Huawei SMS Main Slide V1.0

HUAWEI TECHNOLOGIES Co., Ltd.

www.huawei.com

Profitable, Reliable,

Evolvable SMS

40pt

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30pt

30pt

CONTENTS

• Opportunity & Challenge

• Dedicated SMS Solution for You

• Face Challenge and Improve Revenue

• Industry Position and Success Stories

HUAWEI TECHNOLOGIES CO., LTD. Page 3 Huawei Confidential

The revenue is decreasing, but there is still a huge

demand for messaging

The CARG of SMS revenue is -2% in Europe from 2007~2012. (source：Morgan Stanley 2009.12）

For Telefonica Spain, The revenue of SMS decreased 6.4% than last year in 2009. (Source: The annals of Telefonica 2009)

545

510

490

500

510

520

530

540

550

2008 2009

Telefonica Spain: The revenue of SMS(M€)

-6.4%

Globally, SMS/MMS/VMS/Email are the most frequently used mobile services after Voice.

By 2013, the numbers of IM subscribers will be 520M. (source：Morgan Stanley 2009.12 and IMB）

Source: IBM 2006

Source: Morgan

Stanley 2009.12


Too many spam messages Interference the end-users, and

decrease the experience.

The end-user's mobile are flooded by the spam messages.

How to improve the experience and meet the end-users’

individual requirements

Send a SMS at special time

Receive a SMS in time

Know the status of the

SMS which has been sent

The end-users have many

individual requirements, such

as ―Request Status Report‖,

―Deferred Delivery‖, and so on.

The operators need a powerful

SMS solution to improve the

QOS and upgrade the

experience for meeting them.


SMS MMS

VM VMB

O&M

Trace tool NMS

…

The cost is increase

The traffic is increasing

The independent systems, such as SMS/MMS/VMS, need more CAPEX

The complicated O&M system increases the OPEX

It’s difficult that developing new users. It will spend more money.

How to reduce the cost to increase the profit while the

ARPU is reducing

Independent systems increase the CAPEX Complicated O&M system increase the OPEX


More revenue，Lower TCO

Service Control &

Anti-spamming Rich tools

Unified O&M Convergent Platform Service control and

Anti-spamming will

upgrade experience

and meet the

requirements. Unified O&M makes it

easy that maintenance

the message system.

It provide powerful GUI

and tools to help

operator.

Convergent platform

support unified signal

access, unified hardware

platform, and so on.

It provide more powerful

capability.

All of these reduce the

cost.

There are many tools to

help operators.

Enhanced Security

solution provide tools to

upgrade the security of

OS/Oracle/SMS

Application;

BI tools help in deep

analyses and

researches, and

improves the operation.

The trends of messaging marketing

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CONTENTS






External systems

End User

CC

OAM

Core-Admin Modules

MNP NMS Lawful

Intercept

GSM/WCDMA

Core Network

MSC, STP, HLR

CDMA/TDMA

Core Network

MSC, STP, HLR

Huawei

SMSC

SS7/Sigtran

etc…

SMPP

UCP

etc…

OA

M &

Cu

sto

me

r Ca

re

Provisioning

system

Core Network

Ap

plica

tio

n/S

erv

ice

s

CP/SP

VMS

MMSC/PPG

SMPP+

FTP

SMPP+

SS7

ENUM

SNMP

Billing

system

Prepaid

system

SMPP+

FTP FTP

Diameter

SMPP+

Etc.

GUI

Web Portal

SMS

GUI

Open Interface - Comply With International Standard


Core Network

USAU

ASAU

Maintenance

& Testing

Signaling

Access

Bill Creater

FCC

SMSC/FDA/Router

modes

Scheduling

Center

MTI

Server

MAP/CMAP

Server

Cluster Manager

Storage

I2000

SMSC SMPP Proxy SM GW (inter.)

Other SMSC Application

PPS proxy

User proxy

Enhanced

Solution

Report

….

SMS Firewall

Broadcast

Message+

BI

….

Software Structure - Flexible Components Deployment


SS7/SMPP

100% MO/AO

MT/AT SMSC

Co

re a

nd

IT

Ne

two

rk

FDA

SMSC n

70%

MO/AO

MT/AT

100%

100%

SMSC n-1

20%

10%

SS7/SMPP

Router

SMSC n

0

MO/AO

MT/AT

100%

SMSC n-1

40%

60%

S&F modes

Standard SMSC mode

First Deliver Attempt reduce

the traffic sent to SMSC

SMS Router perform load

balance between more than

one SMSCs, and provide

single accessing point

Flexible Modes Switching - Adaptability


OMS

Separated OAM

SMSC Site A SMSC Site B

Configuration

Alarm

LOG

Trace

Monitor

Configuration

Alarm

LOG

Trace

Monitor SMSC Site A SMSC Site B

Configuration

Alarm

LOG

Trace

Monitor

……

Centralized O&M

Difficulty maintenance

Duplicate Operation

Duplicate HW&SW

High OPEX

Simplified maintenance

Centralized Operation

Centralized HW&SW

Low OPEX

JiangShu China Mobile

3 sites, 30000 MPS

It improve 30% working efficiency

Centralized O&M – Reduce OPEX


NMS(I2000)

OSS/NMS

Unified Management (I2000) – for H/SW

Application Hardware Software

SMSC ATAE Router/Switch … OS DB MMSC and etc


Mediation (SNMP/MML/FTP/…)

Fault

management

Performance

Management

Configuration

Management

SMSC MMSC VMS …

Security

Management

NBI Alarm info

SNMP SFTP

NBI Performance Data

Remote alarm notification

SMS&E-mail

The Superior NMS

Reports

Message

Trace

Software

upgrade

TOOLS

Health

Check

I2000

Structure of I2000 - for All Huawei Products


Fault (Alarm) Management

Performance Management

Real time monitor

Health check

License monitor

Management Features of I2000


Exception analysis

Customer care

Operation and maintenance monitoring

Basic statistics collection

SMS BI – Business Intelligent

SMS BI


Statistics Report

SMC System

Performance

Report

P2P SMS

Service Report

Report on

Interconnection

MT Error

Code

Statistics

Report

MO Error

Code

Statistics

Report

SMS BI - Professional Statistics Report

Offer abundant KPI for planning and maintenance department.


During the Wenchuan earthquake in Sichuan, China, Huawei engineers understand

MSC exceptions quickly through the statistics collection by MSC, which facilitates

communication recovery.

Exception analysis by MSC

Huawei SMS BI system provide information on

SMS quality by MSC and provide the details in

a specific MSC and the distribution information

about the error codes indicating SM delivery

failure.

SMS BI - Exception Analysis by MSC

Operator can understand MSC exceptions quickly.


1

Query SMS

2

Query Number

by Error Code

SMS BI - Customer Care

Friendly Web GUI Customer Care.


Operators can query the information about the SMs sent within a period according to

MSISDNs, and also each delivery exception of an SM, which helps to respond to customer

complaints quickly.

If the operator has no right to

see the content of SMS, it will

not be displayed.

SMS BI - Query SMS Track

Detail an appointed SMS track for all MO/MT procedure.


Improving the analysis capabilities of operation data

Optimizing the performance indexes of report processing

Improving

data

reporting

timeliness

Decreasing

SM delays

Increasing

system

security

Improving

compliant

processing

capabilities

Creating

data

analysis

models

Improving

network

diagnosis

capabilities

Improving

operation

analysis

capabilities

Improving the compliant handling satisfaction of customers

Collecting

more

diversified

statistics

Improving

maintenance

efficiency

Huawei SMS BI system effectively decreases maintenance complexity, improves customer

satisfaction, helps in deep analyses and researches, and improves the operation and

maintenance efficiency of network.

— Vice president of the Operation and Maintenance Support Department of China Mobile

SMS BI - Effects of Huawei SMS BI System


Batch

The installation can be

automatically performed

after the related parameters

are set.

Automatic

Auto install and update

can be done via

Microsoft Internet

Explorer.

Remote

Multiple SMS platform

packages can be

installed in batches

Integrated

Auto install

and update

All components of the SMSC

system can be installed in

integrated environment.

View

install&update

history or rollback

Create

install&update

task and run it

Software

source

management

Guidance: Users are guided to

set installation parameters. The

installation task can be saved and

activated at any time.

Controllable: Before the

installation, the directory space,

required users, core system

parameters, and mount point are

checked to ensure the normal

installation environment.

One-step mode: An entire set of

network management system

(I2000 and components) can be

installed once on a two-node

cluster.

Before SMS installation

SMS installation

Controllable: Breakpoints can be set. If

an installation operation fails due to an

external cause, you can continue the

installation from the failed operation

instead of from the beginning after the fault

is manually rectified.

Transparent: The information about the

computer where the installation is

performed, installation progress,

installation status, and performance steps

are displayed in real time.

Integrity: After the installation, the

installation results are checked; the

running of the processes in the network

management system is checked; the

installation report is provided.

After SMS installation

1. The installation task can be

performed concurrently,

suspended, or continued.

2. The installation report can

be generated and downloaded.

3. The version rollback is

supported.

Auto Installation and Updating - Shorten Delivery and TTM)

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CONTENTS






Benefits From Huawei - Help Customer to Face Challenge

VALUE

Improve

QOS Long-term

Evolution

Lower

TCO

Advanced

Architecture

MDEST

SMS Firewall

Extend Message Command

Unified H/W and S/W platform

Large Capacity, Seamless Scalability

High Efficiency O&M Toolkit

Active Monitoring

Evolution to Single Messaging

Evolution to RCS

Patent Technology: File Cache

Flexible License

First SMS Pool

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CONTENTS




Lower TCO

Advanced Technology

QoS Assurance

Long-term Evolution



Basic Rack

USM

ATAE

Frame

KVM

Disk

Array

Plug-in Board

Architecture

Powerful Processing

Capability

CGL OS

Carrier Grade Linux

Carrier-Grade

Reliability (99.999%)

ATAE — Advanced Telecommunications Application Environment

HUAWEI ATAE’s telecom-level standardization and modularization makes the system

adaptable enough to provide solutions for situations with strict requirements, such as

flexible networking and high reliability.

ATAE

Power Density

50+% 40+%

Common Operating System

Common Hardware Architecture

Unified Infrastructure of software Oracle/VCS

SUSE Linux

ATAE Platform

Smooth Upgrade and Expansion

Unified H/SW platform - ATAE

Lower TCO Advanced

Tech

QoS

Assurance

Long-term

Evolution


PC Server Mini-Computer ATAE

SMS: Advanced HW platform ASAU: high performance IP Accessing

One SMSC ATAE board supports 13500 MDA

Cluster SMSCs support 216000 MDA with max 16 nodes

One SMSC ATAE board supports 20 million messages cache capability

Large capacity and cache

USAU ASAU

Lower CAPEX: Less Space, Less investment, Easier Expansion,

Lower OPEX：Easier Management, Easier Operation, Less Power Consumption

Large Capacity, Seamless Scalability

Lower TCO Advanced

Tech

QoS

Assurance

Long-term

Evolution

ASAU:

ATAE based Broadband

Singling Access Unit is

integrated with SMSC

server in same board.


Lower TCO Advanced

Tech

QoS

Assurance

Long-term

Evolution

Basic Rack

SMSC Server

(3 Boards in 2+1 Mode)

﹥ Each Board support 13500MPS

﹥Total Support 27000MPS

2 Boards For User Proxy

2 Board For Report Server

2 Boards For PPS Proxy

2 Boards For Service Proxy

1 Boards For Alarm/MT/Billbackup

USM

ATAE Frame

KVM

Disk Array

S

W

I

T

C

H

S

W

I

T

C

H

Huawei OSTA

SMM SMM

A

L

A

R

M

-

B

I

L

L

B

A

C

K

U

P

S

E

R

V

I

C

E

P

R

O

X

Y

(M)

R

E

P

O

R

T

U

S

E

R

P

R

O

X

Y

(S)

U

S

E

R

P

R

O

X

Y

(M)

S

M

S

C

(1)

P

P

S

P

R

O

X

Y

(S)

P

P

S

P

R

O

X

Y

(M)

S

M

S

C

(2)

S

E

R

V

I

C

E

P

R

O

X

Y

(S)

S

M

S

C

(3)

R

E

P

O

R

T

SIGTRAN 13500MPS

HuaWei:27000MPS

Friend corporation:14785MPS ATAE (R3)

HP Blade

(BL860C7000)

Energy Consumption 2.4KW 3.2KW

ATAE Typical Configuration Reference (Sigtran)－27000MPS

Friend corporation: HP C7000,1 Frame

HUAWEI TECHNOLOGIES CO., LTD. Page 28

More Message

Send

Reduce signaling Load

Save signaling resource

More than 10%

For MM5 interface used by

MMSC, only one SRI operation will

be executed.

Reduce SRI operation

Deferred Trigger

for AlertSC

Message retry triggered by AlertSC will be

deferred for some time to avoid delivery failure

due to handset not initialized.

Cache the MSC and IMSI

information returned in SRI ACK.

New message delivering can get

the MSC and IMSI information from

cache to reduce SRI operation

SRI Results Cache MAP Protocol

Version Cache

Cache the MAP protocol

lversion supported by HLR/MSC.

Reduce version negotiation in

following operations.

Signal Load Control

Lower TCO Advanced

Tech

QoS

Assurance

Long-term

Evolution

Reduce signaling Load and save signaling resource


Automatically generate

board configuration

command

According to the number

and type of boards ,

automatically generate

topology

Use vision sheet to

view data

Automatically backups

BAM database and LOG to

NFS periodically

iBackup

Server

DCN

MSC MSC MSC

Automatically check

equipment configuration

and running state

Cutover

Advanced tools

Data viewing tool

Auto-Checking

Auto-Data Backup

Auto-Info Collection

Auto-Topology tool

Auto-Conf command generation Automatically collect system

info used for debug

High Efficiency O&M Toolkit

Improve maintenance efficiency and reduce OPEX.

Lower TCO Advanced

Tech

QoS

Assurance

Long-term

Evolution


Real-time monitoring

for system

components,

configurations, key

logs, share memory,

NFS, SSH, other

network elements and

etc.

IOWAIT

CPU/MEM utilization

License utilization

Service utilization

Analyze all SMS

resource utilization for

whole system

Compare current

system state with the

predefined standards

then determine whether

the system is healthy or

not.

Monitor whether the

system have a service

failure point.

After further analysis,

find the failure causes

and give processing

recommendations.

Service

Monitoring

Health

Monitoring

Professional

Services Consultant

A B

Performance

Monitoring

D System

Monitoring

C

Active Monitoring

Improve maintenance efficiency and reduce OPEX.

Lower TCO Advanced

Tech

QoS

Assurance

Long-term

Evolution


As the calling/called party to track conditions, when message arrive SMSC, it will track detailed trail

between all internal sub-components of SMSC and external network elements for this message, and

show it as a complete work flow in friendly vision GUI.

E2E Real-Time Whole Process Tracking

Lower TCO Advanced

Tech

QoS

Assurance

Long-term

Evolution

Used by operator to process customer’s complain and improve Customer Satisfaction.

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CONTENTS




Lower TCO

Advanced Technology

QoS Assurance

Long-term Evolution



Standby blade can take-over cached message from failed board.

All scheduling processed in Memory(Max. 3M messages per board)

File based Storage Cache: Max. 20M messages per board

Large Cache Capacity improve the successful rate of delivery.

MEM

Storage

M Active boards N Standby boards

… … … …

SM

SC

M

SM

SC

M-1

…

…

SMSC M SMSC

M-1

SMSC N

Divided Storage

1

3

2,5

4

1. Message submitted

2. First Delivery (If failed)

3. Store into Storage

4. Pre-Reload Message to MEM according to retry strategy

5. Redelivery

Patent Technology: File Cache

Lower TCO Advanced

Tech

QoS

Assurance

Long-term

Evolution


License

file 1...n

Holiday time Normal time

Time

License Maker

0

50000

100000

150000

200000

250000

300000

1 2 3 4 5 6 7 8 9 10 11 12 1 2

Flexible License Model

Holiday licenses

• AO / MO / AT / MT Resource

•SME Resource

•MO / MT License

Lic

ense C

ente

r

Pay only for what you need!

Reduce needless License Cost!

Flexible License

Lower TCO Advanced

Tech

QoS

Assurance

Long-term

Evolution

Empirical data: It reduce 40% fixed SW license and 15% CAPEX .


STP

MSC HLR

STP

Legacy network: Independent SMSC

Advanced network: SMS POOL

Redundancy and load distribution can not be

achieved without STP

SS7 link is easy overloading

Can’t distribute SMS dynamically

SMSCs share the traffic resources

One or more SMSCs overload or failed, the others

will take over the traffic dynamically

No influence upon the SS7 link and STP device

FCC detect SMSC status in real time

FCC distribute SMS flow dynamically, each SMSC in

different site will be used well, save TCO.

SMSC1 SMSC5 SMSC2 SMSC3 SMSC4 SMSC4

Huawei deployed SMS pool for Personal in argentina

Lower TCO Advanced

Tech

QoS

Assurance

Long-term

Evolution

The First SMS POOL Solution Worldwide


Advanced SMS Pool

›Dual Cluster/N+1 Cluster ›Multi-MAP network ›One Site

›Dual Cluster/N+1 Cluster

›FCC feature

›Mutliple Site

Basic SMS Pool

Multi-MAP and FCC are the core features of SMS POOL!

STP STP

USAU

MAP1 MAP2 MAP3

SMC1 SMC2 SMC3

SMPP Proxy

STP

USAU

STP STP

USAU1

MAP1 MAP2 MAP3

SMC1 SMC2 SMC3

SMPP

Proxy

SP

SMC4

MAP4

USAU2

FCC1 FCC2

FCC

Basic Advanced

SMS POOL - Basic and Advanced SMS Pool

Lower TCO Advanced

Tech

QoS

Assurance

Long-term

Evolution


STP STP

USAU

MAP1 MAP2 MAP3

SMC1 SMC2 SMC3

SMPP Proxy

SP

MAP distribute SMS flow to

SMCs as per the pre-

configured rules.

The pre-configured rules

including:

The calling number or number

segment

The suffix of called number

The traffic proportion

If the SMC1 is down,

MAP1/2/3 distribute SMS to

SMC2/3.4

USAU

SMS POOL - Basic SMS POOL

Lower TCO Advanced

Tech

QoS

Assurance

Long-term

Evolution


MAP1 MAP2

Inner SMSCs are busy

SMC2 SMC1

Signaling

Accessing

Message

schedule

Distribution

control

FCC

SMC2 SMC1

FCC

Msg

MAP1 MAP2

USAU/SAU USAU/SAU

Site 1 Site 2

SMS POOL - Advanced SMS POOL

Lower TCO Advanced

Tech

QoS

Assurance

Long-term

Evolution

Traffic Distribution Between Sites


SMS busy status

• The SMS MO

exceeds the

speed threshold

predefined，e.g.

90%

CPU Usage

Memory Usage Number of

Memory SMS

Number of

Memory Entity MO Speed

• The CPU

usage

exceeds the

threshold,

e.g. 70%

• The Memory

usage

exceeds the

threshold ,

e.g. 95%

• The number

of memory

SMS exceeds

the threshold,

e.g. 80%

• The number

of memory

entity

exceeds the

threshold,

e.g. 80%


Lower TCO Advanced

Tech

QoS

Assurance

Long-term

Evolution

Predefined Threshold for SMS Busy


The trigger condition of traffic distribution between the GR sites

• All the nodes in

the Site1 are

busy.

Scenario 2

Distribution

Limitation Scenario 1

• The traffic in the

site 1 exceeds the

upper limitation

predefined.

• The distribute

traffic of the site

1 can’t exceed

the predefined

limitation of the

site 2.


Lower TCO Advanced

Tech

QoS

Assurance

Long-term

Evolution

Traffic Distribution Trigger Condition and Limitation


What we do?

Based on SRI and PSI querying and Cell ID/MSC ID statistics analysis, Operator can get following detailed health

grade of Cell ID and MSC ID:

List MSCs which has higher MT failure rate;

List Cells which has higher MT failure rate;

List Radio Network Status Reference;

MSC Flow Control

BSC

BTS

BTS

SMSC

MSC

BTS

BSC

BSC

BTS

High load

Delivery Fails because of high load of BTS

Delivery Fails because of high load of MSC

High load

Benefits:

Detect latent risk of core network and optimize them

Voice First : Protect voice’s high priority

MSC Flow Control: Prevent high load of MSC

SMSC

MSC_1

MSC_2

MSC_3

50

100

200

BTS

Intelligent Network Monitoring – Voice First

Lower TCO Advanced

Tech

QoS

Assurance

Long-term

Evolution


Virus

Worms

Attacks

System

Vulnerability

OS (Linux, Windows)

Hardening Measures

•Partition and Minimize

Installation

•Update Patches

•User Accounts and

Environment

•File/Directory

Permissions/Access

•Minimize Services

•System Logging and

Auditing

•Warning Banners

•Kernel Tuning (Linux)

•Registry Key Values

Settings (Windows)

Hardening Tool (SetSuse, SetWin, Etc)

Add-on Security Software

( OpenSSH, TCP Wrapper, Anti-virus )

Check Tool(CIS-

CAT,MBSA,Scanner)

Features

1. Full compliance to CIS benchmarks

2. Using tool for hardening and check

3. Comprehensive hardening measures

4. Rich hardening experience Huawei is CIS Membership

OS Security Hardening Solution

Lower TCO Advanced

Tech

QoS

Assurance

Long-term

Evolution


Database Risk

• Security Hole/Bug in Database Software

• Password Cracking

• Default User Accounts and Password

• Improper Privilege

• Unauthorized and Unintentional Changes

• Information Leakage

• Loss And Damage of Information

• Unauthorized Network Access

• Insecure Communication Protocol

• SQL Injection

Security Check • Vulnerability Scanner

• Configuration Audit Tool

• PL/SQL Code Review

Hardening Measures

• Installation and Patch

• Oracle Directory and File Permissions

• Oracle Parameter Settings

• Encryption Specific Settings

• Backup and Disaster Recovery

• User Accounts and password

• User Access Control

• Network Secutiy Setting

• Auditing Policy and Procedures

• PL/SQL Coding Secure

Oracle Database

Features

1.Full compliance to CIS benchmarks &

SANS

2.Comprehensive check and audit

3.Comprehensive hardening measures

4.Rich hardening experience Annex 22: CS01, 03

Oracle Database Security Hardening Solution

Lower TCO Advanced

Tech

QoS

Assurance

Long-term

Evolution


Application

Coding Security

Clients Services/DB

Access Security

Identification

Authentication

Session Control

Authorization

Data Security

Data Privacy

Confidentiality

Integrity

Availability

Communication Security

SSL/TLS

Non-repudiation

WS-Security

Secure Protocol

Monitoring, Logging, Audit & Alarms

SMSC Application Security solution

Lower TCO Advanced

Tech

QoS

Assurance

Long-term

Evolution


•ISO 27001 Certification

•IT Security Services

Qualification (Catalog A)

•Computer Emergency

Response Services

Qualification (Catalog 1)

•CNCERT/CC Core

Member

•CISSP: 15+; CISA: 10+;

BS7799 Lead Auditor:

10+

Organization Security Certification

Lower TCO Advanced

Tech

QoS

Assurance

Long-term

Evolution

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CONTENTS




Lower TCO

Advanced Technology

QoS Assurance

Long-term Evolution



MDEST - Fit Behavior Habit and Traffic Model.

Lower TCO Advanced

Tech

QoS

Assurance

Long-term

Evolution

Decision-Maker

MDEST

STEP

1

STEP

2

STEP

3

Error Code

Power off

Absent subscriber

Phone memory full … …

Decision Result

Action Level

Level 1

Level 2

Level 3

Level 20

…

…

Time Condition

Common

Time Busy

Time Festival

Time Idle

Time Schedule Strategy

Decision Condition

Get strategy (based

on Account)

Gateway_G

Gateway_C

Gateway_T

SP account

Action type

Re-delivery

Deleted

Deleted all

Re-delivery with high

priority

Period

Times

Transfer 2 other net.

permanently

Transfer 2 other net.

temporarily

Stra

teg

y

Get strategy (based

on Priority)

Get Priority (Based on

Number attribute or SP Priority

Number Segment

Match Length

TON/NPI

Operator ID


SMS firewall

Huawei deployed SMS firewall total solution for Telenor in Serbia，2009

And more in other districts.

Anti-Spamming (Impact ARPU)

Filter the invalid content

Anti-Flooding (Impact ARPU)

Filter the junk group message sending

Anti-Spoofing (Lose revenue)

Filter the message from spoofing entity (SIM card)

Anti-Faking (Lose revenue)

Filter the message from fake SMSC

other ops

or nobbler Better experiences, Lower

complaints and protect

ARPU

Prevent Fraud & Revenue

Losing

SMS Firewall Solution - Benefit

Lower TCO Advanced

Tech

QoS

Assurance

Long-term

Evolution

http://www.telenor.rs/?section=home&page=200

http://3ms.huawei.com/image/docMaintain/mmMaintain.do?method=showMMDetail&f_id=bra200807180029


STP

MSC

HLR

GMSC/STP International/National

SS7 Network

SMS Solution Other SMSC Anti-Spamming

SMS Firewall Here, SMS Solution can be

one of following modes:

SMSC, FDA or Router modes

SMS Firewall Solution - Networking

Lower TCO Advanced

Tech

QoS

Assurance

Long-term

Evolution


STP

MSC

HLR


SS7 Network

SMS Solution SMSC Anti-Spamming

SMS Firewall

Spamming generator

Check key

words in SMS Spamming, reject!

The spamming generator

can be some SPs or

SS7 application

SMS Firewall Solution - Anti-spamming

Lower TCO Advanced

Tech

QoS

Assurance

Long-term

Evolution


STP

MSC

HLR


SS7 Network


SMS Firewall

Flooding generator

Count SMS Flooding, reject! The flooding generator

can be some SPs or

SS7 application

SMS Firewall Solution - Anti-Flooding

Lower TCO Advanced

Tech

QoS

Assurance

Long-term

Evolution


STP

MSC

HLR


SS7 Network


SMS Firewall

Spoofing generator

Fake Roaming User

Compare VLR add. In

the MO and SRI result Different, spoof!

Reject!

The spoofing generator

can be SS7 application

In the international

SS7 network

SRI_SM

SMS Firewall Solution - Anti-spoofing

Lower TCO Advanced

Tech

QoS

Assurance

Long-term

Evolution


STP

MSC

HLR


SS7 Network


SMS Firewall

Spoofing generator

Fake SMSC

Compare calling SCCP

add. In the MT and

previous SRI

Different, faking!

Reject!

The faking generator

can be SS7 application

In the international

SS7 network

SRI_SM

Simulate HLR,

Response to SRI,

record calling SCCP

add. In SRI

SMS Firewall Solution - Anti-faking

Lower TCO Advanced

Tech

QoS

Assurance

Long-term

Evolution


Based on Home-Routing capability,

Huawei SMS Solution has capability to

perform Off-Net Anti-Fraud (Anti-

Spamming & Anti-Flooding).

It brings better experiences to

end user.

STP

MSC

HLR

GMSC/STP Foreign

SS7 Network

SMSC

SMS Solution Anti-Spamming

SRI-SM

MT-FSM

SMS Firewall Solution - Off-Net Anti-Fraud

Lower TCO Advanced

Tech

QoS

Assurance

Long-term

Evolution


Submit message

Deliver failed because

rose’s mobile phone is

power off ! Hello, are you free tonight?

Let’s have dinner together.

SMSC

GPRS/WCDMA/CDMA

Terminal A

Terminal B

① ②

③ Mary’s handset can not

support request status

report, she use command

to request it.

EMC (Extend Message Command)-Request Status Report

Lower TCO Advanced

Tech

QoS

Assurance

Long-term

Evolution


Submit message

28/07/2009

00:05:00,Rose receive

this SMS. #60#Rose, Happy birthday!

SMSC

GPRS/WCDMA/CDMA

Terminal A

Terminal B

① submit time:27/07/2009,

23:05:00

②Deliver time:

28/07/2009,

00:05:00 27/07/2009 23:05:00,

Rose’s birthday is

28/07/2009,Mary want her

SMS delivered after 60

minutes, she use command

to request it.

EMC (Extend Message Command)-Deferred Delivery

Lower TCO Advanced

Tech

QoS

Assurance

Long-term

Evolution

40pt

40pt

30pt

30pt

CONTENTS


• The key factors of SMSC Deployment

Lower TCO

Advanced Technology

QoS Assurance

Long-term Evolution



15 years continuous & strategic

investment in key expertise

•R&D Since 1996

•1000+ R&D in RCS

•3 R&D Centers: Shenzhen (China), Nanjing (China),

Bangalore (India)

•Complete Product Portfolio: messaging, voice (IN), and

RCS

•Cooperation and joint innovation with leading operators

•700+ contributions in messaging relative ISO

Voice Mail

Video Mail

email

Push mail

Presence

Group

IM

(Since 2003)

Single Message

RCS

Fixed IN

(since 1997)

GSM IN

(since 1998)

CDMA IN

NGIN

SMS (Since 1996)

Unified IN

MMS

(since 2000)

CAB

Online Storage

SNS

Messaging Long-term Evolution

Lower TCO Advanced

Tech

QoS

Assurance

Long-term

Evolution


Silo systems based on different networks bring:

a) Complex messaging network

b) Difficulties to maintain and Higher OPEX

c) Separate experience for subscriber even for

similar features

MMSC

Report

NMS

Service

…

SMSC

VM

…

System

Manager

System

Maintenance

Custom

care Unified Hardware & OS

Unified Service

Unified OMS

Unified portal

Single Messaging

(SMS/MMS/VMS…) Unified Customer

Care Interface

One convergent system to all different

networks bring:

a) Simplify whole messaging network and

decrease CAPEX

b) Central friendly O&M decreases OPEX

c) Convergent service platform help to

generate new revenue

Report

NMS

Service

…

Report

NMS

Service

…

Report

NMS

Service

…

Evolution to Single Messaging - Convergent message

Lower TCO Advanced

Tech

QoS

Assurance

Long-term

Evolution


MSG

Scheduler

Service Control User Portal

Content

Storage

SMSC Server

MMSC Server

Dispatch& Schedule

Messaging

Center

Network Access

SS7/SIGTRAN

SMPPPROXY

MSC SS/STP EMAIL Server XGW HLR

SMTP SMPP

CGW

Server

Messaging Server

MMS-RELAY

United O&M

Report

(IWEB)

Provision

Server

O&M

( I2000)

ASAU / USAU 6600

OCS

DCC

SNMP

NMS

Operator

CC Agent

HTTP

User Profile

Message+

User Level Anti-Spamming /Copy/Forward ….

CDR Server

Server

Billing

FTP

Single Messaging Architecture

Lower TCO Advanced

Tech

QoS

Assurance

Long-term

Evolution


Single Messaging

• Unified OS/DB

• Unified HW/storage

•…

1. Unified Basic Platform

• Unified NMS

• Unified Report

• Unified Portal

• …

2. Unified O&M

• Unified & Flexible Charging

control and package.

•…

5. Unified Charging strategy

• Unified Service trigger

• Unified Service management

•Support fast service launch

3. Unified Service Control

•Convergent Address Book

•One Message Box

•Online Storage

•…

4. Evolution to RCS

Highlights of Single Messaging

Lower TCO Advanced

Tech

QoS

Assurance

Long-term

Evolution

40pt

40pt

30pt

30pt

CONTENTS






Latin America

Telefonica Movistar

TI Personal

CTBC

Telemar

Colombia Movil

ClearTalk

Pioneer

Middle East

TCGazvin

TC-Hormozgan

AsiaCell

Erbill MOTAC

IRAQTEL

MOBITEL

Syria Tel

CATEL

Eritel

ASIA Cell

CIS, M Asia

Aktel(KG)

BiMoCom

Skymobile

UNITEL LLC

Tajiktelecom

USR

ITC

telesystems

Europe

Telenor

BTC Mobile

RCS&RDS

Lycatel

Nova

North America

Cleartalk

Pioneer

Africa

MTN

OT

Orange

BBCom

MIC

Mobilsotel

Celtel

Millicom

Asia

China Mobile

China Unicom

China Telecom

SingTel

Taiwan Mobile

Globe

ExcelCOM

Indosat

AIS

GPC

EVN Telecom

Sunday

TMIB

CityCell

RanksTel

Oceania

SAMOATEL

90+ countries,1/3 traffic worldwide,global subscribers exceed 600 million

Serving 216 operators,5 of top 10 and 12 of top 50 worldwide

World’s largest commercial SMSC in China Mobile Guangdong (40k MPS/Set)

Strategic partner of China Mobile, FT, Telefonica, MTN, ET,MIC, etc.

Leader in SMS global applications

http://www.mtn.co.za/?pid=17


Rich experience in swapping messaging platforms: over 50

Sites and 300K MPS

Country Operator Capacity (MPS) Product Old Vendor

Nigeria Globacom 600 SMSC NSN

Algeria OT 500 SMSC NSN

Vietnam GPC 800 SMSC Comverse/Acision

Cambodia MIC 400 SMSC Alcatel-Lucent

Columbia Movil 1100 SMSC Acision

Madagascar Orange 400 SMSC Acision

Tailand AIS 4200 SMSC Acision

Peru Movistar 600 SMSC Acision

Chile Movistar 3200 SMSC Acision

Argentina Movistar 2100 SMSC Acision

Tailand Truemove 2000 SMSC Acision

Indonesia XL 5000 SMSC Comverse/Acision


•Existing SMSC couldn’t meet the need of increasing capacity and performance as 3G

developing quickly;

•High OPEX to maintain the complex and multiple vendors platforms

1200 1000 1000 600 OM 800 400 OM 3500 3500 OM

Time

Kickoff 2 weeks 1 week 1 week 1 week 1 week 1 week 2 weeks

Migration

Step C:

1 SMSC

Migratio

n Step B:

1 SMSC

Migratio

n Step A:

1 SMSC

Migration

Step D:

1 SMSC

Function

test all

SMSC

system

Migration

Step E:

1 SMSC

Migration

Step F:

1 SMSC

•Smoothly migrated 6 old SMSC to 2 high performance SMSC;

•Customized migration solution to minimum the relative risk;

3 months to smoothly migrate 6 SMSC (5K MPS) to 2 Huawei SMSC (7K MPS) in Excelcom,

Indonesia

Migration Experience in Excelcom Indonesia


ASAU: ATAE Signaling Access Unit

• N+1 cluster

• 7000 MDA/Board

• Maximum: 10*7000 = 70000 MPS

• All IP connection：Sigtran

• Single Blade can offer SMSC 4000 MPS

• Cluster SMSCs support 64000 MPS with max 16 nodes

• One board 20 million messages cache capability

SMSC

SMSC in CMCC, Shandong Province.

The total MPS: 250,000!

Page 66

The World’s Largest SMSC - Highest Throughput


[London,UK, 22 June, 2010] Huawei received the

“Messaging Application: Consumer” award at the

2010 Global Messaging award ceremony hosted by

Informa Telecoms & Media and 160 Characters, a

membership forum for the messaging industry.

Huawei’s Messaging application was recognized for

successfully creating a user-friendly application

that encourages consumers enjoying content

anywhere by using messaging services.

The award was presented to the company with the

best product or service that has most highly

stimulated consumers to use mobile messaging.

Mike Grenville of 160Characters said of Messaging,

"It’s a great demonstration of a simple idea with

great results. This is the kind of success we are all

looking for!"

Huawei Wins Messaging Application: Consumer Award from

Informa

HUAWEI TECHNOLOGIES Co., Ltd.

www.huawei.com

Thank You

www.huawei.com

Documents

Huawei SMS Main Slide V1.0