HOW YOUR BUSINESS CAN

PROSPER TH

ROUGH SOCIAL

MEDIA

S H O P L E T . CO M : A

CA S E S

T U D Y

SOCIAL MEDIA IS HERE TO STAYSocial media- specifically, the platforms of Facebook, Twitter,

and LinkedIn- has steadily and promisingly increased in popularity.

50% of the western world’s population under 30 years old is active in one or more social media platforms.

Among the 89 million monthly unique visitors to social media platforms, 83.4 million have visited Facebook, which further emphasizes that Facebook is still king in the land of social media.

SOCIAL MEDIA AND RELATIONSHIPS Human beings are, by nature, a social species. Perhaps it is our

innate proclivity to socialize that makes social media so enticing?

Social media makes the art of interacting and connecting immediately available.

HUMANIZING A COMPANY: SHOPLET.COM What makes Shoplet.com, an office supply company attractive?

The ball point pens, copy paper, white boards, ink and toner, and even office furniture are not so different from those featured at a nearby campus bookstore or general retailer.

So how can you stand out from your industry? Ask yourself “If my company were a person, who would that person be?”

NOT ALL SOCIAL MEDIA PLATFORMS ARE CREATED EQUAL

every major social media platform operates according to a distinctive genetic code.

It is important to maintain a heightened awareness of the differentiations between platforms when posting to them, especially the different demographics who are active on each individual platform.

To learn more, check out or e-book

FACEBOOKThe go-to site for reconnecting with fading acquaintances or

organizing an outing with long time buddies. It’s also where people express their special appreciation for

music, food, movies, activities, and (you guessed it!) brands, companies, and businesses by “Liking” their pages.

TWITTERTwitter is, essentially, a giant, on-going, infinitive conversation

and everyone is invited to join in. In the same vein as Facebook, Twitter is slightly less formal, as

its basis is centered on communication and building friendly relationships with fellow followers.

Twitter is a conversation—it’s where people talk and dish out the latest on what’s what to care or talk about.

LINKEDINA LinkedIn company page is a great way to showcase your

business and network The products and services tab functions as an additional great

way for people to gain a better taste of what Shoplet has to offer its customers.

PINTERESTPinterest has exponentially grown within the past few years. People spend hours on Pinterest to get “Pin-Spired”- to try out

the latest trends in fashion, media and technology, seasonal cooking, and, of course, shopping.

Pinterest has been useful for companies, who wish to portray their interests beyond the scope of business.

THE TAKE AWAYCompanies wish to convey to their fan and customer-base that

they are more than just a company- that behind the veil of every company are living, breathing human beings who really do “get you.”

Stick to this one simple rule: 50/30/20 You content on any social media platform should be 50% informative

30% personality 20% sales

Visit us at www.shoplet.comwww.shoplet.co.ukwww.shopletpromos.com