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http://www.broadcast.bt.com
Global Media Solutions from
BT Media & BroadcastJohn Shonubi
+44 20 131 448 6648 / +44 7711 154337
1st African Broadcast & Film Conference September 2008
BT Media & Broadcast
We carry 95% of UK broadcast traffic and 75% of UK to Europe traffic
We deliver over 2900 headline events each year including 500 in HD including the FA cup, Wimbledon, Rugby Union
We invested £4 million in a production facility at BT Tower providing access to resource, technology and production techniques
We design and manage networks to operate 24-hours a day to a specific customer reliability of up to 99.99998% which equates to four seconds total loss of service availability within a year.
We have over 50 years experience in the media and broadcast market
BT’s Centre of Excellence delivering solutions to the media and broadcast industry
Part of a family of media ventures which include
BT Vision – Direct to consumer TV
BT Agile Media – premium rate interactivity Global Media Network providing connectivity between major media owners and locations
Fixed and mobile satellite services for business and media applications
BT Mosaic – enabling content owners to maximise the value of their media assets
Issues facing African Broadcasters in the next 5 years
How things will change in equipment terms for African broadcasters
Analogue Switch Off (ASO)
What African broadcasters need to understand about digitally based broadcasting
Digital Terrestrial TV(DTTV) vs. Satellite Direct to Home (DTH) Infrastructure The HD debate Post Production (Workflows) New Entrants
How BT can help with the process of transition
How Can BT Help – DTTV Network Diagram
Two References:UK DTTV PlatformIrish DTTV Platform
How can BT Help -BT Mosaic
Archive digitisationArchive
digitisation
Multi-format ingest (tape, file, live feed)
Multi-format ingest (tape, file, live feed)
Languaging & localisation
Languaging & localisation
Acquisition Post-production DistributionManagement Monetisation
Editorial & Technical
Compliance
Editorial & Technical
Compliance
Multi-purposingMulti-
purposingB2B Store
FrontB2B Store
Front
Catch-up TVCatch-up TVTransmission preparation
Transmission preparation
Storage, backup & DRStorage,
backup & DR
Digital asset management
Digital asset management
SLAs and performanceSLAs and
performance
Tapeless broadcast workflowTapeless broadcast workflow
Online & offline editing
Online & offline editing
End to end
Metadata enhancementMetadata
enhancement
Access Services
(HOH, signing)
Access Services
(HOH, signing)
How Can BT Help Process of Transition - The Broadcast, Channels and Content Owners Supply Chain
IdeaRaise Production Funds
Produce Draft/Raw Content
Sell Production
Store Content
Repurpose Content
FinaliseMaster Content
Syndication
Localisation Billing
• Local advert insertion
• Conformity editing
• Language
• Sub-titling
• Regulatory Compliance editing
• Sound/music
PrimaryBroadcast
Content Aggregator
Consumer
How Can BT Help - Global Media Network
Clients include:• ITV• Technicolor• Star •2 African Media Organisations in the last month
LondonSoho Production
BT Tower
DenverEchostar on-net
New YorkAdvertisingComcast
Washington DCNews bureaus
Los AngelesFilm/TV production
DirecTV
ChalfontEurope
Distribution
GermanyLarge pro & postpro communities
IndiaFilm/Post Pro
JohannesburgFilm
Hong KongProduction
StarTV
SingaporeSTT Teleport
SydneyProduction
TokyoAnimation/Film
production
AmsterdamUPC Chello
DubaiGateway to
MEA
MiamiMPLS Gateway
to Latam
How BT Can Help -Global Media Network coverage
TorontoProduction
Rogers
Kuala LumpurAstro distribution
LagosProduction
SummaryAfrican Broadcasters in the next 5 years can expect to: -
– Go digital or HD in as much of their enterprise as required– Have the ability to take their content to multiple geographies and platforms– Have the opportunity to radically drive efficiencies into their workflows– Provide insight into production and business performance
http://www.broadcast.bt.com/
BT will enable African Broadcasters to: -
– Meet the needs of consumers cost effectively– Reduce overheads and shorten production time– Securely & cost effectively manage their content– Repurpose assets across multiple delivery channels– Automate workflows and processes to improve efficiency– Provide insight into production and business performance– Respond to opportunities quickly and efficiently
