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HOW TO SELL IPHONE APP WITH RIGHT
DEVELOPMENT & PROMOTION IN 4 STEPS?
We all love iPhone. Beauty lies in the Apple App store which has
world's most creative applications for your iPhone. But from a
development point of view, it tends to become so easy for the app to
get lost in the crowd on the store. So, it is very much required to have
media coverage & search engine visibility so that the intention -
making public aware of the application- is fulfilled.
Every mobile app developer tries to be as unique as possible. This is
the mantra behind the success of ever-growing popularity of different
operating systems on different smart phones. But the job is done till the
project-completion phase only. Real test gets tough when everyone
tries to secure the number 1 position in the niche market in the store.
Just like real world advertisement ideas, there are a number of
opportunities in the cyber to boot. After a clean coding, following
approaches might do well for the path breaking application:-
Be the First -
Nobody likes repetition, especially if you do not have something unique
to offer. Same holds true in the app store. In fact, it is not a secret
anymore that the quest of earning quick bucks have led a number of
people to tread on the same pattern & hardly 'new' comes to the fore.
Personally, it seems that are countless apps which are uninspired,
shoveled out by tired developers looking for a quick ROI or monetary
aspirations. This does not address the real thing which is about
presenting something which helps people in real. For this, it is very
much important to be as original as you can. In simpler terms,
It would be great & easier to appeal the store if you are:-
The first in your category of product, or
You are bringing something new to the existing category
Create a Buzz -
As mentioned above, I know every product has some uniqueness. But
this originality needs to be discussed in advanced. Every product loves
attention in advance, so that it attracts eyeballs at the time of arrival.
When it comes to market the app, it is highly advisable that people talk
about it. It helps in making way for revelation of your hard work. For this,
spending times on places like Face book & Tweeting the updates, Beta
news etc help. Moreover, one could also think about review sites, PRs,
spreading the word by blogs etc.
Modify the Launch Date of the app-
Studies say that there is a quick phase of approval of the app, after your
iPhone-loving app is all set to be launched. It has been observed that
over 90 percent of iPhone apps are reviewed within the time frame of a
week since the time of submission.
In such scenario, it is good to change the launch date of your app. Why
is it good because it might land on the 'New App' list which might pave
way for new leads, unique ones?
Free Version or Premium Model-
As rightly put, best things in the world are free - like life, air, water. We
love something for free. So, it is good for initial drive of sales if the listing
is with 'free'. Possibly, there could be time in future when it could be
transformed as premium type, but a 'lite' version always looks good with
respect to people wallets. At the end of the day, any iPhone app
development craves for downloads.
Best marketing of app online is good when we hardly spend anything,
yet get coverage across web. Things are democratic because you are
writing an application for the globally-popular iPhone, so it makes sense
when lots of people come to know what your offer is all about & share
your application.