How to win more business

How to Win More BusinessUsing Today’s Technology

With

John D. Mayfield –

The Real Estate Tech Guy!

Sponsored By

“The change in the 90’s will make the 80’s look like a picnic, a walk in the park. Simply doing what worked in the 80’s will be too slow.” -Jack Welch – GE Chairman

4 – M’s to Real Estate Success

•Marketing

The Law of F.A.E


•Marketing


•Manage


•Mobility


•Merge


• Marketing

• Manage

• Mobility

• Merge

Marketing

How To Vote via Texting

1. Standard texting rates only (worst case US $0.20)2. We have no access to your phone number3. Capitalization doesn’t matter, but spaces and spelling do

TIPS

EXAMPLE

How To Vote via Poll4.com

Capitalization doesn’t matter, but spaces and spelling doTIP

EXAMPLE

Marketing - Results

How “BIG” is Social Media?

How Big is Social Media?

http://www.socialmediatoday.com/SMC/196692

Social Media?

#1 – Facebook

How information is shared today?

#2 – E-Mail

#3 – Twitter

According to

Social Media

Dedicate the Time

Tip #1 – Use Twaitter

Tip #2 – HelloTxT

Tip #3 – Ping.fm

Social Media

Watch What’s Going On…

Tip #4 – Use Spy

Tip #4 – Use Spywww.Spy.AppSpot.com

Tip #4 – Use Spywww.Spy.AppSpot.com

Tip #5 – Social Mentionwww.SocialMention.com

Tip #6 – Google Alerts

Social Media

Contribute Your Expertise…

Tip #7 – Join a Group

LinkedIn – National Association of REALTORS®

Social Media?

#1 – Time

How Can You Win with Social Media?

#2 – Listen

#3 – Contribute “T.L.C.”

Sphere of Influence

S.O.I. - Buyers

43 %

55 % of 1st Time Buyers

Source, 2008 National Association of REALTORS® Profile of Homebuyers and Sellers

S.O.I. - Sellers

38 %

Only 26 % used their previous agent

Source, 2008 National Association of REALTORS® Profile of Homebuyers and Sellers

The FORD Principal

F = Family

O = Occupation

R = Recreation

D = Dreams

Tip #8 – Get Creative


S.O.I.







Tip #8 – Get Creativewww.YourFonts.com

Tip #9 – Use Flickr















Print Right!

"Wireless performance is dependent upon physical environment and distance from access point."

Scans

Copies

Faxes"Wireless performance is dependent upon physical environment and distance from access point."

HP Officejet Pro 8500A e-All-in-One Printer Series

Presentation = Resume

W.A.W.’sOfficejet H470 Mobile Printer

Tip #10 – FREE Identity Kit

Business Marketing Identity Kits

FREE! www.HP.com/Go/REidentity


Business Marketing Identity Kits


www.HP.com/Go/REidentity

HP Learning

FREE Online Classes

Tip #11 – Online Learning from HP

HP LearningMore than Technology…

www.HP.com/Go/OnlineClasses

Presentations

"Wireless access point and Internet service required. Availability of public wireless access points limited."

Presentations

Online AdvertisingHow Big is It? – Alexa.com, Top 500

Facebook Advertising







You’re In Control…

• Cost• Demographics• Clicks• Impressions• Interests

Online AdvertisingGoogle Ads

Online AdvertisingFacebook Ads

Online AdvertisingDon’t forget…

Online “FREE” Stuff#12

#13 #14

Videos on YouTube

Online “FREE” StuffTip #15 –Create a “WordPress” Web/Blog

Tip #16 – SlideShare

Create a SlideShare Account FREE!

W.A.W.’sWow and Win!

Tip #17 –Create a “Jing”

W.A.W.’sWow and Win!

W.A.W.’s

W.A.W.’s

W.A.W.’s

W.A.W.’s

W.A.W.’s

W.A.W.’s

W.A.W.’sLightScribe

LightScribe disk is required to be used with HP software and is not included: “LightScribe creates a monochrome image. LightScribe media required and sold separately.”

Manage

Manage

Online Storage

HP StorageWorks X500 Data Vault

Backup Your Computer

Manage - Online#18 #19

Manage - DataVault

Manage - DataVault

Manage - DataVault

Manage - DataVault

Manage – Google SyncTip #20 – Google Sync is “FREE”

W.A.W.’sHP ScanJet Professional

1000 Mobile Scanner

Mobility

Mobility

Mobility

Type of Phone You Use

Access Files

1. Performance may vary based on actual usage.2. Within wireless coverage area only. Actual speeds may vary. Email, mobile

number, and related information required for setup and activation. Required data services sold separately; unlimited plan recommended, may be required. Not all web content may be available.

Manage Business



Videos and Photos



Look Professional



Save Time



Create Your Own HotSpot



3 Easy Steps



1. Click on the HotSpot App2. Set Your Password3. Give Your Network a Name

Merge

Merge

Re-CapQuestions?

Our thank-you for attending:

An EXCLUSIVE bundle offer!

your price: $2,002$1,069 savings

Call 1-800-888-8177 and mention NAR1 and special offer #85482394

Tip #21 www.RealEstateTechGuy.com/HP

Password

WinWithHP

FREE STUFF!

Special Thanks To

www.HP.com

Documents

How to win more business