal regulation of business communication. Skills and techniques of business communication. Verbal

communication. Non-verbal communication. Business Etiquette..

Practical teaching:

Practises, other forms of teaching, research work: Analysis of the model of business communication.

Simulation of market research and public opinion in the function of formulating appropriate communication

strategies towards target audiences. Identification and classification of target audiences - mapping

stakeholders. Development of marketing communication instruments. Development of instruments of

corporate communications. Development of a plan for internal communications. Development of corporate

communications plan. The process of the business communication development . New media and integrated

business communication. Practices of techniques of verbal and non-verbal business communication.

Preparation and defense of research paper.


Kostic- Stankovic, M. Integrated business communications, FON, Belgrade, 2011.

Filipovic V, Kostic- Stankovic, M. Public Relations, FON, Belgrade, 2011.

Kostic- Stankovic, M. Business Communication, Faculty of Civil Engineering, Belgrade, 2009.

32

Kostic-Stankovic M. Marketing communication in customer relationship management, Andrejevic

Foundation, Belgrade, 2013.

Additional sources as required, in accordance with an agreement with subject teachers


Lectures:

2

Labs:

2

Workshops:

Research study:

Teaching methods

Lectures illustrated with additional audio-visual equipment, interactive discussions, small group work,

problem and presentation of case studies, role-play, independent research of students, consultations about

seminar work and independent work of students through teaching and seminar work.



Participation in class 20 Colloquium 30

Practical work 20 Oral exam 30

33



Course:

Integrated Environmental Management

Teacher:Petrović B. Nataša


ECTS points: 6

Prerequisites: /

Course objective

Providing knowledge in the field of integrated environmental management and understanding of

environmental issues, along with mastering management strategies and skills to independently solve

environmental problems, and in order to improve and increase the level of environmental knowledge for

proactive action in the implementation of the results of environmental science in practice, both in business

and trade, governments and organizations.

Learning outcomes

The course provides students with the development and application of knowledge, understanding, qualities,

skills and other attributes in the following areas : integrated environmental management and its application,

the concept of integrated environmental management and a healthy environment and sustainable

development and their integration , appropriate research methodology to implement integrated environmental

management specific management functions and the overall strategy of the organization, providing

environmental expertise for decision making in the organization, effective communication and

environmental arguments to represent the rights of the environment.



Elements of general ecology. The main environmental factors . Environmental problems at local, national

and international standpoint. Sustainable Development. Integrated environmental management: defining the

scope, characteristics, dilemmas, problems and needs. Strategic management of environmental impacts of the

activities of all stakeholders of the organization. The use of local, regional and national environmental

policy. Environmental responsibility and decision-making in order to protect the environment. Critical

evaluation of the environmental impact of the organization, processes and activities.


Workshops. Other forms of lectures, research work. Creative workshops, debates on current topics of eco-

marketing, case studies and interactive educational discussions about the issues of environmental economics.

The use and application of the eco-marketing matrix. Analysis of a case study of application of eco-

marketing. Environmental Protection as part of corporate social responsibility. Development and production

of eco-marketing plan.

34

Literature/Readings

1. Petrović N.: Ekološki menadžment, udţbenik, drugo izd. Beograd: FON, 2012. 2. Petrović N.: Handout-i sa predavanja. Beograd: FON, 2013. 3. Petrović N., A. Nikodijević: Vodič za učešće javnosti u zaštiti životne sredine, praktikum. Beograd:

Fond za podršku civilnom društvu u Srbiji, Evropska agencija za rekonstrukciju, AAOM, 2007.

4. Barrow C.J.: Environmental Management-Principles and Practice. London: Routledge, 1999. Drakulić M., Krivokapić Đ., Drakulić R.: Ekološko pravo. Beograd: WUS, Austria, Poljoprivredni fakultet,

FON, 2010.


Lectures: 2 Labs: 2

Workshops:

Research study:

Teaching methods

Presenting content (ppt and multimedia presentations, educational films ...). Interactive work on solving the

case study. Discussions on pre-defined and presented problem. Teamwork in creative workshops. Critical

analysis, evaluation and synthesis of information, problems and issues in developing a specific and

independent research when making term papers and study of research papers.



Seminars 40 Oral exam 60

35



Course:

Integrated management systems - selected chapters

Teacher:Ţivković D. Nedeljko

Course status: Optional

ECTS points: 6

Prerequisites: None

Course objective

Understanding the basic concepts, processes and approaches that are associated with integrated management

systems.

Learning outcomes

Acquiring knowledge and skills for design and management of integrated management systems.



1. Introduction to the subject. 2. - 3. Bases for the implementation of integrated management systems. 4.-5.

Organizational system and its stakeholders. 6.-7. Standards for management systems. 8.-9. Analysis of the

requirements of the standards for management systems. 10.-11. Integrated management systems. 12.-13.

Standards for integrated management systems. 14. Introduction to the research. 15. Concluding remarks.


1.-2. Identification of outputs and processes of an organizational system. 3.-4. Identification and

categorization of the organizational system’s stakeholders. 5.-6. Analysis of impact of the processes on the

product quality. 7.-8. Analysis of impact of the processes on the environment. 9.-10. Analysis of impact of

the processes on the occupational health and safety. 11.-12. Analysis of the most frequent aspects of the

management systems standards integration. 13.-14. Experience in the implementation of integrated

management systems. 15. Concluding Remarks. Other kinds of teaching are also included, as well as

research study.

Literature/Readings

1. Nedeljko Zivkovic, „Integrated management systems―, electronic edition, Faculty of organizational sciences, 2012.


Lectures: Labs: Workshops: Research study:

36

2 2

Teaching methods

Theoretical instructions, practical instructions, interactive teaching, seminar works, team work and

discussion.



Project work 10 Oral exam 50

Seminar work 40

37



Course:

Information System for SME

Teacher:Lečić-Cvetković M. Danica

Course status: Obligatory

ECTS points: 6

Prerequisites: Enterprise information systems

Course objective

To make students familiar with modern information technologies for small and medium enterprises.

To make students familiar with spreadsheet engineering.

To make students familiar with computer programs standards, especially with accounting software standard RRS33-2003.

Learning outcomes

Students trained to evaluate bookkeeping software quality for specific enterprise and compatibility with

RRS33-2003 standard.



I) Bookkeeping software modules; MS Office usage for bookkeeping; bookkeeping software standard

RRS33; example of complex bookkeeping software for small and medium enterprise;

II) Spreadsheet information systems role in business; Spreadsheet errors, tools, education, auditing,

management; From software to spreadsheet engineering;

III) Digital economy; information technology and systems characteristics; internet; internet data protection;

enterprise information system and internet technology;

Practical instruction: Research study

Students write research paper in accordance with course content, under the supervision of professor;

Definition of paper topic, content, work plan, problem and paper presentation.

Literature/Readings

1. Association of Accountants and Auditors of Yugoslavia, RRS33 - National Accounting Standard (in Serbian), 2003, revised in 2008.

2. Kostić K., Accounting Program for Small and Medium Enterprises " BOŽIĆ" (in Serbian), Demo version, 2014;

3. Pantović V., Dinić S., Starčević D., Modern Business and Internet Technology (in Serbian), Energoprojekt InGraf, 2002, Belgrade, electronic version on: http://poslis.fon.bg.ac.rs;


38

Lectures: 2 Labs: 2 Workshops: Research study:

Teaching methods

Lectures and PowerPoint presentations. Consultations about research paper.



Participation in class and labs 40 Bookkeeping software quality

problem understanding level

30

Research paper 30

39


Type and level of studies: Graduate

Course:

Corporate restructuring

Teacher:Bogojević-Arsić T. Vesna,Đuričin Dragan

Module status: Optional

ESPB: 6

Pre-requisites:

Aims

To provide an understanding of corporate restructuring process.

Learning outcome

The module seeks to develop the ability to understand and apply corporate restructuring strategies to business

problems and phenomena.

Content

Lectures

Corporate restructuring – nature, goals, and antecedent. Types of corporate restructuring. Organizational

restructuring. Portfolio restructuring. Financial restructuring. Participants in restructuring process. Restructuring

strategies. Strategies of contraction and downsizing. Financial restructuring strategies. Mergers, acquisitions, and

strategic alliances. Valuation approaches.

Practical teaching techniques: Exercises, Other forms of delivery, Research work

Examples of partial, total, portfolio, organizational, and financial restructurings. Examples of divestitures, spin-offs,

sell-offs, and equity carve outs. Examples of different types of buyouts’ and recapitalizations. Examples of mergers,

acquisitions, and strategic alliances. Examples of distressed company valuation. Valuation of leverage and

management buyouts – examples. Valuation of mergers and acquisitions – examples.

Literature

Bogojevic Arsic, V., Korporativne finansije (chapter 7), Fakultet organizacionh nauka, Beograd, 2005.

Enrique R. Arzac, Valuation: Mergers, Buyotus and Restructuring, Wiley&Sons., 2nd Edition, 2007.

Baker K.H., Kiymaz H., The Art of Capital Restructuring: Creating Shareholder Value Through Mergers and

Acquisitions, Wiley and Sons, Inc., 2011.

Delivery (Teaching techniques) Other classes

40

Lectures:

2

Exercises:

2

Other forms of delivery: Research work:

Methods of delivery

The module is delivered through lectures, exercises, and consultations. Students are actively involved in teaching

process through interactive discussions, exercises, coursework, case studies, and workshops.

Assessment (maximum number of points 100)

Pre-exam commitments Points Final exam Points

Seminar/s 50 Oral examination 50

41


Degree level: Master academic studies (MAS)

Course:

Leadership and Change Management

Teacher:Jaško O. Ondrej,Petrović Č. Dejan,Mihić M. Marko,Čudanov J. Mladen,Obradović LJ.

Vladimir,Jevtić V. Miloš

Course status: Required

ECTS points: 6

Prerequisites:

Course objective

Acquiring knowledge in the field of leadership and organizational change. Studying the characteristics and

behaviors of individuals in managerial positions in organizational systems, as well as all the influential

factors that determine successful leadership, in order to define appropriate models and managerial influence

and improve the functioning of organizational systems. Studying the process of implementation of

organizational changes, their necessity and efficiency.

Learning outcomes

Mastering the concepts of leadership and organizational change, as well as training methods and techniques

of leadership and implementation of organizational changes.



Leadership in organizations. The definition of leadership. Review of basic research directions in the study of

leadership. Theories of leadership. Personality traits and behaviours of leaders. Situational approaches to

leadership. Transformational leadership. Organizational changes. The process of implementation of

organizational changes. The role of leaders in initiating, designing and implementing program changes. The

concept and definition of organizational changes. Types of organizational change. Levels of organizational

change. The concepts of organizational change. Leadership and Change Management. The choice of leaders

of change. The process of change management in the organization. The characteristics of transformational

leadership. Resistance to change and methods of overcoming resistance. Contemporary models of

leadership.


Theoretical approaches of leadership. Approaches based on the characteristics of leadership, leadership

behaviour and the power and influence of leaders. Approaches and models for the study of leadership.

Organizational changes. Models of change management. Conducting the process of organizational change.

The leader and change team. Leadership tactics of influence. The power of a certain group or organizational

unit. Transforming the goals and strategies of the organization. Redesigning organizational structures. The

adoption of new approaches to the organization. Change management and organizational culture. Change

management and enterprise development. Change Management and Leadership. The role of the leader in

42

change management. Tips for managing a team of change management. The case studies.

Literature/Readings

Northouse P., “Liderstvo – teorija i praksa”, Data Status, Beograd, 2008

Koter Dţ. P.: Vođenje promene, Ţelnid, Beograd, 1998.

Jovanović P., „Upravljanje promenama―, YUPMA, Beograd, 2006.

Dulanović, Ţ. & Jaško, O. (2007). Organizaciona struktura i promene. Beograd

Miloš Jevtić, Liderstvo u promenama, Zaduţbina Andrejević, Beograd, 2007.

Yukl Gary, Leadership in organization (5th ed.), Upper Saddle River, New Jersey: Prentice Hall, 2002.


Lectures:

2

Labs:

2

Workshops:

Research study:

Teaching methods

Monological method, demonstrative method, case study, learning through mutual work on practical problem

solution, independent research and problem solving on the background of given problems.




Participation in labs 10 Oral exam 30

43



Course:

Macromanagement

Teacher:Kragulj P. Dragana,Jednak J. Sandra


ECTS points: 6

Prerequisites: none

Course objective

The aim of this teaching discipline is acquiring modern knowledge about the complex relationships between

economic subjects, where an important role is played by the state. Macromanagement relates primarily to

macroeconomic policy, but also a whole range of activities that governments take in order to adequately

stimulating the successful functioning of the companies. This course specifically points to the competitive

dimension of macromanagement.

Learning outcomes

The fundamental understanding of the problem in the area of macromanagement, particularly within the

development strategy, the strategy of foreign exchange rates, pricing strategy and trade strategies, and for

proper guidance in identifying important economic events in one country, but also on a global level.



Defining macromanagement; Comparison and the impact of major macroeconomic theory; National

specificities of macroeconomics; Macroeconomic analytical instrumentarium and macroeconomic data;

Macroeconomic equilibrium; Monetary policy and macromanagement; Instruments and scope of monetary

policy; Equilibrium in the goods and money market; Economic policy in the IS-LM model; Macroeconomic

model of an open economy; Strategy of foreign exchange rates; Budget, fiscal policy and

macromanagement; Government budget; Instruments and scope of fiscal policy; Stability and developmental

effects of fiscal policy; Fiscal policy and the crowding out effect; Inflation and unemployment; Inflation and

economic development; Development strategies; Inflation, deficit in public spending, monetization of debt,

seigniorage and the inflation tax; International trade and macromanagement; Determinants of trade; World

prices and comparative advantage; Winners and losers of the trade; Impact of integration on international

trade; Trade creation and trade diversion; Foreign trade multiplier; Instruments of international trade policy;

Macromanagement in transition economies; FDI and regional economic development; Concentration and the

impact of FDI on regional development; Macromanagement in the European Union.


Exercise classes follow the methodical units of lectures.

Literature/Readings

44

Mohsin S. Khan, Saleh M. Nsouli, Chorng-Huey Wong, Macroeconomic Management Programs and

Policies, IMF, 2002., (selected chapters);

Mankiw, N. G., Macroeconomics, New York, 2003., (selected chapters);

Burda, M., Viploš, Č., Makroekonomija, CLDS, 2004., (selected chapters);

Kragulj D., Ekonomija - Osnovi mikroekonomske i makroekonomske analiza, izdanje autora, Beograd, 2013.,

(selected chapters)


Lectures:

2

Labs:

2

Workshops:

Research study:

Teaching methods

Lectures, exercises, case studies and consultations. Students are encouraged and activated through interactive

classes.



Participation in class 10 Presentation of the seminar paper

and oral exam

50

Seminar paper 40

45



Course:

Marketing management – holistic approach

Teacher:Kostić-Stanković M. Milica,Janičić R. Radmila,Damnjanović Ţ. Vesna,Cicvarić Kostić M.

Slavica,Vlastelica Bakić L. Tamara


ECTS points: 6

Prerequisites: None

Course objective: Gaining knowledge about the theoretical basis of holistic marketing and management

strategies that are used by holistic marketing in the development of marketing relationships and creation of

marketing networks

Learning outcomes: Acquired basic knowledge, skills and abilities in the field of new trends in marketing

with a focus on creating value for customers / service users.


Theoretical study

Concept of holistic marketing. Environmental analysis. Stakeholders in a holistic marketing. Research in

holistic marketing. Creation and delivery of value to customers / service users. The concept of customer

satisfaction. The components of holistic marketing. Relationship marketing. Relationship management.

Network Marketing. Integrated marketing. Internal marketing. Competencies of employees. Internal

communications. Socially responsible marketing. Holistic marketing strategy. Communication strategies.

The interdependence of the activities of marketing and other functional areas. The concept of the brand in a

holistic marketing. Managing a holistic marketing. Planning a holistic marketing. Organising a holistic

marketing. Control activities of holistic marketing. Implementation of holistic marketing in profit and non-

profit sector. Creating a program mix of holistic marketing..

Practical teaching: Practices, Other forms of lectures, Research work

Case study methodology. Analysis of case studies. Analysis of the environment and stakeholders.

Development of a plan for marketing research. Development of a holistic marketing strategy. Development

of a plan of holistic marketing. Preparation and defense of project work.


Filipovic V, Kostic-M Stankovic, Marketing Management, Organizational Sciences, Belgrade, 2012.

Additional litereature as required, in accordance with an agreement with course teachers and associates


Lectures:

2

Labs:

2

Workshops:

Research study:

46

Teaching methods

Lectures illustrated with additional audio-visual equipment, interactive discussions, small group work,

problem and presentation of case studies, role-play, independent research by students and work through

learning.



Participation in class 10

Practical work 30 Oral exam 60

47


Degree level: Master academic study

Course:

Media Communications

Teacher:Janičić R. Radmila,Cicvarić Kostić M. Slavica,Vlastelica Bakić L. Tamara

Course status: Basic

ECTS points: 6

Prerequisites: Marketing

Course objective

Course objective is improving knowledge in the field of media campaign planning and integrated functions

of promotion mix and media communications, as part of marketing and corporative communications.

Learning outcomes

Understanding and improving skills of planning methodology, realizations and evaluations of integrated

media campaign. Aplied knowledge in the field of marketing and corporative communications.



Functions and objectives of media communications. Impact of media communications in marketing and

corporative communications. Caracteristics of media communications. New media approach in corporative

communications. Analysis of media environment, target groups, sociological impact of media

communications. Specific type of communications, television, radio, publications, Internet. Analysis of

global media communications. Corporative media communications. Departments for media communications.

Planning of media communications. Defining of media communications objectives. Defining of target

groups and key messages. Strategies of media communications. Strategies of media communications in

crisis situations. Writing of media materials. Conference for journalist. Media events. Interview and answer

on questions in media. New media communications. Advertising process. Planning of media

communications according objectives and target groups. Creative strategies in advertising. Integrated media

communication. Corporative media communications. Ethical aspects of media communications. Evaluation

of media communications. Media monitoring and press cliping. Analysis of media communications contents.

Practical instruction: Work on media communications plan on the real case studies from practice.

Comparative analysis of case studies. Simulation of press conference. Practice of writing news and material

for media. Practice of public speac, inetrview and communications of social networks. Analysis of new

media. Analysis of etichal aspect of media communications. Building models for media evaluations.

Literature/Readings

Vlastelica T., Medijska kampanja – publicitet i oglašavanje, Zaduţbina Andrejević, Beograd, 2007.

Vlastelica Bakić T., Lalić D., Primeri dobre prakse odnosa s javnošću 2013, FON, Beograd, 2013.

48


Lectures: 2

Labs: 2

Workshops:

Research study:

Teaching methods




Participation in labs 30 40 100

49


Degree level: Master

Course:

Interpersonal Relations in Organization

Teacher:Mihailović M. Dobrivoje,Čudanov J. Mladen


ECTS points: 6

Prerequisites:

Course objective

Understanding phenomena of interpersonal relations in organizational context, characteristics of

interpersonal relations in work groups in contemporary organizations.

Learning outcomes

Recognition of interpersonal processes specific for organizational functioning and application of knowledge

regarding singularities of individual and group functioning in organizations; improving organizational

effectiveness through application of psychological knowledge.



Personality, individual differences, group and organization phenomena. Phases of group development:

emergence, development, maintenance and functioning. Interpersonal relations and organizational

effectiveness. Leadership – definition, styles, theoretical approaches. Group norms as foundation of

interpersonal relations in organizations – definition, characteristics and functions; forming and adopting

group norms. Relations in organizations: structure of power, definition and types. Relations in organization:

communication structure, types of communication networks, vertical and horizontal communication. Group

conflicts: definition and types; coalitions, organizational consequences. Corporative culture: function,

modeling and effects of changes on culture. Job satisfaction. Factors of job satisfaction.


Instructions for writing essay. Terms: group/teamwork, phases in forming groups. Individual and intergroup

elements of organizational effectiveness – discussion. Leadership – discussion and case study. Structure of

power: consequences of power – discussion of an example. Problems in communication – case study. Group

conflicts – discussion. Corporative culture – case study. Job satisfaction – workshop.

50

Literature/Readings

Mihailović, D., Ristić, S., Organizational Behavior. FOS, Belgrade, 2009.


Lectures: 2

Labs:

Workshops: 2

Research study:

Teaching methods

Lectures, workshops, group discussions, case studies, mentor and teamwork for writing an essay on a chosen

topic.



Participation in class 20 Written/Oral exam 30


52

Study program / study programs: Management


Course:

Managerial approach to business ethics

Teacher: Orlic D. Ranko


ECTS points: 6

Prerequisites: /

Course objective

There are four main objectives of this course: 1) to identify important moral issues emerging in different

business contexts; 2) to help students understand moral, social and economic environment in which these

issues appear; 3) to introduce students with ethical theories relevant for solving moral problems in business

context; and 4) to help students develop analytical skills necessary for moral judgment.

Learning outcomes

Gaining necessary knowledge and preparing students to use it in practice.



World of business, ethics and good life. Business life, law and ethics. Corporations and culture. Rules, roles

and responsibilities. Competition, games and decisions. Rationality, goals and means, cooperation and

coordination. Conflict of interests and meaning of morality. That is not my problem: definition of

responsibility. Social responsibility and participants in organizational life. Free entrepreneurship and social

justice. Human rights and international business. Freedom and power: privacy and pressures in work

environment. Meaning of work. Personal perspecti

Documents

Human resource management · Cicvarić S. Brend- kreiranje, pozicioniranje i održavanje, Zaduţbina Andrejević, Beograd, 2006. Keler, K.L., Slučajevi najbolje prakse u brendiranju,