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• How to take your Facebook Timeline to the next level so that people keep coming back week after week.
• How to build new referral partners using the new Facebook timeline.
• How to harness the power of video marketing with out really doing it.
• Purchase business, purchase business and purchase business
• $150k Guarantee!
The PHD I Hope You Never Have To Deal With!
I Should Be Able To Cover!
• Facebook Personal Page
• Facebook Business Page
• Timelineimagetool.com “Free”
• Facebook Timeline Thumbnails
• 7thSpace.com “Free”
• Jingproject.com “Free”
• Adobe Premier Elements
• Youtube.com “Free”
• Your Agents Listings
• How to help your agents farm a neighborhood and why you would want to.
• Realplayer.com
• 150k Guarantee!!
Facebook Numbers
• 901 million monthly active users
• $4.69 and $4.81 on each of its 901 million users each year.
• 149M Active Users In The U.S.; 70 Percent Log On Daily And Spend 2-3 Hours A Day!
Finish Your Bridge
Lets Bring Some Life To Our New Facebook Timeline
How To Add A Tab
Search Static HTML: iframe tabs
Choose A Facebook Page
Add Static HTML: iframe tabs
New Tab Will Show Up
Click Hide Button If Showing
How To Add 2nd Tab
You can add up to 12 Tabs!
Click On New Tab
Click How-To
Add Second, Third Up To 12 Tabs
Add Tab To Same Page As Before
Add Static HTML: iframe tabs
You Now Have 2 Tabs
How To Change The Photo Of The Tab
Click Admin Panel If Showing
Click Manage And Edit Page
Click On Apps
Click Edit Settings Of (Second Tab)
Click Change To Change Photo
Pick A Photo That Makes Sensehttp://budurl.com/Facebookpics
Thumbnails For Apps
✓ Specs for thumbnail: 111 x 74 pixels
✓ Thumbnails can be moved around
✓ Up to 12 Apps can be shown on your
Page Timeline
Moving The Tabs Around
Picture Is In Place
Lets Add A Marketing Presentation To A Facebook Tab
Grab Link To Listing Presentation
Copy Link
Go To www.7thspace.com
Getting The iframe Code
Click On Photo (Tab)
Paste Code From 7thSpace
You’re done!
You Can Use Link
New Listing
Get iframe Code
Paste In 7thspace Code
Listing Now On Facebook
Strategy #1
One Of Your listings (Old Facebook)
New Facebook Timeline
Strategy #2
Neighborhood Fan Page (Old)
New Facebook Timeline
Agent That Is Killing It!
Post Card For Mailer
Ideas For Fan Page
1. Question of the Day2. Universal Quotes3. Pics of Your Life.4. Funny or Expressive Photos & Videos.5. Articles About Current Events6. YouTube Videos of Your Neighborhoods7. Host a Mini Contest8. Links to Your Blog or Website9. Facts About You.10. Hyperlocal Content.
Setting Up Your Timeline Header
Facebook Timeline What You Need
• Facebook Fan Page• Power Point (I use 2010)• Irfanview.com “Maybe”• Jingproject.com • Google• Listings• Neighborhood you are farming• www.7thspace.com
Facebook Header Size
Setting Up Your Page
Now You’re Ready With Correct Size
Save In JPEG File Format
Done In Power Point 2010
Done In Power Point 2010
Live Demo!
Adding Viral Video To Your Marketing
1.How To Harness The Power Of Video Marketing without really doing it…
2.Where to get a ton of free content to get more exposure to your clients (but have somebody else doing 90% of it for you)
3. How to Add it to your Facebook fan page for more likes and visitors each and every week.
4. $150,000 Guarantee!
Why Video???
Wouldn’t it be silly to have to read a commercial?
Wouldn’t you rather just watch a story?
Free reports are like reading a commercial
Video marketing is telling a story
When was the last time you actually read a newsletter that was emailed to you????
Overview of Strategy
• Find a “Viral Video”
• Insert in an intro
• End with a call to action
• Your Intro “Viral Video” Your Call To Action
How You Benefit
• Your Intro “Viral Video” Your Call To Action
• Eliminates “camera shyness”
• Eliminates “Don’t Know What To say”
• Odds are it will be more interesting than anything else you do
• You Still Get “Bonding & Trust”
Super cool to do in combination with your referral partners
Do Video Sandwhich with your loan officer &Then send to Insurance company database…..
Things You’ll Need
Kodak Zi8 or Flip CamWeb Cam
Things You’ll NeedVideo Extraction Software
$39
Things You’ll NeedEditing Software
$60-$99
Things You’ll NeedWebsites to get sounds and “viral” videos
• SoundRangers.com
• Break.com
• YouTube.com
Lets Start With The “Intro” Video
Your Intro “Viral Video” Your Call To Action
Time To Grab The Camera
Kodak Zi8 or Flip CamWeb Cam
Intro Video Needs To Be You
People do business with people they know, like, and trust
Video creates bonding and trust better than anything (other than 1 on 1 appointments)
You want “you” in the video so they bond & trust you so that they want to work with you
The Intro Video
• Try to get out of office
• Let them get to know you
• Include friends and family
• Puppy dogs rule
The Intro Video
• Wear what you normally wear around town(so you’ll be recognizable)
• Don’t try to be CNN newscaster
• Be yourself
• Talk like you are talking to a friend(pick your best friend, and talk to that person)
Here’s Your Script For Intro Video
“Hey, this is <insert name>. Check this out”
(Keep it short!!)
That Was The “Intro” Video
Your Intro “Viral Video” Your Call To Action
Picking A Viral Video
3 days
This Will Be The “Middle” Video
Your Intro “Viral Video” Your Call To Action
What Kind Of Videos Are Best
Humor Reigns King
That Ray Of Sunshine
What Kind Of Videos Are Best
What Not To Post
People Getting Hurt….
What Not To Post
For sure NOT!!!
Where To Find “Viral” Videos
“Funny Video”
“Strange But True”
“Funny People”
“Funny Animals”
Where To Find “Viral” Videos
Break.com
What If The Video Has Been Seen Already By A Lot Of People?
• Many people still haven’t seen it
• Viral Videos get more viewers every day
• How many times have you watched a video more than once?
• Use it and send it out,
How To Extract The Viral VideoRealPlayer.com
How To Extract The Viral VideoRealPlayer.com
Downloading
Click Convert All
Choose WMV
Converting
You Now Have 2 Formats
This Is Where RealPlayer Stores Your Extracted Videos
My Sample Of Videos in “RealPlayer Downloads”
The One Problem
The “Viral Video” has been downloaded as an FLV file and needs to be converted to a WMV file.
This Will Be The “Call To Action” Video
Your Intro “Viral Video” Your Call To Action
Time To Grab The Camera
Kodak Zi8 or Flip CamWeb Cam
Here’s Your Formula For Call To Action Video
1. “That was pretty cool wasn’t it”
2. Here’s what I got
3. Here’s how it will benefit you (so that)
4. Here’s what I want you to do next
Here’s What I Got
• This is the thing that you do well, your unique selling proposition
• Examples: Fast closings, individual websites for their home for sale, credit challenged OK because you know of a great credit repair company, list of homes for sale for “pennies on the dollar”, etc…
Here’s How It Will Benefit You
How will they benefit from your USP?Fast closings: So that you can move on and not have the worries of “is
this going to be ok”
Homes for sale for pennies on the dollar: So that we make sure you are getting the best home for a great price so that you will have a lower monthly payment, then take that saved money to take an extra vacation every year.
Individual Websites for their listing: So that you will have more people from all over the world seeing your home, including a virtual tour, so that people that ask to visit your home are already pre-sold, thus less “tire kickers”, all resulting in better offers, more of them, and a faster sale, so that you can move on.
Here’s What I Want You To Do Next
• Tell them exactly what to do next:– Call that number– Click that button– Forward this to your friends, family and co-
workers– Shoot me an email now– Subscribe, Share, & Forward
That Was The “Call To Action” Video
Your Intro “Viral Video” Your Call To Action
It’s Time To Put The Pieces Together
Your Intro “Viral Video” Your Call To Action
It’s Time To Put The Pieces Together
Where To Have Your Video Hosted
• YouTube.com
How To Upload In YouTube.com
Go to YouTube.com
Fill In The Blanks
Sign In To Your New Account
Get To Your Channel(this is my example)
Go To Your YouTube Channel
Upload Your Video
Pick Which Video To Upload(this will be your completed video sandwich)
Your Video Options on YouTube
Just Beneath Your Video Are The Goodies
Where To Post
• Chamber of Commerce Fan Page
• Your Fan Page
• Your Personal Page
• With Referral Partners
• Popular fan pages of your prospects
Where To Post
• Linkedin (groups)• Your website• Email out• Put a link on your newsletter• Put a link on referral partners newsletters
(insurance companies, local business)• YouTube.com• TubeMogul.com
Uploading Your Video To FacebookGo To Page You Want To Upload Your Video To
Uploading Your Video To Facebook
Uploading Your Video To Facebook
Review
1. Record Intro Video2. Pick out “viral video on YouTube, Google, or
Break.com3. Download “viral video” using RealPlayer.com4. Record Call To Action Video5. Put 3 videos together and fuse them together
using Adobe Premier Elements6. Place new fused video everywhere7. Rinse and repeat with insurance and title
company referral partners in conjunction with your loan officer.
$150,000 Guarantee
• Plug into program A, if you don’t earn $150,000 they will pay you a $15,000 bonus
• Plug into program B, if you don’t earn $50,000 we will pay you a $5,000 bonus
Invites To Weekly Classes
Fill Out The Form And Hand It In!
