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How will consumers communicate in 2020?14th of May 2012
Astrid Wisse
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What do consumers need when they live in a house full of smart
devices?
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How will virtualization and social media change buying behavior?
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What is the impact of more intense and more frequent
hacking incidents?
How do we communicate in 2020?
Pieter Verhees,Astrid Wisse9th of March 2012
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Scenario planning is a proven method to deal with uncertainty
► Scenario planning helps to get more grip on uncertainty
► The most crucial part is the exploration of the external environment
► Broad industry views are key, therefore we involved a wide range of industry experts
Scenario A Scenario B
Scenario C Scenario D
Uncertainty II
Uncertainty I
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Our study has resulted in 2 key uncertainties: security & privacy and integration of internet & consumer life
Integration of internet and consumer lifeFully integrated & seamless
Fragmented & separated
Security and privacyNot in controlIn control
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Integration of internet and consumer lifeFully integrated & seamless
In c
ontr
olSecurity and privacy
Not in control
Fragmented & separated
Combining these two key uncertainties delivers four divergent and challenging scenarios
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The final report, the video and all other information is available on our website
► All information is now available on our websitehttp://www.ey.com/NL/nl/Industries/Telecommunications/telecoms2020.
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Next steps
► The next steps for you as a CIO are:► Judge how well you are prepared for the future;► Assess your current strategy in the four scenarios;► Identify blank spots, risks and opportunities;► Monitor the changes in the external environment.
► Ideally scenario planning should not be a stand alone activity.
► It is essential to monitor the environment frequently.
► Ernst & Young will follow this up with a yearly update of the scenarios.
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Contacts
Astrid WisseDirectorMobile: +31 (0)6 2908 3699Email: [email protected]
