HOW TO TRANSFORM ECOMMERCE INTO AN EXPANDED … · how to transform ecommerce into an expanded customer experience for markets, brands and products. sap forum – milan oct 29th 2015

HOW TO TRANSFORM ECOMMERCE INTO AN EXPANDED CUSTOMER EXPERIENCE FOR MARKETS, BRANDS AND PRODUCTS. SAP FORUM – MILAN OCT 29TH 2015

NTT DATA PURE DIGITAL PLAYER

COPYRIGHT © 2015 NTT DATA ITALIA S.P.A

Copyright © 2012 NTT DATA 3 3

NTT GROUP: RANKED 53RD GLOBAL FORTUNE 500 COMPANY SERVING 80% OF THE FORTUNE 100

71.700 employees 22.350 employees

75.000 employees

23.900 employees


HOW WE TRANSFORM AND CHANGE THE WORLD



NTT DATA CONTRIBUTES TO THE PROJECT OF DIGITALLY ARCHIVING MANUSCRIPTS

OF THE VATICAN APOSTOLIC LIBRARY


DIGITAL REVOLUTION TO BETTER

UNDERSTAND THE PAST


FRAMEWORK FOR SPECIAL EDITION BARILLA PRODUCT ‘S TRACEABILITY BASED ON STORYTELLING TO ENGAGE CONSUMERS WITH THE JOURNEY OF THE FOOD SUPPLY CHAIN

THE STORYTELLING FOR EXPO 2015

SPECIAL EDITION FOOD TRACEABILITY




WE PLAN DIGITAL INITIATIVES IN TERMS OF ECOSYSTEMS, FOCUSING ON CUSTOMERS

AND EXPLOITING THE POTENTIAL OF DIGITAL TO RETHINK PRODUCTS AND

SERVICES

D I G I T A L T R A N S F O R M A T I O N

8 COPYRIGHT © 2015 NTT DATA ITALIA S.P.A

WE HELP COMPANIES TO IMPROVE EFFICIENCY WITH OUR INDUSTRIES EXPERTISE

BANKING & FINANCIAL SERVICES

INSURANCE ENERGY & UTILITIES

MEDIA &

ENTERTAINMENT PUBLIC SECTOR

MANUFACTURING

RETAIL &

CONSUMER PRODUCTS

TRANSPORTATION &

LOGISTICS TELCO

INDESIT HYBRIS SUCCESS STORY


10

WORLD’S LEADING GLOBAL MANUFACTURER OF HOME APPLIANCES


WHIRLPOOL IS THE NUMBER ONE MAJOR APPLIANCE MANUFACTURER IN THE WORLD,

WITH APPROXIMATELY $20 BILLION IN ANNUAL SALES, 100,000 EMPLOYEES AND 70

MANUFACTURING AND TECHNOLOGY RESEARCH CENTERS THROUGHOUT THE WORLD.

WHIRLPOOL ACQUIRED INDESIT IN 2014

THE CHALLENGE

12

MAKE THE DIFFERENCE WITH COHERENT DIGITAL STRATEGY

One goal: be more visible giving the BEST EXPERIENCE and OUTSTANDING • BRAND perception

• PRODUCTS value

• INNOVATIVE path


MOBILE

SALES CHANNELS

SOCIAL

CONTENT

CRM SERVICE

COMMERCE

OUR SOLUTION

14

I N D E S I T F U L LY I N T E G R AT E D P L AT F O R M


WHIRLPOOL – INDESIT PLATFORM HARMONIZATION IN PROGRESS

37,747 Bill of

Material

92,751 accessories

17 countries

46,014 products

18 web sites

5 brands

BENEFITS

16

I N D E S I T O M N I - C H A N N E L , R E C E I V E D B E N E F I T S


Flexible but single one core commerce platform able to deliver

• Multi country - multi brand - multi-catalogue – multi language • Spare Parts and Finished Products catalogue and cross references • Dedicated look and feel in connection with brands • Usability through Product Cockpit & CMS • Integration with Legacy Systems (SAP, PLM, CRM) • Unified user authentication (SSO, LDAP, …)

WHY NTT DATA

18

SELECT THE BEST

IN 2012 INDESIT BEGUN A JOURNEY TOWARDS THE DIGITAL PROCESSES TRANSFORMATION

APPROACH THE CONSUMER ON LINE WAS A CRUCIAL STEP

INDESIT SELECTED NTT DATA FOR COMMERCE SOLID BACKGROUND, INTERNATIONAL

PRESENCE, TECH SKILLS AND PROJECT MANAGEMENT METHODOLOGIES

INDESIT SELECTED SAP HYBRIS AS BEST OF BREED TECHNOLOGY TO MEET THE COMMERCE

NEEDS




WHAT ARE YOUR PAIN POINTS?

CONTACT ME:

[email protected]


THANK YOU


Documents

HOW TO TRANSFORM ECOMMERCE INTO AN EXPANDED … · how to transform ecommerce into an expanded customer experience for markets, brands and products. sap forum – milan oct 29th 2015